SEO tools for agencies aren’t just an essential part of the everyday workflow!
They are also a great means to foster team communication, especially when discussing the cross-departmental activity.
An SEO agency software must possess key characteristics from accuracy and speed, scalability, to price versus benefit ratio- all must come together flawlessly within one software.
Choosing the right SEO agency tool, however, is not always easy, as there are a lot of choices available on the Internet.
Worse yet, many of these SEO agency software look similar at first sight.
So how can you choose wisely?
We have prepared a list of the best SEO tools for SEO agencies.
We’ve researched the most popular SEO tools on the market. Here’s a list of the 10 top ones we came up with!
Top 10 SEO Softwares For Agencies
1- Ahrefs – Advanced SEO Tool For SEO Agencies
Ahrefs is like that one hat every wardrobe needs; your company’s SEO agency software.
Ahrefs plays multiple roles, from helping you create and manage link building campaigns to conducting extensive research on any niche.
It offers a large, in-depth database of all the latest topical trends, along with the number of search results for those trends per month.
Moreover, it features an impressive keyword research tool for those who don’t have time to waste on tedious improvisations.
Related: Ahrefs vs SEMrush vs Ubersuggest
In short, you could say it makes some pretty fetching hats – but more importantly, better marketing strategies!
Most used features:
- Keywords Explorer: To find keywords
- Site Explorer: The Site Explorer tool combines three SEO tools into one interface for organic traffic research, backlink research, and paid traffic research for any website of your choosing.
- Site Audit: It allows you to know whether your site is keeping up with the search engine’s latest algorithm updates and discover new ways to improve your SEO.
Pricing
- Lite: $99/month
- Standard: $179/month
- Advanced: $399/month
- Agency: $999/month
2- SEMrush – Best SEO Software For Agencies
Semrush is an all-in-one SEO agency software with world-class tools for businesses to reach the highest peaks of online visibility.
It contains over 40 individual pieces of software which include different services useful for creating and executing a digital marketing strategy, including everything from competitor analysis to content marketing!
Related: SEMrush Review
Pricing varies on the plan you choose, but regardless of which one that is, you’ll still be able to access our premium level services and rich search filters for reporting with specific project details.
Related: SE Ranking vs. SEMrush: Which SEO Tool
Most used features;
- Site audit: The site audit tool quickly and accurately evaluates any website and provides an overview of its health, as well as any critical issues that need to be fixed.
- Keyword gap: This nifty tool lets you spy on your competitors’ keywords. You can see, at a glance, which keywords all of your competitors are ranking for – as well as find keywords that your competitors rank for but you don’t!
- Keyword magic tool: To find keywords.
Related: Rank Tracker Vs SEMrush: Detailed Comparison
Pricing
- Pro: $119/month
- Guru: $229/month
- Business: $449/month
3- SEO PowerSuite – Top SEO Software For Medium SEO Agencies
SEO Powersuite is the SEO software that can be used by small to medium SEO agencies and in-house SEO experts alike.
With its 4 modules, each one of them dedicates itself to a certain task, you’re given everything you need including local and international digital marketing campaigns.
When starting with this software brings you through a brief tutorial that explains what it does and how you can use it best. You won’t have any trouble getting started when you invest in this revolutionary product – that’s for sure!
Related: Best SEO Tools For Beginners
Most used features,
Rank tracker: It includes autocomplete, related searches, and even TF-IDF analysis to help you get a firm handle on what keywords to focus on.
WebSite Auditor: It helps you increase your search engine rankings by ensuring there aren’t any technical issues with the site that might lead to demotion in search results.
SEO SpyGlass: This backlink checker tool helps you gain insight into competition and review link profiles. It’s the ultimate tool for performing competitive research and making effective optimization choices.
LinkAssistant: This is what all SEO agencies need to do link research. LinkAssistant has integrated the backlink data of its powerful SEO PowerSuite tool to track competitors’ link intersections and find fresh backlinks.
