The need and importance of Amazon SEO tools come into the picture because 89% of buyers prefer to buy from Amazon than any other ecommerce platform.
The tools can help you with many aspects of SEO, primarily emphasizing keyword research, rank tracking, listing optimization, backend keyword index checker, and ultimately competitor research.
In this article, I have penned down the top 8 Amazon SEO tools for you to boost the rankings of your products and enjoy the perks that come along with it.
Here are the top Amazon SEO tools:
1- Keyword.io
Keyword.io is one of the excellent keyword research tools for Amazon. All you need to do is to feed any relevant keyword, relevant to your product or category, pick off the location that you want to target and hit the search button.
Related: Best SEO Keyword Research Tools
Once you have entered the keyword and selected the location, it will provide you with the keyword suggestions, CPC, search volume, trend, and competition.
You must be well versed in the fact that Amazon is one of the biggest E-Commerce giants and around 197 million people use Amazon for shopping. In the year 2019, Amazon accounted for around 13.7% of total worldwide online sales.
Hence, if you want to compel buyers to buy your product, on Amazon then you must ensure that your products are ranking high on the search results. And for that, keywords play a vital role.
Related: SEO Keyword Research Guide
The best feature of Keyword.io is that it uses the autocomplete or search suggestion feature to find the relevant keywords that your audiences are using to search for the products of your category.
Pricing
It is free to use tool but restricts the limit of the search results. Keyword.io offers a premium version as well and it starts from $159.00 per month. It allows you to research unlimited keywords and negative keywords, to enhance the functionality and accuracy of your keyword research.
2- Sellics
Sellics is a one-stop destination for all your Amazon campaign monitoring and management needs. The primary feature provided by Sellics include
- Efficient management of sponsored products and brands.
- Automation of sponsored advertising bids.
- Provides a comparison between the performance of sponsored products and sponsored brands.
- Displays SKUs Net Profit.
- Powers to decide between AI and rule based automation.
- Displays the point of break-even ACoS and Target ACoS.
- Allows you to compare between organic sales and paid sales comparison.
- Offers you with an option to automatically optimize target ACoS.
- Facilitates you to optimize ad placement in bulk.
Pricing
Sellics offers two paid plans, namely basic and pro. The basic plan allows you to spend up to $5000 per month while the pro plan will enable you to spend more than $5000 per month on Amazon ads. The base plan is priced at $99.00 per month, and the pro plan starts from $399.00 per month.
3- Seller App
Seller App will help you at every stage of the process of doing SEO of your products to rank higher on the search results of Amazon. It incorporates a whole load of features in it that you require in order to improve the ranking of your products and its visibility of the same on Amazon SERPs.
Related: How To Check Ranking Of Products
Although the tool asks you to pay a certain amount to unlock and access all the features, it also offers several free services like keyword research, FBA calculator, product sourcing, listing quality, product description editor, Amazon ACoS calculator, Amazon sales estimator, and duplicate keyword remover.
The app allows you to manage the entire seller’s operation under one dashboard. The functions that you can efficiently perform with the application includes managing your orders, fixing challenging issues, inventory management, quick access to sponsored products, managing the orders as well as return requests, communicating directly with the buyer, add/edit product photos, and even manage your team.
Pricing
The seller app helps the Amazon sellers in all the ways mentioned above. And it offers three different price bundles, depending upon the overall usage and requirements of the sellers. The first plan is pro lite and is priced at $99.00 per month, and it offers to track up to 50 products.
The professional plan will cost you $199.00 per month and allows you to track up to 100 products. Lastly, the agency plan will charge for the feature limit chosen by you. In other words, it is 100% customizable, and you have to pay for only the features you ask for.
4- Keyword Tool Dominator
It is a keyword research tool that offers research in three different modes. The modes offered are normal, precise, and broad. In normal mode, for instance, if you are looking for keyword suggestions related to dresses, then it will offer you advice that is quite normal like dresses bodycon, dresses casual, and dresses maxi.
Related: Amazon SEO: Complete Guide
In the precise mode, it will provide auto intuitiveness and will increase the scope of keyword suggestion. For instance, if you search for sand in precise mode, it will offer you suggestions like a sandwich, sandwich bags, sand art, sand workpieces, etc.
In the broad mode, it will offer you high-end keyword suggestions. For instance, if you search for dresses in broad mode, it will provide you with suggestions like dresses for women, party wear dresses, dresses for weddings, etc.
