Best SEO Tools For Beginners

Are you a beginner who is looking for the best SEO tools for fresher digital marketers? If yes, then I have performed long research and found top SEO tools that help you as a newbie.

Whether you are seeking help for keyword research, backlink analysis, or rank tracking, the below list contains tools for every need.

Here are the top SEO tools for beginners:

1- SEMRush – All In One SEO Toolset For Beginners

SEMrush is an all-in-one SEO tool that helps you perform various tasks like keywords research, content marketing, competitors research, and backlinks research. SEMrush is a leading tool that is trusted by the world’s big brands such as Amazon, Samsung, and Apple.

Related: SEMrush Review

Top Features:

As a beginner, it’s very difficult for you to find great keywords but SEMrush comes with an advanced keywords research tool called “Keyword Magic Tool”. It has a database of over 20 billion keywords that means you can find perfect keywords for your website in just a few clicks.

As you can see in the above image, SEMrush shows a range of keywords data including search volume, KD, CPC, keyword trend graph, SERP Features (like featured snippets), and also a total number of results in SERP.

Moreover, to help you outrank your competitors, SEMrush offers an excellent tool named “Keyword Gap” that performs a comparison of your keyword profile with your competitors to find new keyword opportunities for your website.

You are allowed to add up to 4 competitors’ domains. Moreover, the tool shows you the below opportunities:

• Shared: Keywords where you both are ranking.
• Missing: Keywords where your domain is missing rankings.
• Weak: These are the keywords where your domain has lower rankings compared to the competitor.
• Strong: These are the keywords where you are ranking good or high.

Related: Ahrefs vs SEMrush vs Ubersuggest

SEMrush’s “Site Audit” is very popular as it performs a technical SEO audit of the website and finds the crucial errors that are holding you back from organic rankings. The tool scans your website for over 130 technical checks.

These checks include internal linking, site page crawlability, response code errors like 404 and 403, HTTPS errors, and missing meta tags.

After that, you have an extremely useful and important “Backlink Analysis” tool by which you can discover backlinks of any domain from a database of over 43 trillion backlinks. SEMrush also displays the backlinks and link attribute types like text, image links, and follow and nofollow links.

Related: Link Building Outreach Tools

You can also the location and IP address of every referring domain. 

Have multiple domains or URLs to check backlinks? If yes, then the “Bulk Analysis” tool can help you as it allows you to scan and compare backlink profiles of up to 200 URLs or domains at once.

Related: How To Delete A Project In SEMrush

You get a clean report of your competitor’s domain backlinks that you can easily compare with your domain backlinks profile.

To make the process easy, SEMrush allows you to sort backlinks by their types like image, text, forum, or nofollow and dofollow.

Similar to Keywords Gap, you also have the Backlink Gap tool that allows you to compare up to 5 competitors’ domains to find link-building opportunities. Moreover, you can export the data in a CSV or Excel file.

Checking keywords ranking manually can be time-consuming but to make the process easy, SEMrush offers an advanced “Position Tracking” tool. By using it, you can check the organic rankings of your keywords.

Pricing

The base plan starts at $119.95 per month in which you can add up to 5 SEO projects and goes up to $449.95 per month where you are allowed to add up to 40 projects.

Related: Need more tools? Check out this post on the best SEO tools to improve Google rankings.

2- Rankwatch

RankWatch is a comprehensive SEO software that empowers businesses with actionable data on rankings, backlinks, and SERP competitors to enhance organic traffic. With over 25,000 active customers in 25 countries, RankWatch offers a robust SEO stack, including a rank tracker, competitor analysis tool, site auditor, backlink monitor, and keyword research with hidden opportunities. The platform’s 100% white label interface and reports add a professional touch to client interactions. RankWatch’s fully automated SEO management platform streamlines workflows, allowing users to focus on optimizing their websites. The software generates powerful data, enabling informed decision-making through advanced reporting and a user-friendly GUI. With impressive customer satisfaction ratings and endorsements from clients like Inception Websites, RankWatch stands out as a reliable solution for improving SEO performance.

