Are you struggling to drive new visitors to your website? Are you finding it difficult to come up with content ideas that resonate with your audience?
If so, you’re probably not the only one. Hundreds of marketers face these problems because instead of focussing on promoting their content, they spend hours writing new blogs and articles. In the current content arena, where the internet has tons of content, you need to get content in front of your audience.
To turn more eyeballs on your website, you need to repurpose the existing content.
When you repurpose content, you breathe new life into your old content and still gain value from it. Instead of racking your brains to develop content ideas, you take an ‘evergreen’ or ‘Hall of Fame’ content piece and convert it into different formats.
That’s right: a simple blog post is all you need to supercharge your content marketing output.
In this blog, you will learn different ways to repurpose your digital content to utilize your resources to the best potential, save time and expand your audience.
Ready?
Let’s go!
Here are eight ways to repurpose your content:
- 1- Repurpose Your Video Content
- 2- Turn A Blog Post Into An Ebook Or Guide
- 3- Repurpose Blogs Into An Infographics
- 4- Remodel Your Best Content Into Quotes
- 5- Turn Published Content Into Podcasts
- 6- Put Together Your Internal Data Into A Case Study
- 7- Convert Content Into A Content Upgrade
- 8- Repurpose For Social Media
- Increasing Your Content Reach With Repurposing
1- Repurpose Your Video Content
Creating video content for digital platforms may not be as rewarding as it seems because it’s time-consuming and may require sophisticated gadgets. You plan, shoot, and edit the videos only to know that it has a short life span. But you can always extend the life of your videos by incorporating some repurpose magic. Just like content, video repurposing is about – one video with multiple uses. You can repurpose it to a short and concise blog post because many people prefer reading short blogs over detailed videos.
You can transcribe a YouTube video and upload it to your blog post. It makes your content readable to the audience and provides visibility to the search engine spiders.
Related: Video Marketing Trends to Follow
How to repurpose your video content
- Create a one-minute trailer for Instagram
- Convert your videos to audio podcasts
- Repurpose your videos into Facebook or Instagram story
- Create Twitter trailer
- Make Powerpoint presentations. Here is a great collection of slide templates from SlideModel.
- Repurpose educational videos into email content
- Make one long video using your short video content
Related: Video Marketing Guide
2- Turn A Blog Post Into An Ebook Or Guide
After you’ve written about topics in the same field, you’re likely to amass a lot of information and expertise. You can use this information to train others and convert these topics into a downloadable guide or an ebook. For example, your blog has content on each of these topics:
- What is content marketing?
- The Ultimate Guide to B2B Content Marketing Strategy
- Secrets of content creation
- Tips for creating SEO friendly content
- How to measure content effectiveness
Related: Ultimate Guide to B2B Content Marketing Strategy
Each of these blog topics is a subtopic of content marketing. With so much knowledge of content marketing, you can easily combine these topics into one ebook or a guide. It’s a great way to breathe freshness into your existing content and keeps your customers engaged as they receive high-quality content.
Notice how Zapier converts their blog post into downloadable guides.
Related: Best Marketing Automation Tools
3- Repurpose Blogs Into An Infographics
Did you know that 90% of the information which our brain transmits is visuals? So, why not repurpose your old blog posts into eye-catching and visually appealing Infographics. When you convert your blog posts into encapsulating and engaging infographics, you give information at the tips of your finger and present the chunky information in a digestible format.
Today, with readers having no time to read lengthy blog posts, infographics are a darling to the content world. Though it may seem challenging to create infographics due to the design element, many free online tools can help create an infographic. You just need to add some creativity to make it engaging.
Related: Penji Review: On-Demand Graphic Design Platform
You only have to make sure that the statistics or information you present is worthwhile and important to the readers. This is because even no amount of makeup can cover an ugly heart. If your content isn’t informative, even the most attractive infographics may fail to deliver their purpose.
Example: Look at the infographics from Bain & Company. They have repurposed an existing content brief into an infographic.
