Best Instagram Marketing Tools For Your Business

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Out of all social media apps, Instagram is dominating.

Succeeding on Instagram through conventional methods has gone out of trend.

Gradually it is getting saturated with many people posting in the same niche.

Then, how can you stay on top of the game?

How can you convey your message in this vast bombardment of information?

Influencers have started using unconventional methods to grow their audience. In this situation, Instagram tools are a game-changer.

Instagram tools support you in the process of posting content. Tools are there for a reason, they ease the process of content making and posting. Just like grease, which decreases friction in the machine.

They let you automate and produce content at a rapid rate. Spike in followers, likes, and comments come about naturally.

We jotted down a list of top free Instagram tools along with their features. They let you automate, schedule, and prepare content at a good speed.

The best Instagram marketing tools are:

Instagram Marketing Tool #1 – Hootsuite

Hootsuite is a cloud-based management system that lets you manage all your social media campaigns from one place.

It gives you the ability to post content on feed and story on Instagram.

It exactly posts the content at the time you mention. Many other similar apps on the internet do not have the same features or do not offer a free trial. So, it’s considered to be the best.

Scheduling content is important; As you post content regularly at the same time, followers know what to expect from you. They watch the influencer as someone who is legitimate and follows good timing. This increases followers.

You need no coding knowledge to use this app. The interface is simple and easy to use.

Top Features of Hootsuite

  • Hootsuite offers you the easiest way to schedule your posts. You can’t find such a simple interface on any other app.
  • It works on any social media platform. 
  • It works even if you prepare bulk content to upload onto different social media platforms.
  • It can upload bulk content at different schedules for you. 
  • The interface is so simple that it could be used by a beginner.

How to use Hootsuite?

This Instagram marketing tool is easy to use. You can directly go on to the website, or app, and sign up.

Hootsuite offers you a “30 days” trial (credit card required). You can cancel the subscription before the trial is over.

The website prompts for your social media profiles when you sign in. You should insert a minimum of 2 social media profiles.

  • Stream Section: You can see your social media posts, along with the number of likes and comments.
  • Inbox Section: Messages can be checked here.
  • Publisher Section: You can schedule your posts from here.
  • Analytics: You can look at how your posts perform.

This Instagram tool has all the functions needed for you to manage all your social media accounts intrinsically.

Related: Instagram Advertising Guide

What users love the most about Hootsuite? 

Many businesses/individuals who are more into Facebook, Instagram, LinkedIn, YouTube, LinkedIn, and other such platforms find it hard to post on a regular basis. They get confused over what to post, where to post, and when to post.

Users love this tool the most as it can arrange all the content to be posted and put them in a place where it could be accessed easily, along with posting content at a specified time. It also allows them to respond to comments from all social media profiles in one place!

Instagram Marketing Tool #2 – Awario

Awario is a fantastic Instagram marketing tool for any business which is looking to track their brand mentions and interact with customers to increase leads or sales. It is useful to big businesses as well as small businesses.

This tool allows users to check the amount of brand awareness in public. It runs a search that covers both websites and social media pages.

Businesses, either small or big, need to understand the market needs before plunging into making a product. Awario shows the responses of the general audience about the product to make better business decisions.

It compares your Instagram brand’s reach with your competitors. Mention your competitor brand name at the start of setup and it will give you analytics by comparison.

Top features of Awario

  • Finds mention of your brand name.
  • Analyses the growth and mentions of your brand.
  • Allows you to join conversations where your brand name is mentioned.
  • Offers real-time analytics-on the spot.
  • Searches for brand mentions from every nook and corner of the web.
  • Can find mentions in any language.
  • You can narrow your search to a specific social media platform.
  • Offers a 14-day free trial (No credit card required).

How to use Awario?

As you click on sign up, it opens up a dialogue box. Here, you have to enter your brand name, product description, and competitor names. Then, you will be directed into the dashboard.