Top Features:

Rank Tracking: Utilize RankWatch’s rank tracker to stay in control of your website’s rankings across major search engines and cities.
Competitors Analysis: Stay a step ahead by letting RankWatch identify your SERP competitors and automate detailed analyses.
Site Audit: Conduct a comprehensive site analysis with RankWatch’s Site Auditor, checking over 100+ parameters for each URL.
Backlink Analysis: Leverage the complete backlinks tracking tool, powered by RankWatch’s patent-pending smart crawler and Majestic.
Keyword Research & Hidden Opportunities: Benefit from intelligent keyword suggestions for consistent improvement in website ranking and content optimization.
100% White Label: Enhance your professional image with RankWatch’s client-ready, 100% white label interface and reports.
Automated SEO Management: Let RankWatch handle the hard work of analyzing your website’s SEO performance, freeing up time for optimization.
Streamlined Workflow: With organized SERP software features and data modules, RankWatch provides a clear vision to efficiently manage SEO tasks.
Actionable Data: RankWatch’s SERP tracker delivers powerful, actionable data, pinpointing areas for online rank tracking and minimizing operational chaos.
Advanced Reporting: Access user-friendly GUI and reports for more control over search engine rank tracking stats, whether on mobile or desktop.

Pricing:

pricing: RankWatch offers flexible pricing plans catering to various needs, allowing users to choose from predefined packages or customize their own. The available plans include:

Monthly Plans:

M Plan ($29): Covers 250 keywords, daily rank refresh, local/city rank tracking, monitoring 145,000 backlinks, automated alerts, white label reporting, and multiple logins.
Best Buy Plan:

L Plan ($99): Ideal for those needing more coverage, includes 1500 keywords, daily rank refresh, local/city rank tracking, monitoring 495,000 backlinks, automated alerts, white label reporting, multiple logins, competitor analysis, 100% white label interface, and 1-hour dedicated training.
XL Plan ($449):

For larger-scale needs, this plan covers 7500 keywords, daily rank refresh, local/city rank tracking, monitoring 2,245,000 backlinks, automated alerts, white label reporting, multiple logins, competitor analysis, 100% white label interface, and includes an account manager with 4 hours of dedicated training.
Custom Plan:

Tailored to specific requirements, users can set the number of keywords and monitor 290,000 backlinks. The pricing for this plan varies based on customization.

3- KWFinder – Perfect Keyword Research Software For Newbies

KWFinder is a keyword research tool from Mangools. By using KWFinder, you can easily find low-hanging keywords.

Related: Keyword Research Guide

Top Features:

You can find competitors keywords by using the “search by domain” feature as seen in the image below:

KWFinder offers hundreds of locations around the world that help you find local keywords. Also, you can choose any language from 40+ languages to get the exact keywords you want.

KWFindeer also comes with a unique and useful feature that allows you to find keywords with Google autocomplete. You can say that it is the best alternative to Google keyword planner.

The KWFinders keyword difficulty is one of the most accurate difficulty metrics. They calculated the difficulty by using various metrics like domain authority, page authority, trust flow, citation flow of the rankings sites on search results.

The best feature of KWFinder for beginners is the keyword search volume trend chart that you can find on the right side of your screen as shown in the image below. The chart helps you find seasonal keywords with ease.

To rank your website for any keyword, you must know where your competitors are ranking and their authority. To help you achieve it, KWFinder offers a simple yet powerful SERO overview where you can check the already ranking websites with their DA, PA, CF, TF, links, and estimated number of visitors per month.

Related: Best SEO Keyword Research Tools

To save your time, KWFinder comes with a wide range of filters that helps you sort unprofitable keywords. The filter option includes options like search volume, CPC, include and exclude keywords, number of words, and KD.

You can get keywords data like search volume of up to 700 keywords at a time by either uploading the list of keywords or pasting them. After that, simply select the location and process the search.

Pricing

KWFinder offers three plans that cost $29, $39, and $79 per month where you get up to 700 keyword ideas per search.

4- Majestic – Best Backlink Research Tool For Beginners

Majestic is a link-building tool that offers deep data of backlinks. By using it, you can check both fresh and historical data of URLs or domains. 

Top Features:

You can also check the most reliable metrics that are Trust Flow and Citation Flow in Majestic site explorer. Moreover, you have external links and referring domains and IPs of both fresh and historical.

You can also check the Topic Trust Flow that tells you how many links you have from the most trusted websites in almost a thousand categories.

Related: Free Backlink Checker SEO Tools

For every backlink, Majestic shows website category, page title, source URL, anchor text, TF, CF, first index, last seen, and even lost date.

The best part of Majestic is that it allows you to check the lost backlinks with lost dates.

Moreover, check the top anchor texts with all the essential data as shown in the image below:

Check on which pages you have the highest number of backlinks.

One of the main feature that Majestic offers is the related sites. You can find hundreds of similar websites or competitor’s domains.

