Frill is the best looking feedback tool on the market. Its ideas board, roadmap and announcement feed share one clean design, and the widget blends into any product brand. Product teams pick it to collect feature requests, show what is planned and announce what shipped, all in one place.
The catch hides in the plan limits. The Startup plan stops at 50 ideas, a number an active board passes within weeks, so most teams land on Business at $49 a month. Frill has zero free plan, white labelling costs extra, and integrations with engineering tools sit higher up the price list.
I compared seven Frill alternatives on the points that decide a switch: a usable free plan, total yearly cost, unlimited voters, roadmap and changelog depth, AI features and integrations with Jira, Linear and Slack.
- What is Frill?
- Why Teams Switch From Frill
- Frill.co Alternatives Compared
- Free Frill Alternatives
- Cheaper Paid Frill Alternatives
- Frill Alternative for Larger Product Teams
- Yearly Cost of Frill Alternatives
- Feature Comparison: Frill vs Alternatives
- Which Frill Alternative Fits Your Team
- Tips for Switching From Frill
- Frill Alternatives FAQs
What is Frill?
Frill is a customer feedback management tool that helps SaaS companies and product teams collect feature requests, gather votes, plan product updates, and announce new releases. Businesses can embed Frill into their websites or applications so customers can share ideas and track upcoming features.
| Plan | Monthly | Billed Yearly (per month) | Key Limit |
|---|---|---|---|
| Startup | $25 | $22 | 50 ideas |
| Business | $49 | $44 | Unlimited ideas, 3 surveys |
| Growth | $149 | $136 | Unlimited ideas, advanced features |
- Includes: ideas board, public roadmap, changelog and announcements, surveys.
- Free plan: none; a free trial only.
- White label: paid add on, with prices given by sales.
- Real entry price: Business at $528 a year, since the 50 idea cap on Startup fills fast.
Why Teams Switch From Frill
- The 50 idea cap: a launch or active community fills the Startup board quickly.
- Zero free plan: pre revenue products pay from day one.
- Add on pricing: white labelling and extras need a sales conversation.
- AI gaps: teams want automatic duplicate merging, tagging and summaries.
- Engineering sync: product teams running Jira or Linear want two way links on entry plans.
Frill.co Alternatives Compared
Frill Alternatives at a Glance
| Tool | Free Plan | Entry Paid Plan | Voters | Signature Feature |
|---|---|---|---|---|
| UserJot | Unlimited users, 2 boards, roadmap, changelog | Starter $29/month | Unlimited | Guest posting with zero sign up |
| Sleekplan | Indie plan with board and changelog | Starter $13/month (yearly) | Unlimited | Surveys, SSO and AI credits from $13 |
| Featurebase | 1 seat, 1 board, 1 roadmap | Growth $29/seat/month (yearly) | Unlimited | Help center, inbox and 40+ languages |
| Upvoty | 14 day trial | Power $15/month | Unlimited | Cheapest paid plan with custom domain |
| Nolt | 10 day Pro trial | Essential $29/month | Unlimited | Unlimited admins on every plan |
| Fider | Free self hosted (open source) | Hosted Pro $25/month | Unlimited | Own your data |
| Canny | 25 tracked users | Pro $79/month (yearly, 100 users) | Billed per tracked user | Deepest enterprise features |
Free Frill Alternatives
UserJot
userjot.com has the strongest free plan of any Frill alternative: unlimited users, posts and votes, two boards, three admins, a public roadmap and a changelog for $0. Starter at $29 a month adds a custom domain, private boards and guest posting, so users vote and post with zero sign up.
Where it beats Frill:
- A free plan that replaces Frill Startup and removes the 50 idea cap
- Guest posting raises the number of people who leave feedback
| Where Frill wins | Frill offers more design polish and surveys. |
| Watch out for | Slack and Discord only; Jira, Linear and Zapier are absent. |
Sleekplan
sleekplan.com gives the most features per dollar. The free Indie plan includes a feedback board, changelog and announcements. Starter at $13 a month billed yearly adds NPS and CSAT surveys, SSO, API access, webhooks and 1,000 AI credits for three team members, and Business at $38 adds topic analytics, a custom domain and branding removal.
Where it beats Frill:
- Surveys and AI credits at a quarter of Frill Business
- Cancel a paid plan and the workspace drops back to free with every post kept
| Where Frill wins | Frill widgets look more refined out of the box. |
| Watch out for | Deeper Jira and Linear hooks sit with Featurebase. |
Featurebase
featurebase.app covers feedback, roadmap, changelog, help center and support inbox in one product, with auto translation into 40+ languages. The free plan gives one seat, one board and one roadmap with unlimited end users, and Growth costs $29 per seat a month billed yearly.
Where it beats Frill:
- Jira, Linear, Intercom, Zapier and Discord integrations
- Importer that moves posts, votes and changelogs across
| Where Frill wins | Frill keeps pricing flat per workspace, while Featurebase charges per seat. |
| Watch out for | AI resolutions cost $0.49 each and branding removal $69 a month. |
Fider
fider.io is open source under AGPL 3.0 with close to 4,000 GitHub stars. Self hosting is free on a small server, and the hosted Pro plan costs $25 a month with moderation and unlimited feedback items.
Where it beats Frill:
- Full data ownership on your own infrastructure
- Zero idea caps at any price
| Where Frill wins | Frill includes roadmap and changelog pages that Fider leaves out. |
| Watch out for | Self hosting means you run updates and backups. |
Cheaper Paid Frill Alternatives
Upvoty
upvoty.com is the cheapest paid Frill alternative. Power at $15 a month includes unlimited boards and voters, a public roadmap, a custom domain, SSO, API and branding removal; Super at $25 adds the changelog and every integration. Yearly billing takes 10% off.
