10 Best Google Business Profile Competitor Rank Tracking Tools

Google Business Profile competitor tracking tools help local businesses see where competitors rank across Google Maps and local search results. 

Geo-grid tracking shows ranking changes at different locations, while competitor reports reveal which businesses appear above your profile for important searches. 

Google Business competitor rank tracking also helps identify local areas where competitors gain visibility.

In this article, I have reviewed the most popular Google Business rank trackers. My comparison of the top GMB competitor rank tracking software shares pros, cons, and pricing for each tool.

How I Selected The Best Google Business Profile Software For Local SEO Rank Tracking?

I compared each tool on the features that matter for local rank tracking. I looked at Google Maps rank tracking, geo-grid coverage, competitor tracking, keyword tracking, ranking history, competitor data, reporting, and GBP insights.

I gave higher weight to tools that show rankings from multiple locations. Local rankings can change from one street to another, so a single rank check can hide areas where competitors outperform your business.

I also checked how each platform handles competitor data. The best tools show which competitors rank at each location, how their positions change, and where your business loses visibility.

I considered the following factors:

• Google Maps tracking: Does the tool track rankings in Google Maps and local results?
• Geo-grid tracking: Can you check rankings across multiple locations?
• Competitor tracking: Can you identify businesses that outrank your profile?
• Competitor data: Does the platform show competitor rankings, profiles, reviews, categories, or other useful information?
• Keyword tracking: Can you monitor important local search terms?
• Ranking history: Can you compare rankings across different dates?
• Local visibility: Does the tool show where your profile performs well or poorly?
• Reporting: Can you export, schedule, or white-label ranking reports?
• GBP data: Does the platform provide useful Google Business Profile information alongside ranking data?
• Pricing: Does the price match the number of locations, keywords, scans, and competitor checks available?

I also considered usability. A good local rank tracker should turn geo-grid data into clear maps, competitor comparisons, or reports that an SEO professional or business owner can act on quickly.

The Absolute Best Google Maps Rank Tracking Tools Comparison

1. Local Falcon – Most Accurate Local Map Pack Ranking Software

Website: Local Falcon

Local Falcon provides geo-grid tracking for Google Maps and local search. Its Competitor Report shows competitor rankings at individual grid points. 

The Share of Local Voice (SoLV), Average Rank Position (ARP), and Average Total Rank Position (ATRP) measure local visibility. The platform also provides historical ranking data, scheduled scans, review analysis, and competitor comparisons.

Features

• Geo-grid rank tracking
• Competitor Report
• Share of Local Voice
• Average Rank Position
• Average Total Rank Position
• Historical ranking data
• Google Maps tracking
• Apple Maps tracking
• Scheduled scans
• Review analysis
• API access

Pros

• Shows competitor rankings at individual locations
• Provides several local visibility metrics
• Supports recurring scans
• Includes competitor reports
• Tracks Google Maps rankings

Cons

• Credit usage varies by scan requirements
• Large campaigns need more credits
• The platform includes features beyond GBP tracking

Pricing: Starts at around $25/month when billed annually.

2. BrightLocal Local Search Grid – GMB Rank Tracker With Color Coded Maps

Website: BrightLocal Local Search Grid

BrightLocal’s Local Search Grid is a local rank tracking tool that shows how a business ranks across multiple locations within a service area. It uses color-coded grids to reveal ranking changes, local visibility gaps, nearby competitors, and areas where competitors outperform the business. 

You can compare grids over time, analyze competitor rankings, customize grid points, and use AI Insights to identify ranking factors such as Google Business Profile gaps, inconsistent listings, and competitor advantages. 

It supports small businesses, agencies, and consultants, with features such as competitor comparisons, flexible grid points, service-area business tracking, white-label reports, and visual ranking reports.

Features

• Local Search Grid
• Google Maps rank tracking
• Competitor tracking
• Top 10 competitor results
• Ranking maps
• Historical rankings
• Keyword tracking
• Competitor ranking analysis
• AI Insights
• Scheduled reports
• White-label reporting
• GBP audits

Pros

• Shows competitors across different map points
• Makes local ranking gaps easy to identify
• Provides competitor ranking analysis
• Supports agency reporting
• Works with service-area businesses

Cons

• Larger grids can increase costs
• Additional keywords can require higher plans
• The platform includes many local SEO features beyond rank tracking

Pricing: Starts at around $31/month.

