Eye-Opening Push Marketing Statistics For 2025

With the rise of mobile usage, AI personalization, and multi-channel campaigns, you should know the current and surprising push marketing statistics to keep your brand ahead. Understanding the top trends in push marketing is vital for marketing professionals, eCommerce retailers, app developers, and B2B enterprises.

This article compiles the most recent and relevant data-backed statistics surrounding push marketing, including mobile push, email campaigns, SMS promotions, and more. These statistics are essential for decision-makers seeking to optimize their outreach strategies, understand consumer behavior, and measure ROI.

1. Mobile Push Notification Statistics

1. Push notifications increase app retention rates by 190% when users opt-in (Source: Airship).
   
2. 60% of iOS users opt out of push notifications, compared to only 20% of Android users (Source: Accengage).
   
3. Push notifications can boost app engagement by up to 88% (Source: Invesp).
   
4. 52% of users enable push notifications for brand discounts and promotions (Source: Localytics).
   
5. Time-sensitive push notifications see a 20% higher conversion rate (Source: OneSignal).
   
6. Personalized push notifications have a 4x higher open rate than generic ones (Source: Leanplum).
   
7. Opt-in rates are highest in the finance sector (57%) and lowest in gaming (36%) (Source: Airship).
   
8. Push notifications with emojis see an 85% increase in open rates (Source: CleverTap).
   
9. Notifications sent between 12 PM – 5 PM local time see the highest open rates (Source: Localytics).
   
10. Weekly push notification campaigns achieve 3x higher retention than monthly ones (Source: OneSignal).
    
11. Push notifications drive a 9.6% average click-through rate on Android and 4.9% on iOS (Source: Accengage).
    
12. 40% of users interact with push notifications within an hour of receipt (Source: Invesp).
    
13. Transactional push messages yield 2x conversion rates over promotional ones (Source: Braze).
    
14. Multi-channel campaigns using push notifications see a 4.3x uplift in engagement (Source: Airship).
    
15. Mobile push campaigns achieve a 9.2% higher retention rate over non-push strategies (Source: OneSignal).

2. Email Push Marketing Statistics

1. Email marketing ROI is $36 for every $1 spent (Source: Litmus).
   
2. Promotional emails account for 64% of all brand emails sent (Source: Campaign Monitor).
   
3. Email open rates increase by 26% when subject lines include personalization (Source: Experian).
   
4. Triggered emails have 70.5% higher open rates than generic newsletters (Source: Campaign Monitor).
   
5. Abandoned cart emails recover 10.7% of lost sales on average (Source: Omnisend).
   
6. Adding a CTA button increases email click-through rates by 28% (Source: Campaign Monitor).
   
7. Tuesday emails show the highest open rate at 18% (Source: GetResponse).
   
8. Mobile accounts for 42% of email opens (Source: Litmus).
   
9. 47% of marketers report email as the most effective channel for early-stage lead nurturing (Source: Ascend2).
   
10. Personalizing subject lines can increase open rates by 50% (Source: Yes Lifecycle Marketing).
    
11. 49% of consumers want to receive promotional emails from their favorite brands weekly (Source: Statista).
    
12. Segmented email campaigns lead to 760% more revenue than non-segmented ones (Source: Campaign Monitor).
    
13. A/B testing improves email campaign performance by up to 37% (Source: Litmus).
    
14. Emails with user-generated content increase click-through rates by 73% (Source: Nosto).
    
15. 81% of SMBs rely on email as their primary customer acquisition tool (Source: Emarsys).

3. SMS Push Marketing Statistics

1. SMS open rates reach 98%, significantly higher than email (Source: Gartner).
   
2. 90% of SMS messages are read within 3 minutes (Source: MobileSquared).
   
3. SMS campaigns have a 45% average response rate, compared to 6% for email (Source: Gartner).
   
4. 61% of consumers prefer SMS from brands they’ve opted into (Source: SlickText).
   
5. SMS marketing increases customer engagement by 47% (Source: EZ Texting).
   
6. SMS promotions lead to a 23% increase in conversion rates (Source: Tatango).
   
7. Including a URL in SMS increases click-through by 39% (Source: EZ Texting).
   
8. Personalized SMS messages have a 29% higher engagement rate (Source: SMS Comparison).
   
9. Retailers see a 25% boost in revenue from targeted SMS marketing (Source: Statista).
   
10. SMS loyalty programs lead to a 35% higher retention rate (Source: Mobile Marketing Watch).
    
11. 75% of consumers want to receive offers via SMS (Source: Digital Marketing Magazine).
    
12. Appointment reminders via SMS reduce no-shows by 26% (Source: SMS Global).
    
13. Over 50% of consumers make a purchase after receiving a branded SMS (Source: Attentive).
    
14. SMS campaigns achieve a 5x higher ROI than traditional push ads (Source: Gartner).
    
15. 48% of consumers say SMS is their preferred method for brand updates (Source: EZ Texting).

