A restaurant can count on people walking past its door. A food truck has to tell people where the door is, every single day. That makes marketing a bigger part of the job for a truck owner than for almost anyone else in food service, and it is the reason good numbers are worth having.
We collected 200 statistics that can each be tied to a named publisher: operator surveys, industry reports, market research firms and consumer studies.
Food Truck Marketing Statistics at a Glance
If you only have a minute, these are the figures that matter most for a marketing plan.
- Events beat everything else. 37% of owners say events are their best source of customers, ahead of social media at 27%.
- Facebook is still the default platform, used by 86.9% of trucks. Instagram follows at 71.4%, and TikTok is far behind at 22.6%.
- More than half of trucks (54.1%) run no discounts or loyalty offers at all, while about half of diners belong to a restaurant loyalty programme.
- The average customer spends $12.76 and waits 12 minutes, five minutes longer than they expect to.
- 97% of consumers read reviews for local businesses, yet only 22.7% of truck operators use review sites to gather feedback.
- Evenings are the busiest period for 63.6% of trucks, which is worth knowing before you schedule a post.
- Why Food Truck Numbers Disagree With Each Other
- Food Truck Industry Size and Growth Statistics
- Food Truck Revenue, Cost and Profit Statistics
- Food Truck Customer Statistics
- How Customers Find Food Trucks
- Food Truck Social Media Marketing Statistics
- Food Truck Event and Festival Statistics
- Peak Hours, Menu and Pricing Statistics
- Loyalty, Discount and Promotion Statistics
- Food Truck Technology and App Statistics
- Online Review and Local Search Statistics
- Food Truck Owner Outlook and Business Climate Statistics
- Food Truck Marketing Budget Benchmarks
- Widely Quoted Figures to Treat With Care
- What These Statistics Mean for Your Food Truck Marketing
- FAQs
- What Is the Most Effective Marketing Channel for a Food Truck?
- Which Social Media Platform Do Food Trucks Use Most?
- How Much Should a Food Truck Spend on Marketing?
- How Many Food Trucks Are There in the US?
- How Much Does the Average Food Truck Customer Spend?
- Do Food Trucks Use Loyalty Programmes?
- How Recent Are These Statistics?
- Sources
Why Food Truck Numbers Disagree With Each Other
You will see the industry described as worth $1.16 billion, $2.8 billion and $20 billion, sometimes on the same page. None of these is necessarily wrong. They measure different things.
- Truck counts. The 48,400 figure counts operating trucks. The 92,257 figure counts registered businesses, which includes trailers, carts and sole traders.
- Market size. IBISWorld’s $2.8 billion is US operator revenue on a narrow definition. Mordor Intelligence’s $1.16 billion is the market for the vehicles themselves. The $14 billion to $20 billion estimate multiplies trucks by average sales.
- Global forecasts. Four research firms put the 2026 global market between $4.63 billion and $6.7 billion, because each draws the boundary in a different place.
Food Truck Industry Size and Growth Statistics
Marketing decisions start with the size of the field. These figures show how many trucks you are competing with and how fast the market is moving.