There are 4 sections on the left side

  • Dashboard: All the information related to the brand name can be found here. You can see data related to your reach, sources, and keywords. Above all, you can see your brand’s reputation in public.
  • Mentions: Your brand mentions can be found here with details such as the source.
  • Leads: Here’s where the magic happens — Awario will search for all potential prospects and put it up here. It also searches for people who complained against your competitors. So, you can approach them and offer a solution.
  • Reports: Analytics related to your brand mentions can be seen here. The interface is easy to use. So, you can navigate them with a basic knowledge of these terminologies.

What do users love the most about Awario?

Awario searches for brand mentions and identifies specific keywords. It runs a massive search all over the internet, then suggests keywords that are entirely related to the brand.

Even digital marketers find it very helpful, as it reduces their job of opening every website and checking for brand mention. Many marketing agencies use this Instagram marketing tool primarily to automate their jobs.

Instagram Marketing Tool #3 – Canva

If you want to design marketing materials for your business to be posted on Instagram then Canva is the right tool for you.

You don’t need any special knowledge of designing to use this Instagram tool. You can get started with the app right away, as it is filled with all the templates you ever need for making a design and that too for free!

Related: Instagram Marketing Skills You Need To Get More Followers

It contains a full stack of images along with several design templates. It also has inbuilt fonts and shapes which could supply your design with all the beauty it needs.

Best Features of Canva

  • You can design using a simple drag-and-drop method.
  • Thousands of design templates available.
  • Templates are customizable.
  • You get pre-installed icons, shapes, and fonts.
  • All design aspect ratios available for any social media platform.
  • It’s absolutely free for a large part, though some design templates can be accessed with the pro version.

How to use Canva?

Go on to Canva. Sign up and verify your email. It doesn’t need your credit card details to get started. You can easily start with the free version of this Instagram tool.

After getting started, you will be shown all the design aspect ratios.

Choose Instagram post from the list.

After that, a workspace will be opened in which you can work on your design.

A window will be there on the left side of the page. You can find all the templates, fonts, shapes, and icons here.

You can upload an image of yours and work on it using all the pre-installed tools on Canva.

You don’t need to be a graphic designer to do this job, you can just drag and drop elements on to workspace and you will be done with your design.

The download is available in many formats like png, jpg, pdf, etc.

You can start designing your images and start sharing it with your target audience on Instagram.

What users love the most about Canva?                        

Canva users love this tool for a fact that it is so easy to prepare a design from scratch without any knowledge of designing. Many companies, from small to big, are using Canva to make eye-catching promotional materials for Instagram.

Instagram Marketing Tool #4 – Iconosquare

Iconosquare is one of the best web-based applications that provides in-depth analytics and social media management. This tool works only with Instagram and Facebook profiles.

Your audiences are following you for a specific reason. If you keep on posting content that is in harmony with them, they could stick on with you for a longer time. This is a form of marketing that focuses more on generating a relationship between the product and the consumer.

Iconosquare lets you know which content clicks with your audience, the best time to post content, and what your competitors are doing right.

Best Features of Iconosquare

  • Presents detailed social media analytics.
  • Calculates the best time to post.
  • You can schedule posts at your own preferred time based on data.
  • You can respond to comments right from the tool.
  • It tracks the performance of your posts.
  • It compares your content performance with competitors.
  • It lets you make data-driven decisions.

How to use Iconosquare?

Just like every other tool mentioned in this article, this tool also has a simple and easy interface.

Signing up is easy and Iconosquare will take around 30 minutes to analyze your Instagram or Facebook account.

The moment it completes analyzing, it shows complete data on the analytics. Here are the different sections of Iconosquare:

  • Dashboard: This section is customizable. It is empty on the first look. Widgets related to analytics, follower count, post scheduling could be put on here, just by drag and drop.
  • Analytics: This is the major section. You can check all the data associated with social media accounts like impressions, reach, followers, growth, likes, history, etc.
  • Publishing: In this section, posts can be scheduled. The interface is simple, you can set a time for your post to appear on the platform.
  • Conversations: Giving response to comments is easy on Iconosquare. Go to this section, all your recent comments will be shown and you can reply to them.
  • Listening: Any mentions about your name or brand on Instagram or Facebook is shown here.

What do users love the most about Iconosquare?

Users love this tool because it provides comprehensive data on the user’s Instagram page.

