Best Fillout Alternatives for Small Businesses

The best Fillout alternatives for small businesses are Tally if you want unlimited free responses, Youform if you want the cheapest yearly upgrade, Cognito Forms if you need payments and calculations on a budget, and Jotform if you want hundreds of ready templates and a HIPAA option.

Google Forms and Microsoft Forms are fine for quick internal surveys, and Typeform still wins on polished, one-question-at-a-time forms if you can live with its small free plan.

I checked every plan below on each vendor’s own pricing or help. Form builder prices change often, and Typeform’s help center even says it is testing prices, so treat the numbers as a snapshot and confirm them at checkout.

Fillout Alternatives Compared Side by Side

The table lines up the points small businesses ask about most. It shows how many responses each free plan allows, the cheapest plan that removes the builder’s own branding, and the free plan limit you are most likely to hit first.

Form builder	Free plan responses	Cheapest plan without branding	Notable free plan limit
Fillout (for reference)	1,000 per month	Pro, $49/mo monthly or $40/mo yearly	Fillout badge shown
Tally	Unlimited (fair use)	Pro, $29/mo	10 MB per uploaded file
Youform	Unlimited (fair use)	Pro, $29/mo monthly or $20/mo yearly	No payments, one user
Cognito Forms	100 entries per month	Pro, $24/mo monthly or $19/mo yearly	One user, 100 MB storage
Jotform	100 per month	Any paid plan	5 active forms
Typeform	10 per month	Plus, $79/mo monthly or $56/mo yearly	Shared cap across all forms
Google Forms	Free with a Google account	Free	Uploads need a Google sign-in
Microsoft Forms	200 per form (free account)	Free	400 forms per user

The chart shows why the free plan matters so much for a small business watching every dollar. Fillout’s 1,000 free responses a month is ten times what Jotform and Cognito Forms allow, and a hundred times what Typeform allows. Only Tally and Youform beat it, because they do not set a monthly cap at all.

Why Small Businesses Look Past Fillout

Fillout is a good product, so it is fair to start with what it does well before looking at the alternatives. Its free plan gives you unlimited forms, unlimited seats, conditional logic, calculations, payments and file uploads of up to 20 MB each. It also connects to Airtable, Google Sheets, Notion, HubSpot, Mailchimp and more than 50 other apps without a paid plan.

The friction starts when a form begins to look like part of your brand. The free plan shows a Fillout badge, and the $19 Starter plan still has light branding. To remove it fully you need Pro, which costs $49 a month on monthly billing or $40 a month billed yearly. Custom domains, CAPTCHA, signatures and respondent emails are also missing from the free plan.

Volume is the other pressure point. Fillout’s paid plans step up from 2,000 responses on Starter to 5,000 on Pro, and you only get unlimited responses on Business at $89 a month, or $75 a month billed yearly. The good news is that Fillout keeps collecting responses past your limit, so a busy month will not break a live form, and you can either upgrade or wait for the count to reset on the first of the month.

So the real question is not whether Fillout is good, but whether another tool gives you the specific feature you are paying Fillout for at a lower price. The sections below answer that question one tool at a time, using the published limits of each plan.

The 7 Best Fillout Alternatives, Reviewed

1. Tally: The Best Free Fillout Alternative

Tally is the tool most small businesses try first when they leave Fillout, and the reason is simple: its free plan has unlimited forms and unlimited submissions, subject to a fair use policy. You also get payments, logic and file uploads of up to 10 MB per file without paying anything.

Tally feels like writing a document, because you type on a blank page and a slash command adds a question, a payment block or a page break. That approach makes it fast for business owners who do not want to learn a traditional drag-and-drop builder. A bakery owner, for example, could build a custom cake order form with a deposit in one sitting.

The upgrade to Pro costs $29 a month, and it removes Tally branding and adds custom domains, custom CSS, partial submissions, unlimited file uploads and unlimited team members. Pro also removes Tally’s commission on payments, which matters once a form takes real money. The Business plan, at $89 a month, adds email verification and control over how long submission data is kept.

Watch out for: the free plan’s 10 MB file limit is half of Fillout’s 20 MB. If clients send large photos or PDFs, test a few real files before you switch.

2. Youform: The Cheapest Way to Drop Branding

Youform builds the one-question-at-a-time style of form that Typeform made famous, and its free plan has no response cap. Forms and responses are unlimited under fair use, and the plan includes logic, calculations, landing pages and file uploads of up to 10 MB.

The free plan has two clear gaps: you cannot collect payments, and the Youform branding stays on every form. It also allows only one user, so you cannot share the workspace with a business partner or an assistant.

Youform Pro fixes all three for $29 a month, or $20 a month when billed yearly at $240. That yearly price is the lowest branding removal in this list, which is why I would pick it for a solo consultant or coach. Pro adds Stripe payments, custom domains, partial submissions, drop-off analytics, Meta Pixel and Google Tag Manager support, and up to three team members.

Best fit: lead generation and quiz funnels where the look of the form affects conversions. If you track ad campaigns, the pixel support lets you measure which form views turn into leads.

