With 2 billion monthly active users worldwide, YouTube is the second most popular social media platform on the web. While the number of users is lucrative for marketers, the competition is no less as 500 hours of content is uploaded every minute! Hence, YouTube SEO tools are needed to outrank your competition.
Indeed, marketers need to make their content rank higher in the search result to reach the maximum number of audiences. YouTube SEO tools are a must-have when you think to optimize your video content.
Related: Video Marketing Guide For Small Business Owners
Here are some of the top YouTube SEO tools perfect your YouTube SEO:
Top YouTube SEO Tools
TubeBuddy
For any YouTube SEO expert, TubeBuddy is a must-have tool. It comes as a browser extension to ease channel maintenance. Also, it enables you to optimize your YouTube channel and videos based on YouTube Search Algorithm.
Related: How To Start A YouTube Channel
With the tool, you can create titles, descriptions, tags, annotations, cards and more as well as translate video titles and descriptions into other languages to boost global viewership.
Automated check is an added feature that ensures that there are no broken links in your video descriptions and reminds you to add specific words or phrases in your titles/tags/descriptions.
You get suggestions for tags in real-time as you type. Therefore, you know what people are searching for, popular trends, and search phrases.
Most importantly, TubeBuddy is an excellent tool for keyword research. It helps in finding long-tail search terms for better audience targeting.
Pricing
TubeBuddy is a free browser extension and mobile app that integrates directly into YouTube.
VidIQ
VidIQ is a YouTube certified solution for maximizing the organic reach of the videos. VidIQ helps you research the best keywords based on Big Data analysis and YouTube search trends.
Using the tool, you can also choose the best titles, descriptions, tags and Playlists. Even, you can understand well what your competitors are doing to get views through comparing views.
Related: Video Marketing Trends to Follow
There is a channel audit tool for 24/7 to know what is working and what is not, as well as what is missing in the videos.
Besides, trending videos that are important for your channel are easy to find with the tool. You can know the popular videos of any channel of any country having followers even less than 10,000.
Pricing
There are the following plans:
- Basic: It offers basic video analytics, compares views, live stats bar, and video scorecard. It is free of cost.
- Pro: You get everything in the Basic plan, plus 6 competitor tracking, keyword research tool, top trending videos, the best time of the day, and more. It costs $7.50/month.
- Boost: You get everything in Pro plan, plus SEO title and description recommendations, inline tag recommendation, bulk SEO optimizations, and more. It costs $39/month.
- Boost+: You get everything in Boost plan, plus 15 trend alert, monthly coaching call, analytics deep dive, personalized tips, and more. It costs $415/month.
Vidooly
Vidooly is known as an online video analytics and marketing company that offers video optimization and analytics tools. The tool is designed intelligently to provide in-depth YouTube keyword analysis to find out tags that are performing for your videos.
With features like video tag analysis, it is easy to increase the searchability of your videos. It provides more audience insights, like creators, videos and genres that your audience is engaging with.
Related: How to Create Shoppable Videos? Complete Guide
You can also engage with viewers who are watching your content, but not subscribing to your channel. Moreover, you can get a list of all your unsubscribers and engage with them within the dashboard.
The Competitor Analysis Tool of Vidooly compares your YouTube and Facebook videos’ performance with other creators in your genre. Also, it provides a detailed analysis of any of your competitor’s videos.
Besides, Vidooly helps in content strategy by offering the trends across categories and geography.
Pricing
There are the following plans:
- Creator Dashboard: The plan offers YouTube and Facebook analysis, audience insights, and market intelligence. It costs $9/month.
- Leaderboard: With the plan, you can benchmark the growth of online video publishers across social platforms, categories, geography and duration. It costs $499/month.
- Brand Intelligence: The plan offers audience insights, content strategy, and media planning and measurement. It costs $999/month.
- eSports Analytics & Measurement: The plan supports multiple platforms, offers actionable insights, and measures ROI. You have to contact the provider for pricing.
- Brand Safety: With the plan, you can protect your brand, advertise safer video content, and reach out to the right audience. You have to contact the provider for pricing.
- Brand Lift Study: You can develop an intelligent content strategy, measure your brand awareness and measure consumer-brand interaction. You have to contact the provider for pricing.