4- Remodel Your Best Content Into Quotes
When used at the right time and the right place, quotes are a great way to engage your audience on social media platforms. With many brands sharing numerous social media posts in a day, it becomes an overwhelming experience for customers to digest these promotional posts.
Related: Best Inspirational Quotes For Work Success
Nowadays, customers want informative as well as inspirational and positive posts. Instead of sharing promotional content, try integrating quotes in your Facebook and Twitter posts.
You can remodel the existing content into a meaningful quote. The quote should convey the gist of the content piece smartly and intelligently.
5- Turn Published Content Into Podcasts
If you’re under the impression that people don’t like listening to other people, think again.
According to research, 50% of US homes are podcast fans. The one reason for their popularity is that customers can listen to it at a convenient time. Today, podcasts are a great way to enlighten and entertain and give your customer the power to digest the information even on the go.
Also, apart from giving you an option to repurpose content, podcasts can give your blog more popularity and the opportunity to market your content. Some benefits of turning a blog or any other content piece into a podcast are that it opens up a new audience and helps increase your links and SEO.
Related: Best Growth Hacking Podcasts To Listen
How to convert the blog to podcast:
- Step 1: Brainstorm and search the content piece that you want to convert
- Step 2: Create an effective storytelling script from the content piece
- Step 3: Record the podcast
- Step 4: Promote the podcast on your blog, YouTube channel, and social media
6- Put Together Your Internal Data Into A Case Study
When struggling for content ideas to promote your brand, you’re probably committing one mistake: looking at the wrong places. Apart from repurposing your external data, you can use the internal data. Your internal data is like a goldmine about which you are unaware. Internal data may include data like customer habits, sales trends, marketing data, results from surveys, software user trends, internal research, and leadership decision-making.
Your customers may not show interest in the quantitative aspect of the internal data. Instead, focus on using a qualitative approach. Understand the data in terms of cause and effect. The insights you gain from it are intriguing, and the results could be rewarding.
7- Convert Content Into A Content Upgrade
Content upgrades could be a gamechanger for your business. Apart from increasing website traffic and conversion rate, these upgrades result in a high subscriber base.
What is a content upgrade?
Content upgrades are bonus pieces of gated content that a visitor can access after signing up.
Related: Plagiarism Free Content: Importance In SEO
For a long time, companies are using content upgrades as a list-building technique. The reason for converting your existing content into content upgrades is that users on that page are already reading your post. So, when they see an offer that can help them implement their reading into action, they’re likely to sign-up. Using a content upgrade, you can offer content pieces like long-form blog posts, cheat sheets checklist, reports, quick-starter guides, or even a free course.
8- Repurpose For Social Media
A whopping 54% of social browsers use social media to research and find products. So, people on social media wait to see what story or post their favorite brand is likely to share. You can repurpose your blog, video, presentation, infographics, case studies, and other content pieces into small snippets. You can do it the following way:
- Sharing Facebook snippet from an existing video
- Tweeting a quote from the original blog post
- Discussing a topic during Facebook Live
- Sharing a small part of a lengthy video on Facebook
- Cross-posting your Livestream
- Converting a video clip into a GIF
Related: Tools To Measure Social Media Engagement
Smart content repurposing can help in generating exponential results on social media. You just need to find evergreen content to repurpose.
Increasing Your Content Reach With Repurposing
Now that you’re familiar with different ways of repurposing content, you can ensure that none of your hard-earned digital content goes to waste.
Yes, old is gold, but you can make it a gem with a bit of effort and creativity!
So, repurpose your highest-performing posts and grow your digital presence. Splitting an existing content piece into smaller content pieces is a big-time saver for marketers.
Apart from the monetary aspect, repurposing increases your SEO and reach. It also fills the gap in your content schedule. Don’t hesitate to scroll back and go through your digital content to understand which content can help you expand your online presence.
Success mantra for 2021: Streamline your resources and energy on adding value to the original content, and your repurposing is bound to be successful.
Which of the eight ways did you use to repurpose your digital content? Do you know about any other strategy?
Share your thoughts in the comments section!
