Instagram is the most popular and widely used social media platform of the modern age people. Instagram marketing stats will help you decide the strategy of your campaign to generate the maximum ROI. If you master the art of advertising and marketing your products on Instagram, your brand will become unstoppable.
However, if you are still struggling with framing competitive Instagram marketing strategies or are still not leveraging the gram’s power to its fullest, you need to listen to what numbers have to say.
Related: Best Instagram Marketing Tools For Your Business
You must have heard that number speaks louder than the words, but how about experiencing it yourself? This article comprises various Instagram marketing statistics that you need to see and understand your marketing strategies’ loopholes.
Here are the top Instagram marketing stats every business needs to follow.
1- Instagram Usage Statistics
All of you know the usage of Instagram verbally. But let me tell you the numerical facts related to the use of Instagram. Here are some Instagram usage statistics.
- Instagram had around 1 billion active users as of January 2020. (Omnicore Agency)
- 500 million users access Instagram on a daily basis. (Statista)
- The like button is hit for over 4.2billion times per day on Instagram. (Wired)
- 31% of total Instagram users earn over $75K per annum. (HootSuite)
- 32% of total Instagram users make $50K to $74K per annum. (HootSuite)
- 32% of total Instagram users make $30K to $49K per annum. (HootSuite)
- Out of all the active users on Instagram, every 2 in 3 users belong to the age bracket of 18 to 29 years. (Pewing Internet)
- 63% of active Instagram users open the mobile application at least once in a day. (Pewing Internet)
- 42% of active Instagram users open the app multiple times in the same day. (Pewing Internet)
- 16% of all Instagram users open the app once or even less than once in a week. (Pewing Internet)
- 52% of all the Instagram users are women, while the other 48% are men, as of 2020. (Statista)
- 72% of Teenagers of the United States of America use Instagram on a daily basis. (Pew Research)
- Over 130 million active Instagram users interact with a shopping post every month. (Business for Instagram)
- 11% of the total social media users in the States shops on Instagram. (Pew Research)
- Over half of all the Instagram users browse the explore feature at least once every month. (CDN)
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2- Organic Marketing Statistics For Instagram
Instagram facilitates excellent user engagement with the brands than any other social media platforms. Here are some statistics to establish the importance of marketing your products or services through Instagram.
- An image on Instagram is more likely to get 23% more engagement than an image on Facebook. (Business of Apps)
- Instagram brands experience 4% engagement from their regular followers. (Forrester)
- Brands on Instagram experience ten times more engagement than that on Facebook. (Forrester)
- 2–3 pm CDT is the best time to post content on Instagram. (Adespresso)
- For travel and tourism-related businesses, the ideal time to post content on Instagram would be between 9 am to 1 pm on Friday. (HootSuite)
- For media and entertainment-related brands, posting content on Tuesdays and Thursdays between 12 pm to 3 pm will facilitate more engagement. (HootSuite)
- For food and beverages posting content at 12 pm on Fridays proves beneficial. (HootSuite)
- For retail brands, posting the content at 12 pm on Tuesdays, Thursdays, and Fridays marks a higher engagement rate. (HootSuite)
- For professional services posting between 9 am to 10 am on Friday, Tuesday, and Wednesday proves beneficial. (HootSuite)
- For non-profit organizations posting on 10 am or 4 pm on Tuesday marks the highest engagement rates. (HootSuite)
- For pharma and healthcare brands, posting the content on Wednesday and Sunday at 9 am works best. (HootSuite)
- For brands related to personal care and hygiene, posting on Thursday and Friday between 1 to 3 pm would fetch excellent results. (HootSuite)
- For technology and educational brands, posting on Monday and Tuesday at 2 pm and Thursday between 4 to 5 pm will enhance the engagement. (HootSuite)
- Instagram posts containing videos will attract 38% more engagement than the posts with only pictures. (Mention)
- Brands on the average post for like 1.5 times daily. (Union Metrics)
- It may take up to 19 hours for a post to reach its 50% of engagement on Instagram. (Incite)
- Brands who regularly post on their Instagram profiles are seen positively by the probable customer base. (Adespresso)
- 79% of users will surf Instagram to search for information on a product or a service. (Adespresso)
Related: Best Instagram Influencer Marketing Strategies
3- Instagram Marketing Stats For Brand and Customer Relationships
Building relationships, nurturing them, and maintaining it well is one of the most crucial strategies to adopt in the road of success. Here are some Instagram marketing stats that will help you unleash the importance of building and nurturing relationships with customers on Instagram.
