Digital marketing tools are the in-thing. The relation between online marketers and digital marketing tools can be compared to the one between both hands of the human body. You see, you cannot clap without the other!
I am a huge fan of using the latest (and popular) digital marketing tools simply because they make the life of millions of digital marketing professionals easier. Also, these tools are a reliable answer to a common question doing rounds in the digital marketing domain – How to be more productive without exhausting ourselves?
These tools help marketing professionals to execute their marketing campaigns exactly as planned and race ahead of the competition.
Now, the thing is that as a digital marketing pro, you and your team are only as good as the tools that you use. Yes, I am not exaggerating! It’s not that you can randomly pick out any online marketing tool and hope that it works for you.
You need to use only the right tools that suit you and your team’s digital marketing requirements in the best way possible. So, what exactly are the right tools like?
There are a plethora of digital marketing tools available today, and if you haven’t had the chance to use them then decision-making can be quite a difficult task. After all, there are so many alternatives available today.
Related: Best Digital Marketing Tools For Small Businesses
To make your job easier, you should first make a list of all the features that you and your team need out of an online marketing tool. As you go through some of the best tools mentioned in this post, you should check whether the tool offers all (or most) of the features that you and your team want to successfully execute marketing strategies.
Let’s get started then.
1- GetResponse
GetResponse is a powerful and simplified online marketing tool that offers inbound marketing solutions that you and your digital marketing team need to grow your audience, engage with customers, and boost online sales. GetResponse markets itself as “the world’s easiest email marketing platform”, which is now available in 27 different languages.
Related: GetResponse vs. MailChimp
GetResponse offers customized online marketing solutions for Entrepreneurs, Online Marketers, Marketing Managers, and Online companies. Primarily an email marketing and online campaign management platform, the tool offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.
Main Features Include:
- Email marketing
- Conversion funnel
- Marketing automation
- Website builder
- Web push notifications
- Live chat
- Landing pages
- Webinars
- Sign up forms
Pricing: The Basic plan is priced at $15/month. To access more features, you can upgrade to premium plans.
2- ProofHub
ProofHub is an award-winning team collaboration and project management tool that gives project managers greater control over projects and teams while empowering them with all the tools that are required to automate tedious manual tasks.
Related: Best Project Management Tools
A simple, user-friendly tool with a minimal learning curve, ProofHub helps to keep all your digital marketing team members on the same page through thoughtful features like Group chat, Gantt Charts, Kanban boards, Online discussions, Task management, and many more. Fixed pricing plans mean that you don’t have to worry about incurring an additional per-user fee while onboarding new members.
Main Features Include:
- Online proofing
- Table view
- Kanban boards
- Gantt charts
- Group chat
- Stickies and Bookmarks
- File management
- Task management
- Timesheets
- Scheduling calendar
- Fixed pricing plans
Pricing: The Ultimate Control plan is priced at $89 per month, billed annually
3- Sprout Social
Sprout Social is a powerful, all-in-one social media management platform that helps digital marketers unlock the full potential of popular, engaging social media platforms to effectively engage with current customers and prospective customers. Using Sprout Social, marketers can discover the latest trends and actionable insights from social data to create brand and business strategies.
Related: Tools To Measure Social Media Engagement
Trusted by more than 25,000 world-class brands and organizations of all sizes, Sprout Social allows digital marketers to spend less time on manual tasks and invest more time in connecting with target audiences through authentic and personalized experiences.
Main Features Include:
- Unified social inbox
- Task completion reporting
- Collaborative content calendar
- Multi-profile publishing
- Report and Analyze
- Listen and Inform
Pricing: The Standard plan is priced at $99 per user, per month
4- Survey Anyplace
Survey Anyplace is a powerful lead generation tool for digital marketing teams. The ReportR feature of Survey Anyplace allows respondents to download a personalized PDF report immediately after taking your questionnaire.
Related: Best Survey Examples For Conducting Surveys Like A Pro
Survey Anyplace empowers digital marketers to create questionnaires that ask questions to their respondents and provide them with valuable insights and advice in return. You can easily transport leads through to your CRM or email marketing tool and start nurturing campaigns.
Main Features Include:
- Branding and White Labeling
- ReportR
- Scoring and Calculation
- Quizzing capabilities
- Mobile surveys
- Multi-user management
- Integrations
- Data collections
Pricing: The Essential plan is priced at $39 per month.
5- Yoast
Yoast is one of the most popular WordPress plugins around and it’s not hard to figure out why. Whether you’re running a personal blog or managing a website for a client as an SEO pro, Yoast can help you make your (or your client’s) website as search-engine-friendly as possible by optimizing its content.
Related: Best SEO Tools For Beginners
Yoast helps website owners attract traffic from the search engines by keeping content easy to read for their audience. The software makes sure that search engines can find and understand your website pages because that’ll help improve Google search engine rankings.
Main Features Include:
- Estimated reading time
- Elementor integration
- Zapier integration
- Enhanced Slack sharing
- Keyword data via SEMrush
- Schema controls
- Internal linking blocks
- Stale cornerstone content finder
Pricing: The Yoast plugin for WordPress is free. The paid premium plans depend on the number of sites you need to be monitored.
6- Canva Business
Canva is a widely popular drag-and-drop design platform that is ideal for organizations and businesses with large digital marketing teams. The platform provides users with all the productivity and design features along with smart controls to collaborate on-brand designs.
Related: Penji Review: On-Demand Graphic Design Platform
Canva Business offers a wide range of stock images to users, which helps them create images, logos, presentations, or graphs depending on your team’s needs. Additionally, Canva reduces the requirement of hiring an experienced designer as you can create the exact vision you have in mind with the help of a vast image collection.
Main Features Include:
- Stock images and illustrations
- Social media graphics
- Library of fonts
- Drag and drop editor
- Custom templates
- Photo editing
- Customizable branding
Pricing: A Free Basic plan. The Pro plan is priced at $12.99 per month, billed annually.
7- Google Analytics
Google Analytics is considered the gold standard for website analytics. It can be said that if you want to carve a successful career in the digital marketing domain then you should have a good understanding of using Google Analytics.
This widely used tool can show you the number of visitors to your website, their location, and on which pages they’re spending most of their time. Google Analytics provides useful data that digital marketing teams can use to evaluate their website’s performance, and further plan a data-driven, results-oriented digital marketing strategy.
Related: Sendinblue Review
Main Features Include:
- Conversion tracking
- Traffic reporting
- Keyword referrals
- Third party referrals
- Custom dashboards
Pricing: The Standard version is Free. Google Analytics 360 is priced at $150,000 a year.
The Final Word
Now that you’ve gone through seven of the best digital marketing tools available today for online marketers, I am quite sure that you can’t stop yourself from getting out there and signing up for free trials. That’s great!
It’s quite possible that your search for the right digital marketing tool might very well end with one of the seven tools mentioned in the list.
Good luck marketers!
I am a huge fan of using the latest digital marketing tools simply because they make the life of millions of digital marketing professionals easier. I use Yoast, it is one of the most popular WordPress plugins around and it’s not hard to figure out why.