4. In-App Push Notification Statistics

1. In-app messages are opened 8x more often than push notifications (Source: Localytics).
   
2. Campaigns using in-app messaging see 3.5x more engagement (Source: OneSignal).
   
3. Personalization in in-app notifications boosts retention by 27% (Source: Braze).
   
4. In-app messages triggered by user behavior increase conversion by 45% (Source: CleverTap).
   
5. A/B testing in-app messages increases engagement by 33% (Source: Leanplum).
   
6. Users who receive in-app prompts spend 22% more time in the app (Source: Airship).
   
7. In-app offers lead to a 2.5x increase in purchase rates (Source: OneSignal).
   
8. Product tutorials via in-app messaging reduce churn by 12% (Source: Localytics).
   
9. Session-based messages lead to 21% higher engagement (Source: CleverTap).
   
10. Real-time in-app updates boost user retention by 18% (Source: Braze).
    
11. Push + in-app combination improves activation rate by 3.2x (Source: Airship).
    
12. 61% of mobile app marketers consider in-app messaging essential (Source: OneSignal).
    
13. Timing in-app messages post-user activity improves CTR by 42% (Source: Leanplum).
    
14. In-app surveys receive 7x more responses than email surveys (Source: Localytics).
    
15. In-app incentives increase conversion by 34% (Source: CleverTap).

5. Web Push Notification Statistics

1. Web push notifications have a 7-10% average click rate (Source: PushEngage).
   
2. Opt-in rates for web push are between 2%-10% across industries (Source: OneSignal).
   
3. E-commerce sites using web push see a 4x increase in repeat visits (Source: PushEngage).
   
4. Cart abandonment campaigns via web push recover up to 12% of lost sales (Source: MoEngage).
   
5. Personalized web push notifications have a 13% higher conversion rate (Source: VWO Engage).
   
6. Browser-based push sees a 2.5x higher click rate than email (Source: OneSignal).
   
7. Time-sensitive messages increase CTR by 22% (Source: PushEngage).
   
8. Web push retargeting drives 4x more conversions than display ads (Source: MoEngage).
   
9. 70% of users allow web push notifications on retail sites (Source: VWO Engage).
   
10. Web push has 30% better reach than email among first-time visitors (Source: PushEngage).
    
11. Discount-based push notifications increase CTR by 51% (Source: OneSignal).
    
12. Push alerts sent at midday perform 18% better than morning ones (Source: MoEngage).
    
13. Using rich media in web push increases engagement by 44% (Source: VWO Engage).
    
14. 53% of marketers use web push for flash sales and limited-time offers (Source: PushEngage).
    
15. Exit-intent web push campaigns reduce bounce rates by 19% (Source: MoEngage).
    

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6. Push Marketing Opt-in/Opt-out Statistics

1. 68% of consumers opt-in to push notifications for time-sensitive deals (Source: Airship).
   
2. 33% of users uninstall an app due to excessive notifications (Source: Localytics).
   
3. 55% of users opt out after receiving irrelevant push content (Source: OneSignal).
   
4. Apps with clear opt-in value proposition see 45% higher opt-in rates (Source: Leanplum).
   
5. Android apps average a 91% opt-in rate; iOS averages 44% (Source: Accengage).
   
6. Notification fatigue leads to a 38% increase in app uninstalls (Source: Localytics).
   
7. 50% of users are more likely to opt-in if given control over notification types (Source: Braze).
   
8. Re-engagement opt-in prompts raise acceptance by 24% (Source: Airship).
   
9. 30% of users disable notifications after three irrelevant messages (Source: OneSignal).
   
10. Informed opt-in flows increase conversion by 17% (Source: CleverTap).
    
11. 65% of push-enabled users want relevant, personalized content (Source: Braze).
    
