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15 Great Blog Post Templates For Better Content Creation

15 Great Blog Post Templates For Better Content Creation

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According to Demand Metric, companies that blog produce 67% more monthly leads than companies that don’t blog. As one of the most effective ways to market your brand, blogging is essential for businesses looking to reach their target audience. 

There are countless blog styles across various industries and companies, but not all are created equal. The quality and style of your blog posts are essential for drawing in readers and keeping them interested and engaged with your content. 

Here are some quick blog statistics: 

  • 43% of readers admit to not reading blog posts thoroughly.
  • According to 40% of content marketers, original visuals perform best in articles, such as infographics.
  • Many business bloggers say that list articles, also known as “list posts,” are the most popular blog post format.

Also read: 5 Best B2B SaaS Content Marketing Tools

​​Now, let’s talk about what kinds of content you can create.

There are several types of blog posts. Each has its benefits and drawbacks—some are easier to create than others, and some may be more effective for your business.

If you’re looking for a way to create better content that drives traffic to your website, here are 15 different blog post templates you should add to your rotation.

Table of Contents

1. The Comparison Post

The comparison post compares two competing products and saves your reader many hours (and even dollars) on purchasing a product that may never work for them.

How to Write a Comparison Post

  • Pick an important topic related to your buyer personas 
  • Find out what solutions are available for your audience
  • Compare the pros and cons of each product or service
  • Explain which situation each solution would work best for

For example, GrowthBar created this blog post comparing two AI copywriting tools: copy ai and jasper. The detailed product breakdown compares the pros and cons of each tool, helping save the reader time by taking away the need to separately research the top features and pricing on their own accord.

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Overall, the comparison blog post is a unique way to showcase your product from a different angle: start by comparing two tools offering the same service and then present your product as an alternative solution. These posts are top-performing because they allow you to highlight a problem your audience is experiencing, present two solutions, and then explain which solution is best for them based on their specific circumstances.

Also read: 8 Ways To Repurpose Digital Content

Comparison Post Examples: 

2. The List Post

List posts, also known as “listicles,” are a popular blog format for SEO. 

People love lists because they’re easy to scan and read, whether on a mobile phone or desktop computer. If you use list items related to each other and in a logical order, readers will be more likely to click through the entire post, which can help your bounce rate.

A list post is also one of the easiest types of content to create. They take less time than writing an article or recording a video but can still provide value for your audience if you do them right.      

However, it is still essential to ensure that the copy you use to fill in the blanks for a list post is original. While list posts might be too basic for some audiences, they are shareable, linkable, and very effective at lead generation. Especially if you’re writing about how to do something or ranking specific products, list posts are a great way to present your information in an easy-to-digest format.

Also read: B2B Content Marketing Ideas

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List posts are fantastic for SEO because search engines can read into each point and understand the content more easily. And because the information is broken up into individual points, it’s easier for readers to skip through the post and find exactly what they want — like a mid century modern desk for their home office. 

List posts also have a leg up on the other templates when it comes to formatting — not only do you need to make sure your content is scannable and digestible, but you can also quickly break up those ten pieces of information with things like images or quotes. You can check these free design templates to get inspired.

List Post Examples:

Also read: The Benefits Of Using AI- Paraphrasing Tools For SEO Content

3. The How-to Post

How-to guides are the best blog posts for teaching your audience step-by-step instructions about how to do something or how to use a particular program.  

For example, maybe you want to teach your readers how to use Google Sheets, so you create a long-form blog post breaking down every feature and how they are best utilized.

How-to guides can take longer to write because there’s usually more information to share. “The upside is that these posts typically generate more traffic over long periods because people are always looking for new and efficient ways to utilize tools or programs,” says Nathan Richardson, Founder of Bariatric Journal.

Do you have an audience looking for information on how to do something? If so, a how-to post may be a great fit. But it’s also important to know that not all how-to posts are created equal. If you look at Google search results, you’ll see there are three types of how-to content:

  • Standard “how-to” post: These traditional posts outline basic steps or instructions on how to do something.
  • Short answer “how-to” post: These are brief answers that include the specific steps needed for someone to complete a task quickly and easily without skimming through an entire article or blog post (these often appear in featured snippets).

Also read: 10+ Best SaaS Content Marketing Agencies

How-to Post Examples:

4. The Buyer’s Guide Post

A buyer’s guide is a blog post that instructs readers on making the right choice when buying a product or service. It’s not the same as a product review, which focuses on one particular product. 

A buyer’s guide should include:

  • The different types of products or services available and how they differ from one another
  • The pros and cons of each type of product or service
  • Examples of companies or people who offer this type of service or manufacture this type of product
  • Recommendations for where to buy the best products and services

Buyer’s guides are the perfect place to include affiliate marketing links, given you are reviewing multiple different products. However, be transparent with your readers and share that affiliate links are present in the piece. 

