15 Ways to Improve Your SEO Fast

Looking to improve your SEO fast? In this article, I am going to share some of the best practices that you can apply to your website to improve SEO fast.

Around 97.75% of worldwide users use the search engine Google to get answers to their question and find products or services. Also, 53.3% of traffic comes from organic search on a website. That means webmasters are using SEO to drive lots of traffic to their website.

And if you still haven’t optimized your website for SEO then you are missing a huge traffic opportunity. But you don’t need to worry because today, I am going to list down some best tips that can improve your SEO.

Without further delay, let’s check out 15 ways to improve your SEO fast.

1- Core Web Vitals

Last year in May 2020, Google announced a new update called “Core Web Vitals”. This update is going to be a rankings factor from May 2021. Core Web Vitals are a set of elements that affect websites user experience and it is used to measure user interaction with your website.

Related: Core Web Vitals For Google SEO

The factors include LCP (Largest Contentful Paint) to measure loading of websites, FID (First Input Delay) to measure user interaction, and CLS to measure visual stability (Cumulative Layout Shift).

In future, Core Web Vitals is going to be essential for every website as we have seen Google adding it with their rankings signals list. In short, it is part of Google’s “Page Experience”.

Related: Steps To Optimize Your Site For Core Web Vitals

Google PageSpeed Insights and GTmetrix are the best tools you can use to check your Core Web Vitals score. 

Related: Tools To Perform Core Web Vitals Test

Here, you can check the Core Web Vitals score. You can also check whether you passed the assessment or not.

Optimizing your website for Core Web Vitals is very beneficial for your SEO. 

2- Use AMP

AMP means Accelerated Mobile Pages. AMP pages are beneficial for improving your website loading speed on mobile devices. These are very lightweight pages created to give users a fast experience.

There are many advanced of using AMP pages, some are:

• Fast website loading speed.
• Decrease in bounce rate.
• Boost in conversion rates.
• Impacts Google rankings.
• Gives more visibility to your website over SERP.

The website which uses AMP functionality achieves special visibility in search results.

You can use Google’s AMP Test tool to check whether a webpage has a valid AMP page or not. Simply enter the URL and wait for some seconds.

There are plenty of plugins like AMP and AMP for WP that allows you to enable AMP pages on your website. So, the moral of the story is that if you want more visibility on search results then you should use AMP on your website.

3- Improve Readability Score

A readability score is a measurement that measures your content and checks how readable your content is for users. The readability score is a major factor and can impact your websites SEO. Every writer should aim to get a good readability score.

Related: Best Content Writing Tools For Content Writers

There are many good tools available on the web that you can use to optimize your content for a better readability score. Some of the good tools are:

• Yoast SEO
• Grammarly
• Text Optimizer
• WebFX Readability Tool
• Hemingway App

Related: Best WordPress Plugins For Blog

Let’s take an example of the Hemingway App, in the below image, you can check the errors with your content and the readability score.

If you are a WordPress user then you can use the Yoast SEO plugin. It analyzes your content and finds the problems and also provides various suggestions to improve your content to achieve a good readability score.

4- URL Structure

Having cleaned and focussed URLs on the website has a high impact on SEO and rankings. Similar to page title and description, URL also needs to be optimized on your website to enhance your SEO efforts. 

Let’s take an example, in the below image, Moz’s title tag is optimized for SEO as they used the primary keyword “Free SEO Tools” and it is also optimized for CTR (Click Through rate) to get more clicks because of the word “#1 World’s Best” which is a catchy word that attracts the user to click on it.

Related: Headline Writing Tips For Beginners

But have you notice one thing that Moz has not used the word #1 World’s Best in the URL. But why? Because the article is meant to rank for only “Free SEO Tools” and it doesn’t need to include other words in the URL. This is known as URL optimization. 

Here are some tips for URL optimization:

• Keep URLs short.
• Add primary keywords in the URL.
• Avoid using numbers in the URL.
• Don’t add special characters in the URL.