- Custom Insights: The plan offers custom made insights for analytics. You have to contact the provider for pricing.
Moz Keyword Explorer
Moz Keyword Explorer is one of the best keyword finders for good reasons. Unlike just finding trending keywords for you, it provides search volume prediction for each keyword with 95% accuracy.
Related: What is Moz Spam Score? Complete Guide
It means you know how popular the keywords are for any given topic.
It gives you a comprehensive scoring of keywords, with which you can create your own list of keywords for reference. So, whenever you plan to post a video, you can use the list for a particular topic.
The Moz Keyword Explorer comes with Keyword Difficulty, Volume, and expected Organic Click-Through Rate scores. This way, you will know how many clicks you should expect for a specific keyword and your ability to rank.
When planning for better international SEO strategy, use Moz to search for keyword suggestions and ranking keywords by country. It is how you will be able to target your audience scared across the globe.
For you, it is essential to know what your competitors are doing to stay ahead in the competition. Know the keywords your site ranks for and the keywords your competitors are using the most.
Pricing
Moz is a free SEO tool.
BuzzSumo
Buzzsumo solves the trickiest part of content creation, that is finding the right topic. Your content has to be one of the audience’s interests to create a buzz around your YouTube channel and rank higher.
Related: Top 15 YouTube Rank Checkers
Buzzsumo is a tool that gives you access to the real-time views of viral trends for any topic, domain or location. This way, you can spot emerging viral hits based on the trending score of the stories.
The tool gives you thousands of relevant keywords and phrases ideas that are uncommon yet high in demand. Moreover, it allows you to see search volume from time to time to check whether your keywords are affected by seasonality or trends.
Pricing
There are the following plans:
- Pro: The plan includes unlimited monthly search, allows 5 users, offers 5 alerts, 50 exports, 10 trending feeds, and more. It cost $99/month.
- Plus: The plan includes everything in Pro, plus allows 10 users, offers 10 alerts, 150 exports, 20 trending feeds, and more. It costs $179/month.
- Large: The plan includes everything in Plus, and 2 years of data, allows 15 users, 30 alerts, 200 exports, and more. It costs $299/month.
- Enterprise: The plan includes 5 years of data, allows 30 users, offers 50 alerts, 400 exports, 150 trending feeds, and more. It costs $499/month.
Google Keyword Planner
Google Keyword Planner may seem very ordinary against other tools in the list, but you shouldn’t ignore the fact that YouTube is a Google product. So, there cannot be a better helping hand for YouTube SEO than this.
The features of the Planner are simple but gives the most accurate results. Therefore, this is the most trusted and sought-after tool for keyword research.
Related: YouTube Keyword Research Tools
It is because it uses the vast resource of Google search engine data. As it is a giant search engine that all YouTube channels target, it can plan keyword research and targets best possible.
Besides suggesting keywords, the tool also gives insights into how often certain words are searched and how those searches have changed over time.
You also get suggested bid estimates for each keyword. It helps you plan your advertising budget.
Pricing
Google Keyword Planner is a free tool.
KWFinder
As the name suggests, KWFinder is a tool for finding the most relevant and high traffic keywords for the given topic. It justifies its name very well by providing you with the keywords having low SEO difficulty and high search volume too with accuracy.
Related: Best SEO Keyword Research Tools
If you are clueless as to what keywords you should look for, start with your competitors. KWFinder will get you the best keywords they rank for. You just need to enter the URL or domain into the search box.
The tool also allows you to identify seasonal keywords and hot topics that will increase your organic traffic to your channel. You can also find the topic for content creation based on historical search volumes and long-term trends.
KWFinder comes with local keyword research and SERP analysis features. Using the feature, you can find location-specific long-tail keywords for your YouTube channel. It gives the option of 50k locations to choose from and get precise local search results for any particular keyword.
There is no free plan, but you get 10 days free trial under which you get 5 lookups in every 24 hours, 25 related, and 10 competitor keywords per lookup.
Pricing
- Mangloos Basic: You get 100 keyword lookups per day, 200 keyword suggestions, 25 competitor keywords, 100 SERP keywords, and more. It costs $29.90/month.
