BANGTANTV, Jane ASMR, and TWICE are among the most popular and highest-paid YouTubers in South Korea.
South Korea is a hub of pop culture, famous for its music, TV dramas, and films that have sparked the Korean Wave around the world.
With about 46.6 million social media advertising users in 2023, this number is expected to grow by 2.6 percent each year, reaching a new high of 47.77 million by 2028.
The country also boasts stunning natural beauty, like the breathtaking Jeju Island, known for its beaches and hiking trails.
Additionally, South Korea delights food lovers with dishes like kimchi, a staple that’s enjoyed in many meals, and showcases its technological advancements, including the award-winning Incheon Airport.
Top Earning YouTubers in South Korea
김프로KIMPRO
김프로 KIMPRO is a popular YouTube star known for his hilarious comedy videos and viral recreations.
On his channel, he shares funny skits and compilations, often featuring his sisters in collaborative content.
Recently, his channel has gained a staggering 63 million subscribers and 51 billion views, highlighting his massive popularity.
With an impressive net worth of about $323.4 million, he also has a strong TikTok presence, boasting 4.4 million followers and utilizing special effects to enhance his videos.
| YouTube Channel | 김프로KIMPRO |
| Monthly Earning from YouTube Ads | $5.3M – $15.8M approx. |
| Total Subscribers | 63.5 million approx. |
| Average Monthly Channel Views | 3 billion views approx. |
| Total Views | 51 billion views approx. |
| Joined YouTube on | November 11, 2017 |
| Monthly Uploads | 3 – 6 videos approx. |
BANGTANTV
BANGTANTV is the official YouTube channel of the renowned South Korean boy band BTS, also known as Bangtan Boys.
On this channel, BTS shares a variety of content, including music videos, behind-the-scenes footage, and special episodes that showcase their personalities and creative processes.
Since their debut in 2013, BTS has achieved global fame, amassing 79.1 million subscribers and over 2,600 videos on their channel.
Their estimated net worth is around $55.38 million, reflecting their immense success in the music industry.
Recently, their videos have garnered millions of views, with some recent episodes reaching over a million views shortly after release.
| YouTube Channel | BANGTANTV |
| Monthly Earning from YouTube Ads | $1.3M – $2.1M approx. |
| Total Subscribers | 79 million approx. |
| Average Monthly Channel Views | 227 million views approx. |
| Total Views | 23 billion views approx. |
| Joined YouTube on | December 17, 2012 |
| Monthly Uploads | 15 – 20 videos approx. |
TWICE
TWICE is a popular South Korean girl group formed by JYP Entertainment, consisting of nine talented members.
Their YouTube channel showcases a variety of content, including music videos, behind-the-scenes footage, and special reality episodes that highlight their personalities.
Since their debut in 2015, TWICE has achieved significant success, earning the title “The Nation’s Girl Group” in Korea, and has sold over 14 million albums combined in South Korea and Japan.
Currently, their channel has 17.6 million subscribers and over 6.7 billion views, reflecting their widespread popularity.
With an estimated net worth of about $13.28 million, TWICE continues to captivate fans worldwide with their catchy music and engaging videos.
| YouTube Channel | TWICE |
| Monthly Earning from YouTube Ads | $105.2K – $315.5K approx. |
| Total Subscribers | 17.6 million approx. |
| Average Monthly Channel Views | 67 million views approx. |
| Total Views | 6.7 billion views approx. |
| Joined YouTube on | March 27, 2016 |
| Monthly Uploads | 16 – 22 videos approx. |
Jane ASMR 제인
Jane ASMR, also known as 제인, is a popular South Korean social media star celebrated for her relaxing ASMR videos on YouTube.
She creates a variety of content, including mukbang and relaxation videos, that have attracted over 18 million subscribers and more than 7.7 billion views.
Since starting her channel in November 2012, Jane has become a well-known figure in the ASMR community and has an estimated net worth of $1.5 million.