Also read: The Ultimate Content Marketing Plan For Startups

Buyer’s Guide Examples:

5. The Interview Post

Interviews are a great way to provide your audience with new perspectives and opinions. They can help you freshen up your content strategy, give your readers the information they need, and attract readers who know or admire the person you interviewed.

A good interview has three things:

  • Relevance: The interview topic should be relevant to your blog’s mission and audience. Never use an interview as a filler for a blog post without a strong argument for why the interview is necessary for the post.
  • Authenticity: If someone takes time out of their day to interview with you, it better be authentic. That means asking fundamental questions about real topics that matter — not just using it as another link building source or throwing some questions at them so you can use their name in a blog post headline.
  • Interest: Consider whether your audience will resonate with the interviewee before requesting an interview. Think beyond CEOs at big companies and more about workers behind the scenes that have impacted your industry. Keep in mind that exciting interviews often come from unexpected sources.

    Also read: How To Improve Your Omnichannel Content Marketing Strategy

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Interview Post Examples:

6. The Expert Roundup Post

Since you’re typically researching something for your blog post already, the expert roundup is a great way to explore fascinating statistics or information and share it with the world.

To do this, you’ll need to do some primary research. The process is pretty simple: survey others in your niche to determine what they think. 

Ask some experts in your industry to take a few minutes to help answer questions about a topic you care about. One quick way to do this is through Google Forms, and thankfully it’s free. Once they fill out the Google Form, answers will automatically be stored in Google Drive. 

Also read: How to Write the Best SEO Content That Will Rank

Once you have enough responses, turn that data into an infographic or some other easily digestible visual format, then share your findings as a blog post.

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Another way to execute an expert roundup is to perform research on a complex topic and include quoted text from trusted sources for emphasis and text highlights to link to the valuable sources of information. 

Readers particularly enjoy expert roundups because they gain access to industry leaders’ knowledge. 

Expert Roundup Post Examples:

Also read: B2B SaaS Content Marketing Strategy Guide

7. The Video Post

Video content is the fastest-growing type of content, and there is no wonder why. Videos are more engaging and more accessible to understand than text-based content. For many people, video is their preferred content format. Think about the rise of TikTok over the past few years. 

It is ideal to include videos in your blog posts as much as possible. Not only will you be catering to the demands of your audience, but you’ll also have a more incredible opportunity to establish an emotional connection with them and improve relationship with your customers.

With that, don’t use video just for the sake of using video. Videos should involve a high level of production quality if you want your audience to take you seriously. Poorly produced videos will give your audience a wrong impression of you and your brand. 

Also, make sure that your video is embedded and optimized in your post. The last thing you want to do is slow down the page load time.

Also read: How to Fix Content Wider Than Screen Issue 

Video Post Examples:

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8. The Infographic Post

An infographic is a visual representation of information. It’s designed to explain complex ideas in the simplest way possible.

The best infographics take large amounts of data and present them in an easy-to-digest, visually appealing way. These visuals can be anything from pie charts and graphs to illustrations that tie the data to something relatable. 

Also read: 5 Ridiculously Easy Ways To Improve Content Marketing

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Most infographics follow a similar structure: there’s an introduction that states why the reader should care about this information, then there are bullet points or images for each point of data, and finally, there’s one last sentence or image that wraps everything together.

Some additional examples are below, but you’ll need a robust data set first if you want to make your own. Then you can decide how best to represent it graphically, so it will be interesting and easily understood at a glance.

Infographics are perfect for simply explaining complicated ideas, so they’re recommended for both educational content and content that provides actionable tips or advice.

Infographic Post Examples:

Also read: What is Content Writing? 10 Best Examples + 11 Free Tools

9. The Challenge Post

The challenge post is one of the best lead magnets there is. These blogs are made with email deliverability in mind, given the content is highly valuable for readers and can generate more conversions and a higher ROI for your business. 

Challenge posts are a slight variation on the “how-to” post. These posts help catch the reader’s attention by offering the opportunity to learn how to do something difficult or achieve specific results in a finite amount of time. 

Humans are competitive beings. Whenever an opportunity presents itself to learn or achieve something difficult in a short amount of time, you will surely capture the attention of most. For example, Sumo’s “how-to” posts can be adapted into a challenge post by adding a specific time frame (30 days) to the blog title. 

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The more value you can provide, the more likely your audience will be to take you up on the offer—and eventually become customers. Challenge posts are a great way to expand your reach, build trust with your audience, and grow your email list. 

Challenge Post Examples:

Also read: How to Create Links Using Content Marketing?

10. The Case Study Post

When done right, case study posts are one of the best ways to help your audience understand how fantastic your product or service is.

In a nutshell, case studies help you illustrate how your products or services solve real-world problems your customers face.

What Makes Case Studies So Effective?

While it’s great to talk about what you offer, if you want to use content marketing to attract new customers and create fans of your brand, you need to show people what makes your company unique and worth talking about. 

And there’s no better way to do this than by creating a well-crafted case study that highlights what your product or service was able to achieve for your customers and why your target audience should choose you over competitors.

