The best PostHog alternatives for startups are Mixpanel and Amplitude for product analytics, LogRocket and OpenReplay for session replay, Pendo for in-app guides, and Plausible if you only need simple, cookie-free traffic stats. Amplitude has the biggest free plan of the group at 2 million events a month. Mixpanel and Amplitude both run startup programs that give you a free first year.
PostHog bundles many tools in one place, so the right replacement depends on which part of it your team actually uses every week. I checked the official pricing pages, help docs and startup program pages of each tool to help you analyze the top PostHog alternatives.
Key Takeaways
- PostHog’s free plan includes 1 million analytics events, 5,000 session recordings and 1 million feature flag requests each month. That is the bar every alternative on this list has to clear before it is worth a switch.
- Amplitude’s free plan gives you 2 million events and 10,000 session replays a month, plus unlimited feature flags and unlimited team members.
- Mixpanel matches PostHog on events (1 million a month) but doubles the free replays to 10,000. It also caps free accounts at 10 active feature flags, which matters if you ship behind flags.
- June is no longer an option, because its standalone product shut down on August 8, 2025, and the founding team joined Amplitude.
- PostHog’s startup deal is credits ($50,000 for 12 months). Mixpanel and Amplitude give a free first year instead, with looser funding limits.
- List of The Best PostHog Alternatives
- Why Startups Look Beyond PostHog
- What PostHog Gives You for Free Today
- If You Need Deeper Product Analytics
- If You Mainly Use PostHog for Session Replay
- If You Need In-App Guides More Than Charts
- If You Only Need Website Traffic Stats
- What Happened to June Analytics
- Startup Programs Compared: Credits or a Free Year
- How to Choose the Right PostHog Alternative for Your Startup
- FAQ
- My Recommendation
List of The Best PostHog Alternatives
| Tool | Main job | Free plan (per month) | Paid pricing (Nov 2026) | Startup program |
|---|---|---|---|---|
| PostHog (baseline) | All-in-one: analytics, replay, flags, surveys | 1M events, 5,000 recordings, 1M flag requests | Usage-based, $0 base | $50,000 credits for 12 months |
| Mixpanel | Product analytics | 1M events, 10,000 replays, 10 active flags | Growth from $100/mo for 1.5M events (yearly) | First year free, up to 1B events a year |
| Amplitude | Product analytics and experiments | 2M events, 10,000 replays, unlimited flags | Plus starts at $0, scales to 70M events | One free year on Growth |
| LogRocket | Session replay and front-end debugging | 14-day trial only | From $176/mo on an annual plan | None listed |
| OpenReplay | Open-source session replay | Self-hosted edition is free | Dedicated cloud from $199/mo | None listed |
| Pendo | In-app guides plus analytics | Up to 500 monthly active users | Request pricing | None listed |
| Plausible | Simple, cookie-free web analytics | 30-day trial only | Starter, Growth, Business, Enterprise tiers | None listed |
Why Startups Look Beyond PostHog
PostHog is a good default for young companies. Its free tier is large, there are no per-seat charges, and one script gives you analytics, replays, feature flags, surveys and error tracking, so it is fair to ask why anyone would switch at all.
Founders usually leave for one of three reasons. The first is depth, because a dedicated analytics tool such as Mixpanel or Amplitude is built around funnels, retention and cohorts, and that is all it does. The second is the bill, since PostHog charges per event, per recording and per flag request once you pass each free tier, and those meters add up separately. The third is fit, because a sales-led B2B startup may care more about in-app onboarding than about raw event data, which points to a tool like Pendo.
There is also a fourth reason that is easy to miss. Some teams installed PostHog for traffic stats on a marketing site and never touched the product features, and for them a lighter analytics tool is a better match.
What PostHog Gives You for Free Today
Before you compare anything, you should know exactly what you would give up. PostHog’s official pricing page lists the free monthly limits below, and I checked them in November 2026.
The free plan includes 1,000,000 product analytics events, 5,000 web session recordings and 2,500 mobile recordings every month. It also covers 1,000,000 feature flag requests, which experiments share, along with 1,500 survey responses, 100,000 error tracking exceptions and 1,000,000 data warehouse rows.
The free plan is limited to one project and one year of data retention, while the paid plan has a $0 base price, six projects and seven years of retention. Past the free tier, the first paid analytics events cost $0.00005 each, which works out to $50 for your second million events. Paid recordings start at $0.005 each, and extra flag requests start at $0.0001 each.
If You Need Deeper Product Analytics
This is the most common reason startups leave PostHog. Both tools below are built for product managers who spend their day in funnels, retention charts and user cohorts.
1. Mixpanel: Fast Event Analytics With a Generous Startup Year
Mixpanel tracks events, such as sign-ups or button clicks, and turns them into funnels, retention curves and flows. It suits a founder or product manager who wants clear answers on how users move through the product.
The free plan covers up to 1 million events a month and 10,000 session replays, kept for 30 days. You also get two years of data history and up to 10 active feature flags. The catch is reporting, because the free plan allows only 5 saved reports per seat, while Growth removes that cap and raises replays to 20,000 a month.