Where it beats Frill:
- Custom domain and branding removal on the entry plan
- Unlimited boards and voters on every plan
| Where Frill wins | Frill has a stronger changelog and announcement feed. |
| Watch out for | AI tagging and duplicate merging are absent. |
Nolt
nolt.io keeps boards clean and fast, and every plan includes unlimited admins, so support, product and engineering all work the board for one fee. Essential costs $29 a month or $348 a year with one board; Pro costs $69 a month with five boards plus Jira, Linear, Asana and Zapier.
Where it beats Frill:
- Unlimited admins and content on every plan
- Slack, Discord, GitHub and Trello on Essential
| Where Frill wins | Frill adds surveys and a richer announcement feed. |
| Watch out for | Jira and Linear require the $69 Pro plan. |
Frill Alternative for Larger Product Teams
Canny
canny.io is the most established feedback platform, with deep roadmapping, request scoring and enterprise integrations. The free plan covers 25 tracked users, and Pro starts at $79 a month billed yearly for 100 tracked users.
Where it beats Frill:
- Request scoring and enterprise integrations
- Large user base and mature workflows
| Where Frill wins | Frill pricing stays flat as voters grow, while Canny bills every tracked user. |
| Watch out for | At 1,000 tracked users Canny Pro reaches $529 a month, about $6,348 a year. |
Yearly Cost of Frill Alternatives
I priced the plan each tool needs for a board with 1,000 active voters, on the cheapest billing option. Frill uses Business, since Startup caps at 50 ideas; Featurebase assumes two seats; Fider uses hosted Pro.
Yearly Cost for a 1,000 Voter Board
| Tool and Plan | Yearly Cost | Against Frill Business |
|---|---|---|
| UserJot Free | $0 | Save $528 |
| Sleekplan Indie | $0 | Save $528 |
| Upvoty Power | $180 | Save $348 |
| Fider Pro (hosted) | $300 | Save $228 |
| UserJot Starter | $348 | Save $180 |
| Nolt Essential | $348 | Save $180 |
| Sleekplan Business | $456 | Save $72 |
| Frill Business | $528 | Baseline |
| Featurebase Growth (2 seats) | $696 | Pay $168 more |
| Canny Pro (1,000 tracked users) | $6,348 | Pay $5,820 more |
Frill sits in the middle of the pack on cost. Moving to Upvoty saves $348 a year, while moving to Canny costs 12 times more once voters reach 1,000.
Feature Comparison: Frill vs Alternatives
Product Feedback Tool Features
| Tool | Free Plan | Roadmap | Changelog | Surveys | AI Features | Jira or Linear |
|---|---|---|---|---|---|---|
| Frill | Absent | Yes | Yes | Yes | Limited | Higher plans |
| UserJot | Yes | Yes | Yes | Absent | Absent | Absent |
| Sleekplan | Yes | Yes | Yes | Yes | AI credits | Webhooks and API |
| Featurebase | Yes | Yes | Yes | Yes | AI agent | Yes |
| Upvoty | Absent | Yes | Super plan | Absent | Absent | Super plan |
| Nolt | Absent | Yes | Absent | Absent | Absent | Pro plan |
| Fider | Yes | Absent | Absent | Absent | Absent | Absent |
| Canny | Yes | Yes | Yes | Absent | Yes | Yes |
Which Frill Alternative Fits Your Team
Best Frill Alternative by Situation
| Situation | Pick | Why |
|---|---|---|
| Pre revenue product | UserJot Free | Unlimited users and votes for $0 |
| Want surveys and AI on a budget | Sleekplan Starter | $13 a month with surveys, SSO and AI credits |
| Feedback plus help center and support | Featurebase | Feedback, docs and inbox in one tool |
| Lowest paid price with custom domain | Upvoty Power | $15 a month |
| Whole team on the board | Nolt | Unlimited admins on every plan |
| Data ownership | Fider self hosted | Open source on your server |
| Enterprise request scoring | Canny | Deepest roadmap and scoring features |
Tips for Switching From Frill
- Export ideas, votes and comments from Frill before the subscription ends.
- Check whether the new tool imports voter emails, so you keep the list of people to notify when features ship.
- Redirect the old board URL to the new one so links in emails and help docs keep working.
- Announce the move in your changelog and invite top voters to the new board.
- Wire the new board into your product with webhooks; our webhook testing tools help debug the setup.
- Reply to critical feedback in public with care, the same way you would handle a bad Google review.
Frill Alternatives FAQs
What Is the Best Free Alternative to Frill?
UserJot has the strongest free plan, with unlimited users and votes, two boards, a roadmap and a changelog. Sleekplan Indie and Featurebase Free are close behind.
How Much Does Frill Cost?
Frill costs $25 a month for Startup, $49 for Business and $149 for Growth, or $22, $44 and $136 a month billed yearly. Startup caps at 50 ideas.
Does Frill Have a Free Plan?
Frill has a free trial only. Paid plans start at $25 a month.
What Is the Cheapest Frill Alternative?
Upvoty Power at $15 a month is the cheapest paid option, and UserJot, Sleekplan and Featurebase all have free plans.
Is Canny Better Than Frill?
Canny offers deeper request scoring and enterprise features, but its per tracked user billing costs about $6,348 a year at 1,000 users, against $528 for Frill Business.
Which Frill Alternative Integrates With Jira and Linear?
Featurebase connects with Jira and Linear on paid plans, Nolt Pro adds both at $69 a month, and Canny covers them as well.
Find more alternatives:
