Interested in working as a PPC specialist? You should have some good PPC management skills.
To run successful PPC campaigns every business needs a PPC specialist. A PPC expert is an asset who leads the PPC campaigns and overcomes the challenges to generate profits.
Who is a PPC Specialist?
A PPC specialist is a person who looks after the entire PPC management that includes creating a PPC campaign, framing strategies, keyword research, optimization of the landing page, analyzing the performance of ads, conversion optimization, and metric optimization. A PPC expert is responsible for running PPC campaigns on different platforms that could increase the conversion and generate higher revenue.
Nowadays internet marketing is on the rise and therefore every firm wants to hire a PPC specialist. A PPC strategist masters the strategies that are required to run a successful PPC campaign that could bring an abundance of growth to a business.
PPC executives should be creative and should understand the needs of customers to help a brand succeed in running PPC campaigns.
Here are the top skills that a PPC specialist should possess:
- PPC Skill #1- Extraordinary Time Management Skills
- PPC Skill #2- Excellent Analytical Skills
- PPC Skill #3- Strong Technical Skills
- PPC Skill #4- Creativity and Understanding
- PPC Skill #5- Excellent Communication Skills
- PPC Skill #6- Master of AdWords
- PPC Skill #7- Knowledge of Ecommerce
- PPC Skill #8- Ready to Learn
PPC Skill #1- Extraordinary Time Management Skills
A PPC executive should effectively use their time and should be well organized. PPC expert job demands excellent time management skills as they have a long to-do list and they have to analyze the stats of PPC campaigns that are time-consuming.
They have to research the best keywords and look after the latest trends in inbound marketing to remain ahead of the competitors. Many PPC specialists refer to weekly planners to avoid time management crisis.
Related: Top PPC Stats For Marketers
If PPC specialists don’t have a time schedule it can lead to the failure of the entire PPC Campaign. Thus effective time management skills are a must.
PPC Skill #2- Excellent Analytical Skills
PPC specialists should master the task of analyzing PPC Campaigns.
After running a PPC campaign, a PPC executive needs to interpret the data that includes impressions, clicks, conversions, click through rates.
Having strong analytical skills helps to efficiently analyze the data and use it for the optimization of ads.
Related: PPC Tips For Beginners
A PPC expert should handle a large amount of data and statistics to improve many aspects of the campaign. To manipulate the data, they should be well versed with excel formulas and Pivot Tables.
PPC Skill #3- Strong Technical Skills
A PPC expert should understand tracking codes, tag management, and other key technical skills for effective PPC management.
Experience in JavaScript and HTML can be an advantage. Thus, you must opt to learn some computer languages because this can immensely help you understand the technical details necessary for this job.
PPC Skill #4- Creativity and Understanding
The success of PPC campaigns depends on the creativity of the PPC strategist. To drive more traffic to the website a PPC specialist needs to create attractive ads that are most likely to be clicked by the buyers.
A PPC specialist should be proficient in writing calls-to-action and tweak them in case they don’t work.
Related: PPC Tips To Improve Campaign Performance
Besides, a PPC strategist needs to understand the business objectives and should be consumer-oriented. They should keep their target audience in mind and make sure they meet their demand to increase sales.
PPC Skill #5- Excellent Communication Skills
Along with writing compelling ad copies, a PPC expert should be able to effectively express ideas to clients.
Important details related to a PPC campaign might be missed without proper communication skills that can lead to decreased campaign ROI.
A PPC specialist should ask correct questions, must be willing to listen, and should have a high level of both verbal and written communication skills.
A PPC expert works with an entire digital marketing team, thus, poor communication skills can lead to mismanagement, and as a result of that, PPC campaigns can suffer.
PPC Skill #6- Master of AdWords
Google AdWords is undoubtedly the most popular paid online advertising platform.
A PPC strategist must know how to work in AdWords, how to choose relevant keywords, how to place bids, how to optimize landing pages, and how to create effective campaigns with targeted ad copies to reach marketing goals.
Audience, geolocation, and keywords are the pillars of a PPC Campaign and PPC Specialists need to pay attention to these details.
PPC Skill #7- Knowledge of Ecommerce
Digital Marketing and ecommerce depend on each other so a PPC specialist should have expertise in optimizing ecommerce PPC campaigns.
Related: Best Google Ad Extensions For Ecommerce
A PPC strategist should focus their time on understanding which platforms are best such as Google Merchant Centre and Amazon Advertising, and should track the performance of ads on these platforms.
Related: How To Find Keywords For Amazon PPC
PPC Skill #8- Ready to Learn
A PPC specialist should always be ready to learn. Old campaign formats get redesigned and new formats keep on appearing that demand PPC specialists to upgrade their skills.
PPC experts should be willing to learn new PPC strategies and should never hesitate to try new PPC Campaigns.
PPC information is undoubtedly vast so a PPC specialist should be a self-learner. They should focus their time on learning new skills needed to run an effective PPC Campaign.
Conclusion
Whether you are hiring a PPC executive or trying to become one. Make sure to understand the top PPC skills required for the job. Due to increasing levels of competition, upgrading of skills has become a necessity. Never stop learning and never stop experimenting!