You can use tools like SEO Site Checkup and SEOptimer to check SEO friendly URLs.

5- Content Quality

When you last updated your website? If you have not updated it since its launching, then you probably are missing lots of good SEO rankings. To increase traffic on your website, you must publish lots of quality content that gives a reason to your visitor to come back to your website.

Related: What is Content Writing? With Best Examples

Updating your website frequently with fresh, relevant, and unique content can improve your SEO. To generate content ideas, you can use Quora, HubSpot’s Blog Topic Generator, and Answer The Public.

6- Improve Page Speed

Websites that load under 5 seconds receive 70% more average sessions. Also, according to Google, page speed impacts your website’s ranking. So, it’s very clear that if you want to improve your website’s SEO, then you should start paying attention to your site loading speed.

Related: Best Ways To Increase Site Speed

There are plenty of tools available online to check website load speed like Google PageSpeed Insights, GTmetrix, and Pingdom. Here is the guide you can follow to check loading speed:

Related: Website Speed Test Tools To Upgrade Site Performance

First, enter your website URL in the search bar.

Now, you can see how much score your website gets. 50-89 score shows the scope of improvement and above 90 means your website has a good loading speed.

How To Optimize Page Speed

Now, to improve loading speed, you must have to take some steps. Google itself shows you all the opportunities you can grab to improve speed.

These are:

• Removing unused CSS and JavaScript files.
• Optimizing the images.
• Replacing images with next-gen formats like WebP.
• Properly setting up image dimensions.

7- Featured Snippets

According to Ahrefs study, 12.29% of search queries have featured snippets in SERP. It means features snippets are getting slightly more clicks than 1st-page rankings. If you optimize your website for featured snippets then it will overall improve your website’s SEO.

Related: Featured Snippet Optimization: Complete Guide

Wait! Don’t know what is featured snippet? Here is a quick definition, “A featured snippet is also known as #0 position in SERP is a type of answer box that answers a brief of users’ query which is displayed by Google on the search results.” Here is an example:

There are many types of featured snippets available that you can optimize any of your posts like list snippets, paragraph/definition snippets, and table snippets. From these types, paragraph snippets are widely used.

Related: Double Featured Snippets – All You Need To Know

Now, how can you optimize your website for paragraph snippets? Here are some quick wins:

• First, you need to find a keyword that you are already ranking for (as 1st-page rankings acquire 99.58% of featured snippets).
• Now, check for what type of feature you need to optimize your content. For example, if your chosen keywords are about a definition then optimize it for “paragraph snippet”.
• Lastly, write a short and targeted content or give a brief answer to optimize for the keyword. It helps you rank for the featured snippet. 

8- Improve Dwell Time

Dwell time is simply a measurement of how much time a user spends on a web page after clicking the link from the search results. Improving the dwell time of your website improves your SEO that leads to higher traffic.

It is also important because if someone bounces back from your website then it tells Google that people hate your website or web page. And it’s not a good thing for your rankings. But how can you improve dwell time? Here are some tips:

• Use more than text, means you should add images, GIFs, and videos to engage users.
• Create engaging content. Add stories and stats.
• Use copywriting to make users stick to your web page.
• Add infographics in every post.

9- Content Updation (With User Intent)

Content updation is the key to improve SEO and rankings. Updating your old content can give your SEO a boost especially if you optimize it for user intent because if your content doesn’t match what the users are seeking for then you won’t rank on Google (no matter the number of links you have).

For example, if users visit your website to know about “SEO Tools” but you are talking about “SEO Tips”, then both users and Google won’t like it in terms of SEO. Here, you need to rewrite the whole content from scratch along with the user intent.

10- Generate Backlinks

There is no doubt that Backlinks are one of the top-ranking factors used by Google to rank any website over search results. Every SEO expert creates an actionable link building strategy to improve the client’s website SEO.