It takes so much time to create a post and upload it on Instagram. Iconosquare helps you in this process and lets you prepare posts in bulk.

More than all, the analytics it offers gives a complete picture of the account performance. It also suggests using specific hashtags to get more engagement.

Instagram Marketing Tool #5 – Sendible

Sendible is another excellent Instagram marketing tool to manage your account more efficiently. This is especially useful for those running a social media marketing agency or businesses working to increase engagement on their Instagram profile.

It centralizes multiple social media accounts on one platform and makes it easy to implement the social media strategy for your brand. As you have to work on a single platform, you can save a lot of time.

Best Features of Sendible

  • Sendible supports all the prominent social media sites like Instagram, Facebook, and Twitter.
  • It has an easy to use user interface (UI) with impressive user experience (UX).
  • It offers a content recommendation tool that gets you an array of articles to post when you search for a particular topic.
  • You can schedule your post on multiple accounts at a specific time. 
  • The CRM tool gives you information about the users you are interacting with.
  • It helps you create and send customized, personal messages in no time.

How to use Sendible?

Sendible is a highly comprehensive Instagram marketing tool and it has the capability of doing much more than we can cover in this segment of the article.  

Sendible has an all-in-one dashboard that offers:

  • Unified Social Inbox to engage with your followers.
  • Publishing to schedule recurring social messages.
  • Content Curation to share the best-related content.
  • Reporting to monitor your business growth.

1- Social Inbox

It is more like any other email accounts you use to receive and respond to your mails. Here, you can view and respond to all your messages through a unified inbox. Plus, you can check for new posts, comments, and other activities in each of your social media channels. 

To use this, you need to set up your, Priority Inbox first. 

Here is how you can set up your priority inbox on Sendible:

  • Step 1: Click on New Stream
  • Step 2: Add individual streams like Twitter, Facebook, Instagram, etc.
  • Step 3: Add multiple pages and groups for each stream that you want to manage.

Now, you can see all the streams you have selected in the Priority Inbox. When you select the stream of your choice, you get to see all the messages. For each message you have the following option depending on the type of social channel:

  • Like
  • Retweet
  • Conversation
  • Option to reply to the message
  • Option to repost to other social channels

2- Publishing

To start publishing using the Sendible App, follow the steps below:  

  • Step 1: Click on the Compose button to open the message box.
  • Step 2: Maximize the compose box to type longer messages.
  • Step 3: Select the service you want to post to (from the drop-down).
  • Step 4: Type your message.

There are other features in Publishing that are highly useful for marketers. Let’s have a look at these features of Sendible:

  • Smart Posts: It allows you to compose and post messages to create content for different social networks. It saves time and boosts your engagement.
  • Schedule and Repeat: Select the message to be posted and then set the date and time of posting. If you want to post the same message multiple times, you can set the frequency to repeat the action.
  • Queue and Recycle: It gives an option to recycle your message. Add your message to the Queue and it will be recycled until you set it to off mode. 
  • Content Library: For those who don’t want to queue their content can go for content libraries where the content can be used again to compose a message when needed.

3- Content Curation

In this option, a user can curate and share relevant content with the audience. It gives you two options:

  • Content Suggestion: Here, you get highly engaging content suggestions that have already been shared on social media. 
  • RSS Auto Posting: With this feature, you can post relevant content to different social channels at a specific time period throughout the day. 

4-Report Hub

To know the performance of your campaigns, Sendible generates in-depth reports for different social media networks like Facebook, Instagram, Twitter, LinkedIn, and more.

With the drag-and-drop report builder, you can build presentation-ready reports designed for you, your staff, or your clients. 

What do users love the most about Sendible?

Sendible offers effective social media engagement, publishing, monitoring, lead generation, and reporting. These features are loved by the audiences.

Another incredible feature the users love about Sendible is its social media automation feature. It helps built interactions, grows your following, and begins interactions on social media. 

The unified Priority Inbox is highly useful for agencies to save their time, as they can monitor all their conversations from multiple platforms in a single dashboard. 

You can showcase your development on Instagram with beautifully designed social media reports. 