To make your work easy, Majestic offers free extensions for Chrome and Firefox. Also, you can download backlinks in Excel, TSV, CSV, and even Google Sheets.

Related: Best Dofollow Links To Acquire

Pricing

The Lite plan costs $49.99 per month and the Pro plan costs $99.99 where you get data exports, historical data, and also email alerts.

5- Screaming Frog – Best Technical SEO Software For Freshers

Screaming Frog offers a powerful SEO Spider that is trusted by thousands of agencies such as Google, Disney, and Amazon. The tool scans your website and extracts audit data and SEO issues. 

Top Features:

The best feature of Screaming Frog is that it offers you to scan up to 500 URLs for free. Further, you can purchase their license for unlimited checks.

Screaming Frog is available for Windows, macOS, and Ubuntu.

Related: Tips To Improve On-Page SEO

Screaming Frog SEO Spider can help you in:

• Finding and fixing broken links and 404 errors on the website,
• Analyze all your website pages for missing, duplicate, and long meta title and description,
• You can audit URLs like finding temporary and permanent redirects on the website,
• Not only technical errors, but you can also find partially and exact duplicate content. Moreover, find the low content pages,
• You can also check the URLs that are blocked by robots.txt,
• For ease of work, Screaming Frog allows you to connect your Google Analytics and Search Console, and PageSpeed Insights account.

Here is what the Screaming Frog’s SEO Spider interface looks like:

It also allows you to bulk export the data.

Pricing

Screaming Frog SEO Spider is free for up to 500 URLs. For unlimited URLs, you can purchase the paid license that costs £149.00 per year.

6- AnswerThePublic – Longtail and Question keywords Software For Beginners

If you are looking for long-tail keywords then AnswerThePublic can help you as it lets you find untapped keyword ideas. Besides, it supports different locations and languages that enable you to find the perfect keyword that you are looking for.

Top Features:

To get started, simply enter any topic or word and hit on the search button as shown in the image below.

Now, the tool starts finding keywords opportunities and display the result in a visualized format like the example below:

You can also check the results in another text-based format like below:

AnswerThePublic gives you multiple types of keywords:

1- Question

In this section, you can find all the question keywords that are already displayed in the above example.

2- Prepositions

In this section, you can find all the keywords based on different prepositions like can, with, or without.

For example, search for “Instagram” and you will get tons of great keyword ideas:

• Instagram for business
• Instagram without ads
• Instagram to mp3 converter

3- Comparisons

In this section, you can find all the comparison type keywords such as versus, and, or like.

For example, search for “SEO” and you get plenty of great keyword ideas:

• SEO vs paid search
• SEO vs google ads
• SEO or google ads

4- Alphabetical

In the alphabetical section, you can find a huge list of keywords in alphabetical order.

For example, searching for “digital marketing” shows 208 keyword ideas in alphabetical order.

5- Related

In this section, you get several keywords that are highly relevant to your topic. For example:

Here are some more features that AnswerThePublic offers:

• By using “Search Listening Alerts”, you will get alerted for new suggestions.
• You can compare data over time.
• You are enabled to create different folders for easy work management.
• Export keyword ideas in a CSV file.

Related: Top Ways To Drive Traffic To A New Website

Pricing

AnswerThePublic is free to use but for unlimited searches, you can upgrade to the Pro plan that costs $99 per month.

7- SEO PowerSuite – Complete Toolkit for All-Round SEO

SEO PowerSuite is an SEO software tool that lets you follow a complete workflow for search optimization. There is Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant, each tool addressing one major aspect of SEO. The great thing about SEO PowerSuite is that you can do a lot of SEO stuff yet with the free version of the software.

Top Features:

The Rank Tracker tool lets you discover your top ranking keywords and check their SERP positions for your website. You can go through 20+ keyword research features to add highly profitable keywords with purchase intent that will bring you more convertible traffic to the website. The tool pulls data from sources like Google suggestions, YouTube, Amazon, and all other popular search engines in any geolocation. By integrating Keyword Planner, you can get estimates of PPC costs, compare them with organic costs-per-click, and decide which keywords will do better for paid ad campaigns.

The WebSite Auditor is another helpful tool from SEO PowerSuite that will help you handle technical SEO tasks. You can find broken pages, faulty redirects, duplicate titles, crawl issues, page speed issues, and much more. The free version lets you crawl up to 500 URLs. There are in-built webmaster tools like robots.txt generator, sitemap generator, and visualization tool to see your website structure. And there is a smart content editor app that lets copywriters rewrite or create text right in-app with the focus on SEO.

