Top White Label Link Building Companies for Agencies

Clients want strong backlinks. But hiring and training an outreach team eats time and margin. That is why so many agencies turn to white label link building companies. You sell the links under your brand. A partner finds the sites, writes the content and gets the links live in the background.

The numbers back this up. In one survey of 518 SEOs, 56% outsource at least part of their link building. Agencies put about 32% of their SEO budget into links. And a high quality link costs about $509 on average. At that price, a partner with clean links at trade rates protects your results and your profit.

The tricky part is staying invisible. Reports need your branding. The supplier needs to stay out of every client chat. Below I explain what white label links are and how the model works. Then you get five companies worth a trial, what they cost and how to build strong links to your own site.

Quick Summary

• White label link building lets your agency resell backlinks under your own brand while a partner handles outreach.
• Linkology fits agencies that want fully branded reports, an NDA and zero supplier contact with clients.
• Editorial.Link shares prospect lists for sign off before any outreach starts.
• Loganix sells guest posts and niche edits one order at a time, with a reseller dashboard.
• Outreach Monks offers monthly plans from small to large volumes with a six month replacement policy.
• Rhino Rank delivers curated link placements from about $55, with zero contracts or minimum order.
• Always check PDF metadata, invoices and email domains so the supplier name stays hidden from clients.
• Start every new partner with a small trial on one account.

What Are White Label Links?

White label links are backlinks a partner builds for your clients. You present the work as your own. The partner finds sites, pitches editors, writes the content and gets the link live. You set the price, manage the client and deliver a report with your logo.

The term comes from retail. A store sells a product made by another firm under its own label. In SEO, your client sees one brand, yours, from the first pitch to the monthly report.

White label link building covers three main link types:

• Guest posts: a new article on a relevant site that includes a link to your client.
• Niche edits or link insertions: a link added to an existing, already indexed article.
• Digital PR links: mentions in news and industry coverage earned through data stories or expert comments.

How the White Label Link Building Process Works

1. Brief: you send the client URL, target pages, anchor text plan, niche and any sites or topics to avoid.
2. Prospecting: the partner pulls sites that match your traffic, authority and relevance rules.
3. Approval: some partners send the list to you for sign off before outreach.
4. Outreach and content: the team pitches editors and writes the article or insertion copy.
5. Placement: the link goes live, and the partner checks indexing and the dofollow status.
6. Branded report: you receive a report with your logo, ready to forward to the client.

The client only ever sees step one and step six, and both come from your agency.

Why Agencies Resell Links Over Building an In House Team

An in house team needs at least three people: one to find sites, one to pitch and one to write. It also needs tools such as Ahrefs, Pitchbox or BuzzStream. Pay and software cost thousands each month before one link goes live. Output also drops when someone leaves.

A white label partner turns that fixed cost into a cost per link. You pay only for placements you sell, so a quiet month costs zero extra. You also inherit years of publisher relationships that a new team would need to build from scratch.

The trade off is control. You depend on the partner for quality, so the vetting steps further down this page matter a lot. These link building statistics show how much teams spend and what results they get.

Top White Label Link Building Companies for Agencies

Company	Base	Main Link Types	Starting Price	White Label Strength
Linkology	Derby, UK	Niche edits, guest posts, digital PR	From about £165 per link	Branded reports, NDA, zero client contact
Editorial.Link	Florida, US	Editorial links, digital PR, listicle mentions	Pay per placed link	Prospect lists for approval
Loganix	Remote, North America	Guest posts, niche edits, brand mentions	Quote based	Reseller dashboard, rebranded reports
Outreach Monks	US and India	Guest posts, link insertions	From about $99 per link	Dashboard plus read only sheet
Rhino Rank	Shrewsbury, UK	Curated links, guest posts	From about $55 per link	Unbranded reports, zero minimum

1. Linkology: Best for Agencies That Want White Label Work They Would Sign Off Themselves

Linkology (formerly UK Linkology) is a link building partner from Derby, UK, running since 2011. It sends links, reports and updates under your brand. It signs an NDA and has zero contact with your clients. Every chat stays between you and your client.

From the client side, everything comes from your agency. They see your logo, receive your reports and speak to your account manager. There is zero supplier branding to explain, and you stay in full control of the relationship.