3. Cognito Forms: The Best for Orders, Quotes and Calculations

Cognito Forms is built for forms that do math, such as a cleaning company quote form that adds up rooms and extras, or a catering order form that totals a deposit. Its free Individual plan includes payments, unlimited forms and 100 MB of storage, which is unusual at this price.

The catch is volume, since the free plan allows 100 entries a month for one user and keeps the Cognito Forms branding. That allowance is enough for a small service business that books a few jobs a day, but not for a busy newsletter signup form.

The Pro plan costs $24 a month on monthly billing or $19 a month billed yearly. It raises the limit to 2,000 entries, adds 1 GB of storage, removes branding, and adds electronic signatures plus save-and-resume. Higher tiers add workflow approvals, data lookups and a client portal, and the Enterprise plan adds HIPAA compliance and single sign-on. Every paid plan has a 14-day free trial with no card required.

Lesson for your business: if your form replaces a quote spreadsheet, the calculation features can save more time than any design upgrade.

This chart compares the cheapest plan at each tool that fully removes the builder’s branding, with every price shown on monthly billing. Fillout’s Pro plan costs about $20 to $25 a month more than the other three. Over a year on monthly billing, that gap adds up to roughly $240 to $300.

4. Jotform: The Most Complete Option for Growing Teams

Jotform is the oldest and broadest tool in this list, and it covers forms, PDFs, e-signatures, tables and apps, and its pricing page says paid plans start at $19 a month. Nonprofits and schools get 50% off Bronze, Silver and Gold.

The free Starter plan is tight, so be clear about the limits before you move any important forms. Jotform support lists 5 active forms, 100 submissions a month, 100 MB of upload space, 1,000 form views a month and 10 payment submissions a month. Jotform branding also appears at the bottom of free forms.

Paid plans scale in clean steps as your business grows. According to a Jotform answer from August 2026, Bronze allows 25 forms and 1,000 submissions a month, Silver allows 50 forms and 2,500 submissions, and Gold allows 100 forms and 10,000 submissions. Gold is the plan that adds optional HIPAA features, which is why clinics and therapists often end up here.

Watch out for: Jotform meters several things at once, including forms, submissions, views, storage and payments. A clinic with only 300 submissions a month can still hit the form view cap on the free plan if a popular page embeds the form.

5. Typeform: The Best for Brand Feel, Not for Budgets

Typeform is the reason many people know Fillout at all. Its conversational, one-question-per-screen forms still look great, and even the free plan includes branching logic, calculations, scores, custom endings, embedding and integrations such as Zapier and Google Sheets.

The free plan, though, allows only 10 responses a month across all your forms, which makes it a testing tool rather than a working one. When I checked, Typeform’s plan cards listed Basic at $39 a month with 100 responses and one seat, Plus at $79 with 1,000 responses and three seats, and Business at $129 with 10,000 responses and five seats. Yearly billing lowers those to $28, $56 and $91 a month.

Branding removal starts on Plus, and so does a custom subdomain. Drop-off rates and conversion tracking need the Business plan. The same page also showed a comparison table with lower prices, and Typeform’s help center says it is testing pricing, so check your own account before you budget.

Best fit: a business where form design is part of the product, such as a design studio’s client intake. For most small businesses, Youform or Fillout gives a similar feel for less.

6. Google Forms: The Zero-Cost Choice for Internal Work

Google Forms costs nothing with a Google account, and most of your staff already know how to use it. Responses flow straight into Google Sheets, which makes it easy to run team polls, staff training quizzes and event signups.

File uploads are where small businesses hit a wall. Google’s help center says respondents must sign in to a Google account to answer a file upload question. Uploads also land in a new folder in the form owner’s Google Drive, and the question type will not work if the form sits in a shared drive or your admin has turned on Data Loss Prevention.

That sign-in rule is fine for staff, but it can stop customers cold, because many people will give up if they have to log in just to send you a photo of a damaged item. For any customer-facing form with uploads, Tally, Fillout or Cognito Forms is a better fit.

7. Microsoft Forms: The Pick for Microsoft 365 Shops

Microsoft Forms is the Google Forms of the Microsoft world, so if your business runs on Outlook, Teams and Excel, it is already in your toolkit and needs no new login.

Microsoft’s support page sets clear limits. Each user can create up to 400 forms with up to 200 questions each. A free personal account caps each form at 200 responses, or 1,000 with a paid personal account. Work accounts on Microsoft 365 business plans can collect up to 5,000,000 responses per form.

That last number is why Microsoft Forms works well for internal HR surveys at a growing company, although it is less suited to marketing forms, because the design options are basic and it is built around Microsoft accounts rather than outside leads.

Once you start paying, the gap between tools narrows, but it does not close completely. Typeform’s Basic plan includes just 100 responses a month, while Fillout Starter and Cognito Forms Pro both include 2,000. Tally Pro and Youform Pro sit outside the chart because they list unlimited responses under fair use.

How to Choose the Right Form Builder for Your Small Business

Start with the job the form does, not with the feature list, because a form builder is cheap compared with the cost of a lost lead or a booking that never arrives. The steps below show how I would make the decision for a real small business.