- 70% of the total Instagram users will look up for a brand on Instagram. (iConosquare)
- 80% of active Instagram users follow at least one brand. (Business for Instagram)
- 60% of users will learn about a new brand or a product on Instagram. (Falcon)
- Over 200 million active users will visit a business profile at least once every day. (Falcon)
- Over 66% of total visits on a brand page come from active users who don’t follow them yet. (Yotpo)
- Over one-third of users have brought something on Instagram through cellular devices. (Global Web Index)
- Branded posts on Instagram experience 4.3% more engagement than the unbranded content. (Union Metrics)
- 70% of consumers believe that brands should take a stand for social issues as they consider it is essential. (Sprout Social)
- Online marketers from the United States of America spends 69% of their overall marketing budget collaborating with influencers. (eMarketer)
- 89% of online marketers admit that Instagram is one of the most crucial channels for influencer marketing. (Big Commerce)
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4- Content Statistics For Instagram
Instagram without visually engaging content is baseless and useless. Instagram demands creative, interactive, and engaging visual content. Here are some statistics related to what type of content improves engagement and ultimate conversions.
- Posting every day (Average 27.9X) on Instagram will improve your engagement. (Statista)
- User Generated Content (UGC) has a 4.5% higher conversion rate than non User Generated Content posts. (I2inc)
- Images with textures experience 79% more engagement rates than the ones with no textures. (Curulate)
- Images with more breathing space (background space) get 29% more like than the ones with lesser background space. (Curulate)
- Images with blue as the dominant colour get 24% more likes than the images with the red as the dominant colour. (Curulate)
- Images with lower saturation get 18% more likes. (Curulate)
- Posts that have locations mentioned and tagged get more engagement. (Simply Measured)
- 60% of the top brands use the same filter to promote uniformity amongst all the posts. (Contently)
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5- Hashtags Statistics For Instagram
Hashtags increase the reach of your brand’s Instagram post. Here are some hashtag statistics for Instagram.
- Seven out of every 10 Instagram hashtags are branded hashtags. (HootSuite)
- Making use of 11 hashtags can work magic on the engagement of your posts. (Social Media Today)
- Having just one hashtag can increase engagement by up to 12.6 percent. (Social Bakers)
- Longer hashtags (21-24 characters) derives more results. (Social Media Today)
6- Instagram Marketing Stats For Stories
Here are some statistics related to Instagram stories.
- Business profiles experience one third more story views than personal Instagram accounts. (Embed Social)
- Brands on Instagram are sharing the same amount of stories as their feed posts. (Social Bakers)
- Instagram stories attract big advertising budgets. (Digi Day)
- 46% of Instagram stories viewers like the story content to be a little humorous. (Vid Mob)
- 400 million users watch stories on a daily basis. (Statista)
- Stories from brands see completion rate of 85%. (Conviva)
- Including stickers on your stories can increase the video viewership by 83%. (Business for Facebook)
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7- Instagram Ads Statistics
Here are some Instagram marketing stats related to the efficiency and importance of Instagram ads.
- 30% of users say that the products they recently brought were discovered by them on Instagram. (Yotpo)
- Instagram ads cost you more than Facebook ads but are undoubtedly worth it. (Adespresso)
- Sponsored videos are more likely to get 3.5 times more engagement than sponsored images. (Media Kix)
- 75% of total Instagram users might take some steps against at least one Instagram ad at some time. (HootSuite)
Related: Instagram Ads: The Definitive Guide
Conclusion
All the Instagram marketing stats mentioned establishes the importance of Instagram as an online marketing channel. If you will have your strategies straight and working without error, it will help you grow your customer base, increase your posts’ reach, boost brand awareness and visibility, and facilitate better conversion rates.
