Key Reddit Statistics for 2024

Reddit, as one of the most popular social media platforms, plays a significant role in shaping online communities, marketing strategies, and user engagement. 

The following sections detail the latest and most impactful statistics on Reddit’s performance, demographics, user behavior, and more. 

1. General Reddit User Statistics

1. Reddit has over 430 million monthly active users (Source: Statista).
2. Approximately 52 million daily active users engage on the platform (Source: Reddit Data).
3. Reddit is the 7th most visited website globally as of 2024 (Source: SimilarWeb).
4. The platform supports over 100,000 active communities (subreddits) (Source: Reddit).
5. Reddit’s global reach extends to more than 200 countries (Source: Reddit Insights).
6. 58% of Reddit users are based in the United States (Source: Statista).
7. 26% of American adults report using Reddit regularly (Source: Pew Research).
8. The median user spends 10 minutes and 23 seconds per session on Reddit (Source: SimilarWeb).
9. 69% of Reddit’s user base is male (Source: Statista).
10. Female users account for 31% of the platform’s demographics (Source: Reddit Audience Insights).
11. 47% of users are aged between 18-29 years (Source: Pew Research).
12. Reddit ranks as the 3rd most trusted platform for news after Twitter and Facebook (Source: Reuters Institute).
13. Over 1 billion comments are posted on Reddit every month (Source: Reddit Data).
14. The platform experiences average monthly visits exceeding 1.5 billion (Source: SimilarWeb).
15. The Reddit mobile app has been downloaded over 100 million times (Source: Sensor Tower).

2. Reddit Engagement and Content Statistics

1. Posts receive 2.8 billion upvotes per month on average (Source: Reddit).
2. 1 in 4 users report visiting Reddit multiple times daily (Source: Reddit User Survey).
3. The average Reddit post generates 49 comments (Source: Sprout Social).
4. Popular subreddits can see over 5,000 new posts daily (Source: Subreddit Analytics).
5. 89% of Reddit users say the platform influences their purchasing decisions (Source: Reddit Consumer Trends).
6. Memes and humorous content make up 32% of top posts (Source: Reddit Content Insights).
7. The most upvoted Reddit post of all time garnered 439,000 upvotes (Source: Reddit).
8. 56% of users visit the platform primarily for entertainment (Source: Reddit Data).
9. Redditors contribute 3 million posts daily (Source: Subreddit Stats).
10. The engagement rate on Reddit is 2.3 times higher than on Twitter (Source: HubSpot).
11. 63% of users prefer Reddit over traditional forums (Source: Reddit User Survey).
12. 80% of comments are made within the first 24 hours of a post (Source: Sprout Social).
13. Subreddits such as r/AskReddit average 10,000 comments per post (Source: Subreddit Stats).
14. 64% of active Reddit users say the platform helps them discover new products (Source: Reddit Consumer Trends).
15. The average post in a major subreddit receives 1,000+ upvotes within hours (Source: Reddit Metrics).

3. Reddit Advertising and Revenue Statistics

1. Reddit’s projected revenue for 2024 is $750 million (Source: Statista).
2. Reddit Ads saw a 22% increase in engagement rates year-over-year (Source: AdWeek).
3. 75% of Reddit’s ad revenue comes from the U.S. market (Source: Reddit Financials).
4. The platform’s cost-per-click (CPC) for ads averages $0.75 (Source: HubSpot).
5. 42% of marketers plan to increase their Reddit ad spend in 2024 (Source: Social Media Examiner).
6. Reddit’s ad reach grew by 12% in 2023 (Source: Hootsuite).
7. Reddit ads have a 3x higher click-through rate (CTR) than traditional display ads (Source: Reddit Data).
8. Sponsored posts make up 20% of visible content in some subreddits (Source: Subreddit Advertising Trends).
9. Reddit’s video ads achieve an average view rate of 70% (Source: Reddit Video Insights).
10. 53% of users say they engage more with Reddit ads than those on other platforms (Source: Social Media Today).
11. The platform’s ad impressions grew by 35% year-over-year (Source: Marketing Land).
12. Reddit Ads offer 1.4x better ROI compared to Facebook Ads (Source: HubSpot).
13. 78% of advertisers on Reddit target specific subreddits (Source: Reddit Ad Insights).
14. Reddit’s average conversion rate for ads is 1.2%, outperforming Twitter (Source: Sprout Social).
15. 52% of users trust sponsored posts when labeled clearly (Source: Reddit User Survey).