- Mangloos Premium: You get 500 keyword lookups per day, 700 keyword suggestions, unlimited competitor keywords, 500 SERP keywords, and more. It costs $39.90/month.
- Mangloos Agency: You get 1200 keyword lookups per day, 700 keyword suggestions, unlimited competitor keywords, 1200 SERP keywords, and more. It costs $79.90/month.
Tubics
Tubics is one of the most advanced tools for YouTube SEO on this list. Packed with many powerful features, it makes a perfect choice to grow your YouTube channel.
Providing video ideas is what Tubics is expert at. The data-driven ideas for YouTube videos will bring views and create brand awareness in your niche. The video idea comes with questions to cover in the video, competitor insights, and suggested tags and keywords.
Related: Best SEO Competitor Analysis Tools
Tubics gives free YouTube analysis to provide an instant recommendation on your YouTube channel set up, video performance, and audience response.
The A/B testing feature enables you to compare two images and get insights into their performance.
Moreover, there is a step-by-step checklist that tells the tasks to be prioritized and helps improve your video ranking. `
Pricing
For brands, the plans are:
- Basic: Appropriate for digital marketers, it allows 1 user/channel, and tag suggestions in 30 languages. It costs $190/month.
- Business: Appropriate for businesses, it allows 2 users/channel, provides monthly performance reports, and priority chat support. It costs $390/month.
- Enterprise: Appropriate for global brands and agencies, it allows unlimited user/channel, provides data-driven video ideas, YouTube keyword tracking, monthly performance meeting, and more. For the cost, you need to contact the service provider.
For creators, the plan is:
- Creator Program: The plan offers YouTube tag generator, YouTube SEO tool, YouTube keyword tool (30 languages), and weekly YouTube tips. It costs $7.90/month.
CoSchedule
Headline matters a lot when you intend to draw the audience’s attention towards your YouTube videos. CoSchedule Headline Analyzer makes this task easier and faster.
Related: Best Content Writing Tools For Content Writers
It is vital for your SEO, as well. It is because the headline is the one that helps your content get discovered in searches.
CoSchedule creates compelling headlines with right word balance and using the appropriate combination of keywords, which in turn, maximizes traffic to your YouTube content.
It adds sentiment, and measures the readability of your headline, while reaching the ideal number of characters to improve SEO readability.
Also, it checks whether the headline is easy to understand at a glance and if there is any further scope to simplify it.
Pricing
CoSchedule Headline Analyzer is a free tool. There is a one time registration process before use.
Serpstat
Serpstat offers a full-fledged SEO suite for your YouTube SEO. Therefore, it is easier to optimize videos from all possible angles with this tool.
There are a lot of features you can access from a single platform apart from just keyword research. For example, SERP analysis, advanced website analytics, rank tracking for different keywords, and website auditing are few of the many features it offers.
Each feature gives you in-depth data to analyze and figure out what is best for your channel.
There is an interesting feature called competitor research, where you get a complete graph to analyze all your competitors online.
This is also where you can identify niche leaders, follow the visibility and keyword trends, monitor the progress of your competitors, and get the keyword map of your competitor’s website.
Pricing
There are the following plans:
- Lite: Ideal for SEO-individual, freelancers, and SMB. It offers 20 tools for running SEO, SEM, PPC projects, and analyzes the top online tactics of rivals for better SEO. It costs $69/month.
- Standard: Ideal for in-house teams and marketing agencies. It allows 3 users, branded reports, extended interface and API credit. It costs $149/month.
- Advanced: Ideal for big market agencies. It includes everything in Standard plan, plus allows 5 users. It costs $299/month.
- Enterprise: Ideal for industrial leaders. It includes everything in the Advanced plan, plus allows 7 users and offers white labels.
Tubular Labs
Tubular Labs is one of the finest solutions in the market today for YouTube SEO. It gives you some fascinating insights about your audience that are rarely provided by any other tool.
Tubular Labs offers you the ability to look closely at your YouTube audience. You can see your top engagers, the videos they have engaged with, as well as you, can visit their YouTube pages.
