In recent times, native ads are gaining popularity over other forms of advertisements like display or banner ads. These forms of ads have been excessively used over the years, which has led to the fall in the audience’s interest. One the other hands, native ads being new and less obstructive is turning out to be a better alternative.
As per the recent survey, an average person gets an avalanche of over 1,700 banner ads every month. However, they notice hardly half of them.
On the contrary, the other statistics say, audiences see and positively engage with native ads 53% more frequently than display ads. With such impressive stats, no brand can afford to lose the opportunity. Therefore, various brands, big or small, are adopting this new marketing gimmick to increase their market reach.
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What is Native Advertising?
Native advertising is a type of paid advertisement that blends with the platform where it appears. The ads don’t look like ads. Instead, they seem to be regular content as a part of the platform itself where they are advertised. These ads are commonly seen in social media feeds, or as recommended content on a web page.
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Native ads do not cause boredom and don’t look like imposed on audiences, unlike display ads or banner ads. They go well with the flow of the page and keep the audience’s interest intact. This is why a lot of businesses are shifting to the best native ad networks available around.
The native ads networks use their technology and skills of their experts to provide the exceptional audience experience and high business revenue.
Here is the list of 15 best native ads networks you can consider:
1 – Outbrain
Outbrain was established in 2006. Since then, it is serving and satisfying publishers and advertisers with its remarkable content distribution feature and effective native ads. It is known to be the world’s largest content discovery platform.
Outbrain can help businesses reach wider audiences by publishing ads on prominent sites. It includes sites like Elpais, Fortune, BBC, The Washington Post, CNN, Atlantic Media, ESPN, MSN, and more.
Outbrain has its reach to the big brands as it can meet their expectations of the ad’s standard. While it focuses on the user experience, it also includes the informational and entertainment value to the ads.
Also, it doesn’t provide direct linking to the offers or products, but it accepts affiliates. Outbrain has expertise in ads placement, and therefore it can draw the maximum attention to your ads.
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With Outbrain, it is easier to control native ads spending as it provides a flexible pay-per-click (PPC) model. Therefore, big or small, any business can buy the services of Outbrain.
2 – Geozo
Geozo is a rapidly growing native ad platform that provides solutions for both publishers and advertisers. With its user-friendly platform and expert support, Geozo stands out as a flexible and profitable option for both parties.
Publishers can seamlessly integrate native ads into their websites, ensuring a less intrusive and more engaging experience for their audiences. Geozo is open to negotiating individual conditions that suit the publishers’ needs. The expert support team assists website owners with account setup and optimizing ad units performance, making it an ideal choice for long-term cooperation and generating reliable revenue streams.
Another cool thing about Geozo is that it offers demand categories of ads based on the specifics of the publisher’s website. For instance, there are neutral ads designed for websites with the strictest requirements, standard ads that strike a balance between efficiency and neutrality, and provocative ads known for bringing the highest profitability.
For advertisers, Geozo offers high-quality traffic without the intense bidding competition often seen on other platforms. Native ads with high click-through rates (CTR) result in better brand exposure and increased potential customer engagement. As Geozo continues to expand globally, advertisers gain access to new geos every month, allowing them to explore fresh markets. And dedicated managers are ready to assist advertisers throughout their entire campaign journey.
Geozo’s focus on unobtrusive native ads, flexibility, and expert support makes it a top choice for both advertisers and publishers. Whether you’re looking for high-quality traffic or a seamless monetization tool, Geozo offers a compelling solution to meet your needs.
3 – Revcontent
Revcontent is one of the fastest-growing companies in America. Founded in 2013, Revcontent is now a world-renowned content discovery platform.
Due to its commendable features and technology, it has managed to attract several international brands. Los Angeles Times, Stansberry, Wayfair, Wise Publishing, Frankly Media, etc. are few of the names.
Revcontent publishes advertisements on only high-traffic and relevant websites. Also, the ads are customizable to your website and displayed in a way that they don’t look annoying.
The most attractive advantage that attracts most of the businesses is that the users are allowed to use their exclusive technology.
Through this technology, the user can find already active users and display them the relevant content. This way, the advertisers will be able to get quick and higher conversions. At any stage of your campaign, if you need support, there are marketing experts.
The number of views of your ad depends on the bid you offer. If you bid higher, you will get higher views.
