In recent years, Instagram has become a new platform for social media influencers to make money. Even celebrities are becoming more and more active on Instagram to generate additional income through sponsored content.
Businesses from different sectors approach influencers to promote their products or services and are paid a hefty amount in exchange. The fashion of branding through Instagram influencers is providing a massive scope to the influencers to utilize their community and earn well.
If you consider the current status of the influencer marketing business, the total size of the market is expected to reach $15 billion by 2022.
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Presently, there are several Instagram influencers who are highly paid. Many of them are so highly rated that they are almost unapproachable by small firms. Here is a list of the highest-paid Instagram influencers in India with their mind-blowing income:
Virat Kohli
Virat Kohli doesn’t need an introduction. As a captain of the Indian cricket team and a player in Royal Challengers Bangalore in the Indian Premier League (IPL), Virat has labeled himself as one of the most successful cricketers across the world.
No wonder why, Virat has a massive fan following on Instagram. Presently, his Instagram account records 141 million followers.
His expected income per sponsored post on Instagram is around $296K. For each video promotion of a brand, he receives $4041K. Overall, his estimated average price per post varies from $269400 – $404100.
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Mahendra Singh Dhoni
Mahendra Singh Dhoni, the former captain of the Indian Cricket team has 34.5 million followers on Instagram.
His earnings are anticipated to be around $11.853K per sponsored post on Instagram and over 175K crores for each video posted to promote a brand.
Dhoni holds a net worth of $113 million and is the second richest cricketer in India.
Shah Rukh Khan
Shah Rukh Khan, the superstar is one of the most powerful Instagram influencers in India with 25.6 million Instagram followers.
His charges for one sponsored post are around $4107.7K to $134.7K. With a net worth of $600 million, Shah Rukh was the world’s richest movie actor in 2020.
Shahrukh even left behind some of the top Hollywood superstars like Tom Cruise and Brad Pitt to clinch the spot.
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Alia Bhatt
After delivering a series of box-office hits in a row, Alia Bhatt has become a highly desired actor in India in 2021.
She owns 54.6 million followers on Instagram and has posted 1,754 content posts so far.
For posting promotional content on Instagram, she charges nearly $134.7K.
Suresh Raina
Suresh Raina, the former player of the Indian cricket team is presently a part of the Chennai Super Kings team.
His Instagram profile displays 2,226 posts, which shows he is quite active on the social media platform. He has got 17 million followers.
Suresh Raina earns around $3.8K per sponsored post on Instagram and around $5.8K for each video posted to promote a brand.
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Akshay Kumar
Akshay Kumar has given a lot of box-office hits in the last decade and has emerged as one of the most successful actors.
The number of fan-following of Akshay exceeds 53.2 million.
Also, he is the highest followed male actor in the industry. The estimated earning of this actor from Instagram is $137.9K.
Rohit Sharma
Rohit Sharma, the captain of Mumbai Indians is also one of the key players of the Indian cricket team.
Currently, he has around 9.9 million followers, yet powerful enough to influence the buying decision of users.
He charges around $56.5K per sponsored post on Instagram.
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Hardik Pandya
Hardik Pandya is the key player in the Indian cricket team as well as in Mumbai Indians (IPL).
He is extremely active on Instagram and therefore has a massive number of followers. Currently, he has 19 million followers
He regularly posts images or videos about his lifestyle and family.
After he became a father, his image and video posts often show him with his baby. His charge for sponsored posts on Instagram is around $48.5K.
Disha Patani
Disha Patani is an actor, model, and brand ambassador. She is another very popular celebrity on Instagram with 45.5 million followers.
In 2020, her Instagram posts went viral as she became the Brand Ambassador of Calvin Klein. She earned $1.3K per month for the promotion of this brand. She charges $6.7K for a post on Instagram.
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Amitabh Bachchan
Amitabh Bachchan, the living legend and an actor is always connected with his audience in every possible way, including Instagram. Also, he has a knack of connecting with the audience from all age groups.
Therefore, he is still one of the most popular actors and influencers in India.
With 27.6 million followers, Amitabh is reported to charge around $6.7K for each Instagram post.
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Priyanka Chopra
Priyanka Chopra is the topmost actor Instagram influencer in India.
Ever since she moved to Hollywood, her fan following on both off and on social media skyrocketed.
Her Instagram profile displays 66.8 million followers and 3,396 posts, which reflects her higher engagement rate. She charges a whopping amount nearing $289K for each post.
Shahid Kapoor
Another prominent Bollywood actor with a huge fan following on Instagram. Shahid is very popular for his looks and acting skills in India and abroad.
He actively posts on Instagram and keeps updating his fans about his lifestyle. After his recent super hit flicks, his Instagram account saw a sudden rise in followers.
Presently, he owns 30.9 million followers. He charges around $40K for each Instagram post.
Deepika Padukone
As a Bollywood superstar in India, Deepika Padukone has earned a huge name and fame for her glamorous looks and acting skills. She often hits the headlines for her recent movies or projects she chooses. Her regular activities on Instagram show her concern about her fans.
She often posts her images from the latest photo shoots, movie shooting sets, or day-to-day life. Deepika’s Instagram account displays 59 million followers, and she charges $168.3K per sponsored post on Instagram.
Summary
Actors and cricketers are comparatively more popular than influencers in other niches in India, which is why they have a higher number of Instagram followers and are paid well. Yet, celebrities have to actively post on Instagram to keep their audience engaged and grow their followers.
There are other influencers as well from different niches who earn a lot from sponsored posts. However, their earnings are still lower than the celebrities’. But the benefit is that these influencers are often affordable to many small to medium businesses and provide better audience targeting.
With the increasing popularity of influencer marketing in India, they are going to be the future of marketing for sure.
