15+ Top Facebook Advertising Tools For 2023

Facebook is one of the most preferred channels of online advertising. It is expected to reach a user base of around five billion users by 2030. 

Almost every marketer and business owner runs ads on Facebook. because not only is it the biggest social media app, it also has in-built tools and resources designed for marketers to reach their target audiences.

That also means running ads on Facebook is now highly competitive with over 93% of social media marketers using paid Facebook ads.

Related: Facebook Marketing Stats

Additionally, it is currently more expensive than ever to run fb ads as the average cost per action (CPA) for Facebook ads across all industries is $18.68.

However here’s a bitter fact: Just because you spent money on Facebook ads doesn’t mean it will be successful. There are tons of failed Facebook ads that didn’t amount to anything, therefore, it is about doing it rightly.

So how can you ensure you get the most out of your money and generate high-quality leads that are valuable to your business?

It is by utilizing great tools that will help create high performing ads and make them more effective. As Benjamin Franklin said, the best investment is in the tools of one’s own trade.

Some tools mentioned are free while others are paid but definitely worth the investment, they also each serve distinct purposes.

Below are the best Facebook advertising tools to generate the highest quality leads in 2022 and ahead:

1- Qwaya

Qwaya is arguably the best available tool to successfully run Facebook ads. They provide you with several resources to guide you through the entire ads running process. Here’s what Qwaya can do for your FB ads strategy:

Related: Best Facebook Automation Tools

• Ads A/B Testing

The best way to know what will work better in the future is by A/B testing your ads, and Qwaya got your back on this. You can test all sorts of ad types and placements, including News Feed Ads for your website and Mobile App Install Ads.

This ensures you are doing nothing less of the best.

• Audience A/B Testing

With Qwaya you are not limited to just ads testing. They also help you find the most effective audiences for your ads by auto splitting targeting in granular segments and get a side by side comparison. 

This allows you target only high quality leads.

• Ad Rotation

Qwaya has an auto rotation feature that lets you decide what ad variation should run before Facebook does. So that your audience keeps viewing fresh ads.

This keeps you a step above the game.

2- Facebook Ads Manager

This is where you get the basics of setting and running your Facebook ads.

In Facebook ads manager, you can:

• Set up your budget.
• Select campaign parameters such as your objective and audience. 
• Get real-time ad reporting to see how your ads are performing in order to make adjustments for improvements.

The Facebook ads manager also grants you two options for ads creation which are:

• Guided Creation

This is a beginner friendly option that guides you all through the steps of launching an fb ad campaign. 

• Quick Creation

Then this is for experienced fb advertisers that gives them the freedom to create their ads in any order and form they intend to.

3- AdEspresso

This is a marketing tool created by the well known Hootsuite. AdEspresso is one of the best Facebook ads tools that has a lesser learning curve and simplified use case compared to Qwaya. 

AdEspresso is valuable for quality lead generation because of the vast amounts of data that it provides.

Related: Hashtags on Facebook – How To Use Them?

AdEspresso can help you with the following amongst many for your Facebook ads:

• They provide strong ad analytics.
• Customizable dashboards so that you can focus on metrics that matters most.
• They also analyse your results and give you suggestions that help reduce your PPC and improve ROI.
• They also have an Academy to train you through everything and prevent you from feeling stuck.
• Allows you to optimize your campaigns for improved results, there’s also the option to automate the optimizations.

4- Driftrock

Driftrock is a tool specialized in lead generation, it captures, tracks and converts leads. But what does it do for your Facebook ads?

Related: Marketing Agency Directories To Get You The Best Leads

It has a specialized feature called Facebook lead ads, which is key in helping you generate high quality leads through the lead segmentation feature. 

Here’s what Driftrock can do for your Facebook ads:

• Decrease cost per lead in your Facebook lead ads.
• Optimization of Facebook ad campaigns to increase the quality of your leads.
• Syncing your Facebook lead Ads to your CRM.
• Validate, track and optimise every lead from your Facebook ad campaigns.

Additionally, Driftrock has an impressive lineup of clientele including Coca-Cola and BMW.