The most important part to note is that Revcontent accepts publishers that have at least 1 million website traffic per month. Also, the website content has to be fresh and original, and Alexa rank should be less than 20,000.
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4 – AdStyle
AdsStyle is a leading native advertising solution for publishers, marketers, and brands.
It was founded in 2015 by a small group of great minds in Boca Raton. Eventually, over the years, this native ad platform has become a global leader in digital marketing and native advertising.
Unlike banners, they provide a newsfeed style experience your readers will love. Right after they finish reading an article, they can discover more.
The AI-powered technology lets the readers discover content based on interest, behavior, and time. Content publishers can achieve a 300% higher CPM with content recommendations compared to any other ad format.
5 – Redirect.com
Redirect.com is a service provider for native ads, international traffic, and domain optimization. Besides, it also buys and sells traffic through its robust and real-time bid system. It is one of the leading redirect monetization programs in the industry.
Native ads are one of the ways Redirect.com drives quality traffic to the site along with other options it provides like email newsletters, display websites, pop-ups, and network traffic. Otherwise, the user can also choose to monetize their existing traffic.
Redirect allows users to target the traffic by desktop, mobile device, browser, carrier, and even connection type time. The service is unique in terms that it has the proprietary geo-targeting system. Using this system, advertisers can target any specific country, city, and region. Plus, they can program the ads to appear at particular times in the week as per their preference.
The native ad placements by Redirect.com provides a thorough layout that is very easy to use. In case you need assistance while creating your first campaign, the account managers are there to help. An online education centre is also offered on their site to help you learn targeting your campaign, developing performance reports, and tracking revenue.
Besides, it also publishes users’ advertising or content in the newsfeed premium email newsletter with which consumers are already engaging.
It is straightforward to bid on Redirect.com. You just need to enter your headline, copy, image and the URL of your landing page, and you are done. Redirect.com works with all kinds of companies and doesn’t have specific requirements.
6 – AdSense Native Ads
AdSense Native Ads is a suite of ad formats by Google. If you have an AdSense account, you can log in and get the benefits of native ads. In case you don’t have an account, you can apply for it if your website meets Google’s criteria.
There are three categories offered for Native ads:
- In-feed: It fits neatly into your feeds. The ads could be in the form of a list of articles or products on your site. You can customize these ads on advanced levels to match the look and feel of your feed content. Also, you can place and display them as per your choice.
- In-article: In this category, only Google can optimize the ads. This helps you place attractive ads in between the paragraphs of your pages. Google uses high-quality advertising elements to offer an excellent reading experience to your readers.
- Matched content: This category is a content recommendation tool. It primarily helps users advertise their content to visitors. Using this category, they can significantly increase revenue, page views, and visitor retention time on their site. Publishers having eligibility for the “Allow ads” feature can display relevant ads within their Matched content units.
The above two categories are available to all publishers. The Matched content is available to those meeting the eligibility criteria.
The AdSense Native ads categories can be placed together, or used separately, to enhance your website’s ad experience.
7 – Native Ads
Native Ads has been functional since 2014. It follows header bidding or programmatic to increase native and display earnings. Using the header bidder algorithm, Native Ads promises to increase your earnings by up to 50%.
The company is known to provide transparency in programmatic advertising, resulting in increased revenue of the publishers and conversions for advertisers.
Native Ads offers custom header bidding solutions. Under this solution, publishers can gain the maximum value of each impression by allowing the advertisers to bid at the best price at real-time. The winner advertiser’s digital ad is displayed instantly on the website or property of the publisher.
Another benefit of Native Ads is that it allows you to boost your revenue from the same amount of traffic using dynamic ad refresh solutions. So, you don’t have to buy traffic. Instead, you can generate revenue from the same amount of traffic you have.
Also, it is connected with all major DSPs and networks like Engage, SmartBid, Criteo, Admixer, Voluum, and more. Besides, Native Ads is an authorized Google reseller of Google ad exchange demand.
8 – Adblade
Adblade is one of the best content-style native ad providers for publishers and advertisers. It was launched in 2008 and is trusted by agencies, brands and direct response advertisers. Most importantly, Adblade is for US-based premium national and local sites only.
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This native ad network benefits advertisers with targeted and qualified traffic. It uses proprietary NewsBullets Ad Format to over 300 million unique users in the US each month.
Publishers can choose the number of page views per month and pay accordingly. On the other hand, they can generate revenue based on Cost Per Click (CPC), Cost per 1000 Impressions or Cost Per Mile (CPM), and Cost per Action (CPA).
