Freelance Social Media Consultant Salary

With covid-19 virus affecting our lives and businesses drastically, businesses are now going online and unlocking the power of online marketing. The concept of online marketing is vast and contains various individual elements that will help you reach a considerable pool of targeted audiences and achieve your business goals effectively.

These branches or elements of online/ digital marketing are Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Email Marketing, Content Management & Marketing, Pay Per Click Management, Ad Campaign Management, and many more. 

As per reports, more than half of the world (58.4%) is using social media. Before buying any products, a consumer would go on any social media platform to check the ratings, reviews, ease-of-use, efficiency, and value for money. This makes it necessary to market your products and services on all the relevant social media platforms per your brand or business. 

Social media management and marketing require undivided attention, skills, and experience to drive the desired results. As an online business owner, you cannot find time to do everything. This is when you need to hire a freelance social media consultant to look after all your social media marketing and management needs. 

If you are a fresher and are confused about what freelance social media consultants do and how much they earn in different countries across the globe, then you are at the right place. 

In this article, we will learn about all of that and more. 

Let’s begin. 

Who is a Social Media Consultant?

Social media consultants are agencies or individuals who help their clients with better social media brand presence and improve conversions by optimizing their social media profiles. The job of social media consultant varies from one business to another based on the business’s scale, nature, industry, and scope of growth.

However, they specialize in many aspects; you can select which ones you want them to do for your business and help maintain a better social media presence. 

Why Should You Hire a Freelance Social Media Consultant and Not a Full-time Employee?

There are many reasons that establish why you should hire a freelance social media consultant instead of a full-time employee. Here are some. 

• A freelance social media consultant will dedicate his expertise and experience to your brand project and treat its success as a priority.
• A dedicated freelance social media consultant knows that every business is different. Thus he will invest his precious time in thoroughly understanding your business, conducting a competitor analysis, researching the latest trends, and thus coming up with a tailor-made competitive strategy that will take you to heights.
• Hiring a freelance social media consultant is cheaper than outsourcing your requirements to an agency.
• A freelance social media consultant will divert all the efforts to finding relevant, shareable, and quality content for your brand’s social media handles. 
• A freelance social media consultant will be consistent with the efforts, recommendations, and inputs. 

Related: Best Social Media Jobs For Teens

What Are The Various Roles And Responsibilities of A Freelance Social Media Consultant?

Though a freelance social media consultant is responsible for carrying out multiple functions for your business, here are a few primaries. 

• A freelance social media consultant will help you frame effective, efficient, and competitive strategies. Their experienced eye will identify the strengths and weaknesses of your brand and recommend what is working well for the business and what needs to be altered or improved. They also help you frame a personalized and tailor-made strategy based on the nature of your business and its goals. 
• If you are not sure why you are not getting enough or even optimum return on your investments, the answer is probably poor social media marketing strategies or the absence of an experienced professional social media consultant. A social media consultant will not only offer an overview of the business’s efforts and what they have earned from it but also prevent or restrict everything that is causing hindrance in the way of higher ROI. 
• Analytics is vital to your performance tracking on various social media platforms. Monitoring your analytics will ensure that all your efforts are able to meet your objectives and goals. However, watching the raw data and concluding can be challenging, and this is when the need and importance of a social media consultant come into the picture, as he will curate periodic reports and present them to you. 

Related: Social Media Manager Salary Across The Globe 

How Can Your Business Benefit By Hiring a Freelance Social Media Consultant?

There are numerous ways in which your business can benefit from hiring a social media consultant. Here are a few of them. 

• Ensuring a regular and consistent posting schedule.
• Designing and running effective social media marketing campaigns. 
• A better understanding of the ways of creating content that has the potential to appeal to your target audience. 
• Allows you to focus on many other essential aspects of the business. 
• Turning followers into actual customers. 
• Have your monthly content planned out in advance. 
• Aligning your business’s social media with your marketing strategies.
• Create solid brand positioning with your customers. 

Related: Top Benefits of Social Media Marketing For Your Business

Tips To Hire The Best Social Media Consultant

Here are a few tips to help you hire the best social media consultant and achieve your business goals effortlessly. 

• Do your research well
• Decide on services and specialties
• Get organized on the administrative side
• Secure the right tools

Related: Tips To Build And Grow Your Social Media Presence

How To Become an Efficient Social Media Consultant?

Here are a few ways in which you can become a successful and efficient freelance social media consultant. 

• Create a portfolio with case studies of businesses you have helped achieve their business goals, and create content that proves your worth as an excellent social media consultant. 
• Expand your professional network. 
• Create a visually appealing and engaging Instagram handle. 
• Post your content and posts at the intended time when they will be more powerful and stands the potential to be viral. 
• Try a tiered approach. 

Related: Ways To Use Animated Videos For Social Media

What Skills do You Need To Become An Effective Freelance Social Media Consultant?

Here are a few skills you must incorporate to become an efficient freelance social media consultant. 

• Excellent communication
• Impeccable creativity
• Efficient writing ability
• Content curation
• Project management
• Flexibility 
• Strategic thinking 
• The problem-solving and optimistic attitude
• Relationship building 
• Community management
• Analytical skills

Related: What is Content Writing? Best Examples

How Much Does A Freelance Social Media Consultant Earn in Different Countries Across The Globe?

Here are the salaries of freelance social media consultants from top countries across the globe. 

Conclusion 

The industry of social media marketing is emerging. It is expected to grow even more in the coming years, developing an immediate need to hire a freelance social media consultant as they will help you mark your social media presence by optimizing the profiles and the content. An efficient freelance social media consultant will help you achieve maximum conversions, increased brand visibility, and awareness on various social media platforms.