In addition to her YouTube success, she has over 850,000 followers on Instagram and 1 million fans on TikTok, showcasing her influence across multiple platforms.
| YouTube Channel | Jane ASMR 제인 |
| Monthly Earning from YouTube Ads | $49.9K – $149.8K approx. |
| Total Subscribers | 18 million approx. |
| Average Monthly Channel Views | 26 million views approx. |
| Total Views | 7.7 billion views approx. |
| Joined YouTube on | November 17, 2012 |
| Monthly Uploads | 30 – 40 videos approx. |
LE SSERAFIM
Le Sserafim is a South Korean girl group that has quickly risen to fame since their debut on May 2, 2022, with the EP Fearless.
On their YouTube channel, they share music videos, behind-the-scenes content, and performances, showcasing their talent and engaging with fans.
The group has achieved remarkable milestones, including breaking records for the highest-selling debut album by a K-pop girl group and becoming the fastest to debut on the US Billboard 200.
With an estimated net worth of $6 million, they continue to build their brand, recently becoming ambassadors for Louis Vuitton and Sony.
Currently, Le Sserafim boasts 5.56 million subscribers and over 3.4 billion views on YouTube, highlighting their massive popularity.
| YouTube Channel | LE SSERAFIM |
| Monthly Earning from YouTube Ads | $184.3K – $553K approx. |
| Total Subscribers | 5.5 million approx. |
| Average Monthly Channel Views | 105 million views approx. |
| Total Views | 3.4 billion views approx. |
| Joined YouTube on | October 19, 2021 |
| Monthly Uploads | 12 – 16 videos approx. |
설기양SULGI
설기양 (Sulgi) is a popular YouTube personality known for her entertaining mukbang (eating show) videos, where she enjoys large feasts while featuring ASMR-style eating sounds.
She made her mukbang debut in 2019 and quickly gained a massive following, now boasting over 14 million subscribers and more than 4.4 billion total views.
Her most popular video, showcasing spicy convenience store food, has been viewed over 135 million times.
With an estimated net worth of $11.26 million, Sulgi continues to captivate audiences with her vibrant food content.
| YouTube Channel | 설기양SULGI |
| Monthly Earning from YouTube Ads | $69K – $207.1K approx. |
| Total Subscribers | 14.6 million approx. |
| Average Monthly Channel Views | 38 million views approx. |
| Total Views | 4.4 billion views approx. |
| Joined YouTube on | November 05, 2012 |
| Monthly Uploads | 10 – 14 videos approx. |
유하영 hayoung
Song Ha-young, known as Hayoung, is a South Korean singer-songwriter and dancer, best known as a member of the girl group fromis_9.
On her YouTube channel, she shares a variety of content, including vlogs, behind-the-scenes videos, and personal moments, allowing fans to connect with her life outside of music.
Since her debut in 2018, Hayoung has gained significant popularity, accumulating over 13.7 million subscribers and nearly 8 billion total views.
With her engaging content and talent, she continues to capture the hearts of fans, showcasing her journey as an artist.
| YouTube Channel | 유하영 hayoung |
| Monthly Earning from YouTube Ads | $203.6K – $610.8K approx. |
| Total Subscribers | 13.7 million approx. |
| Average Monthly Channel Views | 109 million views approx. |
| Total Views | 7.7 billion views approx. |
| Joined YouTube on | December 20, 2018 |
| Monthly Uploads | 2 – 4 videos approx. |
이지금 [IU Official]
Lee Ji-eun, known as IU, is a celebrated South Korean singer-songwriter and actress, recognized for her powerful vocals and songwriting skills.
On her YouTube channel, she shares music videos, vlogs, and podcast content, giving fans a glimpse into her life and creative process.
IU has achieved remarkable success, becoming the richest K-Pop star with an estimated net worth of $45 million, and she has won over 100 awards throughout her career.
Her hit song “Good Day” topped South Korea’s Gaon Digital Chart for five consecutive weeks and is celebrated as one of the greatest K-Pop songs of the 2010s, further solidifying her legacy in music.
| YouTube Channel | 이지금 [IU Official] |
| Monthly Earning from YouTube Ads | $74.8K – $224.4K approx. |
| Total Subscribers | 9.7 million approx. |
| Average Monthly Channel Views | 63 million views approx. |
| Total Views | 3.1 billion views approx. |
| Joined YouTube on | Februrary 13, 2017 |
| Monthly Uploads | 4 – 6 videos approx. |
ITZY
ITZY is a popular South Korean girl group formed by JYP Entertainment, consisting of five talented members: Yeji, Lia, Ryujin, Chaeryeong, and Yuna.