- The US food truck industry is worth $2.8 billion in 2026. (IBISWorld)
- US industry revenue grew at a compound annual rate of 13.2% between 2020 and 2025. (IBISWorld)
- There were 92,257 food truck businesses in the US in 2025. (IBISWorld, reported by OrderOut)
- About 48,400 food trucks are operating across the US. (Food Truck Profit)
- The industry has grown by roughly 8% a year over the last five years. (Food Truck Profit)
- Employer-reported trucks rose 15.9% between 2018 and 2024, to around 58,000. (B2B Reviews)
- 91% of US food trucks are independent operations. (Food Truck Profit)
- No single food truck company holds more than 3% of the market. (Food Truck Profit)
- Half of food truck owners are under the age of 50. (Food Truck Profit)
- The average truck employs 1.8 full-time staff. (Food Truck Profit)
- Mexican food is the most common cuisine sold from food trucks. (Food Truck Profit)
- Oregon has the highest density of food trucks, at 38.1 per 100,000 people. (PitStop)
- Counted as gross sales, the industry is put at $14 billion to $20 billion by the NSFVA. (PitStop)
- The global food truck market was valued at $6.4 billion in 2025. (Global Market Insights)
- That global figure rises to $6.7 billion in 2026. (Global Market Insights)
- The global market is forecast to reach $11.9 billion by 2034, a 7.3% annual growth rate. (Global Market Insights)
- Customized trucks lead the vehicle segment with a 31.3% share, worth about $2 billion in 2026. (Global Market Insights)
- The US accounts for roughly 85% of North American food truck revenue. (Global Market Insights)
- The three largest truck builders together hold only about 3% of the market. (Global Market Insights)
- A second estimate values the global market at $4.71 billion in 2026, up from $4.41 billion in 2025. (Mordor Intelligence)
- On that estimate the market reaches $6.46 billion by 2031, growing 6.52% a year. (Mordor Intelligence)
- Vans made up 46.20% of the global market by vehicle type in 2025. (Mordor Intelligence)
- The truck segment is projected to grow at 19.05% a year through 2031. (Mordor Intelligence)
- Vehicles between 14 and 22 feet long account for 53.75% of the market. (Mordor Intelligence)
- The US food truck vehicle market is worth $1.16 billion in 2026 and is forecast to hit $1.59 billion by 2031. (Mordor Intelligence)
- Trailers held 42.85% of the US market in 2025. (Mordor Intelligence)
- Fast food accounts for 47.10% of the US food truck market by application. (Mordor Intelligence)
- A third estimate has the global market growing from $4.33 billion in 2025 to $4.63 billion in 2026. (Research and Markets)
- The same report projects $6.28 billion by 2030, a 7.9% annual growth rate. (Research and Markets)
- A fourth forecast puts the market at $4.8 billion in 2026 and $8.68 billion by 2035. (MarkWide Research)
Food Truck Revenue, Cost and Profit Statistics
A marketing budget comes out of margin. These numbers show how much room a typical truck has to spend.
- The average US food truck brings in $346,000 a year. (Food Truck Profit)
- Median annual revenue per truck is about $350,000. (PitStop)
- Established trucks usually earn between $250,000 and $500,000 a year. (PitStop)
- First-year trucks typically earn 40% to 60% of what an established truck makes. (PitStop)
- Food trucks report average profit margins of about 6.2%. (B2B Reviews)
- Traditional restaurants typically run margins of 1% to 3%. (The Restaurant HQ)
- Toast puts the usual food truck net margin at 6% to 9%. (Toast, cited by Opening Day Kit)
- In Toast’s worked example, a truck’s margin ranges from 0% in a bad month to 15% in a great one. (Toast, cited by Opening Day Kit)
- Owner-operators who work the window themselves can reach margins of 15% or more. (Harvest, cited by Opening Day Kit)
- A typical truck spends 30% to 35% of sales on food. (Opening Day Kit)
- Coffee and beverage trucks have the lowest food cost, at 15% to 22%. (PitStop)
- Taco trucks run food costs of 25% to 30% with average tickets of $10 to $14. (PitStop)
- A new food truck cost $109,500 on average in 2026. (Food Truck Profit)
- A used food truck cost $46,800 on average. (Food Truck Profit)
- A brand-new truck with a new kitchen can cost $125,000 to $200,000. (The Restaurant HQ)
- Opening inventory usually costs $2,000 to $3,000. (The Restaurant HQ)
- Owners spend about $28,276 on permits, licences and compliance in their first year. (B2B Reviews)
- Average operating costs rose 7.9% between 2020 and 2026. (Food Truck Profit)
- More than 60% of surveyed owners reached profitability within their first year. (Food Truck Profit)
- Around 60% of food trucks are still trading after three years. (PitStop)
- The average general liability insurance claim for a food truck cost $6,438 in 2025. (FLIP)
- The average equipment claim cost $2,558. (FLIP)
Food Truck Customer Statistics
Who actually walks up to the window, how much they spend, and how long they will wait.
- The average food truck customer spends $12.76 per visit. (Food Truck Profit)
- Average tickets range from $10 to $16, with $13 as the midpoint. (PitStop)
- 92% of customers say they choose food trucks for convenience and quick service. (Food Truck Profit)
- Customers expect to wait 7 minutes for their order. (Food Truck Profit)
- The actual average wait is 12 minutes. (Food Truck Profit)
- More than 60% of millennials have eaten at a food truck in the last year. (Food Truck Profit)
- People aged 25 to 44 make up 38.3% of food truck customers. (B2B Reviews)
- Customers under 24 account for 13.5%. (B2B Reviews)
- Customers aged 45 to 54 account for 21.7%. (B2B Reviews)
- Customers aged 55 and over account for 26.5%. (B2B Reviews)
- Millennials and Gen Z together are more than half of all food truck customers. (B2B Reviews)
- In a 2026 academic survey, 53.36% of respondents ate at a food truck once a month or less. (Georgia Southern University)
- 22% of consumers are willing to travel 15 minutes or more for a food truck. (PitStop)
How Customers Find Food Trucks
Owners and customers were asked the same question from two sides. Both point to events and location ahead of advertising.