Instagram Marketing Tool #6 – Buffer

Buffer is another trusted Instagram tool by several brands worldwide for driving meaningful engagement. People find it extremely efficient to schedule their content, analyze results, and engage with their audience.

Previously, it only supported Twitter, but now it can be used for Instagram, LinkedIn, Facebook, and Pinterest as well. 

Buffer offers Free Account, under which a user can post to three social media accounts and further can schedule up to ten different posts in a line. 

To access more features, you will need to upgrade the plan. You also get 7-14 days of free trial depending on the type of plan chosen.   

Best Features of Buffer

  • The method to post fresh content is straightforward.
  • It includes plenty of options for link shortening.
  • There is an option to schedule your post on multiple dates.
  • It can integrate with a lot of other apps and extensions like IFTTT, Feedly, and WordPress.
  • Users can reply to the messages through a single feed, social inbox.
  • You can check your team’s performance through reports that display the response time to the messages.
  • Setting a new template in marketing analytics is easy.

How to use Buffer?

Let us jump to the step by step process of using Buffer.

Account Set-Up

  • Step1: Create an account, if you haven’t yet. You can use your existing social network profile to get started, which makes signing up fast and easy.
  • Step 2: Move to My Account for other settings of your account. You can turn off or on various email reminders and set up a secret email address.

Connect Social Network Account 

  • Step 1: Move to your Dashboard. You can now see the social networks you have selected. 
  • Step 2: Below the list of each network, there is a tab called “Connect”. If you click this tab, you will be able to see “Connect a Social Network” screen.
  • Step 3: Keep selecting your social profiles one by one. The added profiles will start showing up in the left menu. You can move to the profile setting by clicking on them. 
  • Step 4: Select a default profile by clicking on the circle appearing on the left side of the profile. 

Using Profile Tabs

You can see four major tabs at the top of your profile page that you have selected. 

  • Content
  • Analytics
  • Schedule
  • Settings

Content

As you click the Content tab, you will get four sub-tabs. 

  • Queue: Here you can see the posts that you have scheduled specifically for this profile. 
  • Suggestions: It offers up to 25 interesting and relevant content suggestions for your audience, selected on the basis of your last posts.
  • Contributions: Other assisting members can contribute the content to be shared.
  • Feeds: You can see the latest published articles on your favorite content sources by connecting them to RSS feeds. It helps you select suitable content for sharing.

Analytics

Under this tab, you will get three sub-tabs. Each of them described below:

  • Posts: It tells you about the performance of your status updates after sharing.
  • Analysis: It shows you the graph to measure your campaign performance.
  • Insights: It helps the user with the ideas and latest trends to improve social media performance. 

Schedule

This is the feature it is known for. It powers you with many abilities. You can use it as below:

  • Step 1: Select your time zone.
  • Step 2: Select the days of the week and the time.
  • Step 3: To create different times for different days of the week, use the tab “New Posting Schedule”.

Settings

  • Link Shortening: You can use a “short link” while sharing content on Instagram.
  • Team Members: You can manage your Team Members like you can add or remove them.
  • Reconnect: You can use this to reconnect and re-authorize your social profile that has been disconnected. 
  • Empty Queue: You can remove your status updates in the queue to start over.
  • Remove: With this, you can disconnect a social profile from your Buffer account.

What do users love the most about Buffer?

The ease of using the Buffer app is what pleases the user the most. It is the user experience of Buffer that is excellent which makes the app clear, fast, and intuitive. Every aspect of the app has been kept simple. Even setting up social media accounts is very simple as there are fewer important steps to accomplish. 

It allows you to set social content calendar in advance. If you take a Business Plan, you will be able to include up to 25 social media accounts. Plus, you can schedule up to 2,000 social media posts in advance for different platforms.

Instagram Marketing Tool #7 – Tailwind

Tailwind is another excellent social media scheduling tool for Instagram as well as Pinterest. However, it is not just the scheduling that makes this tool famous. There are plenty of other features that make it an incredible tool like strong analytics functionality, which includes trend reporting, profile metrics, and virality & engagement benchmarks. 

