Marketing your products and services on multiple social media platforms with the ultimate goal of increased conversions is called social media marketing. You indeed do not require any particular degree or accreditations to pursue your career in social media marketing, but having the working knowledge and hands-on experience will fetch ultimate growth for you and the brand you are working for.
Experts say that over 80% of consumers buying decision is significantly influenced by the content they consume from multiple social media platforms like Instagram, Facebook, Twitter, and many more. It is a no-brainer that in order to leverage the complete power of social media marketing, you have to create quality content, post regularly, engage with the audience, address their queries, help them with answers to slide them down in the sales funnel, and convert it into sales. Many companies still struggle to create engaging content and reach the segmented audience. This is where the need and importance of hiring a social media manager come into the picture.
If you are a fresher in New York and are willing to start your career in social media marketing but are confused with the roles & responsibilities, skills required, and the money made by a social media manager in New York, then you are at the right place. In this article, we will learn about all that and more.
Let’s begin.
Responsibilities of a Social Media Manager in New York?
A social media manager in New York is responsible for various organizational functions and tasks. Here are some of the critical responsibilities of a social media manager that will help a brand increase its brand visibility and awareness.
- Conduct in-depth research on the latest benchmark trends and audience preferences.
- Design and implement solid social media strategies to align with your business goals.
- Set clear objectives for social media campaigns and systematic reporting for conversion tracking.
- Create, edit, publish, and share quality & engaging content on a daily basis.
- Closely monitor your Search Engine Optimization and web traffic metrics.
- Collaborate with other organization teams like sales, marketing, and customer servicing to ensure brand consistency.
- Communicate efficiently and clearly with your customers, respond to their queries regularly and timely, and watch out for customer reviews.
- Oversee the design of social media accounts like Facebook, profile pictures, timeline cover, and blog site layout.
- Suggest and execute new features, like promotions and competitors, to build brand awareness.
- Stay updated with modern technologies and trends in social media, designing applications, and tools.
- Defining KRAs & KPIs for all your paid social media campaigns
- Design and develop social media campaigns
- Establish and nurture relationships with social media influencers to develop a strong network
Related: Social Media Manager Salary Across The Globe
Skills A Social Media Manager in New York Must Possess
Here are a few skills that a social media manager must possess.
- Proven work experience in the past as a social media manager
- Efficiency in content management
- Impeccable copywriting skills
- Ability to create visually appealing content like graphics, videos, gifs, and much more.
- Thorough knowledge of Search Engine Optimization, keyword research, and analytical tools like Google Analytics.
- Knowledge of all the online marketing channels
- Familiarity with the web designing platforms
- Impeccable and precise communication skills
- Ability to multitask
Related: Freelance Social Media Consultant Salary
How Much Does a Social Media Manager Earn in New York?
On average, a social media manager in New York earns over $62,259 per annum. It is crucial to note that the actual salary may vary based on the total experience, success rate, recommendations, and many other factors.
Related: Best Social Media Jobs For Teens
Conclusion
A social media manager is the one who manages social media platforms to increase brand visibility and awareness. As an online business owner, numerous things in the business need your undivided attention. Hiring a social media manager will help you focus on all those things instead of worrying about your social media presence. After the unfortunate outbreak of the covid-19 virus, the online marketing industry has witnessed a revolutionary change. It is expected to grow even more in the coming years, offering you an opportunity to start a career in the ever-evolving field of social media marketing.