5- Adroll

Adroll allows you to retarget your Facebook ads to your target audience after not taking desired actions. Adroll makes your Facebook ads relevant to your prospective customers to increase their likelihood of taking action.

Using Adroll to retarget ads will increase the quality of your leads because you are only targeting people who have previously shown interest in your brand.

6- Pagemodo

Pagemodo is a Facebook ads tool with various features to effectively design your ads from start to finish and get intended results.

Pagemodo provides you with:

• Professional design tools plus royalty free images and modern fonts to create attention grabbing ads.
• Step by step tools to simplify the entire ad creation.
• Facebook ad scheduling to promote your ads at the right times.
• Reusable campaign feature: If a previous campaign was successful, then you can re-execute it with Pagemodo. 

7- Perfect Audience

Just like Adroll, perfect audience is also a retargeting tool. However, perfect audience is a more specialized Facebook retargeting tool.

They let you retarget your ads to your audience on Facebook. Perfect audience offers you the following features:

• Dynamic Reporting Tool: Perfect audience enables you to create up to date and flexible reports based on your Facebook ad campaign performance.

• A customizable dashboard to make you pay exclusive attention to important performance outliers of your ads.

• Cross Device Targeting: Perfect audience let’s your Facebook ads reach your target audience across multiple devices.

8- Adscook

Though Adscook is relatively new in the market, it has already proved to help 1000+ marketing teams scale their ads more efficiently in less time. It has combined super simplified ad creation with automated ad management to save you time and money.

Here’s how Adscook can help you run more efficient Facebook ads: 

• Bulk Ads Creation 

Adscook allows you to create ads by bulk with just a few clicks. This feature is best fit for advertisers who are launching 100s of ads daily and running multiple tests for creatives/audiences. You can upload 50 media assets per campaign, as well as customize multiple audience variations. The tool will publish up to 500 unique ads for you that target different audience groups.

• Advanced Automation Rules 

As a busy marketer, you can’t monitor your ads 24/7. Adscook Automation Rules allows you to set up predefined conditions and automatically control your ads – so you can stop stalking Facebook Ads Manager all the time. You can either choose from Adscook’s pre-set rules or set your own ones based on 100s of customizable conditions.

• Intuitive Multi-Account Dashboard

Adscook delivers data from all your accounts to one intuitive dashboard. It’s customizable which allows you to see your most important metrics, trends and breakdowns altogether. Plus you can visualize your business funnel right in the dashboard and identify which touchpoints need improvement.  

9- Canva

This a professional general image creation tool but provides a lot of Facebook ad templates that you can use for ad creation.

High quality visuals are important for the success of your ads and Canva is perfect for achieving that.

Canva also gives you the room to create customizable grids befitting your creation needs.

Related: PosterMyWall: Easy Design Tool For Social Media

There are an unlimited amount of tools on Canva to make your creative process easier.

10- Upviral

Just like the name implies, this tool helps you get your Facebook ads go viral which is just another word for reaching larger audiences.

Related: Augmented Reality Ads: The Definitive Guide

Upviral relies heavily on referral marketing to extensively promote your Facebook ads. You can also merge your Facebook ads with other types of marketing with Upviral to get more out of your money.

Furthermore, you can access and monitor all your Facebook ad campaigns from a single dashboard.

11- Manychat

Why limit your Facebook marketing to Facebook pages and news feeds, how about getting a bit more personal?

That’s what Manychat will help you with as it lets you reach your target audience on Facebook messenger, which is the second-largest social media platform in the world.

Manychat uses bots to connect with your target audience and have an almost real conversation with them.

Manychat allows you do the following:

• Develop your personal bot: With an easy drag and drop method and no coding experience needed, your bot can go live in a short period of time.

• Get valuable reports on the performance of your messenger ads and evaluate what’s working and what isn’t.

• Automate conversations with your target audiences, which saves you time and keeps on your customer’s radar.

12- Wicked Reports

Wicked Reports is an advanced and comprehensive analytical tool that provides a specialized Facebook ads Attribution feature.

This tool tracks traffic from Facebook ads to measure the value of your new customers. And it further takes an in-depth analysis of your ads performance and estimates a customer’s lifetime value.