3. Local Viking – Easy Snack Pack Rank Tracker

Website: Local Viking

Local Viking is a GMB management platform that helps businesses manage multiple Google Business Profile locations from one dashboard. 

You can do GMB post scheduling, local rank tracking, GeoGrid visibility tracking, GMB photo scheduling, review management, and listing management. Businesses can schedule recurring Offer, Standard, and Event posts, publish content across multiple locations, monitor local search rankings, and edit or sync GMB information in one place. 

Its GeoGrid feature tracks local visibility across different search locations, while the platform also supports enterprise-level management for businesses with multiple Google Business Profile properties.

Features

• GeoGrid rank tracking
• Google Maps rank tracking
• Organic rank tracking
• Competitor tracking
• Share of Local Voice
• Average Grid Rank
• Average Total Grid Rank
• Historical rankings
• Mobile and desktop tracking
• Scheduled GeoGrids
• GBP post scheduling
• Review management

Pros

• Combines GBP management and rank tracking
• Shows competitors at individual grid points
• Supports service-area businesses
• Provides scheduled GeoGrids
• Tracks several local visibility metrics

Cons

• Credit usage can become difficult to manage
• The platform includes many GBP management functions
• Large campaigns need higher credit limits

Pricing: Starts at around $39/month.

4. Whitespark Local Ranking Grids

Website: Whitespark Local Ranking Grids

Whitespark Local Ranking Grids tracks local rankings across up to 225 geographical points. The platform tracks rankings down to position 100 and plots competing businesses on the same map. Users can compare competitor locations, review counts, review velocity, GBP categories, hours, and other profile information.

Features

• Local ranking grids
• Up to 225 grid points
• Rankings to position 100
• Competitor mapping
• Competitor grids
• Side-by-side comparisons
• GBP data
• Review counts
• Review velocity
• GBP change tracking
• CSV exports
• PDF reports
• API access

Pros

• Tracks rankings to position 100
• Shows competitor locations on the map
• Combines ranking and GBP data
• Provides side-by-side comparisons
• Offers detailed local ranking information

Cons

• Grid points consume credits
• Unused credits expire with the billing period
• The platform concentrates on local ranking data

Pricing: Starts at $10/month.

5. Semrush Map Rank Tracker – Local Rank Tracking For Google Business Profile With Pinpoint Accuracy

Website: Semrush Map Rank Tracker

Semrush Map Rank Tracker monitors Google Maps rankings through a customizable map grid. Its Competitors Report shows businesses appearing in the top 20 results at each map point. The tool also calculates Share of Voice and Average Rank, allowing businesses to compare local visibility across keywords and locations.

Features

• Google Maps rank tracking
• Map grids
• Competitors Report
• Share of Voice
• Average Rank
• Competitor comparison
• Historical ranking data
• Keyword tracking
• Custom grid sizes
• PDF reports
• CSV reports
• AI keyword suggestions

Pros

• Shows competitors at individual map points
• Provides a dedicated competitor report
• Measures local Share of Voice
• Connects local tracking with Semrush SEO data
• Supports custom map areas

Cons

• Map Rank Tracker forms part of Semrush’s local SEO offering
• Larger campaigns require greater tracking capacity
• Users only seeking basic geo-grid tracking may not need the wider platform

Pricing: Starts at around $30/month.

6. Localo – Top Local Maps Rank Tracking Software For SMBs

Website: Localo

Localo’s Local Rank Tracker monitors local SERP rankings from 25+ locations across a city and displays the results on an interactive Position Map. It lets users track up to 10 keywords per Google Business Profile, compare rankings with local competitors, and find locations where even top rivals struggle. 

You can open competitors’ GBPs directly from the map, review ranking changes with weekly updates, and filter locations by position and difficulty to identify neighborhoods with the best opportunities. 

The tracker supports grids with 9 to 49 control points and research areas from 1 km to 50 km. Localo says its tool tracks local SERP rankings 25x faster than manual keyword research and spreadsheet updates and has a 4.9 out of 5 rating from 178 reviews.

