In a world where software as a service (SaaS) solutions are pivotal to digital transformation, ensuring your platform stands out in the crowded online space is paramount. Navigating through the myriad of SaaS SEO agencies, we’ve curated a list of the top 15 that have not only demonstrated exemplary skills in elevating online presence but have also significantly impacted user acquisition and retention for numerous software companies.
Dive in to explore how these agencies can be the catalyst for your SaaS product’s digital success, crafting strategies that resonate with your target audience and convert clicks into loyal customers.
Also read: 5 Best B2B SaaS Content Marketing Tools
Best 15 Leading SaaS SEO Agencies
Here are the 15 leading SaaS seo agencies:
1. NUOPTIMA
Introducing NUOPTIMA, a pioneering SaaS SEO agency that’s reshaping the growth marketing domain. With a top reputation in the industry, they stand out not just for their transformative approach to organic revenue generation but also in supporting software companies in successful roll ups.
At the heart of NUOPTIMA’s success is its talented team of technical SEO professionals and content creators. They excel in crafting marketing strategies that generate high-intent traffic across all major search engines.
What sets them apart is their commitment to data. Every approach is rooted in analytics and user experience, ensuring that campaigns are not just bespoke but also continually refined for peak performance. Their clients receive a unique combination of insights and strategies provided in actionable monthly reports and pre-agreed calls.
With a track record of over 300+ successful SEO projects, NUOPTIMA’s reputation in the SaaS SEO space is unparalleled. Their innovative methodologies, combined with a diverse clientele ranging from startups to established enterprises, underscore their capability to propel SaaS brands to seven figures in sales and surpass their targeted quotas.
The key growth services offered include:
- Comprehensive SEO
- Content Development
- Backlink Strategy
- SaaS Email Marketing
- SaaS Platform Marketing
- PPC Campaigns
If you’re on the hunt for an SEO SaaS agency that’s not just skilled but also responsive, NUOPTIMA is your best option. They are well recognized and trusted for their skill in excelling in SaaS growth. They have won multiple awards, including Finalist for Best Scale-Up Business, Finalist for Business Transformation of the Year Award, and Finalist for E-Commerce Business Award.
Find out what NUOPTIMA has to offer and schedule a free discovery call now!
- Headquarters: London, UK
- Founded: 2020
- Email Address: george@nuoptima.com
- Website: www.nuoptima.com
- Address: 1 Beauchamp Court, 10 Victors Way, EN5 5TZ, Barnet, United Kingdom
- Specialization: SEO, Backlink Strategy, SaaS Email Marketing, SaaS Platform Marketing, Google Ads, LinkedIn Campaigns
- Clients: Microminder, Quolum, Bonnet, FUL, Eden Data
Also read: SEO for Bootstrapped SaaS: Tips to Boost Your Online Visibility
2. Skale
Skale is adept at catering to the distinct requirements of software enterprises. They oversee the entirety of the SEO channel, ensuring a steady uptick in Process Query Language (PQL)/ Structured Query Language (SQL) and Monthly Recurring Revenue (MRR). Their methodology is layered, involving the verification and expansion of the organization’s channel through premier content marketing, focused initiatives to boost product enrollments and activations, and granting access to a premier cadre of professionals.
Skale’s ensemble taps into a profound comprehension of enterprises to secure prominent placements in search outcomes. Acting symbiotically with a client’s marketing division, Skale offers the expertise of roles such as a Strategist, Content Specialist, and Off-Page Manager.
Additionally, Skale adopts a forward-thinking stance by engaging with thought leaders in the industry and weaving their perspectives and citations into the content. This tactic amplifies the trustworthiness, authority, and knowledge of their partners, highlighting their understanding of the SaaS industry.
