Best B2B SaaS SEO Tools That Marketers Use Secretly

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As a SaaS agency, you need to build a high-performing SEO strategy that can help you achieve better results on search engines. But to process these strategies, you need to use several tools that also save you a lot of time.

SEO is important to your business irrespective of the size of your operations. For the established business, it helps in increasing brand visibility and attracting new customers. While for the small and medium-sized businesses, it becomes super important to seek the help of optimizing their websites according to the algorithms of the respective search engines to increase brand awareness, increasing quality traffic, and standing better chances of ultimate conversions.

However, there are a few tools available on the web that can help SaaS businesses leverage the power of SEO when they are just starting.

So, after doing lots of research, I have compiled a list of the best B2B SaaaS SEO tools for SaaS companies. To help you choose the perfect tool, I have broken down these tools into various categories.

Whether you need an SEO tool for keyword research, link building, technical SEO, or content optimization, the below list contains all the essential tools a SaaS company needs to improve its website.

Here are the top B2B SEO SaaS tools sorted by different categories:

Contents

B2B SaaS SEO Keywords Research Tools

Ahrefs

Ahrefs is a popular SEO tool with great keyword research capability with a database of over 7 billion keywords. Apparently, It’s all one SEO toolset that comes with every essential tool a SaaS business needs like website audit, site explorer, rank tracker, keywords explorer, and content explorer.

To help SaaS organizations, Ahrefs also provides a variety of free tutorials and resources to learn SEO concepts. Also, it has a special community of professionals where you can post your questions, and experts will help you.

Why Ahrefs is Useful For B2B SaaS SEO

Ahrefs supports a total of 171 counties that means you will get keyword ideas for any locations.
Looking beyond Google? Ahrefs is here! It allows you to get keywords data on 10 different search engines including Bing, Baidu, and YouTube.
Ahrefs also lets you check the most accurate number of clicks data for any keyword so that you can easily find potential keywords for your website.

Ahrefs Pricing

Ahrefs comes with a 7 days free trial for $7. After the trial period, pricing starts at $99 and goes up to $999 per month.

Does it offer Whitelabel reports?

No.

SEMrush

SMErush can give a boost to your SEO efforts. SMErush can help you in searching for new keywords where your organizations can rank on Google. Also, by using it you can track your market competitors. Over 7 million organizations like Tesla, Vodafone, IBM, Apple, and Forbes are already using SEMrush for SEO keyword research work.

Related: SEMrush Review

Why SMErush is Useful For B2B SaaS SEO

SEMrush’s Keyword Magic Tool has a database of over 20 billion keywords and supports 120 counties that means you will have thousands or even lakhs of keywords ideas.
With Bulk mode, you can get data for up to 100 keywords at a time.
You can also use “SERP Features” to find easy-to-rank keywords for featured snippets, reviews, local pack, and FAQ.

SEMrush Pricing

SEMrush pricing starts at $199.95 per month and goes up to $449.95 per month.

Does it offer Whitelabel reports?

Yes, on the agency plan, you will get white-label PDF reports.

SpyFu

With excellent SEO competitor’s research, SpyFu is a great SaaS SEO tool that helps you do competitor’s keyword research with ease. Apart from keyword research, you get keyword rankings, SERP analysis, and also white-label SEO reports.

SpyFu also has hundreds of tutorials, especially video tutorials to help experts get answers to every question.

Why SpyFu is Useful For B2B SaaS SEO?

To beat your competitors in organic rankings, SpyFu allows you to spy your competitor’s keywords by entering their websites.
You can also check how many clicks your competitor’s website is getting out of total search volume.
After finalizing keywords, you can export the list in a CSV, PDF, or even to Google Sheets.

SpyFu Pricing

SpyFu’s basic plan costs $39 per month but you can also go for the advanced plan at $299 per month.

Does it offer Whitelabel reports?

Yes, you can create branded SEO reports.

KWFinder

KWFinder is a keywords research tool offered by Mangools that is an all-in-one SEO tools provider. It is trusted by big brands like Alexa, Adidas, and Airbnb. As a SaaS agency, you must perform competitor keywords research, and KWFinder is the only tool that helps you find what keywords your competitors are ranking.

Why KWFinder is Useful For B2B SaaS SEO?

