If you own a marketing or web design company, you’ve lively had clients ask if you can handle their search engine optimization (SEO) too. It makes sense—you do digital, so why can’t you serve as a one-stop-shop?
The problem is that, like any aspect of your business, SEO takes expertise. The last thing you want to do is stray outside of your core competency and do a mediocre job. Best case scenario, it goes . . . okay, but you’ve spent time and energy that would’ve been better used elsewhere. Worst case, you disappoint a longtime client and you lose business.
So what should you do? Thankfully these days, there are white label solutions for just about any product or service your business might like to offer. SEO is no exception. In this article, you’ll learn a bit about the advantages of using a white label solution when necessary, and you’ll find a list of some of the best white label SEO agencies to consider in 2021.
What’s A White Label Solution?
It’s an understandable instinct for a lot of entrepreneurs—you encounter an issue and you want to develop a solution yourself. The problem? You may run into some of these common mistakes:
- Trying to reinvent the wheel: You could spend time making the same mistakes that others have already overcome.
- Slow down your launch: All the time you have to spend troubleshooting and increasing your knowledge outside your main area of expertise is time you lose getting your product out the door.
- Spend money on something that already exists: There may already be tools or solutions that meet your needs that you haven’t found, and money spent developing them yourself could be a waste.
- Miss out on expertise: If this isn’t your core competency and you don’t have someone to go to for advice, you may miss out on resources or help that would enable you to create a properly focused solution.
That’s where a “white label” solution comes in. These are products that exist, fully supported, made by one company, but meant to be sold by another. You purchase it without branding, add yours, and then resell it. It could be breakfast cereal or SEO!
There are benefits to this too:
- Quick and easy to set up: If you need to add a new feature to your business, this is an easy way to do so.
- Keep your customers happy: You don’t need to keep your customers waiting while you develop your own solution.
- Save time and money: As mentioned above, you don’t need to throw a lot of human and financial capital and time into building something yourself.
- Focus on what you’re good at: You can spend your time on your core competency, not chasing everything customers ask for.
What remains to be seen is how all this applies to something like SEO? With the right white label SEO agency, you can find a solution that works for you and your clients.
Best White Label SEO Agencies
Here’s a list of some white label SEO providers to consider, complete with their pricing and a brief description of some of the services that they offer:
1- 51Blocks
Offering SEO paid search, and social media services, 51 Blocks white label SEO has offices in Portland, Denver, and San Diego. They focus on helping local businesses and national enterprises that are looking to up their online presence and keep a step ahead of the competition.
Reviews: Rated 4.4 from 57 reviews on Google Maps
Hourly rate: $65–$100
Address: 1746 Meade St, Denver, CO 80204, United States
Contact: +13039009119
Key People: Michael Borgelt, Founder and Brittany Filori, Chief Operating Officer
Related: How To Improve FID Score
2- HigherVisibility
An award-winning agency specializing in social media advertising paid search, and SEO. They work with emerging and established brands to drive clicks and deliver customers.
Reviews: Rated 4.5 from 110 reviews on Google Maps
Hourly rate: Undisclosed
Address: 8000 Centerview Pkwy #203, Cordova, TN 38018, United States
Contact: +19016727243
Key People: Adam Heitzman, Co-Founder, Scott Langdon, Managing Partner, and Lauren Brady, Director of Digital Consulting
Awards: SEO Agency Of The Year 2020 by SEJ, US Search Awards, and Inc 5000 Fastest Growing Company.
Related: Tips To Improve On-Page SEO
Related: Best SEO Agencies In Seattle
3- Click Intelligence
Click Intelligence, A full-service digital marketing agency with over a decade’s experience providing quality white label services for its clients from all industries. Click Intelligence has the expertise to provide all manner of services, including managed and technical SEO, link building, content writing, paid search, and paid social advertising, helping you deliver consistent results to your valued clients.
Reviews: Rated 4.2 from 20 Google reviews.
Hourly rate: Transparent pricing structure can be found on the website.
Address: 4 Royal Crescent Second and Third Floor, Cheltenham, England, GL50 3DA
Contact: 01242 383942
Key People: Simon Brisk, Co-Founder and Commercial Director, and James Owen, Co-Founder and Director.
4- Boostability
Providing full-service SEO services to top agencies, internet companies, and publishers, they work in the US, Canada, Europe, Africa, Australia, and New Zealand. Boostability offers marketing, customer service, fulfillment, product, and sales departments to small businesses the world over.
Reviews: Rated 4.2 from 97 reviews on Google Maps
Hourly rate: $100–$149
Address: 2600 Ashton Blvd Suite 300, Lehi, UT 84043, United States
Contact: +18002611537
Key People: Gavan Thorpe, Founder, Rick Horsley, Co-Founder, and Colton Miller, Director Of SEO
Awards: Inc 5000 Fastest Growing Company
Related: SEO Tips For Law Firms
5- The Hoth
A white label SEO service that’s built for use by affiliates, in-house SEOs, or agencies. They offer help for businesses looking to scale, offering link and local citation building.
