People here love social apps. About 5.33 million people here use social platforms, which is 90.6% of the population and 95.3% of adults. They spend roughly 17 hours a week scrolling across more than seven platforms, and TikTok alone takes up 1 hour 39 minutes of the average user day.
Brands follow the eyeballs. Social ad spend in Singapore reaches about US$588 million, up 15.2% in a year, and influencer spend climbs to US$119 million. Social ads now rank as the third biggest way people discover new brands, right after search and word of mouth.
That also makes social ads crowded and costly. With 356,600 SMEs and every big brand fighting for the same feeds, a weak creative burns money fast. I go through award results, client wins, campaign numbers and red flags to pick the ten social media advertising agencies in Singapore worth a meeting.
- TL;DR
- What Are Social Media Advertising Agencies in Singapore?
- Why Do Businesses in Singapore Need ROI-First Social Media Advertising?
- Top Social Media Advertising Agencies in Singapore
- 1. GOODSTUPH: Best For Local Voice and Retail Brands
- 2. DSTNCT: Best For Government and National Campaigns
- 3. Gloo: Best For Influencer Led Social Campaigns
- 4. Sweatshop: Best For Bold Creative From a Senior Team
- 5. Hepmil Media Group: Best For Creator and Meme Marketing
- 6. We Are Social Singapore: Best For Big Brands and Regional Reach
- 7. Maker Lab: Best For Building Social Teams Inside Your Business
- 8. 8traordinary: Best For Property, Malls and Hospitality
- 9. M&C Saatchi Performance: Best For App Installs and Fintech Growth
- 10. Meetsocial: Best For TikTok Shop and Cross Border Sellers
- How to Pick the Right Social Media Advertising Agency in Singapore
- Social Media Advertising Agencies in Singapore FAQs
TL;DR
- 5.33 million Singapore residents use social media, 90.6% of the population.
- YouTube reaches 90.6% of the population, TikTok 75.4% of adults and Facebook 64.6%.
- Social ad spend hits about US$588 million, up 15.2% in a year.
- GOODSTUPH leads for local, Singlish flavored social with FairPrice and Prudential on its roster.
- Sweatshop wins Scoot global social account only two years after launch.
- DSTNCT takes the top creative honour at the MARKies and runs national campaigns.
- Gloo collects Local Hero titles at the Agency of the Year awards two years running.
- Hepmil brings 3,000+ creators and its own meme channels, now under Publicis.
- Maker Lab builds social teams inside your business, as it does for KFC Singapore.
- Meetsocial is a licensed TikTok agency for Southeast Asia, with TikTok Shop support.
- Skip agencies that rank themselves number one on their own blogs.
- Ask every agency for CPA, ROAS and creative testing results, beyond reach and likes.
What Are Social Media Advertising Agencies in Singapore?
A social ads agency plans and runs paid ads on apps like Facebook, Instagram, TikTok, YouTube and LinkedIn. The team finds your buyers, makes the ads, books the space, tests what works and tells you the results.
A good Singapore agency adds local flavor. It knows when Singlish lands and when it feels forced, how to reach Malay, Chinese and Indian audiences, and how ad costs swing around 11.11, Chinese New Year and the Great Singapore Sale. Many also run ads in Malaysia, Indonesia and Thailand from here.
Paid social differs from organic posting. Free posts build a fan base over time. Paid puts the right ad in front of the right people today, and you pay for every view, click or sale. This guide on organic vs paid traffic explains when each makes sense.
Why Do Businesses in Singapore Need ROI-First Social Media Advertising?
Singapore has some of the highest ad costs in Southeast Asia. A campaign that looks great but sells little drains your budget in weeks. ROI first agencies tie every dollar to leads, sales or app installs, and they show you the numbers each month.
Shopping habits make paid social even more important. TikTok is the top platform for social purchases in Singapore, and more than 60% of shoppers here say they are open to buying from overseas sellers through social apps. If your ad lacks a clear offer and a smooth checkout, a rival from Malaysia or China takes the sale.