- 47% of patrons find food trucks at festivals. (Food Truck Profit)
- 34% find them in business districts. (Food Truck Profit)
- 19% find them on college campuses. (Food Truck Profit)
- 37% of food truck owners say events are their best way of winning customers. (FLIP)
- 27% of owners rank social media first. (FLIP)
- 18% rank location first. (FLIP)
- 16% rank word of mouth first. (FLIP)
- 34.7% of operators name marketing and customer acquisition as a major challenge. (FLIP)
- One documented truck raised its average daily revenue by 68% in six months by planning its route around sales data. (OrderOut)
Food Truck Social Media Marketing Statistics
A truck’s address changes daily, so social media does the job a shop sign does for a restaurant. For wider benchmarks, see our social media marketing statistics.
- 86.9% of food truck operators use Facebook to promote their business. (FLIP)
- 71.4% use Instagram. (FLIP)
- Only 22.6% use TikTok. (FLIP)
- 61.4% of operators collect customer feedback through social media. (FLIP)
- 83% of businesses say social media marketing increased their exposure. (2025 Social Media Marketing Report, cited by Georgia Southern University)
- Among restaurants in general, 73% of operators use Facebook, making it their top social platform. (TouchBistro)
- 18.32% of restaurant operators name Instagram as their leading driver of guest traffic. (Restaurant365)
- 12.21% name Facebook. (Restaurant365)
- 7.12% name TikTok. (Restaurant365)
- 33.68% of restaurant operators mainly use social media to push promotions and discounts. (Restaurant365)
- 16.97% mainly use it to launch new menu items. (Restaurant365)
- 16.71% mainly use it for influencer partnerships. (Restaurant365)
- 24% of consumers check a business’s social media after reading its reviews. (BrightLocal)
Food Truck Event and Festival Statistics
Events are the channel owners trust most. This is how often trucks attend and which kinds they prefer.
- 30.6% of food truck operators attended 10 or more events in a year. (FLIP)
- 29.4% attended between one and five. (FLIP)
- 21.2% did not take part in any events. (FLIP)
- 58.5% of operators prefer food festivals. (FLIP)
- 51.2% vend at music festivals. (FLIP)
- 47.6% work farmers markets. (FLIP)
- 36.6% take part in food truck rallies. (FLIP)
Peak Hours, Menu and Pricing Statistics
When to post, what to photograph and how trucks set prices.
- 63.6% of operators say 5 PM to 8 PM is their busiest period. (FLIP)
- 55.7% report lunch, 11 AM to 2 PM, as a peak period. (FLIP)
- Only 2.3% report late night, 11 PM to 2 AM, as a peak. (FLIP)
- 14.8% say their peak hours change with the season or location. (FLIP)
- French fries and potatoes are the most common menu item, sold by 21% of trucks. (FLIP)
- 19.2% of trucks sell burgers. (FLIP)
- 15.3% sell BBQ. (FLIP)
- 11.7% sell fried chicken. (FLIP)
- 10.2% sell tacos. (FLIP)
- 48.3% of trucks use cost-plus pricing. (FLIP)
- 23% use value-based pricing. (FLIP)
- 20.7% price mainly against competitors. (FLIP)
Loyalty, Discount and Promotion Statistics
Most trucks do not run offers, while most diners say offers shape where they eat. The restaurant figures here come from the wider industry and are useful as benchmarks. Word of mouth plays a part as well, which our referral marketing statistics cover.