12. Brands offering opt-out flexibility retain 21% more users (Source: Localytics).
    
13. Push opt-in via onboarding screens has a 55% success rate (Source: Leanplum).
    
14. Reminder notifications increase opt-in engagement by 27% (Source: CleverTap).
    
15. Users who are shown notification previews during onboarding are 2x more likely to opt-in (Source: Braze).

7. Push Marketing Statistics by Industry

1. E-commerce sees a 4x return on investment from push marketing compared to display ads (Source: MoEngage).
   
2. Financial apps have the highest push open rate at 43% (Source: Airship).
   
3. Media and publishing apps increase daily active users by 20% with push alerts (Source: OneSignal).
   
4. Travel industry push notifications have a 23% higher CTR during peak seasons (Source: Leanplum).
   
5. Retailers using push marketing reduce cart abandonment by 15% (Source: VWO Engage).
   
6. EdTech apps that use push have 28% better course completion rates (Source: CleverTap).
   
7. Health and fitness apps see a 46% increase in user retention with timely push reminders (Source: Braze).
   
8. Food delivery apps see 2x order frequency from users receiving push notifications (Source: Airship).
   
9. SaaS tools with onboarding push messages improve activation by 37% (Source: OneSignal).
   
10. Gaming apps that use push reminders achieve 3.6x more session starts (Source: Localytics).
    
11. Sports streaming apps using score alert push messages boost engagement by 51% (Source: CleverTap).
    
12. Fashion brands using promotional push alerts increase repeat purchases by 26% (Source: PushEngage).
    
13. Real estate platforms increase lead engagement by 34% using instant push alerts (Source: MoEngage).
    
14. Banking apps reduce churn by 18% with personalized push reminders (Source: Accengage).
    
15. Streaming services see 22% higher subscription renewals via push-based content alerts (Source: Braze).

8. Push Notification Timing and Frequency Statistics

1. Sending push notifications 2–5 times weekly results in the highest engagement (Source: OneSignal).
   
2. 10 AM to 1 PM is the optimal window for push notification engagement (Source: Localytics).
   
3. Too frequent push notifications lead to a 23% opt-out rate (Source: Airship).
   
4. Notifications sent on Wednesdays have a 24% higher open rate than other days (Source: CleverTap).
   
5. Evening notifications (6–9 PM) show a 30% increase in CTR for entertainment apps (Source: Leanplum).
   
6. Daily push notifications increase session frequency by 36% in news apps (Source: MoEngage).
   
7. Avoiding push notifications during early morning (12–6 AM) reduces uninstalls by 19% (Source: OneSignal).
   
8. Bi-weekly push messages perform best for financial apps, with a 15% higher open rate (Source: Braze).
   
9. Fitness apps see peak performance with morning push notifications (Source: CleverTap).
   
10. Weekend push alerts have a 14% higher CTR for lifestyle brands (Source: PushEngage).
    
11. App retention drops by 13% if more than five notifications are sent per week (Source: Localytics).
    
12. “Last-minute” flash sale notifications see a 2x increase in response when sent within 2 hours of event (Source: Airship).
    
13. Personalized timing based on user behavior improves engagement by 27% (Source: Leanplum).
    
14. Push notifications spaced at least 12 hours apart reduce opt-out risk (Source: OneSignal).
    
15. Notifications sent right after app install increase day-one retention by 21% (Source: Braze).

9. Push Marketing Statistics and User Behavior

1. 76% of users engage more with apps that offer relevant push notifications (Source: CleverTap).
   
2. Users are 3x more likely to engage with push messages offering discounts (Source: OneSignal).
   
3. Push-enabled users have a 62% higher lifetime value than non-users (Source: Braze).
   
4. Push marketing increases app session duration by 17% (Source: Airship).
   
5. 48% of users say they prefer brands that send tailored push alerts (Source: Leanplum).
   
6. Behavioral-triggered push messages increase CTR by 44% (Source: CleverTap).
   
7. 37% of users re-engage with dormant apps due to strategic push messaging (Source: Localytics).
   
8. Over 50% of app users make a purchase after a push-triggered offer (Source: PushEngage).
   
9. Gamification-based push alerts boost engagement by 22% (Source: OneSignal).
   
10. 60% of users are likely to uninstall apps that send irrelevant push content (Source: Accengage).
    
11. Push reminders about app features increase feature adoption by 31% (Source: Braze).
    
12. Real-time push messages lead to 4x higher click-through rates (Source: Leanplum).
    
13. 41% of users are more loyal to brands with effective push notification strategies (Source: CleverTap).
    
14. Users who receive contextual push messages complete 2.7x more transactions (Source: Airship).
    
15. Abandoned cart push reminders convert 18% of users on average (Source: MoEngage).

10. Push Marketing ROI and Performance Statistics

1. Push campaigns yield 9x ROI on average for mobile-first businesses (Source: Airship).
   
2. Brands using push as part of an omnichannel strategy see 4.2x better ROI (Source: Braze).
   
3. Push marketing increases customer lifetime value by 28% (Source: OneSignal).
   
4. Personalized push campaigns drive 35% more revenue than non-personalized ones (Source: CleverTap).
   
5. Cost per acquisition (CPA) is 25% lower with push notifications than social ads (Source: MoEngage).
   
6. Revenue per message is 1.8x higher with push than email for mobile-first businesses (Source: Airship).
   
7. Businesses using triggered push alerts increase sales conversions by 19% (Source: Leanplum).
   
8. Push notifications generate an average conversion rate of 7.5% across industries (Source: Braze).
   
9. 58% of marketers rate push as highly effective for mobile engagement ROI (Source: OneSignal).
   
10. E-commerce platforms using push increase order size by 17% (Source: PushEngage).
    
11. Push-driven users spend 23% more per purchase on average (Source: CleverTap).
    
12. Lifecycle push campaigns improve customer retention by 21% (Source: Localytics).
    
13. ROI is highest when push is used alongside email and SMS (Source: Braze).
    
14. The average push marketing budget increases 13% YoY across SMBs (Source: Statista).
    
15. Cart recovery via push saves businesses an average of $5,600/month (Source: MoEngage).