Here’s what the wicked reports tool can do for you:

• Optimize your ad spend by scaling high performing ads and cutting off under performing ads.
• Connect your generated leads to high value customers over time.
• Provision of reliable conversion data to make necessary adjustments to your Facebook ads campaign. 
• Insights on the source of leads to focus your efforts on high-quality leads that are more likely to convert. 

13- Facebook ROI Calculator

This is an amazing tool by Connectio most marketers will love. You get to calculate the ROI of a Facebook ad before it goes live, now that’s sweet, though not completely accurate it’s, however, an impressive stepping stone.

With the help of your already selected metrics, you can evaluate the potential loss and profit of a Facebook ad campaign.

Additionally, the Facebook ROI calculator has  a sliding scales function that lets you test different scenarios and get feedback instantly.

This tool allows you to experiment with different possibilities to improve the future outcome of your ad.

14- Pablo by Buffer

This is a tool from Buffer that lets you easily create Facebook ad images seamlessly and quickly (30 seconds). As a product of Buffer, it is no surprise that it provides you with extensive analytics on the performance of your Facebook ads.

Using Pablo automatically gives you some perks of the reputable Buffer.

15- Hootsuite Ads

Hootsuite has already made a name for itself in the social media marketing world as it is trusted and used by millions.

Therefore, Hootsuite ads is a great tool for running your Facebook ad campaigns with the ability to create ads in just two clicks.

Hootsuite ads tool provides you with the following:

• Spectacular ad management features that fuels your Facebook marketing campaigns and saves you time.
• Automated optimization rules and targets to improve ad performance. through pre-set performance triggers.
• Ability to re-allocate budgets from your under-performing ads to those that see the best results.
• Measure real impact with engagement scores and action metrics to easily uncover your top-performing ads at a glance.
• Automatic scan of your Facebook page and news feed to get the best posts for promotions.

16- Agorapulse Ads Report

Ads report is a simplified tool to easily analyze the performance of your Facebook ad accounts and campaigns. They provide you with real-time info to make the right informed decisions and improvements.

AdsReport has made the process of analyzing easier in 3 simple steps:

Step#1: Select your Facebook account

You can view the number of active campaigns from the drop-down menu.

Step#2: Select the ad campaign you intend to track.

Step#3: Select a period

Ads report allows you to select a range of time to get data and statistics.

Then you will provided with stats on the following from their dashboard:

• Facebook Ad spend
• Conversions
• Reach
• Impressions
• Clicks
• CTR (clickthrough ad)
• CPC—(cost per click) 
• CPM—(cost per mille) 

All these analytics will give you insights on your top performing ads and help you target quality leads.

17- Wordstream Facebook Ads Grader

Do you want to know how you are performing against your competitors? Want your ads thoroughly assessed?  The Facebook ads grader by Wordstream is the right tool for you.

Related: What Is Porter’s Five Forces Model For Competitor Analysis?

This tool will show you which audience you should be targeting and where your money is being wasted.

The following are the Wordstream ads grader points of analysis with an assessment score for each:

• Account activity – How active are you on your Facebook ads account and frequency of changes?
• Audience Performance – Are your KPIs in line with the actions of your targeted audiences?
• Ad performance – Which of your ads are performing well and which is a complete flop?
• Wasted spend – How much money are you pouring into the basket?
• Best practices – What are you doing well?

18- Adstage

Adstage is a PPC ads report tool, but it has investment-worthy features for Facebook ads.

Adstage helps you automate your Facebook ads reports, ad optimizations, and ad rotations for increased ROI.

Here’s what you can get with Adstage:

• Easily analyze ad performance in real time with metrics like frequency, reach, device, region and more.
• Google- Facebook duopoly: With AdStage you can see how your campaigns are performing across both networks.
• Optimization of your Facebook ads performance with advanced automation.
• Effortlessly create customizable dashboards and Facebook reports with the help of templates.

Conclusion

Facebook advertising can do wonders for your business if you do it right, and using any of the above mentioned tools takes guesswork out of the way.

Check out any of these tools and select the one that can best help you generate high quality leads for your business.

So which tool are you looking towards using?