Hashtag lists, hashtag recommendations, and a Chrome browser extension are a few of the other benefits you get with this app. Besides, it also offers free plans with limited benefits. 

Top Features of Tailwind

  • It has an appealing user interface.
  • You can create a post with fewer clicks.
  • You can schedule your post by adding it to the queue.
  • You can check the preview of your post before posting. 
  • It allows you to work with multiple accounts.
  • It enables you to add colleagues, co-workers, and employees to your account.
  • The Post Inspector in the Analytics tab displays the statistics of your Instagram account.
  • The Profile Performance in Analytics displays the total likes/comments received by your posts and the number of posts shared.

How to use Tailwind?

  • Step 1: Log in with your Instagram or Pinterest account. 
  • Step 2: Once you log in, you get a verification link to your email address.
  • Step 3: Open the URL in the browser and verify your account. 
  • Step 4: A popup box will be displayed to enter the email address and password. 
  • Step 5: Click the submit button, a popup box will appear asking you to install the browser extension.

Note: Tailwind plugin is available for Firefox, Brave, Vivaldi, Chrome, and others.

Once you are done with the setup, it is time to check out the process of content posting and campaign analysis using a few prominent features.

Publisher

On the left side of the Dashboard, you can see a navigation bar. When you hover on this bar, options will appear from where the Publisher option can be chosen and a window like the one below will open.

On the right side of the panel, an option to create posts will appear. You can create a post by selecting an image of your choice. The post automatically gets saved in the draft and hashtags are added. It can be then added to the queue and scheduled for the future.

Analytics

This tab has two options Post Inspector and Profile Performance.

  • Post Inspector: It displays the statistics of Instagram and Pinterest posts. The posts can be sorted by the number of likes/comments and the date of publishing. Plus, you can filter/find posts as per their names and date.
  • Profile Performance:  It displays the report of the total likes or comments received by your posts, and the number of posts shared by you with your followers. 

What do users love the most about Tailwind?

As said in the beginning, Tailwind makes it easy to manage Instagram accounts. So this is what it is mostly loved for. 

With scheduling features, you don’t have to keep a track of the time to post in certain zones. Simply, select the zone, date, time, and queue up your post, very much like Buffer.  

Since it is specially built for Instagram and Pintrest, the hashtag lists and hashtag recommendations are useful. For the same reason, Tailwind is more effective on these social media networks compared to other tools. 

Instagram Marketing Tool #8 – SocialRank

SocialRank is a cloud-based Social Media Management software designed especially for Instagram and Twitter. This is an audience segment tool to recognize, organize, and assess your followers on social networks. 

The intuitive interface allows you to categorize your followers using some brilliant sorting and filtering options. This way you can spot influential followers who can be useful to your business.

Also, it is an inexpensive alternative to influencer marketplaces which gives you the ability to increase the reach of your brand.

Related: What is Influencer Marketing? Complete Guide

It is serving all kinds of businesses including big and small. Some of the renowned brands using this tool are Samsung, Netflix, Sony Music, and Fable.

Features of SocialRank

  • It is a simple and easy to use tool.
  • You can have one on one interaction with your followers using DM Campaign feature.
  • You can sort your followers by Most Valuable, Most Engaged, Best Followers, Most Followed, and Chronological and Alphabetized order.
  • Get trendy hashtags and words among followers.
  • Filter followers by City, State, or Country.
  • Save searches, direct messaging, building lists, and more to plan your action.

How to use SocialRank?

Once you login into SocialRank, you will see the below page:

The different components of the SocialRank dashboard are:

Identify: User profile can be seen at the bottom right corner, which will have all your audience and their profiles. So, here you don’t have to do anything.

Sorting: This is the first tab visible at the top left side called “Sort: most Valuable”. Here, you have seven sorting options:

  • Most Valuable: Sort your most influential profiles.
  • Most Engaged: Sort by frequency of engagement like retweets, mentions, and replies on Twitter and likes, comments and tags on Instagram. 
  • Best Followers: Sort by combining Most Valuable and Most Engaged audience.
  • Most Followed: Sort by the number of followers of the audience.  
  • Alphabetized: Sort profiles alphabetically
  • Chronological: Sort the newest profiles
  • Chronological: Sort the oldest profiles

Filter: This feature allows you to filter and pinpoint your audience by bio keyword, word/hashtag search, and geographic location.