4. Demographic Statistics on Reddit Usage

1. 82% of Reddit users identify as tech-savvy (Source: Reddit Audience Insights).
2. 39% of users have a college degree (Source: Pew Research).
3. 49% of users report an annual income exceeding $75,000 (Source: Reddit Demographic Survey).
4. 71% of users are employed full-time (Source: Pew Research).
5. The largest user base comes from urban areas (69%) (Source: Reddit Audience Demographics).
6. 36% of Reddit’s global users are from Europe (Source: Statista).
7. 16% of users are teens aged 13-17 (Source: Pew Research).
8. The majority of users belong to the Millennial and Gen Z age groups (Source: Reddit Insights).
9. 30% of global users identify as LGBTQ+ (Source: Subreddit Data).
10. 48% of users follow technology-related subreddits (Source: Reddit User Data).
11. 12% of users are active in finance-focused subreddits (Source: Reddit).
12. 41% of U.S.-based users use Reddit as their primary social media platform (Source: Pew Research).
13. 22% of Reddit users prefer using the platform for news updates (Source: Reuters Institute).
14. 60% of users identify as politically independent (Source: Reddit Political Insights).
15. 89% of Reddit users are more likely to trust reviews and opinions from the platform (Source: Reddit Consumer Study).

5. Reddit Growth Statistics

1. Reddit’s user base grew by 14% in 2023 (Source: Statista).
2. Monthly visits increased by 22% year-over-year (Source: SimilarWeb).
3. Reddit added 5 million new users between Q2 and Q3 of 2023 (Source: Reddit Financial Reports).
4. The platform’s traffic from mobile devices grew by 17% in 2023 (Source: Sensor Tower).
5. 38% of new users join via recommendations from friends (Source: Reddit User Survey).
6. In 2024, Reddit aims to surpass 500 million active users (Source: Statista Projections).
7. Growth in European markets rose by 19% year-over-year (Source: Reddit Analytics).
8. 60% of new communities created in 2023 were niche or hobby-based (Source: Subreddit Data).
9. Reddit’s search volume grew by 8% in the last 12 months (Source: SimilarWeb).
10. 22% of users discovered Reddit via organic search (Source: Reddit).
11. The platform expanded its presence in India and Southeast Asia by 20% (Source: Reddit Regional Reports).
12. The growth of subreddit activity increased by 25% in 2023 (Source: Subreddit Stats).
13. 95% of the top 500 subreddits grew their subscriber base in 2023 (Source: Reddit).
14. 60% of marketers cited Reddit as a high-growth platform in 2023 (Source: Social Media Examiner).
15. Over 30,000 new subreddits were created in 2023 (Source: Reddit).

