If you want to pursue your career in SEO then having an SEO certification can land you a good job as it adds great value to your resume and also recruiters prefer candidates with various certifications related to the industry.
Here in this article, I am going to list the top five SEO certifications that can help you acquire new skills and jobs. So, let’s get started.
What is SEO Certification?
SEO certification is a type of award given to individuals who successfully complete their SEO training or course. It allows recruiters to know what skills and knowledge they have related to search engine optimization.
Related: What is SEO? Complete Guide to Learn SEO
Benefits of SEO Certifications
Here are some of the benefits of having SEO certifications:
- Can be treated as proof of your skills.
- It boosts your career.
- It shows your interest in learning new skills.
- It adds more weightage to your resume as compared to individuals who don’t have any certification.
List of Best SEO Certifications For 2021:
1- SEO Fundamentals Course
The first SEO certification is offered by SEMrush. SEMrush doesn’t need any introduction. It is one of the best SEO and Marketing tools available on the internet. Apart from SEO certification, SEMrush also offers other pieces of training related to marketing like PPC, SMM, and content marketing.
Related: SEMrush Review – Top Features Compared
The SEMrush’s SEO Fundamentals Course is delivered by Greg Gillford who is an experienced SEO professional with over 17 years of hands-on experience.
Course Content:
The course contains a total of 8 modules including SEO Basis, Technical SEO, On-Page SEO, Mobile SEO, Link Building, ranking Factors, Local SEO, and International SEO.
Course Duration:
The course comes with 31 video lessons that require 4 hours of time to complete.
Pricing:
SEMrush provides this SEO course for free. It is the best certification for beginners.
2- Search Engine Optimization (SEO) Specialization
Search Engine Optimization Specialization certification is provided by Coursera. It is one of the best online course providers that provides courses related to various industries like IT, Data Science, and Health. This course is officially offered by the University of California (UCDavis).
Related: SEO Keyword Research Guide
Rebekah May, an SEO Specialist is the instructor of this course. She has over 7 years of industry experience. With over 80k enrolled students and a 4.7-star rating, it is one of the top SEO certifications available over the web.
Course Content:
By enrolling in the SEO Specialization course, you will learn basic to advanced SEO, advanced content optimization, website optimization essentials, and creation of various SEO reports.
Course Duration:
The SEO Specialization course contains 5 courses covering basic to advanced SEO. It will take approx 5 months to complete the course. Also, instructors suggest investing approx 7 hours a week.
Pricing:
Coursera is offering this course free of cost. It also comes with subtitles in languages like English, Arabic, Greek, Portuguese, Spanish, Turkish, and Nepali.
3- All-Around SEO Training
Now, we have another SEO training course provided by Yoast. People who work on WordPress are already aware of Yoast. It is a leading SEO plugin for WordPress helping webmasters optimize their website to gain higher rankings.
Related: How To Check Google Rankings (Best Methods)
The course is created by Yoast SEO experts. Also, the founder of Yoast, Joost de Valk who is also an SEO expert shared his knowledge and strategies in this training.
Course Content:
The All-Around SEO Training contains 39 video clips of a total of 3 hours. The course content includes keywords research, SEO copywriting, on-site structure, technical SEO, OFF-Page SEO, and competitors research. Whether you are a beginner or have a blog or eCommerce store, this SEO training course is made for everyone.
Course Duration:
As mentioned above, it contains 3 hours of video sessions, if you are a beginner then it will take you up to 24 hours to learn SEO skills. The training material is accessible for up to 1 year.
Pricing:
The price of Yoast’s SEO certification is $89 and it also includes the subscription to the Yoast SEO Premium plugin.
4- SEO Training Course
Hubspot SEO training course comes from the HubSpot Academy which is an inbound marketing and sales software. Good news for French speakers because the HubSpot SEO Training Course is also available in the French language. Apart from SEO training, you can also learn other skills like Blogging, Content Strategy, and Digital Advertising with certifications.
Related: Top Benefits of Blogging
Matthew Howells-Barby is the speaker of this training. He is an award-winning SEO expert with years of experience. He has also been a regular contributor to some well-known marketing blogs like Search Engine Journal, Moz, and Marketing Land.
Course Content:
From basic SEO to advanced, hidden SEO strategies, link building, blogging, and building website authority, you can learn almost everything related to SEO.
Course Duration:
The course contains 3 lessons with 15 videos and 2 quizzes that require 1 hour to complete.
Pricing:
HubSpot offers its SEO certification free of cost.
5- SEO Essentials Certificate
Moz SEO Essentials Certificate contains all the things you need to be a professional SEO expert. Moz offers a great opportunity to acquire SEO skills and get certified officially by Moz Pro.
Related: What is Moz Spam Score? Complete Guide
The best feature offered by Moz with this certification is that you don’t need to purchase Moz tools like MozBar and Link Explorer, everything is included in the course itself.
Course Content:
Course content includes SEO fundamentals and concepts, SEO reporting, in-depth keywords research, website speed optimization, link building concepts, and On-Page SEO essentials. Also, after completing each module, Moz lets you take exams to test your learnings.
Course Duration:
The course contains a total of 6 modules including one final exam for the certificate. The total time of these modules is around 6 hours.
Pricing:
Moz’s SEO certification is priced at $595 but it’s worth the money because, after course completion, you are going to be a certified Moz Pro member.
Conclusion
Whether it’s for getting a good job or to learn new skills, acquiring an SEO certification is a good decision. However, you must apply your skills practically to gain more exposure to SEO practices. Enrol in any of the SEO certification listed above to get hired by top-notch companies.
