Umami earned its fans honestly. It is open source under the MIT licence, runs on a single Postgres or MySQL database, sets zero cookies and puts every number on one clean dashboard. The cloud Hobby plan covers 100,000 events a month for free, and Pro starts at $20 a month for a million events. For a lot of sites, that is plenty.
Still, I hear the same few reasons from people shopping around. Some want a tool that a non technical client opens and understands in ten seconds. Some need funnels, session replays, revenue tracking or error logs that Umami keeps light. Some want EU hosting written into the contract, and some simply want someone else to run the server.
So here are the eight privacy friendly Umami alternatives I recommend, split into two camps: hosted tools you pay for and forget, and open source tools you run yourself or rent in the cloud. Every one of them runs cookie banner free in its default cookieless mode.
Where Umami Leaves Room for Umami Alternatives
- Light product analytics. Umami covers pageviews, referrers, events and funnels, and stops short of session replay, heatmaps and A/B tests.
- Short free history. The free cloud plan keeps six months of data.
- Self hosting means maintenance. Updates, backups and database growth are on you.
- Per user pricing on Pro. Larger teams pay more as seats grow.
Hosted Umami Alternatives You Pay For and Forget
These four handle hosting, updates and uptime. You paste one script tag and get a dashboard.
1. Plausible Analytics
Website: plausible.io
Rating: 9.3 out of 10
Price: From $9 a month for 10K pageviews, about $19 at 100K; 30 day free trial
Open source: Yes, AGPL; free Community Edition to self host
Company base: Estonia, EU
Plausible is the default answer when someone asks for Google Analytics minus the guilt. The whole dashboard fits on one page, the script weighs about 1KB, and goals work on every plan. The Business plan adds funnels and ecommerce revenue goals, the two features Umami users ask about most.
It runs from Estonia, an EU base that makes GDPR conversations short. Self hosting is possible too, though the Community Edition needs ClickHouse alongside Postgres and around 2GB of RAM, a heavier lift than Umami.
2. Fathom Analytics
Website: usefathom.com
Rating: 9.1 out of 10
Price: From $15 a month for 100K pageviews; $45 at 500K; 7 day trial
Sites: At least 50 per plan
Retention: Unlimited data history
Fathom is the pick for agencies and people running lots of small sites. One plan covers dozens of domains, data history stays forever, and at 100,000 pageviews it costs $15 a month, the lowest paid price in this group at that volume.
The Canadian company offers EU isolation for European traffic. Fathom is closed source with zero self hosting, so it fits teams who want servers off their plate for good.
3. Simple Analytics
Website: simpleanalytics.com
Rating: 8.8 out of 10
Price: Free plan with 30 days of history; paid from about $19 a month
Company base: Netherlands, EU made and EU hosted
Approach: Collects the minimum data needed
Simple Analytics takes the strictest line on privacy of the hosted tools. It collects as little as possible, keeps everything inside the EU, and positions itself as the answer to consent banners that wipe out a chunk of Google Analytics data. The free plan is real and useful for a hobby site, with a 30 day window on history.
4. Pirsch Analytics
Website: pirsch.io
Rating: 8.6 out of 10
Price: From $6 a month for 10K pageviews and up to 50 sites; $12 adds funnels and A/B testing; 30 day trial
Best feature: Server side tracking SDKs, so zero JavaScript on the page
Pirsch is the cheapest paid entry here and the most flexible for developers. Its server side SDKs track visits from your backend, so the browser loads zero tracking code, which helps page speed and dodges ad blockers. Importers bring in history from Google Analytics, Plausible and Fathom, which makes the switch painless.
Open Source Umami Alternatives to Self Host
These four publish their code. Run them on your own server for the cost of hosting, or use their cloud plans.
5. Rybbit
Website: rybbit.com
Rating: 8.9 out of 10
Price: Cloud Standard from $19 a month for 100K events, Pro from $39; self hosting free with Docker
Open source: AGPL 3.0, about 13,000 GitHub stars
Features: Funnels, session replay, user paths, error tracking, Core Web Vitals scores
Rybbit is the open source tool I would hand to a Umami user who wants more depth. It keeps the cookieless, privacy first approach and adds session replay, user paths, error tracking and Core Web Vitals scores on top of the usual traffic reports. Around 13,000 GitHub stars in a short time shows how quickly developers adopted it.