6. Reddit Subreddit Statistics

1. Reddit hosts over 100,000 active subreddits, catering to a variety of topics (Source: Reddit).
2. The most popular subreddit, r/announcements, has more than 145 million subscribers (Source: Subreddit Stats).
3. r/funny, a humor subreddit, boasts over 50 million subscribers (Source: Reddit).
4. The fastest-growing subreddit in 2023 was r/place, gaining 6 million subscribers in a month (Source: Subreddit Data).
5. 28% of users participate in niche or hobby-specific subreddits (Source: Reddit User Survey).
6. Technology-related subreddits account for 12% of total engagement (Source: Subreddit Insights).
7. r/AskReddit consistently ranks among the top 5 most active subreddits (Source: Subreddit Stats).
8. The average subreddit has 21,000 subscribers (Source: Subreddit Analytics).
9. The gaming subreddit r/gaming has over 37 million subscribers (Source: Reddit Metrics).
10. r/science attracts over 1.5 million unique visitors monthly (Source: Subreddit Stats).
11. Subreddits focused on finance, such as r/wallstreetbets, see 10x growth during financial events (Source: Reddit Analytics).
12. 90% of subreddit moderators manage more than one community (Source: Reddit).
13. The subreddit r/aww, dedicated to cute content, has 34 million subscribers (Source: Reddit).
14. Health-related subreddits grew by 18% in 2023 (Source: Subreddit Data).
15. 50% of top subreddits are dedicated to entertainment or humor (Source: Subreddit Insights).

7. Reddit User Behavior Statistics

1. 82% of Reddit users prefer anonymity when posting (Source: Pew Research).
2. Users spend an average of 24 minutes daily browsing Reddit (Source: SimilarWeb).
3. 58% of users report browsing Reddit late at night (Source: Reddit User Survey).
4. 64% of Redditors are lurkers who rarely post or comment (Source: Reddit Audience Insights).
5. 39% of users say they rely on Reddit for daily news updates (Source: Reuters Institute).
6. 70% of discussions occur in the first 2 hours after a post is made (Source: Sprout Social).
7. 44% of users follow meme-based subreddits (Source: Reddit Data).
8. 31% of users comment on posts weekly (Source: Reddit User Study).
9. The average user subscribes to 13 subreddits (Source: Subreddit Stats).
10. 68% of users say they regularly use the Reddit mobile app (Source: Sensor Tower).
11. 72% of Redditors say they use the platform to explore diverse opinions (Source: Reddit Audience Survey).
12. 80% of users appreciate Reddit’s voting system for its content ranking (Source: Reddit User Feedback).
13. 35% of users follow a subreddit for less than a month before unsubscribing (Source: Subreddit Data).
14. 90% of users prefer text posts over videos and images (Source: Reddit Content Analysis).
15. 21% of Reddit activity occurs during work hours (Source: Reddit Data).

8. Reddit Moderation and Community Management Statistics

1. Reddit employs over 50,000 volunteer moderators globally (Source: Reddit).
2. 78% of top subreddits have at least 5 moderators (Source: Subreddit Insights).
3. 25% of subreddit moderators dedicate more than 10 hours weekly to moderation (Source: Reddit Moderator Survey).
4. Moderators remove 4% of all posts for violating subreddit rules (Source: Reddit Transparency Report).
5. 1.6 million subreddits were created in 2023, but only 10% remain active (Source: Subreddit Data).
6. 99% of moderation is carried out by subreddit moderators, not Reddit employees (Source: Reddit Transparency Report).
7. 60% of Reddit users have had at least one post removed (Source: Reddit User Survey).
8. Subreddits with strict moderation see 20% higher user retention (Source: Subreddit Insights).
9. Reddit’s Automoderator tool is used in 85% of large subreddits (Source: Reddit).
10. Subreddits enforcing detailed rules experienced 15% fewer user complaints (Source: Reddit Feedback).
11. 8% of subreddits were banned for policy violations in 2023 (Source: Reddit).
12. 73% of moderators believe their role improves the quality of discussions (Source: Reddit Moderator Survey).
13. 24% of subreddits enforce user flairs for better content categorization (Source: Subreddit Stats).
14. 47% of users feel safer in subreddits with active moderation (Source: Reddit User Survey).
15. The average moderator handles 3 reports per day (Source: Reddit Transparency Report).