What do users love the most about SocialRank?

SocialRank is loved for its feature of segmenting the audience on various criteria.

Another attractive feature that people love about SocialRank is its analysis of audience data.

It provides insights and interactions timeline to check your content performance. This gives a direction to analyze which kind of contents are performing well.  

Instagram Marketing Tool #9 – Later

Later is a cloud-based marketing platform to help users schedule, search stories, repost stories and organize campaigns on Instagram.

It is also used for Facebook, Pinterest, and Twitter. It is designed for businesses of any size.

Later mainly emphasizes on Instagram. Its main focus is on visual content. Therefore, new users might find it a little different from other Instagram tools. You will need to upload the image first to start posting, you can then add subtitle to the image. Once, you set up Later for Instagram publishing, it is much easier to use. 

There are more than 3 million users of Later in the world, which includes many top brands. The best part is it is free to use as long as one wants.

Best Features of Later

  • You can plan a week of Instagram Posts in as little as 20 mins.
  • It offers automatic scheduling and publishing.
  • The tool is easy to use with drag and drop feature
  • Sync photos and videos from anywhere, phone, desktop, Google Drive, or Dropbox.
  • Create a unique content library for each of the Instagram accounts.
  • Share high-quality user content with the followers.
  • Find the best time to post.
  • Analyze content performance.

How to use Later?

As a first step, you need to attach your Instagram account with Later. Other are features of Later are scheduling and posting. 

Scheduling

Once you have set up your account with Later, you can open Media Library in the left panel. Once you open, you can create your own library by uploading images from your computer.

You can then choose to schedule your post for the entire week or month. Select the post of your choice and drag the post on your content calendar. You can edit, crop, then add your caption and hashtags.

Publishing

There are two ways of publishing content using Later:

  • Auto Publish: Once the post is scheduled for a specific time, the post will be published on Instagram automatically. You can avail this feature on Instagram business profiles only for posting just one photo and video. For those using a personal Instagram profile, or wish to publish in bulk, they would have to use “notifications.” 
  • Notifications: When the time comes to publish the post, the user gets a push notification on their mobile phone. Opening the notification will take the user to the scheduled photo or video in the Instagram app, just hit “paste” in the caption field and the post will be published.

What do users love the most about Later?

Later has a unique feature called Media Library. It allows you to add notes and labels to your media items.

Also, if you want to highlight any image, you can add a Star to it. If you have used any media item in the past, it keeps a record of that too. There is an option to filter images on different categories like by media usage, by Label or Star, by the time frame, and the type of media.

Next, a very interesting feature it offers is the ability to import media from other storage devices. You can sync photos and videos kept anywhere such as your phone, desktop, Google Drive, or Dropbox. This is useful as you get more freedom to accumulate more content from different sources as per your convenience. 

Instagram Marketing Tool #10 – Loomly

Another very successful cloud-based marketing solution to manage content on social media platforms is Loomly. It is intended for everyone, be it freelancers, influencers, social media managers, brands, agencies, startups, non-profit organizations, and of course established businesses.

It supports many social media platforms that include Instagram, Facebook, Twitter, Pinterest, and LinkedIn.

Related: Best Digital Marketing Tools

Loomly is already powering more than 4800 marketing teams across the world and have some of the big brands in the list like Loreal Paris, BMW, Porsche, Henkel, and more.

Features of Loomly

  • Offers relevant post ideas to fuel your story.
  • You can manage all your profiles in a single place.
  • Lets you craft posts and ads like an expert, instantly.
  • Offers Post and Ad mockups to see exactly what you are publishing
  • Ensures everyone on your team is on board.
  • Schedules with automated publishing.
  • Offers Ad Manager to create outstanding objective-driven ad campaigns.
  • Lets you engage & respond to your audience in a timely manner.
  • Provides advanced analytics to measure your progress.

How to use Loomly?