Publishers can generate more revenue if they have high audience engagements to improve impressions.
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Just like Revcontent, Adblade chooses its publishers on its own terms. Therefore, not all websites get the chance to work with Adblade. Also, the website applicants have to have a minimum of 50,000-page views.
9 – Sharethrough
Sharethrough is a native advertising software for both the publishers and the advertisers. It uses modern programmatic displays and videos for advertising. It was founded in 2008 and has been serving the industry successfully since then.
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Sharethrough creates native ads and does placement in a way that it easily blends in with the other web content. Unlike other native ad networks, Sharethrough creates an ad to provide its viewers with a fun and informative experience while keeping the selling point on top.
Sharethrough allows publishers to manage their native ad strategy thoroughly. On this platform, publishers can go for A/B testing of headlines and photos. They can create and update multiple versions of the ads with different headlines or photos, that too in real-time.
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Also, they optimize the headlines created, and determine which headline-photo combination performs the best. The native ads placements can be customized within a publisher’s site.
Sharethrough helps advertisers with the campaign by providing a complete report on its performance. The information in the report is broken down by date or by channel, such as news, sports, entertainment, etc. This way, advertisers can easily analyze how well their ads are performing on the publisher’s site.
10 – Spoutable
Spoutable is a CPM based platform, designed for superior website monetization. This native ad network was introduced in 2014 and has grown unbelievably fast.
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It is now associated with global brands like Bonnier, Gateway Media, Chicago Tribune, Meredith, Universal, Ancestry, and more. Presently, it is a part of the Proper Media family.
Spoutable is an exit ad concept-based platform. It means the publisher can generate revenue while the user leaves the site. This is a way to monetize exit traffic, without compromising the existing ad stack.
Also, Spoutable provides an array of advertising formats for publishers to create rich media ads. It involves media and machine training for premium publishers to generate high-performing and innovative ad inventories.
Spoutable uses proprietary Machine Learning algorithms that automatically optimizes the ads by matching the highest CPM ad unit for each site.
Signing up with Spoutable is extremely easy and less time-consuming. It doesn’t ask for long-term contracts, exclusives, or agreements to get started.
11- Earnify
Earnify is a native ads advertising platform to get traffic in a small amount of time. It entered the industry in 2014 as the best self-serve native advertising network. It proved its worth by gaining over 800 publishers including names like Coindesk, news.com.au, CNN, BBC, and more.
It is a Demand Side Platform (DSP), which means it is associated with several Supply Side Platforms (SSP), such as Taboola and Outbrain, through OpenRTB.
Earnify uses these types of platforms to drive the traffic for the advertisement campaigns. As a DSP, it gives a huge benefit of driving heavy traffic as well as in the least time.
The platform is extremely strict about the security and the safety of the publishers. Therefore, it utilizes multiple external fraud prevention systems and their own proprietary fraud detection technology.
Their bidder performs nearly 100 different quality assurance checks on each impression, using these technologies. This ensures that the publisher is the only bidding on real traffic.
Earnify is a great Demand Side Platform you can have to maximize the reach of your campaign quickly.
12 – TripleLift
TripleLift is one of the fastest-growing programmatic advertising platforms. This is an ad server solution that helps businesses develop, distribute, and measure performances of advertisements on different platforms.
TripleLift works for video placements, native ad tags, landing pages, DSP choices, and more. The platform offers unique in-content formats for creating the ads that easily blends in with other bits of content on the site.
It utilizes computer vision technology to make advertisements look attractive in any environment. It scans the ad to determine the critical elements of the campaign, such as faces, objects, and text areas. The technology then produces a native placement while prioritizing the essential focal points in the frame.
Dynamic Templating is another unique feature of the site that adapts advertisers’ creative components in real-time. Every change made to the ad is updated in real-time so that the ads seamlessly blend with the look and feel of every environment.
13 – Yahoo Gemini Native Ads
Yahoo Gemini Native ads, as the name suggests is the native ads platform of Yahoo in Gemini. Popularly known as Verizon Media Native, is the only native ads platform offering the facility of search and native ads at one place.
Yahoo promises insightful data, brand-safe premium content, and advanced technologies to create engaging advertising campaigns. As a brand in itself, Verizon Media has renowned publishing partners, such as Aol., Huffposts, ESPN, ABC News, Apple News, and more.
