In 2024, several Kenyan YouTubers have made a name for themselves, earning millions monthly through the platform.
YouTube offers immense opportunities for content creators, allowing them to monetize their engaging videos and tap into a lucrative revenue stream.
While starting out requires meeting specific thresholds—like 4,000 watch hours and 1,000 subscribers—many have successfully transitioned YouTube into a full-time career.
With earnings potentially exceeding KES 1,000,000 in just a few months, it’s clear that quality content and audience engagement are key to their growth.
As more Kenyans recognize this potential, the landscape of YouTube continues to expand dramatically.
Top 10 Highest Paid (Richest) Kenyan YouTubers
Mungai Eve
Mungai Eve, born Evelyn Wanjiku Mungai on April 6, 2000, is a Kenyan YouTuber and investigative journalism student.
At just 21 years old, she has become a millionaire, earning over Ksh 1.5 million each month from her YouTube channel.
Known for her engaging content, she covers untold stories and conducts interviews, such as those at the Machakos Gengetone Festival.
With more than 165K subscribers, her channel has gained immense popularity. Her success on YouTube reflects a growing trend, as many creators are now earning six-figure incomes through the platform.
| Youtube Channel | Mungai Eve |
| Monthly Earning from YouTube Ads | $15.5K – $20.1K approx. |
| Total Subscribers | 165K approx. |
| Average Monthly Channel Views | 500K views approx. |
| Total Views | 4.1 million views approx. |
| Joined YouTube on | February 17, 2024 |
| Monthly uploads | 18 – 25 videos approx. |
Iam Marwa
iam_marwa, whose real name is Fedrick Marwa, is a popular Kenyan YouTuber known for his travel vlogs, showcasing adventures in over 36 countries, including Cuba and Mexico.
His channel, launched while he was in Colombia, has attracted 548K subscribers and amassed over 120 million views.
A graduate of Jomo Kenyatta University, he not only shares his travel experiences but also offers a master class on succeeding in social media.
| Youtube Channel | iam_marwa |
| Monthly Earning from YouTube Ads | $7.5K – $20.1K approx. |
| Total Subscribers | 548K approx. |
| Average Monthly Channel Views | 1.8 million views approx. |
| Total Views | 173 million views approx. |
| Joined YouTube on | November 3, 2014 |
| Monthly uploads | 30 – 40 videos approx. |
NJUGUSH TV
Timothy Kimani, known as Njugush, is a popular Kenyan comedian born on May 20, 1991, who gained fame through his relatable humor and engaging content.
He rose to prominence after appearing on “The Real Househelps of Kawangware” in 2014, and has since built a strong social media presence with over 600,000 YouTube subscribers and more than 2.7 million followers on Instagram.
Njugush’s viral videos, such as “Njugush ni fala,” have entertained millions, solidifying his status as a leading figure in Kenyan comedy.
He has received the Xtreem Award for Comic of the Year twice and has also ventured into mentoring aspiring artists.
Married to Celestine Ndinda, Njugush continues to inspire many with his journey in the entertainment industry.
| Youtube Channel | NJUGUSH TV |
| Monthly Earning from YouTube Ads | $100K – $215K approx. |
| Total Subscribers | 658K approx. |
| Average Monthly Channel Views | 508 K views approx. |
| Total Views | 107 million views approx. |
| Joined YouTube on | January 2, 2014 |
| Monthly uploads | 5 – 8 videos approx. |
Crazy Kennar
Crazy Kennar, whose real name is Kennedy Odhiambo, is a popular Kenyan comedian born on December 23, 1998.
After initially working as a peer teacher, he gained popularity in university with the help of friends, leading to collaborations with brands like Tusker and Airtel.
Crazy Kennar’s comedic talent has earned him several awards, including the Influencer of the Year at the 2022 Digital Media Awards.
| Youtube Channel | Crazy Kennar |
| Monthly Earning from YouTube Ads | $112K – $575K approx. |
| Total Subscribers | 650K approx. |
| Average Monthly Channel Views | 449.1K views approx. |
| Total Views | 167 million views approx. |
| Joined YouTube on | July 24, 2017 |
| Monthly uploads | 1 – 2 videos approx. |
DIANA BAHATI
Diana Marua Bahati, born on November 5, 1988, in Migori County, is a versatile Kenyan rapper, singer, and content creator.
She recently made history by becoming the first Kenyan woman to surpass 1 million subscribers on her YouTube channel, earning the prestigious gold plaque.
In 2021, she introduced her musical persona, Diana B, with the release of her debut song, Hatutaachana.
Throughout her career, she has received several awards, including the Best Gospel Song at the 2014 Mdundo Awards.
