Wix is one of the most popular web builders in the market today. This ecommerce platform has been around for years now, helping entrepreneurs to create an effective business website with no technical skills.
Most experts prefer Wix for its ease of use, unique functionalities that suit both businesses and professionals. But wait, is Wix the best you can get out there for your business? What features should you look for when shopping for this web builder?
In this review, I uncover everything you should know about Wix. Stay put if you look forward to choosing the best website builder for your small business.
Let’s start the Wix website builder review.
What is Wix?
Wix is a website builder that helps you design, personalize, and launch your business website in a few steps. You can have a website for your business if you want to introduce a new product in the market, manage an event, and sell tickets. With Wix, you get a more secure website hosting to help organize anything on your site.
You can use the free plan or opt for the paid plan for more premium features if you are starting a business online. There are other three web builder options under Wix that you can choose based on the features and capabilities you are looking for.
The web builder options under Wix include:
- Wix Web Editor: This editor offers you up to 500 unique web templates you can use to customize your website. It also comes with a drag and drop feature that makes it easier to edit your website. You don’t need any technical coding skills to use this tool.
- Wix ADI: This is an AI-based web designer that makes your website building a walk in the park. After answering a few questions, Wix ADI will design a unique website for you. You will receive a personalized website that you can customize further using the advanced editing options on the platform.
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Source: Wix
- Corvid by Wix: You can work with Corvid by Wix if you have some technical knowledge and want to customize and build your website with Wix. This open development platform allows you to use its API to create, modify, and launch your unique site in the Wix Cloud.
What Are The Key Features of Wix Website Builder?
Wix offers you a wide variety of features you can choose from based on the kind of website you want. There are over 1000 innovative features on this platform, making it unique from the rest of the park. Here we look at some of these features and functions of Wix that stand out:
General Features
When you subscribe to one of the premium plans in Wix, you will receive a Wix domain. You also have the freedom to create and custom your domain or use one that you own from the Wix premium plan.
One advantage of using Wix is that all their websites are SSL certified. This means when customers access your business website, the information they share with you is safe and secure from hackers. The website is hosted securely with Wix, permitting you access to the website on Wix mobile app and online.
Other general features you will enjoy when using Wix include:
- Member login
- Email marketing
- Social media marketing
- Analytics tracking
- Contact management
- Add-ons
The Wix App market comes with hundreds of free and paid add-ons that you can access and use to customize your website. These add-ons include all the tools for designs, analytics, marketing, business management, and customer support.
Wix also provides a help center on their website if you are stuck and need assistance. You can go through FAQ and documentation on their resource library for more information on using the web builder. You can also watch tutorials for a guide on how to customize your business website.
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Business Features
You get more than you want if you look forward to launching a unique business site with Wix. Wix helps you create a fantastic website that will meet all your business needs in one place. The following are some of the features that Wix avails for customizing your business website:
- Wix blog: Blogging is one way of making your website drive the right traffic. Wix enables you to create and edit blogs on your website. You can also easily manage comments and share on social media. You can add writers to your blog with different permissions.
- Wix stores: You can also create and manage your online store with Wix. Here you can display your products and services and sell to a large audience. Wix will also allows you to process orders and accept payments for your products and services. You can as well track your inventory and orders, offer discounts to customers and online coupons. Also, it allows you to set shipping rules and customize sales tax.
- Wix Bookings: If you’re planning an event, Wix is the best ecommerce platform you can have. It allows you to list your availability for client bookings online. You can also accept payments and sync all bookings with Google Calendar and send your customers automatic reminders. This service is made available online and on Wix mobile app.
- Wix photography: Take your photography as an artist to the next level with Wix. With Wix, you can display all your videos, text, and images in 30 different galleries. You can also see the sharpness and quality of your photos and protect the photos with built-in passwords and watermarks.
- Wix Music: Wix provides you a customizable music player that helps you produce and sell your music. You can easily showcase your albums, tracks, and playlist to your audience. Also, your customers can listen to the music and purchase directly from your store. The advanced stats on the website will also keep track of which songs are getting the most plays and download.
- Wix Events: If you are in the business of hosting events, Wix can help you a lot. You can use Wix Events to manage your RSVPs, manage listings and invitations. You are also free to sell your tickets on the Wix site, set prices, and connect payment methods for customers to complete their purchases.
