10 Best Tools To Measure Social Media Engagement

There are over 420 billion active users on social media platforms and each user spends around 2 hours on these platforms. This is a great opportunity for businesses and marketers to target these users according to their behaviour.

Related: Top Digital Marketing Stats

To check the user behaviour and engagement over your social content, you need some of the best social media tools.

Here are the top 10 tools to measure social media engagement for your content:

Top 10 Social Media Engagement Tools

Sprout Social – Complete Social Media Engagement Analytics Platform

Sprout Social is a popular social media management tool for businesses. It is trusted by over 25,000 brands of all sizes like Shopify, Columbia, Havas, IHG, and Unicef. Sprout Social helps users to create, publish, and analyze user engagement of social media content.

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Top Features

• You can compare competitors performance with yours and filter data like total posts, likes, comments, and engagement.
• It allows you to quickly access data from social media platforms using integration like Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
• You can use in-build templates or custom reports to analyze content performance.
• Sprout Social allows you to filter visualized reports by different metrics like custom date, impressions count, and paid performance.                

Pricing

Sprout Social offers three pricing plans:

• Standard: $99 per month (up to 5 social profiles)
• Professional: $149 (up to 10 social profiles)
• Advanced: $249 (up to 5 social profiles and content library)

BuzzSumo – Social Competition Analysis Tool

With a database of over 5 million articles engagement data with the past 5 years of performance data, BuzzSumo is one of the best tools to measure social media engagement of your content. Every day, thousands of marketers and organizations like Expedia, HubSpot, BuzzFeed, Digitas, and Ogilvy use BuzzSumo for monitoring social media engagement.

Related: Best Facebook Automation Tools

Top Features

• BuzzSumo offers a free chrome extension to help you analyze content performance over the web.
• It allows you to check and monitor the brand mentions on social media. BuzzSumo even notifies you whenever someone mentions your brand.
• You can check the social shares of any content on the web that allows you to see which type of content is getting higher engagement.
• BuzzSumo delivers any new update directly to your email inbox.

Pricing

BuzzSumo offers three pricing plans:

• Pro: $99 per month (up to 1 year of data and 5 alerts)
• Plus: $179 per month (up to 1 year of data and 10 alerts)
• Large: $299 per month (up to 2 years of data and 30 alerts)

Buffer – All in One Social Media Management Tool

Buffer is an all-in-one social media tool that offers various tools for creating, publishing, scheduling, and monitoring your social content with ease. Because of the great features of Buffer, it is trusted by over 75,000 companies.

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Top Features

• Buffer comes with an intuitive dashboard where you analyze performance for all social media channels in one place.
• It allows you to create custom white-label reports that mean you can add a custom company logo, title, and description.
• You can export or download reports as PDF files and charts as images.
• Buffer also shows you the type of posts (images, video or texts), posting frequency, best posting time that is performing the best for you.

Pricing

Buffer offers two pricing plans:

• Pro: $35 per month (up to 8 social media channels)
• Premium: $50 per month (up to 10 social media channels and white label reports)

HootSuite – Social Media Marketing With Social Listening

With the ability to analyze social media results in a 360-degree view, HootSuite secures its place in the list of tools that measures social media engagement. Employees from “Fortune 1000” companies like Marketo, SXSW, and Melia Hotels use HootSuite for their social media marketing.

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Top Features

• HootSuite offers social listening tools integrations like Talkwalker and Brandwatch.
• You can set alerts for any unusual activity regarding your brand on social media so that you get notified first.
• With HootSuite’s “Iris” AI assistant, you can find uncover insights and trends over social media.
• You can calculate the ROI of your social media campaigns by checking leads, conversions, and sales on social media channels. 