- 45.9% of food trucks offer discounts, special offers or a loyalty programme. (FLIP)
- 54.1% offer none of these. (FLIP)
- 52% of consumers take part in restaurant loyalty programmes. (National Restaurant Association, cited by EHL)
- 48% of diners say they currently belong to a restaurant loyalty programme. (TouchBistro)
- 49% of diners use loyalty programmes regularly. (TouchBistro)
- 51% of full-service restaurants offer a loyalty programme. (TouchBistro)
- 66% of restaurant operators send customers personalised offers. (TouchBistro)
- 39% of diners want to receive personalised loyalty offers. (TouchBistro)
- 61% of limited-service operators are investing in loyalty and rewards technology. (National Restaurant Association, cited by EHL)
- 52% of full-service operators are doing the same. (National Restaurant Association, cited by EHL)
- 75% of quick-service brands with loyalty programmes reported higher traffic. (National Restaurant Association, cited by Bank of America)
- Quick-service loyalty sales rose from $2.81 billion in 2023 to $3.76 billion in 2024. (Bank of America)
- That is an increase of nearly 34% in one year. (Bank of America)
- Sales not tied to loyalty programmes slipped from $32.72 billion to $32.43 billion over the same period. (Bank of America)
- 19.08% of restaurant operators name loyalty programmes as their leading driver of guest traffic. (Restaurant365)
- 6.11% name email marketing. (Restaurant365)
- 5.09% name Yelp. (Restaurant365)
- 51% of customers find deals through a restaurant’s app. (Bluedot, cited by TouchBistro)
- 43% find deals through coupons in the mail. (Bluedot, cited by TouchBistro)
- 46% are influenced to visit a coffee shop by afternoon deals. (Bluedot, cited by TouchBistro)
- 61% of consumers consider restaurants essential to their lifestyle, and say discounts, daily specials and loyalty programmes influence where they eat. (National Restaurant Association)
Food Truck Technology and App Statistics
Payment hardware, finder apps and the wider move towards digital tools.
- 37.9% of food trucks take payments on a handheld point-of-sale device. (FLIP)
- 36.8% use a tablet. (FLIP)
- 33.3% use a smartphone. (FLIP)
- 16.1% still use a desktop system. (FLIP)
- Only 19.8% of food truck owners use food truck finder apps. (FLIP)
- Of those, 71.4% are on StreetFoodFinder. (FLIP)
- 14.3% are on Mobile Nom. (FLIP)
- Truckster, Truckily and TruckFindr are each used by 7.1%. (FLIP)
- 81% of restaurant operators have a website. (TouchBistro)
- 48% use a mix of their own and third-party online ordering platforms. (TouchBistro)
- 59% of diners say they are comfortable with technology in restaurants. (TouchBistro)
- 69% of operators who added new technology saw meaningful gains in efficiency and productivity. (National Restaurant Association, cited by EHL)
- 60% of restaurant operators describe themselves as in the technology mainstream. (National Restaurant Association)
- Nearly 3 in 10 think they are lagging behind. (National Restaurant Association)
- Only 1 in 10 consider themselves at the forefront. (National Restaurant Association)
- 38.87% of restaurant operators are not using AI and have no plans to. (Restaurant365)
- Customer marketing and loyalty account for 12.24% of AI use in restaurants. (Restaurant365)
- 88% of operators who use AI say it saves them time every week. (Restaurant365)
- 61% of them report lower food costs. (Restaurant365)
- 62% report lower labour costs. (Restaurant365)
Online Review and Local Search Statistics
These figures cover local businesses of every kind, food trucks included. A truck with no fixed address depends heavily on its Google profile and review pages. Our local SEO statistics go deeper on this.