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Premium Features
You also enjoy some premium features when you subscribe to Wix. With this tool, you can receive more functionalities as you move to higher plans. Both website and business category premiums have a unique set of features you should look up to.
- Website features: In all the four premium website plans that Wix provides, you can increase storage bandwidth, connect a custom domain, access Google Analytics Integration, and customer support. You also have permission to remove all adverts on your website once you subscribe to the website premium plan.
- Business features: The premium business plan comes with features that enable you to accept online payments from your customers without commission. You can also connect a custom domain, integrate your website with Google Analytics, remove Wix Ads, and utilize increased storage and bandwidth. You also get additional web tools, vouchers, and unlimited bandwidth for every premium Wix plan you subscribe to.
Wix Pricing
There are eight different premium plans you can subscribe to when you choose Wix. These include four plans for the general website and the other four plans for the ecommerce business. The eight plans are priced differently and billed monthly. They all include additional functionalities as you move to more advanced plans.
The most expensive plan is VIP which goes for $24.50 per month. It allows you to a custom domain, remove all Wix ads on your website, get a free one-year domain subscription, and a free SSL certificate for your business website. It comes with a storage space of 35GB.
The most popular plan for entrepreneurs and freelancers is the Unlimited Plan which goes for $12.50 per month. This one gives you 10 GB storage, 1 hour for videos, and a one-year subscription to the visitor analytics app. You also get the four basic features you find in the other three plans, like unlimited bandwidth and a site booster.
Other plans you can subscribe to include Combo ($8.50 per month) and Connect Domain ($4.50 per month). Connect Domain is the cheapest plan available on Wix. With all these plans, you get 24/7 customer care services. However, the VIP plan has top priority customer care round the clock.
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There is a free version of Wix that allows you to create a simple website for your business. However, this is not a good option because:
- It comes with a lot of ads. You cannot restrict Wix ads from appearing on your website when you are on the free plan.
- It doesn’t facilitate ecommerce. For instance, you cannot sell and accept payments when using the accessible version of Wix.
- It doesn’t allow you to connect a domain name to your website.
Pros
- Excellent site speed: Wix servers perform well, and every website you host with the platform does well on speed. It demonstrates no uptime, something you should be looking for when setting a website for your online store.
- A variety of templates to choose from: Wix offers you up to 500 website templates you can choose from based on your specs. The templates range from travel, tourism to boilerplate.
- Drag and drop interface: customizing your website is made relatively simple with the Wix drag and drop feature. The interface is easy to use for beginners.
- Easy to market your site: Wix comes with an in-built SEO that makes it easy to feature your website on most search engines. You can sell your site to search engines and rank at the top so that you compete fairly with leading sites in your industry.
- Extra features: There are tons of extra features you will enjoy when using Wix. These features include free HTTPS, logo maker, reminders, integrated payments, and automated responders.
- Reliable customer support: Wix assures you 24/7 customer support when you subscribe to the paid plan. Those on the VIP plan get top-priority customer support. There are a lot of video tutorials that Wix provides to help you out when customizing your website. With Wix, you are never stuck on the way.
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Cons
- The templates are not interchangeable: You cannot transfer content from one template to another, which is a bit frustrating to most users. Therefore, you should pick your template carefully because there is no room for change.
- The free plan carries the Wix branding: If you choose to stay on the free plan, you should be ready to tolerate the Wix branding on your site. The brand will appear at the top of your web pages, just before the website header.
- Tracking and analytics only available on a paid plan: If you want to see how well your website performs, you’ll have to go for the paid plan.
- The website is not transferable: Wix does not allow you to transfer the website you create on their platform to other hosts.
Final Thoughts
At this stage, you have probably decided whether you want to stick with Wix or not. There are many website builders you can opt for out there, but only a few can match Wix. The website builder comes with tons of features that are ideal for business websites. If you are looking for a website for your store, you can find refuge in Wix.
The pricing plans are also suitable for both small and large businesses. The customer care team is on point – you always get help when customizing your website with Wix.
Despite the many benefits, you also have to check at some of its drawbacks. For instance, you are not going to transfer your website to another host when you choose Wix. Wix may look like a short-term solution for a startup but a long-term pain solution if your business grows.