Related: Use These 4 Techniques To Build Links

But many webmasters make one mistake while generating links, that is they create links on low-authority websites that lead to poor SEO performance. We should always use high-authority websites to generate backlinks. Here are some link building techniques that can be used to create quality links:

• Broken Link Building
• Guest Posting
• Resource Page Link Building
• Infographics Link Building
• Competitors Link Building
• Product Reviews

And so many other strategies.

Related: Will You Use A PBN To Build Links?

There are many tools you can use for link building. For example, you can use “Ahrefs Link Intersect”, which allows you to find websites that link to your competitor’s domain but not your.

Related: Marvellous SEO Link Building Tools

You can enter up to 4 competitors’ domains. Now, Ahrefs displays the result where you can find various backlinks opportunities.

11- Optimize Your Images

Images play a vital role in SEO. Adding proper images on your website is very important and adding proper relevant alt tags to these images is way more important. For example, if your content is about “Content Marketing”, then you should add relevant alt tags to all the images like content marketing tips, content marketing examples, and content marketing guide.

To check the alt tag of any image, you can use Google Inspect Tool.

Especially, if you are using WordPress, then you can install the Yoast SEO plugin. It helps you add alt tags to the images directly from the post editor. 

Related: Best WordPress Plugins For Image Optimization

12- Add Outbound Links

Not only backlinks, but you can also use Outbound links to improve your SEO. Linking back to authority sites not only helps in SEO but also increases your website authority. You can use outbound links with any stats, definition, story, or research content on your website.

For example, Backlinko has added an outbound link to Google blog in one of his post.

But you should always link to authority websites that have good DA (Domain Authority), PA (Page Authority), and DR (Domain Authority).

Related: List Of Top Bulk DA Checkers

13- Fix Broken Links

Fixing broken links on your website can help more than you think. It can increase your page views, sessions, user behaviour, and most importantly it improves your websites SEO efforts. One broken link is enough to break all your rankings!

For example, let’s assume you have added an outbound link to any statistics but it got dead for some reasons. Here, when visitors click on the broken link, they redirect to a 404 page that is not a good thing from a user’s point of view.

But what can I do? You can either replace the link with a valid and live link or ask the webmaster to solve the issue on their website. You can use Dead Link Checker or Dr Link Check to find any broken links on your website.

14- Use LSI Keywords

LSI is Latent Semantic Indexing. LSI keywords are similar or related keywords to your “seed keyword”. For example, if your seed keyword is “SEO Tips”, then your LSI keywords should be SEO tricks, SEO guide, and SEO tutorial.

Related: Ice Cream Formula To Rank Seed Keywords

But unfortunately, LSI is an under-rated strategy that is ignored by many webmasters. And that is a huge mistake by experts as LSI can give you an SEO boost.

LSIGraph is one of the best tools you can use to generate lots of LSI keywords for free. Simply type your seed keyword in the search box.

Related: Best SEO Keyword Research Tools

After some seconds, you will get tons of LSI keywords.

15- Use Sitelinks

Lastly, we have “Sitelinks”. If you wish to increase your CTR then you must use sitelinks on your website. The majority of websites already have sitelinks, for a quick check, simply enter your brand name on Google search and check whether sitelinks are present or not. 

Here are some tips to optimize your website for sitelinks:

• Submit a sitemap.
• Try to promote your brand name to get it ranked.
• Use internal links.
• Improve your website structure.
• Try to get a unique domain name.
• Add structured data to your website.

Related: Reasons Why Your Website Needs A Sitemap

In fact, you can use the “table of content” on your web pages to get internal sitelinks. For example, the below post has a table of content with “quick jump links”. When the user clicks any of the links, they will jump directly to that section on the content.

And whenever your website ranks on search results, you will get sitelinks like the below image.

Hence, sitelinks are very important for every website as it improves your overall SEO.

Conclusion

Finally, we have covered all the ways that can be useful in improving your website’s SEO. Optimizing your website for SEO can surely give you many benefits like an increase in traffic, generating leads, driving sales, and achieving good authority in the market.

Whether you are a blogger, marketer, or agency, anyone can use the above ways to improve the SEO of their website.