- 97% of consumers read reviews for local businesses. (BrightLocal)
- 41% always read reviews when looking for a business, up from 29% a year earlier. (BrightLocal)
- The average consumer uses six different review sites. (BrightLocal)
- 71% use Google to read reviews, down from 83% the year before. (BrightLocal)
- Use of Apple Maps for reviews nearly doubled, from 14% to 27%. (BrightLocal, reported by TapReview)
- 45% of consumers now use AI tools such as ChatGPT for local recommendations, up from 6%. (BrightLocal)
- 85% are more likely to use a business after reading positive reviews. (BrightLocal)
- 77% are put off by negative reviews. (BrightLocal)
- 31% will only use businesses rated 4.5 stars or higher, up from 17%. (BrightLocal)
- 68% require at least four stars. (BrightLocal)
- 47% will not use a business with fewer than 20 reviews. (BrightLocal)
- 74% only pay attention to reviews written in the last three months. (BrightLocal)
- 32% look for reviews from the last two weeks. (BrightLocal)
- 80% are more likely to use a business that replies to all of its reviews. (BrightLocal)
- 50% are put off by generic or templated replies. (BrightLocal)
- 89% expect business owners to respond to reviews. (BrightLocal)
- 94% of consumers are open to writing a review. (BrightLocal)
- 69% wrote at least one in the last year. (BrightLocal)
- 83% of those who were asked for a review left one. (BrightLocal)
- 45% left a Google review in the past year. (BrightLocal)
- 34% left a review on Facebook. (BrightLocal)
- 24% left a review on Yelp. (BrightLocal)
- 54% visit a business’s website after reading positive reviews. (BrightLocal)
- 82% read AI-generated review summaries to help them decide. (BrightLocal)
- 93% have made a purchase after reading reviews. (BrightLocal)
- 66% do more research after reading reviews. (BrightLocal)
- 37% go on to read more reviews. (BrightLocal)
- 20% of consumers wrote more than 10 reviews in 2025. (BrightLocal)
- 67% often or always look at reviews after a local search. (BrightLocal)
- Businesses in Google’s top three local results get 126% more traffic than those ranked fourth to tenth. (SOCi)
- They also get 93% more calls, website clicks and direction requests. (SOCi)
- Only 22.7% of food truck operators use review sites such as Google and Yelp to gather feedback. (FLIP)
- 93.2% rely on face-to-face conversations with customers for feedback. (FLIP)
Food Truck Owner Outlook and Business Climate Statistics
The mood among owners, and the consumer spending picture they are marketing into.
- 58.4% of food truck owners said their business grew in 2025. (FLIP)
- 29.9% reported no growth. (FLIP)
- 11.8% said performance declined. (FLIP)
- 54.3% plan to expand in 2026. (FLIP)
- 42.5% plan to stay at their current size. (FLIP)
- 7% plan to scale back. (FLIP)
- 61.6% named rising costs and supply chain problems as their biggest challenge. (FLIP)
- 48.4% named inflation and price-sensitive customers. (FLIP)
- 21.9% named labour shortages. (FLIP)
- 64.9% expect food costs to keep rising through 2026. (FLIP)
- US restaurant industry sales are projected to reach $1.55 trillion in 2026. (National Restaurant Association)
- After inflation, that is real growth of 1.3%. (National Restaurant Association)
- The restaurant industry expects to add about 100,000 jobs, taking employment to 15.8 million. (National Restaurant Association)
- More than 7 in 10 consumers say they would eat out more often if they had more disposable income. (National Restaurant Association)
Food Truck Marketing Budget Benchmarks
These last six are planning figures from FoodShot’s food truck marketing guides. They are recommendations, not survey results, but they are the most specific budget numbers available for trucks.
- New trucks are advised to spend close to 10% of revenue on marketing in their first 12 months. (FoodShot)
- Established trucks with regular routes can drop to 3% to 5%. (FoodShot)
- For a truck earning the industry average, that works out to $10,000 to $35,000 a year. (FoodShot)
- Social media tools typically cost $30 to $100 a month. (FoodShot)
- Photography runs $100 to $300 a month with AI tools, or $700 to $1,400 a quarter for a professional. (FoodShot)
- A workable paid social budget for a single truck is $50 to $200 a month. (FoodShot)
Widely Quoted Figures to Treat With Care
Some of the most repeated food truck marketing numbers did not make the list above, because we could not trace them to a survey or report. You will meet them on many statistics pages, so here is what to know.
- “74% of diners discover food trucks through social media” and “50% find them on Instagram.” These appear on aggregator sites with no survey behind them. They also sit badly with FLIP’s operator survey, where only 27% of owners rank social media as their top source of customers.
- “Social media influences 80% of food truck purchases.” The figure is attributed to different publishers on different pages, and none shows how it was measured.
- “Millennials are 60% of food truck customers.” The age breakdown we could source puts the 25 to 44 group at 38.3%. The 60% figure seems to be a garbled version of “over 60% of millennials ate at a food truck in the last year.”
- “60% of food trucks fail in their first year.” Other sources put three-year survival at about 60%, which is close to the opposite claim. Neither comes with a dataset.
- Very specific tactic numbers, such as the share of trucks using chalkboards, flyers or Instagram Reels. Several statistics sites list dozens of these and cite organisations that do not appear to exist.