So, your ads appear alongside premium content with a benefit of seamless mobile user experience. An added advantage Verizon offers is you get over 60 billion monthly global native impressions across their network.
Advertisers get an array of ad formats to choose from. Plus, they can import ads from Google to Yahoo Gemini. Then they can optimize and manage their search campaigns. Any changes made on Google ads, like bids, budgets, and keywords will be straight visible on Verizon Media Native.
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14 – AdPushup
Adpushup is an ad revenue optimization platform and not specifically a native ad network. It mainly works around optimizing your ads and helping you increase your overall ad revenue.
It is a Google Certified Publishing Partner (GCPP) and backed by Microsoft Ventures, and also members of the IAB and TAG. Adpushup is trusted by over 300 publishers and is serving in more than 50 countries across the world.
The platform uses different ways to optimize publisher-side ad layouts that too without impacting the user experience, such as their proprietary A/B testing tool.
Adpushup connects content creators to over 50 premium advertising exchanges like Rubicon Project, OpenX, Media.net, Index Exchange, Pubmatic, and District M. These partnerships bring the top global brands, campaigns, and ads to their publisher partners.
Adpushup also helps them in deploying the latest ad serving technology and provides them with the assistance of industry expertise. For instance, you get a visual ad manager who allows point-and-click creation of new ad units and layouts.
Other benefits include header bidding for ad inventory and recovery of lost revenue due to ad-blockers.
15 – Facebook Audience Network
Facebook Audience Network is another very effective ad platform to monetize your iOS and Android apps, as well as your mobile websites with targeted ads. It supports businesses of all sizes, be it small, medium, or large.
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This is the extension of the Facebook Ads platform that was launched in 2014 by Facebook. The platform is designed to reach the audience outside Facebook, but are registered on Facebook off the platform.
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Facebook Audience Network supports different ad formats, including banners, interstitials, and native. While it produces ads that smoothly blends with the platform, it makes your ads reach to the wider audience across the world.
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Besides, Facebook provides network news that greatly helps the publishers, developers, and advertisers to stay updated with the movements in the industry.
16 – MoPub
MoPub is an independently used mobile mediation platform, acquired by Twitter in 2014. This is a hosted ad serving solution, designed specifically for mobile publishers.
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Mopub is a mediation network that partnered with over 150 ad networks, DSPs, and ad buyers. It means developers receive the highest rate for every impression. Moreover, Mopub has its own DSP to compete with different ad networks through the Mopub marketplace exchange.
Mopub doesn’t demand any minimum traffic for publishers. However, having at least 100,000 impressions a day will help it work well, as Mopub is a mediation network. With sufficient, the platform is able to analyze the best performing mobile ad network for the traffic.
Mopub is very precise and particular when it comes to ad quality. It cross-checks and approves all the ads before going live. All through the process, it ensures that the ads meet the required quality.
Mopub offers a number of in-app ad formats. It includes video, native video, native display, rewarded video, rich media, and display.
17 – MGID
MIGD is one of the oldest and most popular Native Ad networks in the world. It was founded in 2008 with the first and one of its kinds of modern native advertising technologies. The best part is that unlike other networks, MGID provides tailor-made solutions to both advertisers and publishers.
It has marked its presence in the world, with over 850 million unique users per month. Not only that, but the advertisements have a 100% worldwide fill rate. Also, it can be displayed on all devices and locations.
You can earn with MGID in many ways. First, each time a visitor clicks on the MGID Ads published on your website, you earn some money. Second, you earn also from the conversions. Certainly, MGID Ads are an excellent way of monetizing your website or app.
Besides displaying general ads, MGID also offers sponsored content ads. If ad platforms are o be considered, the MGID platform is the best-suited option for mobile advertising.
Those who want to become MGID’s publisher, their site needs to have specific traffic quantity, which is 3,000 unique visits per day.
MGID supports Pay per click (PPC)-based payment system only. It means that the advertisers have to pay only when an interested customer clicks through to the site.
Conclusion
Native ads networks are the need of the time if you want to promote your website or product. Native ads give you an edge on the market competition. But you have to select the network carefully that goes well with your requirements.
As you can see, several native ads networks are aces in their niche, but not all might fit your needs. Few of them are selective about their publishers, while others are lenient in accepting the ad requests.
You need to find the one in the given list, or the beyond that ensures conversion and helps you multiply your revenue.