KWFinder comes with the ability to find keywords in different languages like Arabic, Chinese, and Dutch.
Not only current keyword volume, but KWFinder also lets you check historical keywords data. This way, you can find trending and seasonal keywords.
With “SERP Overview”, you can easily check where your website and competitors website is ranking on search results.

KWFinder Pricing

KWFinder offers a free plan in which you can get 5 free searches every day for 10 days. However, you can choose a premium plan that starts at $29.90 and goes up to $79.90 per month.

Answer The Public

Ranking for question keywords is one of the best strategies for any website. Here, Answer The Public can help you as it provides good question-related keywords. It uses Google and Bing to fetch hundreds of keyword data. By using long-tail keywords, you can create great content and also boosts your website traffic and rankings.

Related: SEO Keyword Research Guide

Why Answer The Public is Useful For B2B SaaS SEO?

With ‘Search Listing Alerts”, you can set up alerts to get notified via email whenever a search or question is discovered around any topic.
To organize the data, Answer The Public allows users to create folders for different campaigns.
Answer The Public shows keywords in a visual format categorized in question, prepositions, comparisons, and alphabetical.

Answer The Public Pricing

Answer The Public is free forever but for more premium features you can purchase the pro plan that costs you $99 per month.

B2B SaaS Technical SEO Tools

Screaming Frog

Screaming Frog is an SEO tool that is focused on technical SEO. It’s an SEO Spider software that is available for Windows, macOS, and Ubuntu. It crawls your website pages and extracts almost all the SEO metrics.

These metrics include broken links, page title & descriptions, XML sitemap, robots.txt, duplicate content, image alt tags, heading tags, duplicate content, CSS & JavaScript, and redirections. canonical tags.

Why Screaming Frog is Useful For B2B SaaS SEO?

You can integrate Screaming Frog with Google Search Console, Analytics, and PageSpeed Insights APIs to fetch all the performance data of your website.
Optimize your web page’s title and description by analyzing meta tags like short, long, and duplicate tags.
Check which page is working or which is not by analyzing response codes of website pages.

Screaming Frog Pricing

Screaming Frog allows you to scan up to 500 pages for free. However, to analyze unlimited pages, you can purchase a premium plan for £149.00 per year.

Google Search Console

If you are running a blog or website, then Google Search Console is the must-have tool as it offers everything you need to optimize your website SEO. Google Search Console is not an option, it’s essential to use for every website.

Businesses can leverage the power of Google Search Console to identify what all backlinks are associated with your website, the total number of impressions and unique clicks it gets in different time frames of a day, week, month, and years, and informs you about any type of crawl errors that includes error 404 or indexing ones.

Why Google Search Console is Useful For B2B SaaS SEO?

You can check all the site errors you are getting on your website pages like Core Web Vitals, Usability, and indexing errors and can fix them.
You can submit a sitemap.xml file of your website to let the web crawlers index all website pages.
Check how your website is performing with search queries and can compare the performance report like last 7 days, 28 days, or 3 months.

Google Search Console Pricing

Google Search Console is a free tool.

B2B SaaS SEO Link Building Tools

Buzzstream

If you are doing link building then Buzzstream is one of the best link building and outreaching tool that help you acquire good links and traffic. It helps you in almost every link-building task like researching prospects, monitoring link-building campaigns, and connecting with potential prospects.

Buzzstream is trusted by the world’s big brands like Canva, Airbnb, Indeed, Shopify, and Glassdoor. Whether you are an individual or a team of professionals, anyone can use Buzzstream to grow link-building results.

Why Buzzstream is Useful For B2B SaaS SEO?

By using Buzzstream’s “Automatic List Building”, you can find prospects automatically from sources like web results and news searches.
Buzzstream automatically collects website data like traffic, social metrics, and contact information by uploading a list of URLs.
You can send outreach emails to prospects by choosing inbuilt templates or can also edit as per your need. Buzzstream supports all types of email providers like Gmail, and others.

Buzzstream Pricing

Buzzstream pricing starts at $24 per month and goes up to $999 per month.

Majestic

Majestic is an insane link-building tool that has a great reputation in the SEO industry. It has a database of millions of domains that make it easy for you to find out who links to your website. To check the quality of backlinks, Majestic offers various metrics like Trust Flow, Citation Flow, Visibility Flow, Topical Trust Flow, and Flow Metric Scores.

Related: Link Building Outreach

Why Majestic is Useful For B2B SaaS SEO?

