10 Best SEO Competitor Analysis Tools For 2023

Competitors are in every industry. Right? And if you want to beat your competitors, then you have to analyze the competitor’s website.

You should check every step taken by your competitors to improve their website quality. Tracking competitors traffic, keywords, social sharing, emails, etc. helps you to improve your business.

And for this, you need some of the best SEO competitor analysis tools.

Here is the list of the top SEO competitor analysis tools to help you generate the highest ROI:

Competitor Analysis Tool #1- SEMRush

SEMrush is one of my favourite SEO competitor analysis tool that helps in keyword research as well as tracking your competitors. SEMrush is also a very popular and premium SEO tool on the internet.

Related: SEMrush Review

If you are a new blogger, then I would recommend that you use its free version to test its feature. Using SEMRush, you can check your competitor’s backlinks, traffic, organic keywords, top pages, and a lot of other things.

Top Features

• It offers tons of advanced filters.
• It offers an in-depth website audit.
• It offers a content marketing toolkit that will help you optimize your content.
• You can find keywords gap between your website and your competitor’s website.

Related: Ultimate Guide to B2B Content Marketing Strategy

Pricing

SEMRush comes with free subscription but with limitations. However, SEMRush provides three pricing plans:

• Pro: $99 per month
• Guru: $199 per month
• Business: $399 per month

Competitor Analysis Tool #2- SpyFu

SpyFu is an excellent and powerful competitor analysis tool that helps you check keywords data of your competitor’s website. Not only organic keywords, but you can also check Google AdWords keywords.

You can also download these keywords in an excel file. SpyFu helps you stay ahead of your competitors. With the help of this tool, you can do SEO Overview, PPC Research, Keyword Research, Backlinks, Etc.

It is very easy to use with a user-friendly interface.

Top Features

• With the help of this tool, you can track your competitors paid ad keywords.
• It offers 9+ years of website ranking history.
• It provides unlimited backlink analysis.
• It offers keyword grouping to help you in effective keyword research.

Pricing

SpyFu offers three pricing plans:

• Basic: $39 per month
• Professional: $79 per month
• Team: $299 per month

Competitor Analysis Tool #3- Ahrefs

Ahrefs doesn’t need any introduction; it is a top-rated and premium SEO tool used by bloggers and SEO experts for website analysis.

Related: Best Free SEO Tools

With the help of Ahrefs, you can find top ranking keywords, traffic, site ranking, backlinks, organic keywords, referring domain, etc. of competitors’ sites. 

Related: Ahrefs vs SEMrush vs Ubersuggest: Which is a Better SEO Tool?

Top Features

• It supports 10 search engines for keywords research, including Google, YouTube, Amazon, and others.
• Displays “how many clicks” keyword is getting out of search volume.
• It displays top 10 ranking pages with traffic.
• Displays backlinks and traffic growth charts for better understanding.

Pricing

Ahrefs offers a 7-day trial at $7. It also offers four various pricing plans:

• Lite: $99 per month
• Standard: $179 per month
• Advanced: $399 per month
• Agency: $999 per month

Competitor Analysis Tool #4- Monitor Backlinks

Monitor Backlinks is a new SEO tool that helps you to monitor the competitor’s backlinks. It enables you to track negative backlinks and also find the quality one.

Related: Free Backlink Checker Tools

By using this tool, you can build quality links by analyzing your competitors. Monitor backlinks is the only tool you ever need for all your backlink strategies.

Related: Will You Use A PBN To Build Links?

Top Features

• Displays backlink traffic sources such as Google.
• It automatically sends you email alerts whenever a new link is created.
• It comes with a report export feature.
• Displays DA & PA of referring domain.

Pricing

Monitor Backlinks offers various pricing plans depending on how many domains you want to monitor. Pricing starts from $25 for one domain and goes up to $187 for 10 domains. If you want to monitor more than 10 domains, then you can contact the support.

Competitor Analysis Tool #5- WhatRunsWhere

WhatRunsWhere is the best competitor analysis software that helps you improve your ad for more leads and conversions.

Related: Marketing Agency Directories To Get You The Best Leads

With the help of WhatRunsWhere, you can analyze your competitor’s ad and create an improved ad for your website.

Related: Google Ad Formats – Complete Guide

Since 2011, WhatRunsWhere has built a reputation in the media intelligence and advertising industry.

Top Features

• Check top-performing creatives in your niche.
• It supports both desktop and mobile devices.
• It supports five countries.
• It has a database of 60M ads.