SEO SpyGlass is a backlink checker tool to analyze a website’s link profile, detect spam link issues, and resolve them. There is a quick link disavow tool generator to handle spammy links with Google. 

Using SEO SpyGlass, you can discover sources that will eagerly build natural links to your website. For this, you can analyze profiles of your competitors, or pages with the biggest number of backlinks, check the referring resources and reach out to them to ask for a link. That’s where you may need LinkAssistant: to find contact emails and manage bulk email sendings.

The tool is run with the consideration of search safety: there is in-built proxy rotation and human emulation functionalities for email scraping. LinkAssistant also contains an in-built backlink checker to help link-builders discover guest post opportunities and the like.

Main features from SEO PowerSuite:

• Unlimited number of websites and keywords to check;
• Local search rankings in any possible location for over 550 search engines, including mobile rankings;
• Free tools for webmasters like disavow tool, sitemap generator, etc;
• It has several proprietary SEO metrics to do estimates of your data, such as Keyword Difficulty, Keyword Efficiency Index, InLink Rank (somewhat similar to PageRank) to estimate links and domains’ authority;
• Flexibility of filtering and adjusting workspaces;
• Unlock data from Google Analytics tools for deeper SEO insights.

Pricing

SEO PowerSuite goes in three versions: a Free edition for beginners and SEO on smaller websites; the Professional version costing $299/year, having all major features necessary for long-term SEO campaigns (such as automated rankings check, saving SERP history, comparing up to 5 competitors for keywords, etc.), and the Enterprise version has extended opportunities for all of the above, plus a powerful reporting functionality that lets you send automatic reports to your clients, run SEO tasks on autopilot, and manage data the way you prefer.

8- WooRank – Popular Website Optimization Tool For Beginners

WooRank is a website optimization tool that helps you optimize your website for higher results. If you are a beginner in SEO then WooRank should be on your list of tools.

Related: Evergreen SEO Growth Strategies

Top Features:

With “Competitors Analysis”, you can find your competitor’s strategies and boost your search rankings. Simply add up to 3 competitors’ domains and check their SEO score, performance, keywords, and rankings.

You can use the “Site Crawl” tool to check the website for technical SEO issues and recommendations to fix them. These issues include title, description, 404 errors, redirection errors, and crawl errors.

WooRank gives your website an SEO score depending on the number of errors and warnings. By using this score, you can further optimize your website SEO performance. The good news is that now, WooRank supports Core Web Vitals check.

Related: Steps To Optimize Your Site For Core Web Vitals

Pricing

WooRank offers two plans, one is a Pro plan in which you can analyze up to 25000 pages and the other is a premium plan that allows you to analyze up to 10k pages. These plans cost $79.99 per month and $199.99 per month.

9- SE Ranking – 360 Degree SEO Software For New SEO Professionals

SE Ranking is a 360 degree SEO tool that has almost every feature that you need as a beginner. It is trusted by over 500k users worldwide including Zapier, Hunter, and Trustpilot.

Related: SE Ranking Review: Most Underrated SEO Tool

Top Features:

Find perfect keyword ideas by using the “Keyword Suggestion Tool”. Get difficulty score, search volume, and CPC. SE Ranking supports 78 countries and has a database of over 3 billion keywords. You are also allowed to perform bulk keywords analysis.

The tool also displays organic SERP with traffic, traffic cost, and a total number of keywords.

SE Ranking also offers a powerful yet simple website audit tool that finds all the issues on your website. Not only issues but you also get an in-depth description or how-to fix guide on every issue. The best part of this website audit tool is that it supports new Google’s Core Web Vitals.

Related: Core Web Vitals For Google SEO

You can even compare your site audit reports from time to time to see the performance progress.

To spy on your competitor’s backlinks, SE Ranking offers a “Backlinks Checker” tool. Use it to, analyze backlinks of any domain and find link-building opportunities for your domain.

Related: Related: SE Ranking vs. SEMrush: Which SEO Tool is Best For Beginners?

As you can see in the image above, you have different data like domain trust, page trust, anchor texts, number of backlinks, and referring domains. You can also check dofollow and nofollow tags.

Moreover, you can also check referring IPs, subnets, and top countries.

Related: Marvellous SEO Link Building Tools

By using “Keyword Rank Tracker”, you can get accurate search engine rankings like Google, Bing, and Yahoo for your keywords. In the ranking reports, you get SERP features like snippets or videos. Moreover, you can add up to 5 competitors’ domains to compare the rankings.

