Wondering how much does a social media manager make? The earnings of a social media manager depends on a lot of factors such as experience and skills.
This post will explore the salary of a social media marketing manager.
Let’s go!
Who is a Social Media Manager?
A social media manager is an individual who is responsible for setting up content strategy and driving quality engagement on the social media platforms of the company. In order to become a successful social media manager, you must possess the art of storytelling, a creative eye for design, and the ability to analyze what your audience likes and engage the most with.
Also See: Salary of Social Media Marketer in India
The need and importance of social media marketing have increased exponentially because it incorporates the ability to reach, attract, and retain customers. While the responsibilities of a social media marketing manager do not fall under core technical, it indeed does require a specified set of skills and expertise to implement all your social campaigns and drive desired results successfully.
In this article, we will learn about the various responsibilities of a social media manager, the skills required to become one, and what are the salaries of social media marketers in different countries across the globe.
Related: Salary of Digital Marketers in India
Top Skills a Social Media Manager Must Have
If you are willing to become a social media manager but are confused about what skills to learn and possess, then here are the top skills you must have to be a successful social media manager.
1- Communication
Communication is an essential life skill everyone should possess irrespective of their job roles and designation. However, for social media managers, effective and clear communication becomes a lot more critical because their communication should have the ability to make everything easier to understand and interpret. You can polish your communication skills by listening to TED talks on communication by professionals.
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2- Writing
It is a no-brainer that a social media manager has to do much writing. Not just this, they have to adopt a different writing style for each social platform. For instance, for a Linkedin post, the tone should be entirely professional. While for Facebook, you can keep it light and quirky.
As a social media manager, you must incorporate the ability to draft easily understandable messages by your target audience and promote a positive sentiment towards the brand. Some crucial types of writing that you’d have to do as a social media manager include short & effective headline writing, engaging introductions, structured text for easy reading, and image & video captions.
Related: Content Writing Guide
3- Research
As a social media manager, you must stay aware of the latest trends in the ever-changing social and digital media world. It includes new analytics/measurement tools, industry, and world trends. And conducting a thorough competitive analysis. Successful managers leverage the power of online tools like Feedly & Buzzsumo that notify them whenever something new and unique happens in the virtual world.
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4- Working Knowledge of SEO
SEO is considered a completely different segment of the business, but a working knowledge of SEO makes you a great and effective social media manager. An excellent social media manager will write SEO-optimized social media copies for various platforms. By integrating Search Engine Optimization with social media marketing, you are improving the chances of attracting a more extensive audience base who have or are interested in your offerings, giving you a better chance of accelerated conversions.
Also See: Marketing Automation Consultant Salary
5- Customer Servicing
Social media managers must be proficient in servicing their existing clients and help potential clients resolve any queries they might have to push them down in the sales funnel. Consumers often visit various social media platforms to find answers and check reviews and ratings of the products they wish to buy. This is where customer service needs and importance come into the picture.
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Quick responses from brand and company pages keep the trust and authenticity intact. Even if a social media manager is working 9 to 5, the company must hire someone who can respond to potential client queries after working hours.
Related: Top Benefits of Social Media Marketing For Your Business
6- Visual Intelligence
Social media posts are all about text and visual content in images, carousels, gifs, and videos. Having an idea about how to create platform-specific social media content will help you create sharable visual content on social profiles. It’s useful for social media managers to have a working knowledge of design to create visually appealing creatives to complement your text posts.
7- Be Adaptable
Flexibility is one of the significant aspects of any marketing role. The social media landscape moves so briskly that being adaptable and flexible becomes an absolute necessity. Scheduling posts is not enough, and you must be capable of trying out new features on trends and analytics that you should be running on your posts.
Related: Tips To Build And Grow Your Social Media Presence
After having the insights into analytics, you can make some changes and notice how it works out in your favor or not.
Salary of Social Media Manager Across The Globe
Here are the sarees of social media managers of top cities across the globe.
| Countries Across The Globe | Salaries |
| Canada | C$48,002 per annum |
| Japan | ¥3,105,000 per annum |
| Germany | €48,033 per annum |
| Switzerland | CHF 92,632 per annum |
| Australia | $90,000 per annum |
| The United States | $74,499 per annum |
| New Zealand | NZ$63,946 per annum |
| United Kingdom | £33,426 per annum |
| Sweden | SEK 64,139 per annum |
| Netherlands | €8,384 per annum |
| France | €39,305 per annum |
| Denmark | DKK 36,770 per annum |
| Norway | 473,146 kr per annum |
| Singapore | S$46,107 per annum |
| South Korea | ₩36,518,440 per annum |
| Italy | €18,486 per annum |
| Finland | €40,700 per annum |
| Spain | €22,997 per annum |
| Belgium | € 16.958,00 and € 19.950,00 per annum |
| Austria | €41,523 per annum |
| United Arab Emirates | AED 312,000 per annum |
| Ireland | €28,317 per annum |
| Russia | 512,000₽ per annum |
| India | ₹ 4.1 Lakhs per annum |
| Brazil | R$6,621 per annum |
| Greece | $24,000 per annum |
| Portugal | €16,800 per annum |
| Israel | Per annum 60,937.00 ₪ to 71,690.00 ₪ |
Responsibilities of a Social Media Manager
Here are a few tasks you are responsible for as a social media manager.
- Leveraging the power of social media marketing tools to create and maintain the company’s brand on multiple platforms.
- Closely work with marketing professionals to develop many paid social media marketing campaigns.
- Interacting with consumers and other stakeholders through the company’s profile on various social media accounts.
- Analyzing the digital marketing plan of the company and social media strategy, identifying strategic weaknesses, and making recommendations for improvements.
- Setting KPIs (Key performance indicators) for paid social media campaigns.
- Researching ongoing latest trends and informing the other teammates about the changes relevant to the marketing activities of the campaigns.
- Create and implement social media strategies to meet your marketing goals.
- Daily generate, edit, publish, and share engaging content.
- Effectively collaborate with other teams like sales, customer service, and marketing in order to ensure brand consistency.
- Interact with followers, respond quickly to their queries, and monitor customer reviews.
Related: Ways To Use Animated Videos For Social Media
Frequently Asked Questions
Here are a few frequently asked questions.
1- What are the primary responsibilities of a social media manager?
A social media manager oversees a company’s interaction with the target audience by implementing content strategies for various social media platforms. Their primary responsibilities include in-depth analyzing engagement data, identification of trends in the way customers interact with planning digital campaigns to build an online community.
Related: How To Become A Facebook Influencer (Complete Guide)
2- What does a good social media manager look like?
Successful and efficient social media managers know exactly how to engage with your target audience, use monitoring tools for insights and align their work with your brand’s goals. They also should have an eye for social media trends and know how to engage their target audience.
Related: What is Influencer Marketing?
3- Whom does a social media manager work with?
Social media managers work in order to engage customers online. They work closely with social media strategists to be sure all social media efforts support online marketing goals.
Related: Facebook Marketing Stats
Conclusion
Managing the content, enhancing engagement, and targeting the right audiences will get tedious. As an online business owner, numerous things are going on that need your undivided attention, which is why you must hire an experienced professional social media manager.