Pricing:
- Professional: $299/year
- Enterprise: $499/year
4- Moz – Best SEO Tool For Large SEO Agencies
A considerable number of marketers who use the internet find Moz to be one of the go-to places they go online.
Moz’s Link Explorer Tool is recommended for tracking and managing your links; it is one of the most robust SEO software platforms out there today.
With a massive database containing an impressive 40.7 trillion links to work with, you will find it quite easy to identify fantastic link prospects for relevant client sites in your industry based on the Link Intersect function.
Related: What is Moz Spam Score? Complete Guide
Most used features,
Backlink Analysis: It allows you to study the link profiles of competitors and learn exactly how they managed to do it!
Link intersect: You can find opportunities that are linking to your competitors.
Domain authority checker: Finds the DA, page authority and spam scores.
Pricing:
- Standard: $99/month
- Medium: $179/month
- Large: $249/month
- Premium: $599/month
5- Spyfu – Popular SEO Software For SEO Companies
SpyFu is a very similar search tool to SEMrush, and Ahrefs and is quite successful so far.
It provides an extensive list of features that could cover all the essentials your team needs when it comes to digital marketing including monitoring your organic growth rates, traffic and website analysis.
The best part?
SpyFu does all of this at fantastic prices revealing potential ROIs on their dashboard in comparison with those from other well-known tools.
What’s more, SpyFu’s dashboards are intuitive and easy to use, which makes it many people’s first choice for digital marketing tasks.
Related: Best B2B SaaS SEO Tools That Marketers Use Secretly
Most used features,
Domain search: With this feature you can browse up any domain to see where it ranks in Google, what keywords your competitors are targeting on AdWords, and their organic rankings.
Monitoring tools: This allows you to get in sneak-peeks at the SEO rankings of your objectives’ competitors and assess how they change over time, helping you to look like a reliable industry expert while building trust within your area of expertise.
Smart Recommendations: This feature keeps your finger on the pulse of things, monitoring tactical shifts and actively adjusting your AdWords and SEO campaigns accordingly.
Pricing:
- Basic: $39/month
- Professional: $79/month
- Team: $299/month
6- Screaming Frog – Best SEO Software For Technical SEO Audit Used By Top SEO Agencies
No SEO expert will go through a day without hearing about the website crawler tool called Screaming Frog.
It’s most notable for its capability in finding and analyzing any discrepancies or issues with your website link structure and meta tags that are related to your SEO efforts.
If there are quick fixes you need to make regarding your site, you can count on Screaming Frog to find out what those errors are so that they can be taken care of immediately.
Related: What Is Website Analysis and Why Should You Do It?
Most used features,
Find broken links: Don’t let broken links stand in your way! Instantly crawl a website to find 404s and server errors. Export the error sources and URLs to fix them or send them to a developer.
Discover duplicate content: Discover duplicates among pages with an md5 algorithmic check and find low-content pages.
Schedule audits: Schedule crawling to run at chosen intervals and auto-export data.
Pricing
- Free version
- Paid version: $149/month
7- Mangools – Powerful SEO Agency Software
Mangools is a suite of SEO tools that includes five applications: KWFinder for keyword research, SERPChecker for SERP analysis, LinkMiner for backlink analysis, SERPWatcher for rank tracking, and SiteProfiler for website analysis.
As one of their flagship services, KWFinder is a cloud-based keyword research tool that helps you generate the perfect keyword ideas that you can use on everything from blog posts to website content.
However, this suite also offers powerful tools like LinkMiner, which allows you to do competitive link research and track backlinks to your competitors; or SERPWatcher, which will provide information to you about where certain terms rank in specific search engines.
Related: Best SEO Keyword Research Tools
These tools are all fairly affordable across the board and are essential elements that any web researcher would find useful in the ongoing improvement of their website.
Most used features,
Keyword finder: Fetch information like the trend, CPC and search difficulty for the specific keyword.