Majestic allows you to analyze backlinks of up to 400 URLs via the paste URLs feature and up to 100 URLs using file upload.
It is available on both Chrome and Firefox as backlinks analyzer extensions by using which you can analyze any website you visit on the web.
Majestic breakdown backlinks in various categories like external, supplements, inbound, live, deep, direct, follow, and HTTP backlinks.

Majestic Pricing

For basic website analyses, you can use it for free but for advanced results, you can buy Majestic premium plans that start at $49.99 and go up to $399.99 per month.

Pitchbox

Pitchbox is an excellent link-building and influence outreach platform for B2B software companies. Whether you are using blogger outreach, roundup posts, product pages, or resource pages link-building strategy, Pitchbox allows you to find quality prospects for over 20 categories. From finding prospects to outreach and follow-ups, Pitchbox is the only too you need.

Why Pitchbox is Useful For B2B SaaS SEO?

To let you extract website data or metrics like DA, PA, DR, PR, backlinks, referring domains, TF, CF, traffic, and organic keywords, Pitchbox allows you to integrate top-industry tools like Ahrefs, SEMrush, and Moz.
You can directly outreach webmasters or bloggers using Pitchbox’s email templates and integrations with Gmail, Outlook, and Microsoft Exchange.
To let you know which campaign is doing great and which is not, Pitchbox provides in-depth campaign performance tracking with monthly and yearly goals.

Pitchbox Pricing

For Pitchbox pricing, you can book a demo here.

B2B SaaS Content Optimization Tools

Surfer SEO

Surfer SEO is a content optimizer tool that enables you to optimize your website’s content. There are many copywriters, SEO agencies, bloggers, and freelancers using SurferSEO to enhance their content. Surfer has the ability to create content strategy according to your niche, domain, and audience.

Why Surfer SEO is Useful For B2B SaaS SEO?

With “Content Score”, you can analyze the content quality and relevance. Also, Surfer analyzes the top-performing content on SERP and provides suggestions on the total word count you need, what keywords to use under content, and content structure.
With “SEO Audit”, Surfer analyzes your web pages and provides you a checklist where you get content gaps, structure improvements, compare with competitor’s content over SERP, and tons of other important metrics that you can improve to win over search results.
Surfer is available for WordPress and Google Docs that allow you to manage and optimize your content without creating an account.

Surfer SEO Pricing

Surfer SEO pricing starts at $59 per month and goes up to $199 per month.

Siteliner

We all know that content is king but if you use duplicate content on your website then you are not going to see good rankings and traffic. Also, Google hates duplicate content and penalizes sites that contain duplicate content. Here, Siteliner can help you find duplicate content on your B2B Saas company website.

Related: How To Find Duplicate Content?

Why Siteliner is Useful For B2B SaaS SEO?

Siteliner checks all your website pages and tells which page is duplicate to others and how much percentage of the content is duplicate.
To help you find duplicate content on any web page, it highlights the duplicate content with red and green colors.
Siteliner lets you download the site report in Excel or PDF format and you can also download any specific table of results.

Siteliner Pricing

Siteliner allows you to check up to 250 pages for free. For every additional page, you need to pay buy credits. Each credit costs $0.01.

Clearscope

Looking to optimize content for better SEO? Clearscope is here to help you! It is an excellent content optimization platform that helps gain more traffic on your website. With its AI capabilities, you can optimize any type of content you want with ease. Clearscope is also trusted by several well-known brands like NVIDIA, YouTube, and IBM.

Why Clearscope is Useful For B2B SaaS SEO?

You can easily integrate Clearscope with Google Docs and WordPress as an add-on and a plugin.
Clearscope provides suggestions to optimize your content based on keywords you provide and by analyzing the top 30 results.
It also provides keywords recommendations of your primary keyword and tells you how many times and where you need to add these keywords under your content.

Clearscope Pricing

Clearscope pricing starts from $170 and goes up to $350 per month.

B2B SaaS Site Speed Optimization Tools

Google PageSpeed Insights

Website speed is one of the most important ranking factor every webmaster considers because slow loading speed can make you huge losses. Google officially provides a website speed checker tool that is “PageSpeed Insights”. Apart from checking loading speed, it also helps you optimize a website for better speed by providing various recommendations

Related: Website Speed Test Tools.

Why Google PageSpeed Insights is Useful For B2B SaaS SEO?