Linkology has placed 61,000+ links for over 2,000 clients. It picks sites from a list of 64,000+ checked publishers. It sells niche edits, guest posts, blogger outreach and digital PR. It also builds links in local languages and runs campaigns for AI search. Lost links get replaced for life. If you dislike your first order, you get a full refund.

How to make it work: before the first order, agree on how reports carry your logo, colors and wording. Pick one person on your team to manage communication with Linkology, and set up a simple way to pass on client feedback. A shared document or a weekly email keeps everyone in sync with minimal admin.

• Founded: 2011
• Pricing: links from about £165, managed campaigns from about $2,500 with a three month minimum
• Guarantee: lifetime replacement on lost or changed links

2. Editorial.Link: White Label Outreach With Prospect Lists for Sign Off

If you have explained a questionable backlink to a client before, you know why checking sites ahead of publication matters. Editorial.Link shares prospect lists with agencies for approval before placements go ahead, so you check each site for relevance and brand fit first.

That makes it a strong fit for clients with strict rules about where their links appear. You flag unsuitable sites early and skip an awkward conversation later. Dmytro Sokhach and Dmytro Tsybuliak start Editorial.Link in 2020. Its average target site has a DR of 67, and you pay only for links that go live. Reports carry your logo, and the team contacts publishers under your agency name on request.

How to make it work: give clear rules for each client to speed up approvals:

• Minimum website traffic levels.
• Topics or industries to avoid.
• Countries the client wants to target.

The more specific you are, the less time you spend rejecting sites, and the more time your team spends on client accounts.

• Founded: 2020
• Rating: 5.0 on G2 from 27 reviews
• Pricing: pay per placed link, budgets from about $1,000

3. Loganix: White Label Guest Posts and Niche Edits for Resellers

Every client needs a different number of links each month. One wants a handful of placements, another runs a much bigger campaign. Loganix lets agencies and freelancers order guest posts, niche edits and editorial links one at a time and add them to client packages as needed.

That flexibility helps when workloads change from month to month. Loganix reports carry zero Loganix logo. You get your own dashboard and month to month prices that leave room for markup. Its staff speak to your clients only if you ask, and agencies that spend $2,000 a month qualify for partner discounts. Niche edits arrive within days, while guest posts take a few weeks.

How to make it work: before your first order, ask whether reports are fully rebranded and whether any supplier details appear in the files. Check a sample report with care. Look at the file name, the links and the file details. A supplier name hidden in PDF metadata is easy for a curious client to spot, so check before anything goes out.

• White label pages: reseller program and agency partner program
• Guarantee: placement or your money back
• Pricing: quote based, with higher rates for health, gambling and finance niches

4. Outreach Monks: White Label Blogger Outreach at a Range of Volumes

Managing link building for clients with different budgets gets complicated fast. Outreach Monks offers white label blogger outreach with packages for both small and large monthly orders, so one supplier covers every client tier.

Sahil Ahuja and Shireen Walia start it in 2017. The team claims 600+ clients and 2,000+ links a month. Monthly plans run from $599 to $5,999. Single links start near $99 for DR 20 sites. Guest posts run at least 750 words. You get your own dashboard and a read only Google Sheet with zero mention of Outreach Monks. Lost links get replaced for six months.

How to make it work: agree on four points in writing before you order:

• Turnaround time: how long from order to live link?
• Link removal: what happens if a published link disappears?
• Reporting: do reports carry your agency branding?
• Invoicing: how do costs flow so supplier details stay off client paperwork?

Written answers save you from chasing the supplier while a client waits for an update.

5. Rhino Rank: Curated Link Placements for Agency Resellers

If your clients need placements inside existing content as well as guest posts, Rhino Rank deserves a look. Based in Shrewsbury, UK, since 2017, it offers curated link placements and a reseller option for agencies in the UK and US.

Rhino Rank reports 7,000+ clients and more than 120,000 links a year from a team of 40+. Curated links start around $55 to $60, and guest posts around $75. You get bulk discounts, plain reports and a dashboard to track each link. There are zero contracts or minimum orders. It holds a 4.7 rating on Trustpilot from 183 reviews.

How to make it work: even when a supplier looks like a good fit, moving every client over at once is a risk you skip easily. Start with one client who has clear goals and a contact with time for a trial. Place a small order, review it against your usual standards and check the sites, turnaround and reports. If everything holds up, roll the service out to more clients step by step.