Reviews: Rated 4.8 from 322 reviews on Google Maps
Hourly rate: $100–$149
Address: 111 2nd Ave NE #1500, St. Petersburg, FL 33701, United States
Contact: +17272010062
Key People: Marc Hardgrove, Founder, David Martin, Partner, and Clayton Johnson, Chief Marketing Officer
Related: Proven SaaS Link Building Strategies
Related: Best SEO Agencies In Boston
6- Agency Platform
Enabling you to sell SEO, pay-per-click (PPC), and social media services under your own brand, Agency Platform can help you increase customer engagement and boost revenue by providing you with actionable insights.
Reviews: Rated 5.0 from 16 reviews on Google Maps
Hourly rate: $100–$149
Address: NAP Building, 171 Madison Ave suite # 1006/a, New York, NY 10016, United States
Contact: +16466883628
Key People: Milind Mody, Founder, Prasanna Mody, Chief Cheerleader, and Shreyas Kanekar, VP
Related: Link Building Outreach Tools
Related: Best SEO Agencies In Auckland
7- SNV Services
Based in India, SNV Services offer white label digital marketing services, helping your business create a strong digital presence aimed at generating quick, high-impact results.
Reviews: Rated 4.7 from 18 reviews on Google Maps
Hourly rate: $50–$99
Address: 306, Silver Sanchora Castle, RNT Marg, South Tukoganj, Indore, Madhya Pradesh 452001
Contact: +919522318666
Key People: Ankit Ashok Savla, Founder
Related: Best Digital Marketing Agencies In India
Related: Best SEO Agencies In Singapore
8- Blue Ocean Global Technology
New York-based and focused on building online reputations for their clients, Blue Ocean Global Technology works to speed up brand equity growth. Along with offering SEO, social media marketing, and web development services, this provider is also skilled at reputation management. If you have a client who is dealing with something defamatory posted online or who is working to repair a negative reputation, Blue Ocean Global Technology can help with that too.
Reviews: Rated 5.0 from 415 reviews on Google Maps
Hourly rate: $50–$99
Address: 70 Pine St #1324, New York, NY 10005, United States
Contact: +12022767589
Key People: Sameer Somal, Founder, and Jaspal Aulakh, Chief Operating Officer
Awards: Top SEO Company in New York by Upcity
Related: Top SEO Agencies in California
How Does SEO Work?
You might wonder, after considering these different agencies, what exactly will they be doing for you? It’s good to think about, since picking the right company to work with will depend directly on which services you and your clients need to be performed.
Simply put, SEO refers to the techniques used to increase traffic to a client’s website, both in terms of quantity and quality, through organic search results. Just remember these key terms:
- Quality: You want traffic that brings in potential users, customers, or clients, not people who got confused by your company name. Someone who finds your client’s orchid while searching for iMac repairs isn’t likely to come by and pick apples next weekend.
- Quantity: Once you’ve made sure the quality of your traffic is up to par, you can start worrying about how many people are coming to your client’s site. More is better at this point, and that’s where SEO’s focus on search engine results page (SERP) placement comes in.
- Organic—While a lot of space on SERPs is taken up with ads—and it can be a part of your strategy for a given client—organic results are those you don’t have to pay for.
Understanding these three elements means understanding how the search engines themselves work too (mostly Google, but many of the principles are generalizable). The search engine has a “crawler” that goes through every page it can find. That information is sent back to the search engine, enabling it to build an index. An algorithm then helps sort that index in response to user searches.
This is where the optimization in “search engine optimization” comes into the equation. There is no shortage of strategies to pursue. Dealing with title tags and meta descriptions, ensuring that internal links point to the right pages—all these are part of SEO. You also want to:
- make sure the website is SEO friendly;
- get the client site’s content, and related markup, in order;
- look into other onsite topics like the “robots.txt” file; and
- consider link-related topics, from “nofollow” links to guest blogging and link-building strategies.
These are just some of the things that your white label SEO provider needs to understand. You should be able to speak with representatives from the firms you’re considering and ask any questions you have, but you also get to rest easy knowing that keeping up with this information is not your responsibility.
SEO Is Always Changing
Yet another reason to opt for a white label SEO service is that the industry is constantly in flux. Remember the advice to focus on your core competency? While you may be able to get up to speed on current SEO trends, do you really want to take the time to stay up-to-date?
For instance, you’d need to keep abreast of the latest Google core updates. While Google updates its algorithm all the time, at least once a year it does so in a major way, which will likely have an impact on the SERP position of some of your clients. Who is impacted and what to do about it can occupy a lot of time, which is why many people dedicate their whole professional lives to it.
Here are a few examples of updates—and the headaches they caused—from the past decade:
- Panda, August 12, 2011: A previous update had privileged recency, and quality suffered. This update was aimed at improving results by penalizing sites with repetitive content.
- Mobilegeddon, April 21, 2015: This update was announced two months in advance. The name makes pretty clear what the focus was—addressing increasing mobile searches. The result was that Google started privileging mobile-friendly websites, something that continues today.
- Google January 2020 Core Update, January 13, 2020: The fun names disappeared eventually. This update built on others in the past focused on ensuring sites with low credibility in particularly important niches like finance and medicine (so-called “your money or your life” [YMYL] niches).
Final Thoughts
If you’ve made it through this article, you’re armed with a list of white label SEO providers, a better understanding of why you should consider their services, and some of the headaches they’ll be taking off your plate!