Learn the difference between the two numbers agencies quote most, with this explainer on ROAS vs ROI. A 5x ROAS sounds great, yet it hides a loss if your margins are thin.
Also See: Top Business Directories in Singapore
Top Social Media Advertising Agencies in Singapore
| Agency | Best For | Key Proof | Score |
|---|---|---|---|
| GOODSTUPH | Local voice and retail brands | MARKies 2025 Media Usage winner | 9.4 |
| DSTNCT | Government and national campaigns | MARKies 2026 Overall Creative Ideas | 9.3 |
| Gloo | Influencer led social | AOTY Local Hero 2024 and 2025 | 9.2 |
| Sweatshop | Bold creative from a senior team | Scoot global social account | 9.1 |
| Hepmil Media Group | Creator and meme marketing | 3,000+ creators, 70M+ fans | 9.0 |
| We Are Social Singapore | Big brands and regional reach | Maybank social account | 8.9 |
| Maker Lab | In house social teams | KFC Singapore three year deal | 8.8 |
| 8traordinary | Property, malls and hospitality | AOTY 2024 Social Media Local Hero | 8.6 |
| M&C Saatchi Performance | App installs and fintech | Early TikTok marketing partner | 8.4 |
| Meetsocial | TikTok Shop and cross border sellers | Licensed TikTok SEA agency | 8.2 |
1. GOODSTUPH: Best For Local Voice and Retail Brands
GOODSTUPH starts in 2010 when Pat Law takes a $10,000 loan and builds a one woman social shop. Today it runs teams across five countries, with about 180 people at its peak.
Its work sounds like Singapore. The team writes in the Singlish tone people use in real life, which makes ads feel like a friend talking. FairPrice hands it social for FairPrice, Finest, Cheers, Unity and Kopitiam. Prudential picks it too.
At the MARKies 2025, GOODSTUPH wins the Overall Media Usage MARKie plus Gold for Most Effective Use of Social Media for its yuu Rewards Club and Team Singapore work. In Indonesia, BCA renews it through 2028 across 12 platforms, and one campaign there pulls about 7 million impressions.
Our score: 9.4/10
Why choose them:
- Singlish fluency makes your ads feel local, with zero translated feel.
- FairPrice and Prudential trust it with everyday retail and finance social.
- Award wins at the MARKies prove the media plans deliver, beyond pretty posts.
- Regional teams in Jakarta and Bangkok help when you expand.
- Founder led creative keeps senior people close to your account.
2. DSTNCT: Best For Government and National Campaigns
DSTNCT opens in 2015 and works out of Outram Road. It joins Gushcloud for a short time, then goes back on its own in 2020. Matthew Zeng runs it.
Its sweet spot is national scale work. The client list includes NDP 2025, MINDEF, the National Heritage Board, Sport Singapore for the SEA Games and the #ThisisSG campaign.
DSTNCT takes the Overall Creative Ideas MARKie at the MARKies 2026, with four Gold, one Silver and two Bronze awards. It also places third overall for Media Usage in 2025.
Our score: 9.3/10
Why choose them:
- Public sector experience means it knows tender rules, approvals and sensitive topics.
- National campaigns prove it handles huge reach while keeping the message clear.
- Creative awards in 2026 show the ideas still feel fresh.
- Its own bosses own it, so calls get made fast.
- Local storytelling fits brands that want a proud Singapore feel.
Also See: Best Time To Post On Social Media in Singapore
3. Gloo: Best For Influencer Led Social Campaigns
Gloo is one of the fastest rising social agencies in Singapore. At the MARKies 2023, a team of only 15 people wins four trophies for clients such as Guardian, Ultherapy and the Glow Festival.
The awards keep coming. Gloo wins Local Hero at the Agency of the Year awards in 2024. It wins it again in 2025, along with two Gold awards for its creator and full service work. In 2026 it shares third place for Overall Agency of the Year.
Its strength is blending influencers, social content and events into one campaign, so your brand shows up in feeds and in real life at the same time.
Our score: 9.2/10
Why choose them:
- Two Local Hero titles in a row prove steady quality, beyond one lucky year.