Diana’s dynamic presence continues to make her a significant figure in Kenyan pop culture.
| Youtube Channel | DIANA BAHATI |
| Monthly Earning from YouTube Ads | $15K – $20K approx. |
| Total Subscribers | 1.1 million approx. |
| Average Monthly Channel Views | 4.85 million views approx. |
| Total Views | 213 million views approx. |
| Joined YouTube on | August 20, 2019 |
| Monthly uploads | 20 – 25 videos approx. |
Dee Mwango
Dee Mwango, a Kenyan YouTube personality and solo female traveler, has gained popularity for her inspiring adventures around the world.
Born on August 15 and a graduate of Moi University, she launched her YouTube channel in May 2018 and has since attracted nearly 450,000 subscribers.
Her engaging videos showcase experiences from vibrant nightlife in Zanzibar to village life in the Philippines, highlighting her love for diverse cultures.
In addition to her travels, Dee is known for her comedic skits and relatable content on relationships and lifestyle.
| Youtube Channel | Dee Mwango |
| Monthly Earning from YouTube Ads | $100K – $210K approx. |
| Total Subscribers | 445K approx. |
| Average Monthly Channel Views | 835.5K views approx. |
| Total Views | 725 million views approx. |
| Joined YouTube on | May 21, 2018 |
| Monthly uploads | 10 – 15 videos approx. |
Flaqo Raz
Flaqo Raz, a talented Kenyan comedian, has gained fame for his hilarious characters, including the popular Mama Otis.
Initially an RnB artist struggling to find his place in the music scene, he shifted to comedy and found success, with his YouTube videos now boasting over 137 million views.
Flaqo’s breakthrough came when a video mimicking celebrities Khaligraph, Bahati, and Bien went viral, capturing the attention of fans across social media.
| Youtube Channel | Flaqo Raz |
| Monthly Earning from YouTube Ads | $120K – $546K approx. |
| Total Subscribers | 774K approx. |
| Average Monthly Channel Views | 2.18 million views approx. |
| Total Views | 137 million views approx. |
| Joined YouTube on | March 5, 2015 |
| Monthly uploads | 3 – 5 videos approx. |
Sauti Sol
Sauti Sol is a renowned Kenyan Afropop band formed in Nairobi in 2005, originally starting as an a cappella group before adding guitarist Polycarp Otieno.
Their debut album, Mwanzo, released in 2008, received critical acclaim and helped them gain a significant fan base.
Over the years, they’ve blended traditional Kenyan rhythms with modern pop, earning numerous awards and international recognition.
Their collaborative albums, like Afrikan Sauce (2019) and Midnight Train (2020), feature popular artists such as Burna Boy and Yemi Alade, further expanding their reach.
With millions of views on YouTube, Sauti Sol continues to captivate audiences with their rich harmonies and meaningful lyrics.
| Youtube Channel | Sauti Sol |
| Monthly Earning from YouTube Ads | $30K – $55K approx. |
| Total Subscribers | 1.12 million approx. |
| Average Monthly Channel Views | 3.42 million views approx. |
| Total Views | 343 million views approx. |
| Joined YouTube on | April 10, 2012 |
| Monthly uploads | 1 video approx. |
Otile Brown
Jacob Obunga, known as Otile Brown, is a talented Kenyan R&B singer and songwriter born on March 21, 1994, in Kisumu.
He gained popularity with his hit single “Imaginary Love,” featuring Khaligraph Jones, and released his debut album, Best of Otile Brown, in April 2017.
As an independent artist since 2017, he has produced several successful songs, with impressive YouTube views, including “Chaguo La Moyo” at 20 million and “Baby Love” at 11 million.
Otile has also earned multiple awards, including “Male Video of the Year” at the 2018 Pulse Music Awards.
With over 94 million total views on his YouTube channel as of July 2020, he continues to shine in the Kenyan music scene.
| Youtube Channel | Otile Brown Official |
| Monthly Earning from YouTube Ads | $16K – $25K approx. |
| Total Subscribers | 1.51 million approx. |
| Average Monthly Channel Views | 4.23 million views approx. |
| Total Views | 412 million views approx. |
| Joined YouTube on | April 20, 2016 |
| Monthly uploads | 1 – 2 videos approx. |
Henry DeSagu
Henry Desagu, whose real name is Ithagu Kibicho, recently celebrated reaching 500,000 subscribers on his YouTube channel, expressing gratitude to his fans and crew for their support since he started in 2016.
Known as one of Kenya’s top online comedians, he gained fame for his humorous takes on sponsors and the Team Mafisi movement.
| Youtube Channel | Henry DeSagu |
| Monthly Earning from YouTube Ads | $55K – $112K approx. |
| Total Subscribers | 677K approx. |
| Average Monthly Channel Views | 308.4K views approx. |
| Total Views | 106 million views approx. |
| Joined YouTube on | August 11, 2016 |
| Monthly uploads | 15 – 20 videos approx. |