Linkminer: Find and reach out to the backlink profiles of your competitor.
Site profiler: You can spy on your competitor’s traffic, backlink profile and their best performing content.
Pricing
- Basic: $29/month
- Premium: $39/month
- Agency: $79/month
8- Serpstat – Affordable, All-In-One SEO Tool For Agencies
While popular tools like SEMRush, Ahrefs, and Moz all charge a pretty penny to use, they aren’t the only companies out there who provide SEO tools.
Serpstat is a great alternative for small agencies thanks to its super affordable plans which start at just $69/month making it better suited for SEO firms with smaller profit margins.
With their services you can do keyword research, competitive analysis, technical site audits, backlink analysis, and so much more!
Related: Best SEO Extensions For Chrome
Most used features,
Site audit tool: A quick and thorough audit enables you to quickly identify a number of issues related to the quality of a website that can affect efforts to optimize traffic and improve visibility. Audit results are displayed by priority and include issues as well as effective solutions for fixing them.
Keyword clustering: Tool that helps you generate dense clusters of keywords. Serpstat Cluster tool lets you quickly find groups of closely-related keywords (which mean the same thing or describe a concisely-defined concept) so that you can sort relevant keywords together thus creating topic pages on your site with great structure.
Text analytics tool: Text Analytics tool is aimed to determine the quality of page optimization for keywords. It is a comprehensive text analysis tool that provides rich features on SEO and reader-friendly contents.
Pricing
- Lite: $55/month
- Standard: $199/month
- Advanced: $239/month
- Enterprise: $399/month
9- SE Ranking – Most Affordable SEO Agency Software
SE Ranking is a leading software that provides important functionality which works to make all your tasks as an online marketer a lot easier.
Some of the tools that it comes packed with include keyword research, website SEO audit, and competitive analysis.
Although SE Ranking is a great piece of software in terms of its features, you can also use it for social media management, scheduling posts on your websites and pages and analyzing key social media metrics related to their performance.
Related: SE Ranking Review
Most used features,
Website audit: This tool scans various aspects of your website to ensure that you’re doing everything possible to make sure it meets Google guidelines.
Backlink checker: The Backlink Checker tool scans your website and those of your competitors and lets you know what opportunities for backlinking you have.
Competitor analysis: Using this tool, you can find out exactly what your main competition have been up to when it comes down to the keywords they’ve been using on the paid and organic search.
Pricing
- Essential: $31/month
- Pro: $71/month
- Business: $151/month
10- Buzzsumo – Best Content Marketing Software For SEO Agencies
There are two significant features of BuzzSumo that make it stand out from the crowd.
Firstly, this incredible tool helps you track the performance of individual influencers so that you can engage with influential people on social media channels.
Secondly, BuzzSumo also has a custom interface for SEO to help create better performing content for your site, whether it is blog posts or pages for link building campaigns.
Related: Best Tools To Measure Social Media Engagement
Most used features,
Content discovery: Browsing various topics, trends and forums can help to spark all sorts of content ideas. Thankfully, tools like BuzzSumo can provide you with insight into what’s new on the web and how online audiences are engaging with it right now, or even how they’re responding to things that are hot for the moment.
Content research: BuzzSumo is a tool that shows you what content performs well on social media and among what audiences. You can then use this data to inform your future link building strategies and earn more links from relevant sources.
Find influencers: This feature helps very busy people find the best influencers related to your niche present on some major social platforms like Instagram, Twitter, YouTube and the web.
Pricing
- Pro: $99/month
- Plus: $179/month
- Large: $299/month
Wrapping Up
SaaS SEO tools make it easier for people to manage their SEO agency with the least amount of hassle out of all other options mentioned above because they focus on analytics and automation.
The top software for SEO agencies perform various requirements which are convenient in regards to providing great results, automating business processes, and increasing collaboration within teams.
No matter which option is chosen, you can begin the perfect SEO agency software mix for your company and reap the outstanding benefits.