1. Count your real monthly responses. Check last month’s submissions in Fillout, because if you are under 100, almost any free plan in this list will work. If you are over 1,000, only Tally, Youform or a paid plan elsewhere will keep you at zero cost.
2. Decide if branding matters. A staff survey can carry a logo from the builder, but a client intake form on your website should look like your own brand. If you need it gone, compare the yearly cost: $240 for Youform Pro, $228 for Cognito Forms Pro and $480 for Fillout Pro.
3. Check how you take money. If the form collects deposits, confirm that the free plan allows payments and whether the vendor adds a commission. Tally removes its commission on Pro, and Youform needs Pro before payments work at all.
4. Test file uploads with real files. Upload the largest photo or PDF a customer would send. Tally and Youform cap free uploads at 10 MB, Fillout at 20 MB, and Google Forms requires a Google sign-in.
5. List your integrations. If your leads go to HubSpot, Airtable or Google Sheets, make sure the new tool connects on the plan you will buy. Fillout includes these on its free plan, which is a strength worth weighing before you switch.
6. Run one form for two weeks. Move your busiest form first and compare completion numbers with your old Fillout form before you migrate the rest.

Your form is often the last step before a lead becomes a customer, so treat it as part of your marketing. Our guide to small business keyword research shows how to bring the right visitors to that form, and our roundup of ecommerce conversion rate statistics gives you benchmarks for how many of them should complete it.

Matching a Tool to Common Small Business Jobs

Different businesses lean on forms in very different ways, from paid deposits to staff training. The pairings below come from the plan limits above, so you can see why each tool fits.

Business job	Best fit	Why
Newsletter or waitlist signup	Tally	Unlimited free submissions under fair use
Paid quote or order form	Cognito Forms	Payments and calculations on the free plan
Lead quiz for ads	Youform Pro	Pixel and Tag Manager support, $20/mo yearly
Clinic or therapy intake	Jotform Gold	Optional HIPAA features
Staff survey or training quiz	Google Forms or Microsoft Forms	Free with the suite you already use
Branded client onboarding	Typeform Plus or Fillout Pro	Polished design with branding removed

If you run a local service business, your forms also feed your reviews and repeat bookings. Our breakdown of review statistics for local businesses explains why a short follow-up form after each job can lift your star rating, and our local SEO guide shows where those forms should live on your site.

Moving Your Forms Off Fillout Without Losing Leads

Switching tools is easy to get wrong, because a form can look fine on the page and still drop data in the background. Export your Fillout responses to CSV first, since every Fillout plan includes CSV export, so you have a complete record before anything changes.

Next, rebuild one form at a time and reconnect its integrations, then send three test entries and check that each one lands in your CRM, spreadsheet or inbox. After that, swap the embed code on your site and keep the old Fillout form live for a week, so links in old emails still work.

Finally, check your site speed after the change, because heavy embeds can slow a page. Our list of SEO-friendly hosting services covers hosts that keep pages fast, and our free SEO tools roundup includes speed checkers you can run in a minute.

Frequently Asked Questions

What Is the Best Free Alternative to Fillout?

Tally is the best free alternative for most small businesses. Its free plan includes unlimited forms and submissions under a fair use policy, plus payments and logic. Youform is a close second if you do not need payments.

Is Fillout Free to Use?

Yes. Fillout’s free plan includes unlimited forms and seats, 1,000 responses a month and file uploads of up to 20 MB each. It shows a Fillout badge, and features such as custom domains and signatures need a paid plan.

Is Tally Better Than Fillout?

Tally is better if you need more than 1,000 free responses a month or a cheaper branding upgrade, while Fillout is better if you want 20 MB uploads and many integrations on the free plan. Both are strong products, so the choice usually comes down to your monthly volume.

Which Form Builder Is Cheapest Without Branding?

Among the plans with a full published price, Cognito Forms Pro at $19 a month and Youform Pro at $20 a month were the cheapest on yearly billing. Jotform also removes branding on every paid plan, and its pricing page says paid plans start at $19 a month.

Can Google Forms Accept File Uploads From Customers?

It can, but each respondent must sign in to a Google account first, and the files are saved to the form owner’s Google Drive. For customers who do not use Google, a builder like Tally or Fillout is much easier.

Which Form Builder Is HIPAA Compliant?

In this list, Jotform offers optional HIPAA features on its Gold and Enterprise plans, and Cognito Forms lists HIPAA compliance on Enterprise. Ask the vendor for a business associate agreement before you collect any health data.

My Recommendation

If you are leaving Fillout because of response limits, move to Tally, where you keep payments and logic, lose the monthly cap, and pay nothing until you want your own branding. When you do, Tally Pro at $29 a month still costs $20 less than Fillout Pro on monthly billing.

If your forms calculate prices or take deposits, choose Cognito Forms instead and start on the free plan. And if Fillout already works and you are under 1,000 responses a month, the honest advice is to stay put, because its free plan is still one of the best in the category. For more ways to stretch a small budget, see our list of AI SEO tools for small businesses.

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