Firstly, you need to attach your Instagram account with Loomly. On your Dashboard, you can see different feature panels. Let us explore one by one:

  • Calendar: With this feature, you can manage your entire social media posts from a single platform, which includes organic posts and ads. Also, you receive notification through email, Slack, push, and Microsoft Teams notifications, whenever there is any update or comment is made on a piece of content. 
  • Post Ideas: You can never go out of post ideas because Loomly keeps you suggesting topics in trend.
  • Image Library: This is where you can store, organize, and use your images, videos, links, notes, and post templates. 
  • Craft Posts & Ads: You can get post ideas, subjects and labels, optimization tips, posts, and ad previews. 
  • Post and Ad Preview: It generates posts and ad previews for you before publishing. 
  • Automated Publishing: Set up a publishing date in advance for the post you want to publish. When the time comes the post will be published automatically.

What do users love the most about Loomly?

The master calendar is one of the features offered by Loomly that users love the most. It enables users to manage multiple social media calendars, calendar views as well as post overviews with a single Dashboard. Users can get the calendar view of scheduled posts, so it is easy to know what is to be posted and when. Besides, there is also an option to modify each post according to the specific social media platform.

It is easy to implement ideas for social posts, get a preview of your social media posts, avail live post optimization tips, and get the option of automatic post scheduling.

Instagram Marketing Tool #11 – SHORBY

SHORBY lets you supercharge your Instagram campaign performance.

It helps you fight the biggest challenge to drive traffic to your website or blog from different platforms. It was originally built for Instagram bios, but it works on Facebook, WhatsApp, Twitter, Reddit, or any other social media network that exists on the web.

Users usually have multiple business accounts on Instagram, out of which one is used for link sharing and the other two are used for posting ads and retargeting. Now, there is a major limitation with this platform is that it doesn’t allow users to add more than one link in an account in a day to avoid spamming your bio with links. 

To build up quick connections with customers using multiple links can be very useful, which is not allowed on Instagram. This is where SHORBY provides an effective solution. With its multiple features, it makes it possible for you to add more clickable links to your Instagram profile and stay engaged with the customers.

Best Features of SHORBY

  • Add multiple links to your Instagram bio.
  • Drive more traffic to content, online stores, and your other social profiles with your Instagram bio link.
  • Get high-quality data for retargeting and online advertising, by tracking your clicks with a pixel.
  • Customize backgrounds, button shapes, text, and colors.
  • Create animated Avatars, text blocks, GIFs, videos, and attractive design using Smart Pages.

How to use SHORBY?

Now when you have this tool the first thing that you need to do is sign up with your email and password. The next thing you would want is to do is create multiple links in your Instagram bio, which is quite simple.

  • Step 1: Click on + ADD LINK
  • Step 2: Add a description and a unique URL link.

You are done!

There are many other features in SHORBY that are excellent. For example:

  • Slide Bar: You can choose to activate or inactivate the links with the slide bar. 
  • Schedule: The links can be scheduled with the clock icon to appear and disappear at the chosen time. 
  • Real-time analytics: Check the number of times your link was clicked. 
  • Manage Links: You can delete links you don’t need anymore.
  • Smart Page: Below is an example of a smart page. At the top, upload a logo and then write a title. In the next box, you can add the types of messengers you want to use. Then add blocks, URLs, and icons. Lastly, add your social links. 

What do users love the most about SHORBY?

People love SHORBY simply for the reason it exists. It enables you to create multiple links. To operate this tool, no coding is required, it is simple to use, and involves the least risk of account suspension. 

This quick tool has answered all the issues of those IG business account holders who were unable to get enough room to promote their brand or business. This Instagram tool launched recently and has received a commendable response from its users worldwide.

Wrapping Up

Today, when social networking sites like Instagram are one of the top platforms to promote business, everyone wants to get the most out of it. 

As you can see, there are numerous tools to optimize your Instagram profile and each of them has its own set of benefits.

Choosing the best tool depends on the requirements and the types of business you run. But always remember, no matter what tool you use, quality posts and useful links are always appreciated by the users.

Which Instagram marketing tool is your favorite? Please let me know in the comments below.