Get website speed performance report for both desktop and mobile devices with a score of 100.
You can get data of Google’s Core Web Vitals like FCP, FID, LCP, and CLS scores.
Optimize your website speed with different opportunities like image optimization, reduce server response time, remove unused CSS and JavaScript files.

Google PageSpeed Insights Pricing

PageSpeed Insights is a free tool to use.

GTmetrix

Similar to PageSpeed Insights, GTmetrix is another useful B2B SaaS SEO tool for website performance testing, monitoring, and optimizing tool. Using this tool, you can quickly check how fast your website loads in various locations worldwide. GTmetrix is now also powered by Lighthouse (a Google product for website performance optimization) with all the essential performance reports.

Why GTmetrix is Useful For B2B SaaS SEO?

You can analyze your website load speed from 22 different locations and 65 servers worldwide.
To analyze website speed on mobile devices, GTmetrix offers over 20 simulated android mobile devices.
GTmetrix also alerts you whenever a change is detected in website speed, Core Web Vitals, and page size.

GTmetrix Pricing

GTmetrix is free to use but if you need additional premium features then you can purchase a pro plan that costs you $10 per month.

Bonus: Some Free Essential SEO Tools Every B2B SaaS Business Should Have

Google Keyword Planner

Google’s keyword planner is one of the most useful tools for you to have real-time access to the trending keywords along with its search volume, CPC, competition, and similar keyword ideas.

The tool also allows you to change the location for your search. For instance, you are physically present in India but wish to know which all keywords are trending in the USA, you can simply change the location to the United States in an effortless manner.

The benefits of location change are that, even if you have international clients, you can easily check up on their latest trends without having to be physically present in that particular location. This is seamlessly possible because Google is the biggest search engine in the world, gathering all the data to be used at the right time.

Google Analytics

Google Analytics is one of the best SEO tools available on the web for small businesses. All you need to do is to integrate Google Analytics into your website and you will be good to go. Google Analytics helps you in knowing important facts like the demographics of your visitors, most frequently viewed pages, bounce rate, source of traffic, and a lot more other important elements.

It also helps you in calculating your conversion rates from the sponsored ad campaigns. It might take some time for you to be able to use Google Analytics thoroughly, but once you start, there won’t be looking back.

The best part is that it offers so many fantastic features absolutely for free. Apart from the most important features, it also provides insight about the devices used to drive traffic to your website, clear bifurcation of locations from where the most traffic comes from, websites that helped you gain traffic, and many other things that can help you with framing competitive marketing strategies.

Google My Business

Google My Business is the most important tool you are ever going to need if you are a small or a medium-size business that has just started with the thought of marketing your brand online. Google My Business can help you with creating a business profile through which people can find your store or outlet easily, can know your operational timings, read reviews from the previous customers, rate, review, and share their personal experiences, and explore a lot of business information.

A GMB profile is quite trusted because, in order to get your GMB profile verified, Google sends you a secret pin or a type of OTP on your registered business address. Once you receive the pin, you have to feed it in the profile, then only you will be able to make your profile live along with being able to edit it.

A verified and well-briefed GMB profile works as the lifeblood for local SEO or if you have a physical place to offer your goods and services.

Benefits of Using SEO Tools For B2B SaaS Businesses

Seeking help from SEO tools especially when you are starting over can prove beneficial in several ways:

Improves business leads.
Allows you to attract quality and interested traffic to your website.
Enhances the conversion rate.
Help you generate quality backlinks.
You can build a relationship with other businesses via guest postings.
It can help to establish brand awareness.
Works according to your marketing strategies.
Helps you achieve your goals easily by providing practical and real-time information.
Helps you drive traffic for free.
SEO improves your website loading speed.
SEO helps optimize your content.

Conclusion

Finally, we have covered the list of top SEO tools every B2B SaaS agency needs to improve their websites. All the above tools are best in terms of features and also come under budget. Every tool is meant for various needs like link building, keyword research, content optimizations, and technical SEO.

There are plenty of B2B SaaS SEO tools available in the market for you to choose the best from. However, you don’t require all the tools initially at least when you are just starting. All the tools mentioned above will help you hit the right nail on the head and achieve higher rankings on the SERPs.

So, you can choose any tool as per your business needs.

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Best B2B SaaS SEO Tools That Marketers Use Secretly