In order to start the keyword research, all you need to do is to select the research mode, enter a product name or a keyword, select the country, then select the best-suited category of your Amazon products, and lastly, hit the search button.
After this, the tool will give you other relevant keywords, rankings, and the positions of those keywords.
Related: How To Check Check Keywords Position
Keyword tool dominator keeps you ahead of the competition because the keyword suggestions are constantly being updated based on recent topic popularity and latest trends. Moreover, it leverages the autocomplete tool from Google, Walmart, Bing, Amazon, and Bing, making the search of long tail keywords extremely easy.
Pricing
Keyword Tool Dominators asks for a one-time payment of $96.00 to get a lifetime license.
5- Ahrefs Amazon Keyword Research Tool
Ahrefs keyword research tool for Amazon helps you conduct in-depth keyword research that can help you find the exact phrases that can boost the visibility of your products and pump up ultimate sales. More than a keyword tool for Amazon, Ahrefs is a wholesome SEO tool that does each SEO job extremely well and that too without any lags.
Related: Ahrefs vs SEMrush vs Ubersuggest: Which is a Better SEO Tool?
To start with, feed in the keywords, and after selecting the desired location, you have to hit on the search button.
After submitting, you will get the details related to similar keyword suggestions along with search volume, clicks it can get, and the average CPC of the keyword.
Moreover, it also allows you to access some other important keyword metrics like clicks, clicked/not clicked, clicks per search, and return rates. It is important to note that Ahrefs claim that no other tool will provide you with such detailed analysis of keywords on Amazon.
Pricing
Ahrefs plans start from $99.00 per month and can go up to $999.00 per month. You can seamlessly select the best one as per your requirements and convenience.
6- Amazon Keyword Ranking & Index Checker
It is a chrome extension. This tool was developed to speed-up the keyword research and ranking process along with built-in index checker. In addition to that, it also provides information related to page ranking and keyword positioning.
It also allows you to check the current ranking of your keywords, positions of your product, indexing information in almost all the primary countries. It also aids in monitoring the changes made in your Amazon advertising campaigns by changing the keywords and gives you access to real-time ranking results.
Pricing
It is powered by the Amazon seller app and is free to use extensions for chrome.
7- AMZ India Profit
AMZ India Profit is an Amazon SEO tool that helps you stay ahead of your competitors and achieve higher sales by improving the ranking of their products. It is an end-to-end tool that incorporates several elements in it like a product tracker, keyword rank tracker, reverse ASIN, keyword idea generator, hijacker alert, negative review alert, SEO listing builder, and product listing changes alert.
The tool also offers a few free elements, namely a chrome extension plus an Amazon shipping label resize or crop tool.
Pricing
It comes in 5 paid bundles but offers a 10-day free trial period for each one of them. However, it is vital to note that the pricing is exclusive of 18% GST. The starting plan is priced at INR 1,000 per month, and the highest pack is priced at INR 10,000 per month.
7- Data Hawk
Data Hawk is a complete Amazon SEO tool that helps you throughout the process. It will improve the visibility of your products, allowing you to enhance the visibility of your products, higher traffic and increased ultimate sales.
Related: Ecommerce Growth Strategies That Fire Up Sales
The primary elements of the Data Hawk includes are:
- Keyword rank tracker.
- Keyword research tool.
- Products analytics tool.
- Sales rank tracker.
- Products alerting tool.
- Hijack alert.
- Review alert.
- Product & market research tool.
It does claim to help you achieve excellent results because it follows data-driven optimization techniques. It also offers you an outstanding feature of tracking the strategies and performance of your competitors, giving you a chance to learn, implement, and grow.
It allows you to access all the detailed reports in an excel file. Segmenting the data with the help of excellent filters, tags, and projects, and lastly, allows you to integrate your entire team in one dashboard.
Pricing
Datahawk does provide a free plan but undoubtedly has a restriction on the limits of features. Furthermore, it offers three different paid plans starting from $15.00 per month to $550.00 per month. You can save up to 20% if you plan on getting the annual subscriptions of either of the three paid plans.
Conclusion
However, there are quite a lot of tools available on the web, some of them are free some of them are not, but you neither have the time to analyze and test each one of them nor the testing capacity. Hence, all the Amazon SEO tools mentioned above are one of the best when it comes to rank your products higher, enhance viability, and improve the overall sales.