Pricing

HootSuite offers three pricing plans:

• Professional: $49 per month (up to 10 social media accounts and report templates)
• Team: $129 (up to 20 social media accounts and customizable reports)
• Business: $599 (up to 30 social media accounts and social listing)

Keyhole – Social Brand Reputation and Monitoring Tool Powered by AI

Well-known brands like Google, Loreal, BBC News, McCANN, and Omnicom MediaGroup use Keyhole for social listing, campaign tracking, and influencer marketing. You can check various social media analytics metrics like followers count, the number of posts, comments, and likes using this social media engagement tool.

Related: What is Influencer Marketing?

Top Features

• Keyhole provides shareable, customizable, downloadable, and even embeddable reports.
• It uses “Machine-Learning Prediction” that allows users to predict your campaign performance for the next 24 hours to 30 days.
• You can monitor brand mentions by direct, indirect, brand keywords, or brand hashtags on social media like Twitter.
• To grow user engagement, Keyhole provides in-depth analytics on how people are reacting and engaging with social posts.

Pricing

Keyhole offers two pricing plans:

• Plus: $79 per month (up to 5 social profiles and PDF reports with sentiment analysis)
• Professional: $99 per month (up to 10 social profiles and white labelled reports)

Vaizle – Social media analytic tool for Competitive Analysis

Vaizle is a social media analytics and reporting tool designed to help startups and 

You can monitor your competitors’ social media profiles and compare your performance against them. It includes tracking metrics such as follower growth, engagement rate, and top-performing posts. 

Vaizle also provides detailed insights into competitors’ content strategies, including their most popular post types, latest trends, and publishing times.

Vaizle provides various free tools for ad and social media analytics across social media platforms, including Twitter, Instagram, Facebook, LinkedIn, Google, and YouTube.

It also offers insights into charts, graphs, or numbers that improve social media performance.

Top Features – 

• Competitor analysis: With Vaizle, you can track and compare your competitors’ social media performance with your own.
• Social media analytics: Vaizle provides in-depth social media analytics to help you measure the impact of your social media campaigns and track your progress over time.
• Sentiment analysis: Vaizle uses advanced sentiment analysis algorithms to help you understand the sentiment of social media conversations about your brand or product.
• Reporting and Dashboards: Vaizle provides customizable reporting and dashboard features to help you visualize your social media data and share insights with your team or stakeholders.

Pricing – 

Vaizle offers a Free Trial of 14 Days Period and its Pricing Plans are – 

Regular Plan – $29 per Month ( Upto 15 Profiles + 6 Months Data History)

Smart Plan – $99 per month ( Upto 75 Profiles + 6 Months Data History + Hashtag Analysis)

Enterprise Plan – $299 per month ( Upto 150 Profiles + 12 Months Data history + Hashtag Analysis)

Zoho Social – Easy to Use Social Brand Monitoring Software

Do all your social-related tasks like publishing, scheduling, monitoring, and analysing posts in one place using Zoho Social. It allows you to check how the audience is interacting and engaging with your content. It supports major social media channels like Facebook, Twitter, Instagram, and LinkedIn. 

Related: Best Twitter Analytics Tools

Top Features

• You can create reports using in-build templates based on data like influencers, fans, and impressions.
• It allows you to add visual graphs and graphics in social performance analytics reports to make them more appealing.
• You can automate or schedule your reports that need to be sent to your team’s members.
• To measure social media performance, Zoho Social offers a free app for Android and iOS devices.

Pricing

Zoho Social offers two pricing plans:

• Profession: $25 per month (up to 7 social channels and post insights)
• Premium: $37.5 per month (up to 8 social channels, custom reports, and reports sharing)

Sendible – Robust Social Media Analytics For Agencies

Sendible is trusted by over 20,000 agencies including NHS24, Expedia, and Texas A&M University. It offers advanced features like post preview, bulk scheduling, custom reports, content library, and content suggestions to help you manage your social media profiles in one place.