Related: SEO Hacks To Increase Customer Engagement
Another section of insights you can see the channels and videos your audience is tuning into. Apart from a list of those channels, you also get useful metrics like audience overlap, engagement level, affinity index, and subscriber base.
With these sets of information, it will be easier and faster to create an optimized video as you are already aware of what your audience enjoys consuming.
Pricing
Tubular Labs provides free trial after registration, and if you like their services, you can ask for their pricing.
Keywordtool.io
Keywordtool.io is a SaaS-based tool to find keywords for different platforms, and YouTube is one of them. Keyword Tool for YouTube helps you put your video in front of your target audience and make it searchable by your audience.
It helps you find the right keywords to use in YouTube video description and title. Using the right keywords in your video title and description, you will help Google’s algorithm expose your video to the right audience both on YouTube and the search engine.
Related: Best Alternative Search Engines Other Than Google
The free version of the Keyword Tool generates up to 750 long-tail keyword suggestions for every search term. Also, the tool claims to be 99.99% reliable.
Pricing
Keyword Tool is free to use, even without creating an account. To know about the paid version, you need to contact the service provider.
Cyfe
For YouTube videos optimization, you need to monitor your channel progress. Cyfe offers a complete view of your YouTube channel performance from a single Dashboard.
By connecting your YouTube channel with the tool, you can monitor views on your videos in one single view, average time duration, and a number of new subscribers for your channel.
It also allows you to visualize overall channel performance and see the traffic source, and your best videos along with their likes, comments, shares, and playback location. Plus, it highlights your channel subscriber’s activity and patterns.
Pricing
There are the following plans:
- Solo: You get access to 5 dashboards and 1 user. Besides you get Unlimited Widgets, Unlimited History, TV Mode, Public URLs, Custom Logo, and more. It costs $29/month.
- Pro: You get access to 10 dashboards and 5 users. Rest same as Solo plan. It costs $49/month.
- Premier: You get access to 20+ dashboards and unlimited users. Rest same as Pro plan. It costs $89+/month.
- Agency Plan: You get everything as a Premier plan, plus 100% white label, branded widgets, custom CSS, manage client dashboards, and more. It cost $150+/month.
Google Trends
Google Trends is another trusted tool by Google that you cannot afford to miss for YouTube SEO. Its features are inclined towards helping you create Google search-friendly content, so weather it a text content or video content.
It shows the high-level topics currently trending in search. Also, it identifies any overlap that may be relevant to the type of video content. For this, you simply have to select the category feature to see topics that fall in line with content your channel covers.
Related: Core Web Vitals For Google SEO
Google Trends also identifies trending topics across various search forms, including standard web search and YouTube search.
Besides, it also analyses seasonal trends for video content ideas based on different topics. It may include situational topics that may arise due to certain conditions that will help you capitalize on YouTube videos.
Google Trends gives you more insight into general keywords or topic clusters you need to target, based on the trended data. The insights clearly show the topics that are trending upward in popularity and down over time.
If you want to target local SEO for your videos, Google Trends can help with that too. By identifying the content topics’ popularity by state or region, you can create useful content specifically aimed at people in those locations.
While these features may seem ordinary, the point you shouldn’t ignore that Google provides every data with ultimate accuracy.
Pricing
Google Trends is a free to use tool by Google.
Rank Tracker
Rank tracker is one of those tools that solely focuses on improving the SEO of a site. It provides you with the SEO insights you can use to bring targeted traffic to your YouTube channel from a single dashboard.
Related: Best SEO Keyword Rank Checker Tools
It pulls keywords suggestions from the web with additional data like search volume, competition, expected visits, and more. For this, you simply have to enter the keyword, choose country/language, keyword difficulty score, exact search volume, trends, and CPC and PPC collection.
The SERP checker allows you to research SEO opportunities by entering keywords into it. The tool gives you location-specific search results and tells you whether your site can rank for that keyword.
There is no free plan, but it offers a free trial for 10 days.
Pricing
There are the following plans:
- Ranktracker: The plan offers 50 keywords, allows 1 user, unlimited domains, 3 competitors per domain, reports, and actionable SEO tasks. The number of keywords can be chosen, and the price will vary accordingly. It costs $8/month.
