In an online marketplace, your brand reaches consumers through Amazon PPC (pay-per-click) advertisement. Many people are already familiar with GoogleAds, and Amazon PPC works similarly. A bidding system is used for Amazon PPC optimization which helps the business to appear at the top browser’s search results.
Amazon PPC optimization starts from creating an ad for your product which enables the buyers to quickly assess your product and provide ample information to the algorithm which places your ad on the top. To scale your business, you need to first understand how to improve your rank through Amazon PPC.
1- Choose the Right Keywords
Organic ranking depends on certain keywords and phrases used in the content of your ads to target the relevant buyers through top search engine results pages. These keywords drive traffic to the product, enhance brand awareness and boost sales. The identification of best keywords is important here to maximize your spending.
Related: How To Find And Use The Best Keywords For Amazon PPC
You should be constantly evaluating keywords to see which ones sell the most and improve your content accordingly. Search term reports on Amazon can be utilized to get insights on keywords. Through evaluation of the number of these reports, negative keywords that produce no purchase per click on the ad can be identified and removed.
2- Create Amazon Ads
To improve the ranking of the product, sellers and vendors create ads. These ads must contain product information which is then analyzed by search engine algorithms. This analysis is based on the market price and selling price of your product, profit margins, seller ratings, content quality, and overall customer reviews. If your ad appears on pages three to six, keep on repeating the keywords and generating sales. However, if your product is listed on a second page, take greater steps to achieve the prime location on the first page.
Related: How To Sell On Amazon India
3- Bidding On Ads
Sellers on Amazon utilize an auction system to bid on the keywords. The winner of the bid appears at the top of search results. However, bidding on negative words is just a waste of capital. There must be a fast reaction time to search term reports for the evaluation of keywords.
Related: Fastest Selling Amazon USA Products
4- Register on Amazon PPC Management
The seller can also benefit from sponsored amazon ads to get more sales per click on the ad. To avail this, a seller must go for registration of their brand on Amazon PPC management. Sponsored amazon ads such as videos and products appear on the home page as a top priority of the search engine results pages (SERPs), and not with the other competitors. With the increase in sales per click, your Amazon Best Seller Ranks (BSR) improves.
Related: PPC Skills To Become Master PPC Specialist
5- Use Relevant Keywords
To gain more product rankings, you should use relevant keywords so that you can gain rankings on these relevant keywords. You can include multiple related keywords in your Amazon PPC ads. Also, long-tail keywords work best as they have a low difficulty that is easy to rank.
Top Amazon PPC Tools
Here is the list of best Amazon PPC tools that help you manage your PPC campaigns for Amazon.
1- Sellics
Sellics is a well-known Amazon PCC tool that helps you grow your Amazon sales revenue. It tells you which ads need optimization based on thousands of category benchmarks. Using this tool, you can compare your performance for Sponsored Brand and Sponsored Products ads.
The Impact Driver Analysis shows you the products with the highest KPI impact including CPC, ACoS, and Ad Sales. Sellics automatically creates a high-performance Amazon campaign structure for you in a few minutes.
Related: PPC Tips For Beginners
2- Helium 10
Helium 10 is a widely used Amazon PPC tool available on the web. It covers almost every tool and feature that you need to grow your sales and revenue.
Helium 10’s powerful suite of PPC tools gives you visibility into all of your advertising data, including both paid and organic markers. You can also monitor daily spending on products, as well as monitor your competitors’ advertising strategies for each of their product listings so that you can stay ahead of the curve.
Adtomic uses complex algorithms to provide keyword bidding suggestions that take much of the guesswork and legwork out of optimization. Adtomic helps you get the most out of every keyword. We deliver your keyword bids so that you can focus on more important things like product development or quality assurance.
3- Teikametrics
Teikametrics is an AI-powered Amazon PPC management tool that is trusted by thousands of brands. It also offers Flywheel 2.0 tool which is the leading Marketplace Optimization Platform that enables you to grow profitably by combining advertising, competitive data, inventory insights, and more.
Teikametrics also provides you with a clean and simple performance analytics dashboard where you can check all your campaign’s KPIs and profits. It supports all types of Amazon Ads and multiple regions like the US, UK, and Canada.
Related: PPC Tips To Improve Campaign Performance
4- BidX
BidX is a master of Amazon PPC that works for sellers, vendors, and agencies. If you are a seller, you can take multiple benefits from BidX like automated ads, an advertising budget guide, and excellent support.
BidX developed a web application that uses machine learning algorithms and AI to improve your existing advertisements and make them more profitable. Using this tool, you can perform in-depth keyword research so that you can find perfect keywords for your Amazon Ads.
Moreover, BidX also used different algorithms that recognize good and bad performing keywords automatically in your campaign. Its clear performance evaluation feature lets you show key metrics that you need to successfully evaluate your campaign’s performance.
5- Seller Labs Pro
Seller Labs Pro is a specially created Amazon PPC software for sellers. It helps Amazon store owners grow their businesses by showing key metrics to Amazon stores. Also, its great customer support helps you scale your Amazon store.
Seller Labs PRO is a powerful Amazon tool that can help you scale your ad spend using smart AI and advanced algorithms so you don’t have to worry about your Amazon ad management.
This tool offers you over 2 years of historical data that help you identify market trends and improve keyword bidding.
Related: Top PPC Stats
6- SellerApp
SellerApp is an all-in-one solution for your Amazon business. SellerApp is an advanced platform that will help you make smart decisions for your Amazon PPC campaigns with proven insights, powerful automation tools, and informative dashboards.
By using an advanced AI-backed Amazon PPC analyzer and machine learning tools, start optimizing your Amazon PPC campaigns for more sales and revenue. SellerApp is also trusted by hundreds of brands including several well-known brands like Philips, Samsung, and Coca-Cola.
SellerApp’s intelligent machine learning algorithms help you create a more precise and accurate list of the incorrect keywords that help you automatically determine which keywords can potentially cause wasted spending and lower profitability.
Related: Best PPC Ad Networks List
Endnote
Buyers click on the visually appealing priority ads so don’t forget to add attention-grabbing pictures following the Amazon guidelines. With the overall higher visibility of your brand or product, your sales increases result in an increase in your customer base. Millions of views and impressions can be generated within a minute globally improving the ranking. However, sellers are charged per click on the ad and impressions cost nothing. You can utilize Amazon SEO tools to improve the ranking of the product further as well.
