Video marketing trends are worth following.
If you’re looking for ways to get more customers to interact with your videos, it’s important to know what does and doesn’t work. You want engagement, customer conversion, and eye-catching content that viewers are going to remember.
In a pandemic where consumers are experiencing more screen time, it’s important now more than ever to stand out with quality videos that accurately represent your brand. Your marketing has to go above and beyond, meet current trends, and inspire people to consume your product.
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Think Branded Media, a video production company in Dallas, suggested that the COVID-19 pandemic has created immense opportunity for video marketing. People are at home and consuming tons of content, which gives companies a chance for a lot of exposure — you just need to make sure that your videos are standing out and capturing the attention of your desired audience.
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With great opportunity comes even greater competition, which is why I have rounded up a list of some of the top video marketing trends to follow in 2021. If you do any of these, you’re sure to snag some more customers.
Here are the top video marketing trends for 2021:
1- Going Contactless
Most people in the marketing world were fortunate enough to work from home during the COVID-19 pandemic. Because of this, lots of companies have decided to make the full switch to remote work, while others are looking for ways to take advantage of the cultural shift.
The future of video marketing is going to see brands hiring companies to produce all their content virtually. This opens up a lot of opportunities for higher quality content. Geographic barriers are no longer separating a brand from their perfect content producer.
Instead, companies will have their choice of content creators, which means the standard for production will be that much higher.
2- Live Streams
Live streaming is one of the most effective and underutilized ways to create user engagement. With the digital world that the pandemic has created, consumers prefer to feel like they’re in the moment with you and forget that they’re stuck at home. They want to full immersion.
Live streaming is a resource that should be utilized on sites like Facebook and Instagram. You should keep your streams short and make sure that they’re high quality. Nobody wants to watch a rambling and aimless video that lasts for ten minutes without saying anything.
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So get your message across quickly and make sure that viewers feel like they’re a part of the experience.
3- Using Reels and Tik Tok Style Videos
If you don’t know what Instagram Reels or Tik Tok is, you’re missing out on a huge video marketing trend that could truly make a difference in your outreach. These types of videos are short and high energy. They quickly captivate an audience and last only a few seconds.
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Using Reels and Tik Tok style videos can be a fun way to develop your company’s image. They’re super important for branding and a great opportunity to distinguish your business from your competitors. These videos are also really useful if you’re looking to cultivate engagement with younger audiences.
4- Optimizing For Soundless Videos
Whether it’s because they’re listening to music or trying to slyly use their phone during class, more and more people are watching videos without sound. Making your video marketing content soundless-friendly could be the difference between a consumer deciding to watch your content or continue scrolling.
How do you optimize for soundless videos? Try adding captions or words within the video that helps the viewer understand what they’re watching without having to turn the volume on. An added bonus to soundless video optimization is that it promotes inclusivity for those who are unable to hear or hard of hearing.
5- Focusing On Quality
There are tons of companies trying to get their video marketing content out there, each one focusing on developing their image and inspiring engagement among consumers.
You need to stand out if you want your video marketing to be successful. That means focusing on quality. Anyone can produce video content these days using a video editor tool, which means you need to step it up when it comes to the quality of what your brand is putting out there.
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6- Getting On Socials – All of Them!
Social media sites are some of the most popular places for video marketing and they offer a great opportunity to create some awesome engagement. Here’s a list of sites you definitely want to be on:
- TikTok
- Youtube
- Snapchat
- Periscope (with Twitter)
This list is not exhaustive, but it hits on some of the most important and influential social media sites out there right now. To make things easy, try to optimize and repurpose your content so it works across several of these platforms.
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One successful strategy is to record a longer video and cut it up into smaller clips that can be easily distributed over various social networks.