9. Reddit’s Role in Marketing and E-commerce

1. 89% of Reddit users say they trust product recommendations from the platform (Source: Reddit Consumer Study).
2. 30% of marketers identified Reddit as a key channel for niche audiences (Source: Social Media Examiner).
3. Posts with product links in relevant subreddits see 35% higher click-through rates (Source: Reddit Marketing Insights).
4. 56% of users discovered new brands through Reddit discussions (Source: Reddit Consumer Trends).
5. E-commerce-related subreddits grew by 25% in 2023 (Source: Subreddit Data).
6. 42% of users have made a purchase based on Reddit reviews (Source: Reddit Consumer Study).
7. Reddit users are 15% more likely to buy tech products after reading discussions (Source: Reddit Insights).
8. 51% of marketers plan to increase their Reddit ad spend in 2024 (Source: HubSpot).
9. User-generated content on Reddit influences 50% of purchasing decisions (Source: Reddit Marketing).
10. Reddit drives 10% of organic web traffic to e-commerce sites (Source: SimilarWeb).
11. Products shared in subreddit reviews see 20% higher conversion rates (Source: Reddit).
12. 8 out of 10 brands using Reddit Ads reported increased ROI in 2023 (Source: Social Media Examiner).
13. 25% of active subreddits are related to product reviews and comparisons (Source: Reddit Data).
14. Reddit users spend 15% more on tech products compared to non-users (Source: Reddit Consumer Study).
15. 70% of posts in e-commerce subreddits are user-led product recommendations (Source: Subreddit Insights).

10. Reddit’s Influence on Global Events and Trends

1. During the 2023 Reddit blackout, 25% of users temporarily stopped using the platform (Source: Reuters).
2. r/WallStreetBets played a pivotal role in the GameStop stock surge, leading to $6 billion in trades (Source: CNBC).
3. Reddit was instrumental in raising over $12 million for global charities in 2023 (Source: Reddit Charity Report).
4. Posts about the Ukraine conflict reached 5 million interactions in a week (Source: Subreddit Insights).
5. 28% of Reddit users joined conversations around the FIFA World Cup 2023 (Source: Reddit).
6. Subreddits related to the environment saw 20% growth during COP28 (Source: Subreddit Data).
7. Discussions about AI and ChatGPT surged by 300% in 2023 (Source: Subreddit Stats).
8. r/CryptoCurrency experienced a 15% rise in subscribers during the Bitcoin rally (Source: Reddit Metrics).
9. During the pandemic, Reddit usage increased by 30% globally (Source: SimilarWeb).
10. 5% of Reddit content in 2023 focused on climate change awareness (Source: Subreddit Stats).
11. Reddit was cited in 35% of U.S. news articles on viral trends in 2023 (Source: Reuters).
12. The top AMA (Ask Me Anything) session of 2023 garnered 1.2 million comments (Source: Reddit Data).
13. Subreddits covering political events doubled their engagement during elections (Source: Reddit Insights).
14. 23% of Redditors participated in global awareness campaigns (Source: Subreddit Data).
15. Reddit discussions influenced 15% of Twitter trends (Source: Twitter Analytics).

FAQs on Reddit Statistics

What is Reddit’s current user base size?

Reddit has over 430 million monthly active users, with 52 million daily active users as of 2024. These numbers highlight the platform’s significant global reach and influence (Source: Statista).

Which are the most popular subreddits on Reddit?

Some of the most popular subreddits include r/announcements with 145 million subscribers, r/funny with 50 million, and r/AskReddit, which regularly sees high levels of engagement (Source: Subreddit Stats).

How effective is Reddit for advertising?

Reddit Ads offer 3x higher click-through rates than traditional display ads, with an average CPC of $0.75. Additionally, 42% of marketers plan to increase their ad spend on Reddit in 2024 due to its high ROI (Source: HubSpot).

What is the demographic profile of Reddit users?

The majority of Reddit users are male (69%), and 47% are aged between 18-29 years. Additionally, 49% of users report an annual income exceeding $75,000, and 39% have a college degree (Source: Pew Research).

How does Reddit influence purchasing decisions?

89% of Reddit users say the platform influences their purchasing decisions, particularly through product reviews and discussions in relevant subreddits. This makes Reddit a powerful tool for e-commerce and brand discovery (Source: Reddit Consumer Trends).