Europe runs one of the densest SEO conference calendars of any region. brightonSEO fills the Brighton Centre twice a year, SMX Munich gathers international speakers at the ICM in April, and the German speaking market alone supports SEOkomm, CAMPIXX, SEO-DAY and the Tech SEO Summit. London, Amsterdam, Vienna, Sofia, Lisbon and Aarhus add events for every budget and specialism.
This guide lists every major SEO focused conference in Europe from November 2026 through 2027, with dates, venues, ticket prices, speakers, topics and language. Events still awaiting confirmed 2027 dates appear with their latest edition.
Contents
- European SEO Conference Calendar, November 2026 to 2027
- SEO Conferences in the UK
- SEO Conferences in Germany and Austria
- SEO Conferences in the Netherlands, Austria and Eastern Europe
- SEO Conferences in Scandinavia, France, Spain and Portugal
- Which European SEO Conference Fits You
- Planning Tips for SEO Conferences in Europe
- More SEO Conference Guides by Region
- Europe SEO Conference FAQs
European SEO Conference Calendar, November 2026 to 2027
SEO Conferences in Europe by Date
| Event | Dates | City | Price | Language |
|---|---|---|---|---|
| SERP Conf Vienna | November 3, 2026 | Vienna | From €299 | English |
| Web Summit | November 9 to 12, 2026 | Lisbon | From €495 | English |
| eoSearchSummit | November 12, 2026 | Würzburg | €999 | German |
| MozCon London | November 13, 2026 | London | From £450 | English |
| SEO-DAY | November 19, 2026 | Cologne | €149 to €1,699 | German |
| SEOkomm | November 27, 2026 | Salzburg | €750 to €845 | German |
| Friends of Search | March 11, 2027 | Amsterdam | From €410 | English |
| WTSFest London | March 19, 2027 | London | £599 | English |
| SERP Conf Sofia | March 2027 | Sofia | Pending | English |
| SMX Munich | April 5 to 7, 2027 | Munich | €799 to €2,699 | English |
| brightonSEO Spring | April 2027 | Brighton | From £330 + VAT | English |
| Tech SEO Summit | April 22, 2027 | Hamburg | €949 | English |
| OMR Festival | May 3 to 5, 2027 | Hamburg | €539 to €649 | German and English |
| CAMPIXX | June 3 and 4, 2027 | Berlin (BER airport) | €699 to €999 | German |
| DMEXCO | September 22 and 23, 2027 | Cologne | From about €99 | German and English |
| brightonSEO Autumn | October 2027 | UK | Pending | English |
SEO Conferences in the UK
brightonSEO, Brighton
- Dates: spring edition in April 2027 and autumn edition in October 2027; the October 2026 edition ran on October 8 and 9 with a training day on October 7.
- Venue: Brighton Centre, the home of the event since 2016.
- April 2027 tickets: Full Conference + Perks £330 + VAT; Full + VIP Perks £520 + VAT; Training + Full + Perks £540 + VAT; Training + Full + VIP £800 + VAT. Prices rise on December 3, 2026.
- Extras: a free one day ballot ticket, 50% off for marketing students under 21 and group discounts for 4+ and 10+ tickets.
- Scale: 5,000+ attendees across its events, with multiple stages, training courses, an official party and a first timer session.
- Website: brightonseo.com
- Who should attend: SEOs at every level, from first timers to agency leads, who want the largest gathering in Europe.
WTSFest London 2027 (Women in Tech SEO Festival)
- Date: Friday, March 19, 2027, 09:00 to 17:00, with an after party until 20:00.
- Venue: Barbican Centre, Silk Street, London EC2Y 8DS.
- Tickets: £599 standard, £100 off for two tickets, £300+ off for three or more, plus scholarship tickets; catering, drinks and session recordings included.
- Speakers: Areej AbuAli, Hannah Smith, Crystal Carter, Judith Lewis, Roxana Stingu, Nikki Halliwell, Jojo Furnival, Miracle Inameti Archibong, Helen Pollitt and more.
- Topics: site migrations, GEO and AI citations, ecommerce technical SEO, AI SEO tools, digital PR, TikTok keywords, attribution and AI agents.
- Format: single track with 20 minute talks and two panels.
- Website: womenintechseo.com
- Who should attend: technical and content SEOs who want a focused, single track day with practical talks.
MozCon London
- Date: November 13, 2026.
- Venue: Convene, 22 Bishopsgate, London.
- Tickets: from £450 early bird to £499.
- Format: one day, single track, about 300 to 600 attendees.
- Who should attend: in house SEOs and marketers who want a compact London day with the MozCon format.
Search n Stuff
- Upcoming: Sintra retreat in Portugal, November 12 to 16, 2026, for up to 16 guests; London Holiday SEO Meetup with SEOFOMO on November 24, 2026, for up to 50; London Search Cabaret in 2027 for 100 guests.
- 2026 conference: June 26, 2026 at Emirates Stadium, London.
- Founder: Yagmur Simsek.
- Who should attend: SEOs who prefer small, community led events and retreats.