- All-in-One: The plan includes everything in Ranktracker, plus it allows 10 users, 10 competitors per domain, 500 keyword finders, 250 SERP checkers, keyword difficulty, and more. It costs $28/month.
- Premium: The plan includes everything as All-in-One, plus allows unlimited users/domains, 20 competitors per domain, 1000 keyword finder, 500 SERP checkers, and more. It costs $58/month.
Awario
The level of user engagement of your YouTube videos is one of the primary factors in search ranking. Hence, it becomes necessary to watch the buzz surrounding your YouTube videos, which is where Awario plays its role.
Awario is a social monitoring tool to fetch mentions of your video and keywords. Simply enter the URL of your video to set up an alert.
After that, you will be the first to know about the conversation that impacts your business. Now, you can react to those comments instantly and engage the audience towards a positive conversation.
Related: SE Ranking Review: Most Underrated SEO Tool
With Awario, you can set up email alerts. This way, you will get daily or weekly summaries of new mentions straight to your inbox. So, you will not miss any mention.
Awario offers a unique feature called a Boolean search. It is useful if you are looking for more relevant results, and a simple search is showing unnecessary mentions.
Its free version is also available to use after registration.
Pricing
There are the following plans:
- Starter: The plan includes 3 topics to monitor, 30,000 new mentions/mo, 5,000 stored mentions per topic, 1 team member, and Boolean search. It costs $29/month.
- Pro: The plan includes 15 topics to monitor, 150,000 new mentions/mo, 15,000 stored mentions per topic, 3 team members, Data export, and shareable reports. It costs $89/month.
- Enterprise: The plan includes everything in Pro plan, plus 50 topics to monitor, 500,000 new mentions/mo, 50,000 stored mentions per topic, 10 team members, white-label PDF & HTML reports, Account Manager, and API. It costs $299/month.
Nightwatch
To optimize your YouTube videos, you should track your video rankings on YouTube and in Google SERP feature. Nightwatch helps you monitor the performance of your video and explore the ways to optimize your content.
As an advanced tool, Nightwatch provides you with a detailed view of your YouTube SEO performance. You can find your actual competitors, find the relevant keywords, see more than raw ranking data, as well as watch your performance across all search features.
Related: SEMrush Review – Top Features Compared (Honestly)
Nightwatch enables you to monitor your video performance across different cities, regions, and countries so that you can optimize your videos as per the audience of a particular location.
Pricing
There are the following plans:
- Starter: Ideal for freelancers, SMBs and marketers. It includes 500 daily keywords tracked, monitor 5,000 backlinks, 50 websites tracked, 5,000 site audit pages, and more. It costs $39/month.
- Optimize: Ideal for growing SMBs and marketing agencies. It includes everything in the Starter plan, plus 1,000 daily keywords tracked, monitor 50,000 backlinks, 200 websites tracked, 10,000 site audit pages, and more. It costs $99/month.
- Agency: Ideal for larger agencies and enterprise businesses. It includes everything in the Optimize plan, plus 5,000 daily keywords tracked, monitor 200,000 backlinks, 1,000 websites tracked, 50,000 site audit pages, and more. It costs $369/month.
AccuRanker
AccuRanker is a very useful tool to track keyword rankings and to check the performance of your YouTube videos. It fetches all videos related to your channel domain to help you monitor your video performance in YouTube search results and Google, Bing, Yandex or Baidu.
The most crucial feature of AccuRanker is that it provides you with accurate and up-to-date rankings as ranking data is automatically updated every day. You can also manually refresh your keywords to check an updated ranking.
Related: SE Ranking vs. SEMrush: Which SEO Tool is Best For Beginners?
AccuRanker allows you to find your real YouTube channel competitors. You get aggregated top 10 competitors’ features to compare. Besides, if you want, you can select up to 10 YouTube channels of your choice to monitor and compare your performance with them.
With the tool, you can monitor your channel’s performance across countries, search engines, and even devices.
Although there is no free plan, you can sign up for a free trial without a credit card.
Pricing
It has a single plan that includes SERP feature, competitor tracking, advanced data segmentation, share of voice, historic search volume, and more. The price increases as per the number of keywords chosen.