- Influencer Agency of the Year Gold means creator deals come with real know how.
- Beauty and health clients such as Guardian and Ultherapy fit consumer brands well.
- Experiential skills turn online ads into pop ups and live moments.
- Lean team size keeps senior people on your campaign.
4. Sweatshop: Best For Bold Creative From a Senior Team
Sweatshop starts in 2024. James Chua is a cofounder of Germs Digital. Adrian Yeap is a former creative head at Publicis.
In only two years, it wins the Scoot social account. That covers five apps in every market but China. KFC Singapore also picks it for its breakfast platform, and Lau Pa Sat and Samaritans of Singapore sit on its roster.
Sweatshop adds a chief creative technologist from Havas Play to lead an AI practice. It also offers short Quick Sweat sprints and a fractional marketing service, which fits brands that want senior talent on a small budget.
Our score: 9.1/10
Why choose them:
- Scoot global account shows big brands trust this young team.
- Senior founders from Germs and Publicis lead the work, with zero handoff to juniors.
- AI practice speeds up creative testing for paid social.
- Sprint pricing lets you test the agency on one project first.
- F&B wins with KFC and Lau Pa Sat prove it sells food and footfall.
5. Hepmil Media Group: Best For Creator and Meme Marketing
Hepmil starts in 2015 with SGAG, the meme page most Singaporeans know. Founders Karl Mak and Adrian Ang grow it into a group with more than 300 staff, 3,000 creators and over 70 million fans across SGAG, MGAG and PGAG.
Publicis Groupe agrees to buy Hepmil in October 2025, which adds global backing to a very local voice. TikTok lists its creator arm as a partner.
Brands such as McDonalds, KFC, Carlsberg and Ben and Jerrys use Hepmil to reach young audiences in a way that feels like a friend sharing a joke.
Our score: 9.0/10
Why choose them:
- Owned meme channels give you instant reach with Gen Z and millennials.
- 3,000+ creators in six countries make big creator deals easy.
- TikTok Creative Marketing Partner status brings platform know how.
- In house studio produces content fast and in the right tone.
- Publicis backing adds media buying power for large budgets.
6. We Are Social Singapore: Best For Big Brands and Regional Reach
We Are Social runs a team of around 90 people from Keong Saik Road, led in Southeast Asia by CEO Christina Chong. It has teams for video, creators, brand care and games.
Maybank Singapore names it social agency of record in 2026. Other clients include Samsung, Netflix, Amazon and Bandai Namco.
It also helps write a big yearly report on how Singapore uses the web. So its team works with fresh data.
Website: wearesocial.com/sg/ | Our score: 8.9/10
Why choose them:
- Maybank win shows strength in banking, a hard category for social.
- Gaming unit fits game publishers and youth brands.
- Annual Digital report gives its strategists deep local data.
- Kobe influencer arm adds creator reach under one roof.
- Global network helps if you run campaigns in many countries.
Also See: Best Singapore SEO Agencies
7. Maker Lab: Best For Building Social Teams Inside Your Business
Maker Lab works in a different way. It builds a social and creative team that sits inside your business. That team works only on your brand.
Founded by Matt Shoult, Maker Lab joins Miroma Group in 2022 with about 150 staff. In 2026, KFC Singapore picks it for a three year deal covering social, creative and performance.
Its client list includes Google, Samsung, P&G, Grab, the Singapore Tourism Board, TikTok and Nike.
Our score: 8.8/10
Why choose them:
- Embedded team model means faster approvals and deeper brand know how.
- KFC three year deal covers social, creative and performance in one place.
- Tech clients like Google and TikTok show it handles complex brands.
- Dedicated staff work only on your account, with zero sharing across clients.
- Miroma backing adds scale when you need more people.
8. 8traordinary: Best For Property, Malls and Hospitality
Jeffrey Lim starts 8traordinary in 2019. He is the former boss of Carbon Interactive. It wins a top social award in 2024.
Real estate is its home ground. It runs social for Funan mall, Arcc Assets, SingHaiyi and Shangri La Circle. It also works as a TikTok content partner.