SEO Conferences in Germany and Austria
SMX Munich 2027
- Dates: workshops April 5, 2027; conference and expo April 6 and 7, 2027; SMX After Dark party on April 6.
- Venue: ICM, International Congress Center Messe Munich, Am Messesee, 81829 Munich.
- Tickets (excl. 19% VAT): SMX Gold €2,299 early bird to €2,699 onsite; SMX Silver €1,399 to €1,699; two day conference €1,299 to €1,599; one day €799 to €1,099; workshop only €999.
- Deadlines: early bird to December 4, 2026; full price to January 29, 2027; last minute to April 4, 2027.
- Discounts: €200 off each extra two day team ticket and half price for NGO, academic and government staff.
- Speakers: 57+ including Frederick Vallaeys, Dana DiTomaso, Marty Weintraub, Jes Scholz, Purna Virji and Dawn Anderson.
- Topics: SEO, GEO and AI search, PPC and analytics.
- Website: smxmuenchen.de
- Who should attend: search marketers covering both SEO and paid search who want international speakers in Germany.
SEOkomm 2026, Salzburg
- Date: Friday, November 27, 2026, 09:00 to 18:00, networking evening from 19:30; OMX online marketing runs the day before.
- Venue: Salzburg Congress, Auerspergstraße 6, 5020 Salzburg; the event has run in Salzburg since 2010.
- Organizers: Uschi and Oliver Hauser.
- Tickets: €750 day ticket, €845 with the evening event (plus VAT).
- Scale: about 1,000 visitors across 4 stages from beginner to advanced.
- Recent speakers and topics: Bastian Grimm, Tobias Fox, Artur Kosch and Hans Henning Raven on AI Overviews, AI automation, Google Discover, relaunches and local digital PR.
- Language: German.
- Who should attend: German speaking SEOs in Austria, Germany and Switzerland.
SEO-DAY 2026, Cologne
- Date: November 19, 2026, with ExpertDAY on November 18.
- Venue: RheinEnergieSTADION, Cologne.
- Tickets: from €149 for an early digital pass up to €1,699; on site and virtual options.
- Scale: 30+ speakers and 500+ attendees.
- Language: German.
- Who should attend: German SEOs who want a stadium venue event with a hybrid option.
Tech SEO Summit 2027, Hamburg
- Date: Thursday, April 22, 2027, from 08:30; the fourth edition.
- Venue: Astor Film Lounge HafenCity, Am Sandtorkai 46a, 20457 Hamburg.
- Organizer: Audisto (Sören Bendig, Tobias Schwarz, Gerd Riesselmann).
- Ticket: €949.
- Format: one day, international, advanced technical SEO only, with 45 minute talks, a tech tip competition and limited capacity.
- Who should attend: senior technical SEOs and developers.
CAMPIXX 2027, Berlin
- Dates: June 3 and 4, 2027, with AI:CAN on AI in marketing on June 2.
- Venue: Van der Valk Hotel Berlin Brandenburg, Eschenweg 18, 15827 Blankenfelde Mahlow, near BER airport.
- Organizer: SUMAGO, founder Marco Janck; running since 2009 as SEO CAMPIXX.
- Tickets: €699 super early, €799 early, €899 normal, €999 late; 5 tickets for €2,999.
- Program: 5 tracks and 50+ sessions on SEO, GEO and AI search, content, E E A T, technical SEO and tool masterclasses, plus an evening festival.
- One day UPDATE! events: Munich November 10, 2026; Cologne January 21, 2027; Hamburg February 25, 2027 (from €99 for students).
- Language: German.
- Website: campixx.de
- Who should attend: German speaking SEOs who want a two day, multi track event with a strong community feel.
eoSearchSummit, Würzburg
- Date: November 12, 2026.
- Ticket: €999 with limited places.
- Who should attend: German SEO and SEA professionals looking for a small, senior audience.
OMR Festival 2027, Hamburg
- Dates: May 3 to 5, 2027 at Hamburg Messe.
- Scale: about 70,000 visitors and about 800 speakers in 2026.
- Tickets: €539 early bird, €649 standard.
- Who should attend: marketers wanting SEO sessions inside a large digital marketing festival.
DMEXCO 2027, Cologne
- Dates: September 22 and 23, 2027 at Koelnmesse.
- Scale: 40,000 visitors, 700+ exhibitors and 1,000+ speakers in 2026.
- Tickets: from about €99 early bird; €279 full; reduced student and under 26 passes.
- Who should attend: marketing and adtech teams wanting broad industry coverage.
SEOktoberfest, Austria
- Latest edition: September 20 to 25, 2026 in Going, Austria.
- Format: invitation only, hand picked attendees, from €5,500.
- Who should attend: senior SEOs and business owners seeking an exclusive mastermind.
SEO Conferences in the Netherlands, Austria and Eastern Europe
Friends of Search, Amsterdam
- Next date: March 11, 2027, from €410.
- 2026 edition: March 12, 2026 at Kromhouthal, Amsterdam, with 700+ attendees.
- Organizers: DDMA and VIA.