Features

• Position Map
• Local SERP tracking
• Keyword tracking
• Competitor tracking
• Competitor activity monitoring
• Area Difficulty Analysis
• Ranking reports
• Competitor insights
• GBP statistics
• Smart Tasks
• AI Agent
• Business Profile protection
• Citation management

Pros

• Tracks competitor GBP activity
• Shows rankings across multiple locations
• Provides area-level difficulty data
• Combines tracking with GBP optimization
• Includes automated tasks

Cons

• Single Business supports one active GBP
• Higher plans cost significantly more
• The platform includes optimization functions beyond rank tracking

Pricing: Starts at around $39/month when billed annually.

7. GMB Crush – Know Your Competitor’s Local 3-Pack Domination

Website: GMB Crush

GMB Crush combines GeoGrid tracking with GBP audits and competitor benchmarking. Its GeoGrid supports sizes from 3×3 to 15×15. 

The GBP Audit compares a business with up to three competitors, while GBP Analytics, review monitoring, AI Overview Insights, and LLM Keyword Planner add additional local search data. GMB Crush works well as GMB competitor tracking software for agencies managing several local businesses.

Features

• GeoGrid Pro
• Competitor benchmarking
• GBP audits
• GBP analytics
• Review monitoring
• Backlink analysis
• AI Overview Insights
• LLM Keyword Planner
• Google Analytics integration
• Search Console integration
• Automated reports
• GBP Guard
• Google Posts Manager

Pros

• Combines GeoGrid tracking with GBP audits
• Supports grids up to 15×15
• Compares multiple competitors
• Connects with Google Analytics and Search Console
• Includes white-label reporting

Cons

• Uses a credit system
• Larger grids consume more credits
• Includes several features beyond competitor rank tracking

Pricing: Starts at around $39.99/month.

8. Places Scout – All-in-One Local SEO Rank Tracking Tool For Marketers

Website: Places Scout

Places Scout combines Search Performance, Geo-Matrix, GBP Radar, Reputation Monitoring, Citation Intel, and Listing Audit. Its Geo-Matrix displays rankings geographically, while Search Performance compares rankings with competitors. 

The platform also provides detailed SERP competitor data for individual keywords, making it useful for businesses that want to track your competitors on local business listings alongside local search positions.

Features

• Search Performance
• Geo-Matrix
• GBP Radar
• Competitor analysis
• SERP competitor data
• GBP monitoring
• Reputation monitoring
• Citation Intel
• Listing Audit
• Local rank tracking
• Geographic ranking analysis
• Custom reporting

Pros

• Combines competitor tracking with GBP monitoring
• Provides geographic ranking data
• Offers detailed competitor information
• Includes citation and listing analysis
• Works well for agencies and larger businesses

Cons

• Public pricing is limited
• Users may need a custom package
• The platform can be excessive for a single-location business

Pricing: Custom pricing.

9. Grid My Business – End-to-End Local SEO Rank Tracker For Google Business

Website: Grid My Business

Grid My Business takes a more competitor-focused approach with its Competitor Tracking feature. It lets you monitor nearby competitors ranking for the same keywords and track changes to their Google Business Profiles. 

You can then look at what competitors are doing well, spot areas where your business is falling behind, and use the Ranking Optimizer to get steps for improving your local search rankings. Its geo-grid also lets you reposition pins, skip irrelevant locations, and concentrate ranking checks on the areas that matter most to the business. 

Features

• Local Rank Checker
• Local Rank Tracking
• Competitor Tracking
• Competitor Report
• Flexible pin positioning
• Service Area Business support
• Ranking Optimizer
• AI Insights
• GBP management
• Citation reports
• White-label reports
• AI review and posting tools

Pros

• Tracks competitor rankings and GBP changes
• Supports flexible pin positioning
• Works with service-area businesses
• Provides competitor review data
• Combines tracking with GBP management

Cons

• Advanced features require higher plans
• Scan credits limit usage
• The platform includes several GBP management features

Pricing: Starts at around $24/month.

10. Geogrid – Offers Block By Block Tracking of Local Google Map Rankings

Website: Geogrid

Geogrid maps local rankings street by street, scanning hundreds of points around a business and displaying the results on a heatmap. Its competitor intelligence shows which businesses rank ahead at each point, along with coverage, threat level, and share of visibility from the same scan. 

Agencies can use the data to spot ranking drop-offs block by block, compare competitors, and show clients a visual picture of local visibility. Geogrid also supports up to 441 coordinates per scan, scheduled rescans, ranking-drop alerts, AI action plans, and white-label client portals.