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Top Features

• To increase your productivity, Sendible provides a free and easy to use Android and iOS app.
• Sendible’s report hub offers 8 in-build reports including engagement, Facebook page, Twitter, Instagram, LinkedIn, brand monitoring, YouTube, Google analytics.
• With its drag and drop report builder, you can create engaging reports for your clients.
• With Sendible’s Google analytics report, you are able to monitor the performance impacted by social media campaigns on visits. It also helps you check which social media channels are driving most of the traffic.

Pricing

Sendible offers four pricing plans:

• Starter: $29 per month (up to 12 social profiles and quick reports)
• Traction: $99 (up to 48 social profiles and 15 custom reports)
• Growth: $199 (up to 105 social profiles and 35 custom reports)
• Large: $299 (up to 192 social profiles and 60 custom reports)

Socialbakers – Complete Social Media Measurement Including Sentiment Analysis

Socialbakers is an under-estimated social media monitoring and tracking platform with great abilities to perform analysis of your social content. That’s the reason why Socialbakers is used by some well-known and leading brands like Vodafone, National Geography, Sony, Nestle, and Airbus.

Related: Hashtags on Facebook – How To Use Them?

Top Features

• Socialbakers allows you to identify the audience sentiments against your content using interactions and reactions.
• Analyse all your marketing channels including organic to paid and influencers in one place.
• With Socialbakers, you can perform competitors analysis and check their posts for detailed analysis.
• You can send your reports to the clients in a PPTX, XLS, and PDF file.

Pricing

Socialbakers pricing plans start from $200 per month for up to 10 profiles and go up to $400 per month for up to 20 profiles. In these plans, you get advanced analytic and one-click reporting.

Later – Complete Social Media Engagement Monitoring and Optimization

Later is one of the best Instagram marketing platforms that help marketers plan, publish, schedule, and track Instagram posts. Later offers various features like drag and drop visual content planner and user-generated content. You can even add links in posts using “linkin.bio”.

Related: Best Instagram Marketing Tools For Your Business

Top Features

• Later automatically calculates the engagement rate of your Instagram posts to see which post performs best.
• Later’s “Best Time to Post” functionality analysis posting of your top 7 posts and let you know at what time your content is getting the most engagement.
• It allows you to track your Instagram stories engagements and views for up to 3 months.
• You can also check demographic data like gender, age, location, cities, and languages to create content for the right audience.

Related: Top Instagram Marketing Stats

Pricing

Later offers four pricing plans:

• Free: $0 per month (up to 30 social posts and lite Instagram analytics)
• Starter: $15 per month (up to 60 social posts and “Instagram Best Time to Post”)
• Growth: $25 per month (up to 150 social posts)
• Advanced: $40 per month (up to unlimited social posts)

Vista Social – Modern Social Media Management Tool

Vista Social is an excellent tool designed for everyone to achieve their social goals. From publishing to engaging and analyzing, this tool helps you in all. Vista Social helps you reach the right audience to boost your brand’s social media engagement.

Top Features

• Vista Social allows you to optimize, schedule, and publish posts on multiple platforms including Facebook, Twitter, Pinterest, LinkedIn, Reddit, Instagram, Google Business, and YouTube.
• You can also bulk publish posts on social media posts through spreadsheets or from RSS feeds.
• With the help of Smart Inbox, you can engage with audiences of all your social media channels. You can even manage your Facebook and Google My Business reviews, all in one place.
• Vista Social’s Social Media Reporting helps you know what is working and what is not. By using it, check all platform’s performance metrics like Twitter tweets stats, Facebook page impressions, and likes, Instagram engagements, and LinkedIn engagements.

Pricing

Vista Social offers 2 pricing plams:

• Free: $0 per month (up to 3 social profiles)
• Pro: $3 per month (unlimited social profiles)

Conclusion

Analysing the interaction of the audience with your social media content is very essential for better campaign optimization. To check user engagement of various social media platforms like Facebook, Twitter, LinkedIn, and Instagram, you can use any of the above social engagement platforms. All tools offer great features in your budget. Which software do you like the most? Please let me know in the comments below.