If you go for a monthly plan, it will cost $109/month for 1000 keywords. If you go for a yearly plan, it will cost $99/month.
Social Blade
Social Blade is used to track and analyze social media data. Its services mainly focus on YouTube to optimize your video content and attract more subscribers.
However, it also provides information about other social platforms like Twitch, Instagram, Twitter, and Facebook.
The primary job of Social Blade is to collect and compile YouTube data. It obtains the data through the public programming interface YouTube API. The tool then presents the collected data in an easy-to-understand format. The data is available to all visitors free of charge.
The analytics tool also gives you access to many additional features. You can add up to five social media channels to your overview page or your dashboard as favourites. This way, you will be able to monitor those channels constantly.
If you are a registered user, you will regularly receive progress reports that you will receive automatically in your email inbox.
Pricing
Social Blad is a free platform.
Kparser
Kparser is a keyword suggestion tool, but unlike other keyword finders, it doesn’t only focus on Google. Instead, it helps identify what your potential clients or readers are looking for on YouTube, Bing, Amazon, and eBay along with Google.
Kparser for YouTube suggests long-tail keywords for title, description, and tags so that you get an opportunity to reach the top by relevant queries very fast.
Related: Ahrefs vs SEMrush vs Ubersuggest: Which is a Better SEO Tool?
Using the tool, you can also get a list of suggestions for YouTube channel username, channel keywords, and video ideas.
It is easy to use. Simply enter the seed keywords, select the country, language, and click on the ‘Advanced’ button to customize the research process, then click the ‘Start’ button, and you can see a list of keyword suggestions.
It also has a free version, which can be used without registration.
Pricing
There are the following plans:
- Basic: The plan includes unlimited number of keywords, 18 sources of parsing, 38 languages, 248 regions, and more. It costs $19/month.
- Startup: This plan includes everything in the Basic plan, plus unlimited export results (.csv), unlimited results copy to clipboard. It costs $29/month.
- Pro Account: This plan includes everything in the Startup plan, plus search volume data, Cost Per Click, and negative keywords. It costs $69/month.
TagsYoutube.com
As its name suggests, TagsYoutube.com is a tool to generate video tags and keywords. This tool is designed specifically for the YouTube platform only.
Therefore, the keyword ideas this tool generates are specific to YouTube, which is what makes it one of the best choices for YouTube SEO.
Related: SEO Keyword Research Guide
TagsYoutube.com helps in finding the best keywords comprising your targeted keyword for description, metatags, and title.
Pricing
TagsYouTube.com is a free tool.
MORNINGFA.ME
Another tool designed explicitly for YouTube. MORNINGFA.ME is used to optimize YouTube videos based on what is working and what is not.
It presents YouTube analytics in a simple and easy to understand manner so that you can make a fact-based decision.
After choosing the keywords and writing a description, the tool checks its overall relevance with your title and provides better suggestions.
Moreover, it suggests the latest topics based on your recent videos or competitors. You can know what your competitors are doing as the tool fetches data from different competitors to check what is working for them.
The 24 hours report it provides tells the number of organic viewers, the engagements, likes, subscribers, and overall performance analysis.
The interesting part about the tool is you cannot register directly to avail its services. You need to have an invitation code to enter into the invite code box to access a one-month free trial.
You can receive an invitation code from a YouTuber who recommends MORNINGFA.ME. Find your preferred YouTuber, who recommends MORNINGFA.ME and get an invite from them.
Pricing
There are the following plans:
- Basic: The plan includes rich channel analysis and limited keyword research tools. Full-featured access is available for 24 hours up to every 12 days. It costs $4.90/month.
- Plus: The plan includes rich channel analysis and complete keyword research tools. It costs $12.90/month.
Conclusion
With the consistently increasing popularity of video marketing, YouTube has become a crucial platform for different brands. By optimizing your YouTube videos, you can improve your video marketing strategy and make it more effective.
Therefore, you need to find the right YouTube SEO tools that help you with video optimization.
The list mentioned above has everything sort of YouTube SEO tools, from high-end analytics tools to free ones that you need to know about. Check out all them, weigh your options, and pick the one that goes well you’re your requirements.