The paid math is simple once you see the tiers. On yearly billing, Growth costs $100 a month for 1.5 million events, $185 for 2 million and $438 for 5 million. Monthly billing costs more, at $140, $259 and $613 for the same volumes. Compare that with PostHog, where your second million events cost about $50, and you can see that Mixpanel is the pricier meter at that volume, so the reason to pick it is the report experience, not the price.
The Mixpanel startup program is where the numbers get interesting for early teams. Companies incorporated less than five years ago, with no more than $8 million raised, get their first year free on the Startup Plan. That plan covers up to 1 billion events a year, but you must start sending data within 90 days of approval, and you cannot have been on a paid plan before.
Lesson for founders: apply to Mixpanel’s program before you ever upgrade to a paid plan, because its own docs say past paid customers are not eligible.
2. Amplitude: The Largest Free Plan for Event Data
Amplitude covers the same ground as Mixpanel, with funnels, retention and cohorts, and it also adds feature flags, experiments and session replay in the same account. If you liked PostHog’s all-in-one approach, Amplitude is the closest match among the big analytics vendors.
The free plan is the most generous on this list, since it includes 2 million events and 10,000 session replays a month, with no credit card and no time limit. Feature flags and team members are unlimited, but experiments are tight, because you get one active feature experiment and one active web experiment.
The Plus plan starts at $0 with the same first 2 million events free, and it scales up to 70 million events. Amplitude’s startup program gives companies with under $10 million in funding and fewer than 20 employees one free year on the Growth plan. The pricing page also mentions a separate Tech for Black Founders Scholarship with free access to Growth for qualifying teams.
Amplitude is also the new home of June’s founders, so it is the obvious place to look if your team used June before it closed.
If you sell online, pair these event tools with real industry benchmarks. Our roundup of ecommerce conversion rate statistics gives you numbers to compare your own funnel against.
If You Mainly Use PostHog for Session Replay
Some teams open PostHog only to watch recordings of users getting stuck. If that describes your team, a tool built around replay may serve you better, and both options below focus on what happened in the browser and why.
3. LogRocket: Replay Built for Debugging Front-End Issues
LogRocket records user sessions so your team can see what users did before something went wrong. Engineers can use those recordings to debug, and product teams can use them to spot friction in a sign-up flow.
LogRocket does not list a free plan on its pricing page, and instead it offers a 14-day trial of all features. The paid plans are called Core, Pro and Enterprise, where Core is for teams under 100,000 sessions a month, and Pro becomes the default once you pass that number.
The page says pricing starts at $176 a month on an annual plan. The final price depends on seats, retention and add-ons, and you pay for the sessions you capture. One option to know about is Conditional Recording, which captures only some sessions, and LogRocket shows an example of about $860 a month to capture roughly 40% of sessions.
For a very early startup, the lack of a free tier is the main drawback, since PostHog gives you 5,000 recordings a month at no cost. LogRocket makes sense once bugs are costing you real users and your engineers need deeper debugging context.
4. OpenReplay: Self-Host Your Recordings for Free
OpenReplay is an open-source session replay tool, and its main draw is control. You can run it on your own servers, so recordings never leave your infrastructure.
The Open-Source plan is free because you host it yourself. If you would rather not run servers, the Dedicated cloud plan starts at $199 a month and is billed hourly at $0.276 an hour. There is a 7-day trial with no credit card, and session replay and product analytics come with every plan. Data retention is self-managed on the free edition and custom on paid plans.
OpenReplay suits a technical team that handles sensitive data and wants to keep it in-house. Keep in mind that free software still costs time, because someone has to set it up, update it and watch the storage bill.
Mobile replay matters more every year as more buying moves to phones. Our mobile commerce statistics show why you should test any replay tool on mobile sessions too.
If You Need In-App Guides More Than Charts
5. Pendo: Onboarding Guides and Analytics in One Free Plan
Pendo is different from the rest of this list, because it focuses on guiding users inside your app with tooltips, walkthroughs and in-app messages, and then measuring what they do.
Pendo’s Free plan supports up to 500 monthly active users across unlimited web and mobile app keys. It includes product analytics, in-app guides, and Pendo-branded roadmaps and NPS surveys. Session replay is a paid add-on, so it is not part of the free plan.
The paid plans are Base, Core and Ultimate, but none of them shows a public price, and each says to request pricing for a custom user volume. That makes Pendo harder to budget for than PostHog, although it fits a B2B startup with a small number of high-value users, where better onboarding can save a deal.
If You Only Need Website Traffic Stats
6. Plausible: Lightweight, Cookie-Free Analytics
Many startups install PostHog on a marketing site just to count visitors. If that is your only use, Plausible is a simpler choice. It puts your website traffic on one simple dashboard, with no product analytics features to learn.
Plausible says it does not use cookies or other persistent identifiers, and that it collects only essential data points. Its data is hosted on servers in Falkenstein, Germany, owned by Hetzner, and the software itself is open source. Plausible also says its script is 2.5 KB gzipped, compared with 135 KB for Google Analytics 4.