On their YouTube channel, they share music videos, dance practices, behind-the-scenes content, and personal vlogs, connecting with fans worldwide.
Recently, their new song “GOLD” has garnered over 7 million views in just two days, showcasing their continued success in the K-Pop scene.
With over 9.3 million subscribers and a growing influence on platforms like TikTok and Instagram, ITZY has received numerous awards, including the 2024 Golden Disc Awards for Best New Artist, highlighting their rapid rise and impact in the K-Pop industry.
| YouTube Channel | ITZY |
| Monthly Earning from YouTube Ads | $47.2K – $141.5K approx. |
| Total Subscribers | 9.3 million approx. |
| Average Monthly Channel Views | 62 million views approx. |
| Total Views | 3 billion views approx. |
| Joined YouTube on | January 14, 2019 |
| Monthly Uploads | 10 – 15 videos approx. |
NewJeans
NewJeans is a popular South Korean girl group known for their catchy music and charming ‘girl next door’ image.
On their YouTube channel, they share music videos, behind-the-scenes content, and dance practices, connecting with fans through engaging visuals and fun challenges.
Recently, they topped charts with their EP *Get Up*, which sold over one million copies in South Korea, and they were named the eighth best-selling artist worldwide by IFPI in 2023.
Their channel boasts over 7.79 million subscribers and features videos that have garnered millions of views, reflecting their immense popularity and influence in the K-Pop scene.
| YouTube Channel | NewJeans |
| Monthly Earning from YouTube Ads | $136.5K – $409.4K approx. |
| Total Subscribers | 7.7 million approx. |
| Average Monthly Channel Views | 77 million views approx. |
| Total Views | 3 billion views approx. |
| Joined YouTube on | July 07, 2022 |
| Monthly Uploads | 10 – 15 videos approx. |
김종국 GYM JONG KOOK
Kim Jong-kook is a renowned South Korean singer and entertainer, famous for his dynamic presence in the music industry and variety shows.
On his YouTube channel, Gym Jong Kook, he shares fitness tips, workout routines, and healthy lifestyle advice, inspiring viewers to lead healthier lives.
He has achieved great success in his career, winning numerous awards, including the Baeksang Arts Award for Best Male Entertainer in 2023.
Kim’s net worth is estimated to be around $2.13 million, showcasing his impact in both music and entertainment.
His YouTube channel quickly gained traction, reaching 1 million subscribers within just four days of its launch, reflecting his popularity and strong fanbase.
| YouTube Channel | 김종국 GYM JONG KOOK |
| Monthly Earning from YouTube Ads | $58.8K – $176.5K approx. |
| Total Subscribers | 3 million approx. |
| Average Monthly Channel Views | 28 million views approx. |
| Total Views | 525 million views approx. |
| Joined YouTube on | June 09, 2021 |
| Monthly Uploads | 8 – 12 videos approx. |
피식대학Psick Univ
Psick University is a popular South Korean YouTube comedy channel created by comedians Lee Yong-ju, Jeong Jae-hyung, and Kim Min-soo.
On their channel, they produce hilarious sketch comedies and prank videos that satirize everyday life and social issues, including a well-known hidden camera prank about North Korean defectors.
Their talk show series, Psick Show, won the Baeksang Arts Awards in 2023, highlighting their success in the entertainment industry.
The channel has an impressive net worth of approximately $19.59 million, reflecting its popularity and influence.
Since its launch in April 2019, Psick University has gained a substantial following, becoming a notable player in the global comedy scene with a unique comedic universe.
| YouTube Channel | 피식대학Psick Univ |
| Monthly Earning from YouTube Ads | $25.6K – $76.9K approx. |
| Total Subscribers | 2.8 million approx. |
| Average Monthly Channel Views | 18 million views approx. |
| Total Views | 2 billion views approx. |
| Joined YouTube on | April 01, 2019 |
| Monthly Uploads | 4 – 8 videos approx. |