6. Swetrix
Website: swetrix.com
Rating: 8.7 out of 10
Price: Standard $19 a month, Plus $39 a month, both scaling from 100K events; 17% off yearly; 14 day trial
Limits: Standard: 10 sites and 10 team members; Plus: 100 sites and 25 members
Open source: Free self hosted Community Edition
Swetrix packs funnels, error tracking and bot filtering into its Standard plan, and Plus adds session replays, feature flags and A/B testing. A thoughtful touch: when traffic spikes past your limit, Swetrix keeps counting and warns you by email, and a one off spike leaves your dashboard open.
7. Matomo
Website: matomo.org
Rating: 8.5 out of 10
Price: Free on premise with unlimited hits; Cloud from €29 a month for 50K hits
Features: Heatmaps, A/B tests, tag manager, hundreds of plugins
Cloud hosting: Frankfurt
Matomo is the closest privacy friendly match to full Google Analytics. Heatmaps, A/B tests, a tag manager and a deep plugin library make it the choice for marketing teams that outgrow simple dashboards. That depth comes with complexity, and the cloud plan costs more than the rest of this list. For the on premise edition, cookieless mode needs switching on in the settings.
8. GoatCounter
Website: goatcounter.com
Rating: 8.2 out of 10
Price: Free hosted service for reasonable public use; donations welcome
Open source: Yes, self hostable
Best for: Personal sites, blogs and small projects
GoatCounter is the minimalist of the group. One developer built it as an honest, lightweight counter, and the hosted version stays free for personal sites and small businesses. It shows pageviews, referrers, browsers and screen sizes, and stops there, which is exactly the point.
What Umami Alternatives Cost at 100K Pageviews
At this traffic level, Umami Cloud Hobby and GoatCounter stay free, Fathom is the cheapest paid hosted option at $180 a year, and Swetrix on yearly billing comes to about $189. Plausible, Simple Analytics and Rybbit sit together at about $228. At a million events a month, Umami Pro at $20 a month remains very hard to beat on price, so switching makes sense for features, hosting or simplicity, rarely for savings.
Picking the Right Umami Alternative
Which Umami Alternative Fits Which Need
| Your Need | Pick |
|---|---|
| A dashboard clients understand instantly | Plausible |
| Many small sites on one plan | Fathom |
| Strict EU data handling | Simple Analytics |
| Tracking from the backend, zero JavaScript | Pirsch |
| Session replay and error tracking, open source | Rybbit |
| Feature flags and A/B tests on a budget | Swetrix |
| Full Google Analytics replacement | Matomo |
| Free and minimal | GoatCounter |
Whichever you choose, run it alongside your current setup for a month and compare numbers before switching off the old script. Cookieless tools count differently from cookie based ones, and a month of overlap shows you the gap. Our bot traffic statistics explain why the totals rarely match exactly, and if you track AI visitors, our guide to AI visibility tracking tools covers the next layer.
Umami Alternatives FAQs
What Is the Best Alternative to Umami?
Plausible for most people, thanks to its one page dashboard, EU base and open source code. Rybbit is the best open source pick for teams that want session replay and error tracking.
Is There a Free Alternative to Umami?
GoatCounter is free for reasonable public use, Simple Analytics has a free plan with 30 days of history, and Matomo, Rybbit, Swetrix and Plausible run self hosted for the cost of a server.
Do Umami Alternatives Need a Cookie Banner?
In their default cookieless setups, Plausible, Fathom, Simple Analytics, Pirsch, Rybbit, Swetrix and GoatCounter collect zero personal data that needs consent under typical GDPR readings. Matomo needs cookieless mode switched on.
Which Umami Alternative Is Cheapest?
GoatCounter is free. Among paid hosted tools, Pirsch starts lowest at $6 a month for 10K pageviews, and Fathom is cheapest at around 100K pageviews at $15 a month.
Which Umami Alternative Is Best for Agencies?
Fathom, because one plan covers at least 50 sites with unlimited data history.