In 2023, it takes a stake in X10 Media to grow its influencer arm.
Our score: 8.6/10
Why choose them:
- Property and mall clients prove it drives footfall and sales enquiries.
- TikTok content partner role helps with short video ads.
- Local Hero award shows peers rate its social work.
- Influencer stake in X10 Media adds creator reach.
- Hotel work helps if you run a hotel or a lifestyle brand.
9. M&C Saatchi Performance: Best For App Installs and Fintech Growth
Melissa Yik leads the Singapore team on Mohamed Sultan Road. It is part of the global M&C Saatchi network and focuses on performance marketing.
It is one of the early TikTok marketing partners in Southeast Asia. Clients include Grab, GrabPayLater, Jobstreet and ASICS, and one GrabPayLater campaign passes a million plays.
If your goal is app downloads, sign ups or loan applications, this team speaks your language.
Website: www.mcsaatchiperformance.com/singapore/ | Our score: 8.4/10
Why choose them:
- Performance focus ties paid social to installs and sign ups.
- Early TikTok partner status means years of TikTok ad testing.
- Grab and Jobstreet work shows skill with apps and marketplaces.
- Global network data helps benchmark your results.
- Fintech experience fits banks, wallets and lenders.
Also See: Best Link Building Services in Singapore
10. Meetsocial: Best For TikTok Shop and Cross Border Sellers
Meetsocial gets a TikTok license for Southeast Asia in 2026. Fath Faz leads the team here.
It runs TikTok ads, TikTok Shop setup and KOL and affiliate programs in three packages: Fast Launch, Growth and a custom plan.
Meetsocial is strongest for brands that sell across borders, most of all Chinese brands entering Southeast Asia through Singapore.
Website: en.meetsocial.com | Our score: 8.2/10
Why choose them:
- Licensed TikTok agency status gives direct access to platform support.
- TikTok Shop setup turns ads into sales inside the app.
- Clear packages make costs easy to plan.
- Cross border skills help China based brands launch in the region.
- Affiliate programs pay creators only when they sell.
How to Pick the Right Social Media Advertising Agency in Singapore
As I build this list, I find lots of firms that write their own best of list and put themselves first. Others promise results with zero proof. Here is how to cut through it.
- Ask for two case studies with real numbers: cost per lead, ROAS or sales lift.
- Check if they hold Meta, TikTok or Google partner status, and confirm it on the platform directory.
- Meet the people who run your ads, beyond the pitch team.
- Ask how they test creatives and how many new ads they ship each month.
- Read the contract for minimum terms, ad spend fees and who owns the ad accounts.
Creative wins on social. Look at these creative marketing campaign ideas for ideas, and turn long videos into short ads with these AI video clipping tools. If you sell products, shoppable videos let viewers buy straight from the ad. B2B brands get more from LinkedIn and these B2B marketing platforms.
Weighing paid social against search? This breakdown of SEO vs Google Ads helps you split the budget. For a look at a different market, see these social media marketing agencies in Los Angeles.
Social Media Advertising Agencies in Singapore FAQs
How Much Does a Social Media Advertising Agency Cost in Singapore?
Most agencies charge a monthly management fee plus your ad spend. Small business retainers start around a few thousand dollars a month, while big brand accounts run far higher.
Which Social Platform Works Best for Ads in Singapore?
YouTube reaches the most people, TikTok wins on time spent and social shopping, Facebook drives the most social referral traffic and LinkedIn fits B2B.
Should I Hire an Agency or Run Social Ads In House?
Run ads in house if you have a skilled marketer and a small budget. Hire an agency when you need fresh creative every week, influencer deals or campaigns across several countries.
How Long Before Social Ads Show Results?
Most campaigns show early data in two to four weeks. Steady, profitable results take two to three months of testing creatives and audiences.
Do Singapore Agencies Handle Influencer Marketing Too?
Yes. Agencies such as Gloo, Hepmil and We Are Social run influencer programs alongside paid ads, and many blend the two in one campaign.
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