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Tips for Writing Case Studies

  • Use quantitative metrics that will impress your audience (e.g., we grew traffic by 55%)
  • Charts and other visual graphics will increase readability. 
  • Leverage direct client quotes and testimonials where possible. 
  • Include a call-to-action at the end of the post telling readers what they should do next.
  • Ensure there are visible social sharing buttons throughout the post.
  • Include an “About” box at the bottom of the post that links back to one of your landing pages where visitors can learn more about how they can get started working with you (or potentially become a client). 
  • Consider adding an email opt-in form for good measure. 

With these factors in place, you can convert leads into clients and grow your business.

Case Study Post Examples:

Also read: Where Are We Going in Terms of Content Creation? How Much is Too Much?

11. The Beginner’s Guide Post

A beginner’s guide is an instructional resource that offers newbies a comprehensive introduction to a topic.

If you’re planning to create an educational resource for beginners rather than a step-by-step brand style guide, then the “beginners guide” format may be suitable.

The first thing you’ll want to do is create an encouraging introduction and then follow suit by laying out everything they need to know in a straightforward, organized manner. 

Take this beginner’s guide about growing cilantro indoors; it starts by comforting the reader by confirming that cilantro is easy to grow indoors and then breaks down all the necessary information to grow this delicious herb successfully. 

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Beginner’s Guide Examples:

Also read: User Generated Content- The Best Way to Attract Traffic and Links to Your Site

12. The “What Is X” Post

A “What is X” post is a staple in blogging and for a good reason. They’re great for writers because they are open-ended, informative, and easy to research. Readers will find them helpful whenever they want to learn about a new topic or deepen their understanding of something they know little about.

A “What is X” post should explain what something is and why it matters— for example, this post about telematics starts with a brief explanation of the concept. It then expands on the topic of vehicle telematics using short paragraphs, bullet points, and lists to keep the information simple. It also includes a video version of the post, which is excellent for users that prefer audio-visual content.

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These posts are also great for SEO because their titles tend to match up well with search queries people type into Google.

“What is X” Post Examples:

13. The Review Post

Like the list post we discussed earlier, the review post is a convenient way to illustrate your point. But instead of listing multiple options for your audience, you’re reviewing a specific product or service.

In addition to giving your readers more variety in content format, review posts are also great for breaking up long posts on technical topics into more palatable chunks. 

For example, if you’ve written an in-depth 4,000 guide on the best credit cards for startups, you can break that down into individual pieces covering each unique credit card and write a full review.

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When it comes to format and length, these reviews can vary substantially depending on what you’re reviewing and how complicated it is. 

But generally speaking:

  • Write an introduction explaining the topic and what you’ll be reviewing
  • Summarize the topic
  • List some pros and cons of the topic
  • Make a final recommendation

Review Post Examples:

Also read: Producing Superior Content is One of the Best Ways to Rank Higher on Google – Matt Cutts

14. The SlideShare Post

SlideShare decks are a great way to repurpose old content. Say you wrote a series of blog posts on a topic back in 2010. These posts are getting lost behind the more recent content on your blog. But you spent a lot of time putting these posts together, and the information is still relevant. 

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SlideShares are the perfect solution. You can pull together those old blog posts, add some visuals and titles, and upload them to SlideShare.net. Then you can embed that deck at the bottom of a well-written blog post. Now, your readers can scroll through the slides to see the older information in one place.

Slide decks don’t often rank well on search engines, so you need a platform for sharing your message with the people who want to hear it. Embedding your SlideShare on a blog post lets you double the amount of information you can share with readers and helps place the slide on Google search engines.

Slideshare Post Examples:

Also read: How Positive Comments in Content Can Increase Google Rankings?

15. The Myth Debunker Post

One of the best ways to establish yourself as an industry expert is to debunk a myth floating around your niche. 

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Follow this simple process for researching and writing a myth-debunking post: 

  • Find a myth: The best myths are those that are widely accepted in your niche but are not valid.
  • Research the myth: You’ll need evidence to back up your myth-debunking claims. Find reputable sources that substantiate your claims, and make sure you attribute them appropriately.
  • Short introduction: Your readers should know what you’re about to debunk before getting into it.
  • Debunk the myth: Facts and figures are your best friends in this type of blog post. Use images or charts when possible. 

Myth Debunker Examples:

Also read: 5 Ways to Fix Duplicate Content Issue Effectively

Wrapping Up

Say goodbye to writer’s block and staring at a blank Google Doc with no idea where to start. 

Using these blog post templates as a guideline is an ideal way to start writing blog posts, but you don’t have to limit yourself to them. 

There’s no one-size-fits-all approach to content. Blog posts must continually evolve in style and design to keep readers interested and engaged. 

Get creative, add your flair to these proven templates, and watch your website traffic skyrocket. 

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About The Author

Joydeep Bhattacharya
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Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. He helps businesses improve their revenue online. He is a regular contributor to SEMrush, Ahrefs, Search Engine Watch, Hubspot, Smart Insights, and several other publications.