There is no free plan, but every plan comes with a 30-day free trial and no credit card. The tiers are Starter, Growth, Business and Enterprise. Starter covers one site, Growth adds more sites and team invites, and Business is the lowest tier with funnels, revenue tracking and custom properties.
A light script also helps page speed, which matters for search. If you are tuning a marketing site, our guide to SEO-friendly hosting services covers the server side of the same problem.
What Happened to June Analytics
June often appeared on lists of PostHog alternatives for B2B SaaS teams, but it is no longer available. In its announcement, June said the standalone product would wind down on August 8, 2025, and that the founding team would join Amplitude.
If you still see June on older lists, skip it and look at Amplitude or Mixpanel instead, since both are active and both offer free plans and startup programs.
Startup Programs Compared: Credits or a Free Year
Every early founder should read these terms closely, because the three programs work in different ways, and the best one depends on your age, funding and team size.
| Program | Who qualifies | What you get |
|---|---|---|
| PostHog for Startups | Under 2 years old and under $5M raised | $50,000 in credits for 12 months |
| PostHog for Y Combinator | Any YC batch, raised under $25M | $50,000 in credits per year, renewable while eligible |
| Mixpanel Startup Program | Incorporated under 5 years ago, up to $8M raised, never on a paid plan | First year free, up to 1 billion events a year |
| Amplitude Startup Program | Under $10M raised and fewer than 20 employees | One free year on the Growth plan |
A worked example makes the choice clearer. Say your company is three years old and has raised $6 million, which makes you too old and too well funded for PostHog’s general startup deal, but you still qualify for Mixpanel’s free year. If you also have fewer than 20 employees, you qualify for Amplitude’s free year as well.
Now take a 10-month-old startup with $1 million raised, which qualifies for all three programs. In that case, pick the tool your team prefers, because the money is close enough not to decide it.
How to Choose the Right PostHog Alternative for Your Startup
Start with the job you need done, not the brand name. Write down the three PostHog screens your team opened most last month, because that list tells you which category above you belong to.
- Count your monthly events. PostHog shows this number on its billing page. If you send under 2 million a month, Amplitude’s free plan covers you. Under 1 million, Mixpanel’s free plan does too.
- Check the replay volume. If you need more than 5,000 recordings a month for free, Mixpanel and Amplitude both offer 10,000.
- List your feature flags. Mixpanel’s free plan allows only 10 active flags, while Amplitude’s flags are unlimited, so if you run many flags, this matters more than event counts.
- Apply for startup programs early. Mixpanel excludes past paid customers, so apply before you upgrade.
- Run both tools side by side for two weeks. Send the same events to the old and new tool, then check that the funnel numbers match before you remove PostHog.
Track your growth from the marketing side as well. Our list of free SEO tools covers what to use for search traffic, and our guide to keyword research helps you find the queries that bring users into your funnel.
A Quick Migration Checklist
Moving analytics tools is less painful if you plan the event names first. Export your current event list from PostHog, and then decide which events you will keep, rename or drop.
- Keep the same user ID across both tools so that old and new data line up when you compare reports.
- Recreate your top five funnels and dashboards first, and then rebuild the rest over the following weeks.
- Move feature flags last, since a broken flag can change what users see.
- Export historical data you must keep before you close the PostHog project.
FAQ
Is There a Free Alternative to PostHog?
Yes. Amplitude’s free plan includes 2 million events and 10,000 session replays a month, and Mixpanel’s free plan includes 1 million events and 10,000 replays. OpenReplay is free if you host it yourself, and Pendo is free for up to 500 monthly active users.
Which Is Better for Startups, Mixpanel or Amplitude?
For free use, Amplitude gives more events and unlimited feature flags, while for startup programs both offer a free year. Mixpanel allows up to $8 million raised and companies up to five years old, while Amplitude allows under $10 million but requires fewer than 20 employees.
Does PostHog Have a Startup Program?
Yes. PostHog gives $50,000 in credits for 12 months to startups under two years old with less than $5 million raised. Y Combinator companies get $50,000 a year, renewable while they have raised under $25 million.
Can I Self-Host a PostHog Alternative?
OpenReplay offers a free open-source edition that you run on your own servers. Plausible’s software is also open source. Self-hosting saves license fees, but you take on setup, updates and storage costs.
Is June Analytics Still Available?
No. June’s standalone product wound down on August 8, 2025, and its founding team joined Amplitude, so you will need to move any remaining data to another analytics platform.
My Recommendation
If you are a seed-stage startup that wants the closest swap for PostHog, start with Amplitude, because its free plan doubles PostHog’s event allowance, matches its unlimited-team approach and keeps flags and replay in one account. Apply for the startup year as soon as you qualify.
If your team lives in funnels and wants a tool built only around reports, and you are under five years old with $8 million or less raised, take Mixpanel’s free startup year instead. Use LogRocket only when front-end bugs are costing you customers, and use Plausible only when all you need is a clean count of who visited your site.
Whichever you choose, make sure the numbers reach the people who need them. Our guide to AI SEO reporting tools and our list of AI SEO tools for small businesses show how to report on growth beyond product data. Our business blogging statistics can help you plan the content that feeds new users into your product.
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