- Topics: ecommerce SEO, E E A T, technical SEO, Performance Max, first party data, MMM and attribution; includes the Friends of Search Awards.
- Language: English.
- Who should attend: SEO and SEA specialists, content marketers and developers in Benelux.
Digital Olympus, Amsterdam
- Latest edition: September 11, 2025 at TOBACCO Theater, Amsterdam; sold out at €529 to €749.
- Speakers: Aleyda Solis, Kevin Indig, Ross Simmonds, Crystal Carter and Mark Williams Cook among 24 speakers.
- Format: talks, mastermind roundtables and an after party.
- Who should attend: SEO and content marketers wanting a single day with top international names.
SERP Conf, Vienna and Sofia
- Vienna: November 3, 2026, from €299 early bird, with Google Search Advocate Martin Splitt among the speakers.
- Sofia: March 2027.
- Language: English.
- Who should attend: SEOs in Central and Eastern Europe seeking affordable, international content.
Baltic Nordic SEO Summit, Vilnius
- Latest edition: March 20 and 21, 2026.
- Who should attend: SEOs across the Baltics and Nordics.
SEO Conferences in Scandinavia, France, Spain and Portugal
SearchDay (formerly SEOday), Denmark
- Latest edition: April 14, 2026 at Centralværkstedet, Aarhus.
- Organizer: s360, with about 300 search professionals.
- Who should attend: Nordic SEO and paid search teams.
SEO Camp us, France
- Latest confirmed edition: April 25 and 26, 2024 at the Palais des Congrès, Versailles.
- Organizer: FePSeM, with about 600 attendees, 45 talks, 7 workshops and the SEO Awards evening.
- Language: French.
- Who should attend: French speaking SEOs.
SEonthebeach, Spain
- Latest edition: June 6 and 7, 2025 in Castellón, from €368.
- Format: talks plus beachworking and parties, with speakers chosen by public vote; founded by Sico de Andrés.
- Language: Spanish.
- Who should attend: Spanish speaking SEOs who want a relaxed, social format.
Web Summit 2026, Lisbon
- Dates: November 9 to 12, 2026 at MEO Arena and FIL.
- Scale: 70,000+ attendees from 160+ countries and 900+ speakers.
- Tickets: Startup €495, early bird €895, standard €995, Premium €1,585.
- Who should attend: SEO agency founders and SaaS marketers looking for clients, partners and investors.
Which European SEO Conference Fits You
Best European SEO Event by Need
| Need | Best Fit | Why |
|---|---|---|
| Largest SEO crowd | brightonSEO | 5,000+ attendees and training days |
| International SEO plus PPC | SMX Munich | 57+ global speakers across SEO, GEO and PPC |
| Advanced technical SEO | Tech SEO Summit | Technical SEO only, limited capacity |
| Single track, practical talks | WTSFest London | Barbican venue, recordings included |
| German language SEO | SEOkomm or CAMPIXX | Largest German speaking SEO events |
| Benelux market | Friends of Search | 700+ attendees in Amsterdam |
| Budget friendly | SERP Conf or SEO-DAY | From €299 and €149 |
| Exclusive mastermind | SEOktoberfest | Invitation only, from €5,500 |
Planning Tips for SEO Conferences in Europe
- Buy early: brightonSEO prices rise on December 3, 2026, and SMX Munich early bird ends on December 4, 2026.
- Pair events: SMX Munich (April 5 to 7) and Tech SEO Summit Hamburg (April 22) fit one April trip; brightonSEO Spring also falls in April.
- Check the language: SEOkomm, CAMPIXX and SEO-DAY run mainly in German; SEO Camp us in French; SEonthebeach in Spanish.
- Factor in VAT: UK and German ticket prices are listed before VAT (19% in Germany).
- Use recordings: WTSFest includes recordings; brightonSEO sells them separately.
More SEO Conference Guides by Region
- Worldwide: top SEO conferences around the world and the annual list of SEO events and conferences.
- United States: SEO conferences in Los Angeles and Southern California and SEO conferences in Boston.
- Asia and the Middle East: SEO conferences in Thailand, the Chiang Mai SEO Conference and SEO conferences in Dubai.
Europe SEO Conference FAQs
What Is the Biggest SEO Conference in Europe?
brightonSEO, with 5,000+ attendees across its events, runs twice a year at the Brighton Centre, with the next editions in April and October 2027.
When Is SMX Munich 2027?
Workshops run on April 5, 2027 and the conference on April 6 and 7, 2027 at the ICM in Munich, with tickets from €799.
Which SEO Conferences in Europe Are in English?
brightonSEO, WTSFest London, MozCon London, SMX Munich, Tech SEO Summit, Friends of Search and SERP Conf all run in English.
What Is the Best Technical SEO Conference in Europe?
Tech SEO Summit in Hamburg on April 22, 2027 covers advanced technical SEO only, at €949.
Which European SEO Conferences Cover AI Search and GEO?
SMX Munich, WTSFest London, CAMPIXX and SEOkomm all include GEO and AI search sessions in their latest programs.