Features

• Street-level rank tracking
• Google Maps heatmaps
• Competitor tracking
• AI action plans
• Exact-coordinate searches
• Adaptive scanning
• Scheduled rescans
• Scan comparisons
• White-label PDF reports
• REST API
• XLSX exports
• PNG exports

Pros

• Uses geographic coordinates for local searches
• Tracks competitors alongside rankings
• Adaptive scanning can reduce unnecessary scans
• Includes API access
• Provides white-label reporting

Cons

• Uses credit-based pricing
• Higher grid resolution requires more credits
• Has a narrower scope than all-in-one local SEO platforms

Pricing: Free credits are available after signup, with paid plans based on scan volume.

Things To Keep In Mind Before Paying For a Local SEO Rank Tracking Tool

A local rank tracking tool can show far more data than you actually need. Check the points below before choosing a paid plan.

• Check Google Maps coverage: Make sure the tool tracks the Google Maps and Local Pack results you want to monitor.
• Look at grid size: A 3×3 grid gives you less geographic coverage than a 15×15 grid. Pick a grid size that covers your actual service area.
• Check keyword limits: Some tools charge based on tracked keywords. Count the local terms you plan to monitor before comparing prices.
• Check scan limits: Geo-grid scans can consume credits quickly. Look at how many scans your monthly plan includes.
• Review competitor tracking: A useful tool should show which competitors appear at each grid point and how their rankings compare with yours.
• Check historical data: Look for ranking history if you need to measure progress after making GBP or local SEO changes.
• Check mobile tracking: Mobile and desktop local results can differ. Choose a tool that lets you track the device type relevant to your customers.
• Look for service-area support: A service-area business needs location tracking that works beyond a physical storefront.
• Check reporting options: Agencies should look for scheduled reports, PDF exports, CSV exports, dashboards, and white-label options.
• Understand the pricing model: Some platforms charge by keywords, locations, scans, grid points, or credits. Calculate the expected monthly usage instead of comparing headline prices alone.
• Check competitor data depth: Some tools only show competitor rankings. Others also provide reviews, categories, profile changes, ratings, and other GBP information.
• Test the data before buying: Run a free trial or sample scan and compare the results with Google Maps manually. A tool is only useful if its local ranking data matches the searches you actually care about.

FAQs

What is Google Business Profile competitor rank tracking?

Google Business Profile competitor rank tracking compares your local search positions with competing businesses for the same searches. It helps you see how your visibility changes across a market and identify competitors that consistently appear ahead of your business.

Why do local rankings change from one location to another?

Google considers relevance, distance, and prominence when determining local rankings. A business can rank well near its location but appear lower farther away because the searcher’s distance from the business changes.

What can competitor ranking data reveal?

Competitor data can show which businesses repeatedly appear for valuable searches and where your visibility falls behind. You can use the pattern to investigate differences in categories, reviews, links, profile information, and other local signals.

How should I select competitors for rank tracking?

Choose businesses that compete for the same customers and appear for your important local searches. Include both established competitors and businesses that frequently move into prominent local results, since ranking changes can reveal emerging competition.

Should I track branded keywords for competitors?

Branded competitor searches can be useful for market research, but they should not replace your core service keywords. Service-related searches provide a better view of the local market you are competing for.

What does a competitor ranking gap tell me?

A ranking gap shows where another business has visibility that your profile lacks. The gap becomes useful when you examine the specific search and location behind it, rather than treating one ranking position as proof that a competitor has better SEO.

Can a competitor rank higher without having better reviews?

Yes. Reviews are one signal associated with local prominence, but Google also considers relevance and distance. A business with fewer reviews can still rank ahead when its overall local signals and proximity better match the search.

How can I tell if a competitor’s ranking improvement is temporary?

Compare the competitor’s position across multiple dates and locations. A one-day movement may not represent a lasting change, while repeated gains across several searches and areas provide a clearer indication of a sustained shift.

What should agencies look for in competitor rank tracking reports?

Agencies should look for patterns that clients can act on, such as recurring competitor wins, areas with weak visibility, and changes in local market share. A useful report should connect ranking movement with a specific business or optimization opportunity.

Can competitor rank tracking help with Google AI search?

It can provide local search data that supports broader visibility analysis, but traditional Google Maps rankings should not be treated as a direct measure of AI Overview visibility. Google says AI Overviews use relevant links and that the same foundational SEO practices apply to AI features.