Pricing

WhatRunsWhere offers two pricing plans:

• Basic: $299 per month
• Full Coverage: $399 per month

Also offers an Enterprise plan with custom pricing.

Competitor Analysis Tool #6- SE Ranking

SE Ranking lets you track rankings of your competitors, with data of keywords position, traffic, etc. 

Related: SE Ranking Review: Most Underrated SEO Tool

You will also get in-depth reports. By default, it displays top 10 websites for the search query or keywords, and if you want to track any other website, then you need to add the website in the “Main Competitors” tab. That’s how you can track the competitor’s website in more detail.

Related: SE Ranking vs SEMrush

Top Features

• You can integrate it with Google analytics and search console.
• You can add up to 10 competitors for rank tracking.
• It offers a suggested bid amount on the keywords to help you out in your ad campaign.

Pricing

SE Ranking offers three pricing plans described below:

• Optimum: $31 per month
• Plus: $71 per month
• Enterprise: $151 per month

Competitor Analysis Tool #7- Serpstat

Serpstat is a growth hacking tool for digital marketers. It helps you, analyze competitors, for SEO, PPC, and content marketing. 

Related: Easy Ways To Improve Content Marketing

Serpstat has a database of more than 100 million keywords, 200 million search recommendations, and 180 million ads.

Top Features:

• It offers “Cluster” research for finding easy keywords where your website can rank.
• It analyzes your competitor’s ads and finds new opportunities.
• You can identify your top competitors with ease.
• It offers city-based rank tracking.

Related: Best SEO Keyword Rank Checker Tools

Pricing

Serpstat offers four pricing plans mentioned below:

• Lite: $69 per month
• Standard: $149 per month
• Advanced: $299 per month
• Enterprise: $499 per month

Competitor Analysis Tool #8- WooRank

WooRank is also the best free SEO tool that provides an in-depth SEO report for any website. Also, WooRank offers many SEO tips for your website to rank high in Google search results.

With the help of this tool, you can check the SEO report of your site and your competitor’s website. It provides an in-depth SEO report for any website.

Top Features

• You can create a project and track everything in one spot.
• It let you sync your Google Analytics account to get more website analysis data.
• It provides weekly reports directly to your email.
• It offers a WooRank extension for Google chrome.

Pricing

WooRank comes with a free 14-day trial. It offers two paid pricing plans:

• Pro: $59.99 per month
• Premium: $179.99 per month

For the Enterprise plan, you can contact the sales team of WooRank. 

Competitor Analysis Tool #9- UberSuggest

UberSuggest is a tool developed by Neil Patel. With this tool, you can also search for keywords by targeting the country.

Related: Ice Cream Formula To Rank Seed Keywords

With the help of UberSuggest, you can use check website Top Ranked Pages, Traffic Overview, Backlink Data, etc. UberSuggest provides SEO audit features, which let you analyze your competitors for free.

Top Features:

• It tells you on average how many links you need to achieve first-page ranking.
• Displays both SEO and paid difficulty when doing keywords research.
• Offers SEO audit, which helps you analyze websites for various errors.
• It displays social sharing counts on content ideas.

Related: B2B Content Marketing Ideas

Pricing

UberSuggest offers three various pricing plans:

• Individual: $12 per month
• Business: $20 per month
• Agency: $40 per month

Competitor Analysis Tool #10- SEO Monitor

SEO Monitor is a perfect tool to analyze the SEO of your competitor’s website. With the help of this tool, you can improve SEO performance by analyzing the data of your website or blog.

Related: What is SEO? Complete Guide to Learn SEO

With SEO Monitor, you can check backlinks, ranking keywords, ranking overview, traffic analysis, etc. of any site. It is going to help you optimize your website for search engines like Google.

Top Features

• It offers keywords management tool.
• It provides keywords rank tracking with 15+ types of SERP, including featured snippets, reviews, images, etc.
• It displays 1-year-old ranking history.
• It provides in-depth competitor analysis with the export feature.

Pricing

SEO Monitor pricing depends on how many keywords you want to track. Pricing starts from $234 per month for up to 4000 keywords (with one site). If you want to monitor more keywords, then you have to pay extra.

Related: How To Check Google Rankings

Final Words

Finally, we have reviewed each competitor analysis tool. You can use any one of the above tools for your competitor’s analysis.

Doing competitors analysis, you can find new opportunities that help you boost your business. With the help of these tools, you can check ranking keywords, technical errors, traffic, ranking history, backlink data and a lot of other things.