What These Statistics Mean for Your Food Truck Marketing
Book Events Before You Buy Ads
Owners rank events first and customers say festivals are where they find trucks. Yet one truck in five attended no events at all. If your calendar is empty, that is the cheapest gap to close.
Post for the Evening Crowd
Nearly two thirds of trucks peak between 5 PM and 8 PM. A location post at 9 AM is forgotten by then. Post again mid-afternoon, when people are deciding what to do about dinner.
Start a Simple Loyalty Offer
More than half of trucks offer nothing, and roughly half of diners already use loyalty programmes elsewhere. A punch card or a text list puts you ahead of most of your competition for very little money.
Fix the Wait, Then Market It
Customers expect seven minutes and get twelve. Nine in ten say speed and convenience are why they chose a truck in the first place. Pre-ordering, a shorter menu at busy events or a second person at the window will do more for repeat business than another post.
Take Reviews Seriously
Nearly everyone reads reviews, a third of people want at least 4.5 stars, and three quarters only care about the last three months. Most trucks do not ask for reviews at all. Ask at the window, reply to each one in your own words, and keep your Google Business Profile up to date. The same basics we recommend in our restaurant SEO guide apply to a business on wheels.
Do Not Ignore TikTok Because Others Do
Under a quarter of trucks are on it. Low adoption by competitors is a reason to test a platform, not to skip it.
FAQs
What Is the Most Effective Marketing Channel for a Food Truck?
According to FLIP’s operator survey, events. 37% of owners name them as their best way of winning customers, followed by social media (27%), location (18%) and word of mouth (16%).
Which Social Media Platform Do Food Trucks Use Most?
Facebook, used by 86.9% of operators. Instagram is second at 71.4%. TikTok is used by 22.6%.
How Much Should a Food Truck Spend on Marketing?
There is no survey data on actual spending. Planning guidance from FoodShot suggests close to 10% of revenue in the first year and 3% to 5% once the truck has regular routes. With net margins of 6% to 9%, every dollar needs to be tracked.
How Many Food Trucks Are There in the US?
It depends on the definition. Food Truck Profit counts about 48,400 operating trucks. IBISWorld counts 92,257 businesses in its food truck category, which is broader.
How Much Does the Average Food Truck Customer Spend?
$12.76 per visit, according to Food Truck Profit. Other estimates put the average ticket between $10 and $16.
Do Food Trucks Use Loyalty Programmes?
Fewer than half do. In FLIP’s survey, 45.9% of trucks offered discounts, special offers or loyalty programmes, and 54.1% offered none.
How Recent Are These Statistics?
Most were published in 2025 or 2026. A few survey questions in the FLIP data, such as event attendance and menu items, date from 2023 and 2024 and are marked that way in the original report.
Sources
- FLIP (Food Liability Insurance Program): Food Truck Statistics for 2026, a survey of its food truck policyholders
- IBISWorld: Food Trucks in the US
- Food Truck Profit: 2026 Food Truck Statistics
- B2B Reviews: Food Truck Statistics
- PitStop: Food Truck Industry Statistics and Market Size (2026)
- Global Market Insights: Food Truck Market Report 2026 to 2034
- Mordor Intelligence: Food Truck Market
- Mordor Intelligence: United States Food Truck Market
- Research and Markets: Food Truck Market Report 2026
- MarkWide Research: Food Trucks Market
- The Restaurant HQ: Food Truck Statistics
- Opening Day Kit: Most Profitable Food Trucks, citing Toast and Harvest
- Georgia Southern University: Evaluating the Role of Social Media and Consumer Loyalty for Food Trucks (2026 proceedings)
- OrderOut: Food Trucks Marketing Playbook
- FoodShot: Food Truck Marketing Strategies
- FoodShot: Food Truck Marketing Ideas
- FoodShot: Social Media Marketing for Food Trucks
- BrightLocal: Local Consumer Review Survey 2026
- BrightLocal: Local SEO Statistics
- TapReview: summary of the BrightLocal 2026 survey
- Shno: Local SEO Statistics, citing the SOCi Consumer Behavior Index
- TouchBistro: Restaurant Industry Statistics for 2026, including Bluedot data
- National Restaurant Association: State of the Restaurant Industry 2026
- EHL Insights: Restaurant Technology in 2026, citing the National Restaurant Association
- Restaurant365: 2026 State of the Restaurant Industry Mid-Year Report
- Bank of America: State of the Restaurant Industry
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