White Label Link Building Costs Compared

Prices vary by link type, site authority and niche. Here is what the market looks like:

Link Type	Typical Wholesale Price	What Drives the Price
Curated link or niche edit	$55 to $200	Site traffic, niche and page age
Guest post	$75 to $400	Site authority, content length and editor fees
Premium editorial link	$400 to $600+	High traffic news or industry sites
Digital PR placement	Campaign based	Data study, pitching and media reach

Gambling, loans, CBD and health niches cost more on every platform. Most agencies mark up wholesale prices by 30% to 100% depending on the reporting and account work they add.

How to Keep Your Link Building Supplier Invisible to Clients

• Check file metadata: open document properties on every PDF and spreadsheet and remove the supplier name.
• Rename files: use your own file naming, such as ClientName October Links Report.
• Own the email thread: forward updates from your agency domain and strip supplier signatures.
• Separate invoices: bill clients from your system with your own line items.
• Use your own report template: copy data into your branded template when the supplier template looks generic.
• Sign an NDA: make sure the partner agrees in writing to stay out of client contact.

Red Flags When Choosing a White Label Link Partner

• Prices far below market, such as DR 70 links for $20, which point to private blog networks.
• Sites with high authority scores but almost zero organic traffic.
• Refusal to share example sites or a sample report before payment.
• Promises of guaranteed rankings.
• Links in sections labeled sponsored or write for us on every page of a site.
• Pages that sell posts on casino, adult and pills next to normal topics.

Run every prospect list through one of these bulk DA checkers and check real traffic in Ahrefs or Semrush before you approve.

How to Build High Quality Backlinks to Your Domain

A white label partner covers client work, but your own agency site needs links too. Here are the methods that earn strong, lasting backlinks.

Publish Original Data and Research

Journalists and bloggers link to numbers. Run a small survey, analyze your own client data or pull public data into a fresh angle. A single study with a clear headline stat earns links for years.

Write Guest Posts for Relevant Sites

Pitch expert articles to blogs your buyers read. Focus on relevance and real traffic over raw authority. This guest posting sites list gives you hundreds of places to start.

Turn Unlinked Brand Mentions Into Links

Set alerts for your brand name, find articles that mention you with zero link and ask the author to add one. This works because the writer already knows you. This guide to brand mentions vs backlinks explains why both matter for search and AI answers.

Fix Broken Links on Other Sites

Find dead pages in your niche that still have links pointing to them. Create a better version, then email the sites that link to the dead page and offer yours as a replacement.

Answer Journalist Requests

Platforms such as Qwoted, Featured and Help a B2B Writer connect experts with reporters. Fast, specific answers with real data win mentions in industry publications.

Build Free Tools and Templates

Calculators, checklists and templates attract links naturally because other writers point readers to them. Keep each tool simple and useful.

Join Podcasts and Industry Events

Guest appearances on podcasts and talks at events come with show notes and speaker pages that link back to your site.

Use Outreach Tools to Scale

Tools speed up prospecting and follow ups. Compare these link building outreach tools and these AI link building tools to find a fit for your team.

Whatever method you choose, judge each link by relevance, real traffic and placement on the page. A relevant site with steady readers beats a bigger site with zero topic match, as this guide on topical vs domain authority explains.

Finding a White Label Partner That Stays Invisible to Clients

A good white label link building partner makes your agency job easier and stays invisible to your clients. Your brand sits on every report. Your team sends every update. The supplier works quietly in the background.

Before committing, run a trial order and check the links, delivery time, emails and reports. If the work meets your standards and your client reviews everything with zero sign of another company name, you have found a partner worth more with more accounts.

White Label Link Building FAQs

What Is White Label Link Building?

White label link building is a service where a partner builds backlinks for your clients while you sell and report the work under your own agency brand.

Is White Label Link Building Safe?

It is safe when the partner uses real sites with organic traffic and relevant content. Avoid vendors selling cheap links on private blog networks.

How Much Do White Label Links Cost?

Curated links start around $55, guest posts run $75 to $400 and premium editorial links pass $400. Niche and site quality drive the price.

Do Clients Find Out About White Label Partners?

Only if supplier details leak through reports, file metadata, emails or invoices. Check every file before you send it.

What Is the Difference Between Guest Posts and Niche Edits?

A guest post is a new article with your link. A niche edit adds your link to an existing article that already ranks and has traffic.