Google Launches New Adwords Account Reporting Section in GA

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In order to allow advertisers managing more than one Adwords account to view all the essential advertising performance data like (Impressions, Clicks, CPC, etc.) and GA metrics (bounce rate, time-on-site, % new users, etc.). in one Google Analytics property, Google has added a new Accounts reporting column in the Adwords reporting section of Google Analytics.


You can find this report under Acquisition -> Adwords -> Accounts





This report will allow the advertisers to see their aggregated Acquisition, Behavior and Conversion metrics for each account on a single row. You can further click on any account to see the performance of campaigns contained in those accounts.


Please Note: This report is only visible if you have more than one Adwords account linked to your analytics property.


Find more information here: https://support.google.com/analytics/answer/6124066


Also See:


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