With “Page Changes Monitoring”, you get notified whenever any of your website pages is modified. The alerts include content change, meta tags like title and description, links, and robots.txt file changes.

Pricing

SE Ranking offers three pricing plans. The Essential plan costs $31 per month with a website audit of 40k pages, the Pro plan costs $71 per month where you can audit up to 250k pages, and the Business plan costs $151 per month in which you can perform audits of up to 700k pages.

10- SpyFu – Competitors Keyword Research Software For Newbies

SpyFu is one of the best competitors’ keyword research tool by using which you can find hidden keywords of your competitors.

Top Features:

To find competitor’s keywords, simply enter the domain and search. You can filter the keywords by various trends like most valuable keywords, biggest rank gains, or newly ranked keywords. Besides, you get keyword data like volume, current ranking, SEO clicks, KD, and CPC.

By using “SEO Overview”, you can analyze any domain and find various data like a total number of ranking keywords, ranking change, and estimated monthly clicks. Also, check the type of links such as news, blogs, or forums.

The best feature that SpyFu offers is that it shows the first page, almost there (11-16), and page 2 to 10 rankings distribution.

Related: Best CMS For SEO

If you want to know your top organic competitors then you can check on the same page as shown in the image below.

Also, check which are the top pages that are grabbing the most of the traffic or clicks.

Pricing

SpyFu plan starts at $39 per month and goes up to $299 per month where you are allowed to perform unlimited searches.

11- PageSpeed Insights – Best Page Speed Optimization Tool For Beginners 

PageSpeed Insights is a free tool by Google. It allows you to check your website or webpage speed for both mobile and desktop.

Related: Website Speed Test Tools

Top Features:

Check what is your page speed score is on mobile and desktop. 

You can check the latest Core Web Vitals score including FCP, FID, LCP, and CLS. Also, check whether your site passed the Core Web Vitals test or not.

Related: How To Fix LCP Issue

Moreover, to optimize your site speed, the tool provides various opportunities with estimated savings as shown in the image below.

Related: Best Ways To Increase Site Speed

When you click on any of the opportunities, you get a detailed description of how to fix the issue like image URLs, size, and potential savings.

Related: Best WordPress Plugins For Image Optimization

Pricing

PageSpeed Insights is free to use.

12- Google Analytics – Best Website Analysis Tool For Webmasters

If you are a website owner, then Google Analytics is a must-have tool. Google Analytics is a necessary tool that helps you analyze your website traffic and user behavior.

Related: Google MUM Update: All You Need To Know

Top Features:

You can check the traffic sources like organic, direct, social, and referral by using the Acquisition report.

To get audience insights, check the Audience report in Google Analytics. Here, you can check users, new users, sessions, page views, and bounce rate. These data help you optimize your website for better results.

You can also check top countries from where most of the traffic is coming to the site.

For more deep analysis, check the browser and OS types such as Chrome, Safari, and Edge.

Moreover, you can create different events and goals for your website. For example, contact us, phone number click, or form submission goal.

Also, you can check at what time in a day, users are visiting your website.

Pricing

Google Analytics is free to use.

13- Google Search Console – Best Google Site Optimization Tool For Webmasters

Google Search Console is a webmasters tool that is compulsory for all website owners to use this tool. By using Search Console you can index your web pages in Google.

Related: Page Experience Report In Google Search Console

Top Features:

By using it, you can submit the website sitemap that helps your web pages to crawl and index on Google search.

You can check errors on your website like 404 pages under the Coverage report.

If you want to index any of your website URLs, then you can do it by URL inspection.

The Performance report shows the number of clicks, impressions, average CTR, and average position.

On the same page, you can find search queries, pages, countries, device types, and search appearance (SERP features).

You are also allowed to filter and compare the date ranges.

Related: How To Improve FID Score (Less Than 100ms)

For more deep information, you can add the query, page, country, device, or search appearance filter.

Search Console also contains the new Page Experience report.

Moreover, the Core Web Vitals data is also there in the Search Console. Check the pages that need to be optimized to pass the Web Vitals test.

Related: Tools To Perform Core Web Vitals Test

You also get the error details like type of error, status, trend, and number of URLs that are affected by the error.

Pricing

Google Search Console is free to use.

Conclusion

All of the above tools can help you start with SEO. As a beginner, you need trusted and affordable SEO tools and the above list contains all the industry’s most trusted tools.