- Headquarters: London, UK
- Founded: 2020
- Email Address: N/A
- Website: www.skale.so
- Phone Number: N/A
- Address: N/A
- Specialization: SEO, SaaS Link Building, Content Creation
- Clients: Maze, MoonPay, Perkbox
3. Flying Cat Marketing
Flying Cat Marketing is an agency with a primary focus on SaaS enterprises. Their offerings span SEO and content creation, backed by a team that crafts and executes plans tailored to the specific requirements of their partners. Their methodology integrates analytical SEO techniques with insights centered on the end-user, facilitating the development of content that addresses growth-centric challenges.
A notable aspect of Flying Cat Marketing is its emphasis on fostering a diverse and inclusive environment. The agency is Latina-led, and a significant majority of its leadership comprises women. With representation from over 15 nations, the team brings a vast array of skills and backgrounds, equipping Flying Cat Marketing with the versatility to adeptly maneuver the competitive realm of digital marketing and ensure favorable outcomes for their partners.
- Headquarters: Barcelona, Spain
- Founded: 2020
- Email Address: hello@flyingcatmarketing.com
- Website: www.flyingcatmarketing.com
- Phone Number: +34 722 73 30 19
- Address: Carrer de Vilafranca 7, 08024 Barcelona, Spain
- Specialization: SEO and Content Marketing for B2B SaaS Companies
- Clients: ActiveCampaign, Mixmax, TestGorilla
Also read: 10+ Best SaaS Content Marketing Agencies
4. Directive Consulting
Directive Consulting distinguishes itself as a SaaS SEO agency with a nuanced approach, emphasizing more than just traffic influx. By leveraging financial modeling, they analyze metrics like lifetime value (LTV) and customer acquisition cost (CAC), allowing them to gauge the influence of website categories on pipeline and revenue. This ensures strategies that are both precise and impactful.
Their offerings seamlessly integrate performance content with SEO, aligning with the ‘Jobs To Be Done’ framework. This alignment ensures content resonates with users throughout their purchasing journey. Moreover, their holistic marketing optimization encompasses everything from lead management to revenue generation, making Directive Consulting a comprehensive solution for SaaS digital marketing needs.
- Headquarters: Irvine, CA, USA
- Founded: 2014
- Email Address: sales@directiveconsulting.com
- Website: www.directiveconsulting.com
- Phone Number: +1 949-214-4024
- Address: 5281 California Ave, #240, Irvine, CA 92617, USA
- Specialization: SEO, PPC, Content Marketing, Video Creation, Strategy, Lifecycle Marketing
- Clients: Uber Freight, Snap Inc., Amazon, Calendly
5. Rock The Rankings
This SEO agency has a specialized focus on SaaS brands. Rock The Rankings is on a mission to construct robust customer acquisition mechanisms through SEO, emphasizing the acceleration of demos, signups, and MRR growth. Their signature ‘Grow Faster Framework’ is a three-step process that encompasses content audit, research, and link building.
Rock The Rankings aims to condense what typically takes 12 months into a 12-week sprint. Their content strategy is revenue-centric, aligning with the overarching business and revenue objectives of their clientele. This method ensures content that not only ranks well on search engines but is also optimized for conversions. Beyond this, Rock The Rankings offers a range of services, including SEO management, consulting, and digital promotion. Their track record showcases their capability in aiding SaaS companies to bolster their SQLs and amplify MRR through their proven SEO framework.
- Headquarters: Charlotte, NC, USA
- Founded: 2020
- Email Address: justin@rocktherankings.com
- Website: www.rocktherankings.com
- Phone Number: +1 412-564-4660
- Address: N/A
- Specialization: SEO, Content Writing, Consultancy
- Clients: CV Maker, Hackathon, Atto
Also read: Questions To Ask A SaaS SEO Consultant
6. Demandwell
Demandwell is an SEO marketing company tailored for SaaS companies wanting to transform organic search into a consistent revenue stream.
A standout feature of Demandwell is their PACE method (Plan, Attract, Convert, Evaluate), which aids in the development of sustainable, SEO-friendly tactics. Beyond this, they offer software solutions for keyword prioritization, content outline optimization, and draft verification. They also extend consulting services, encompassing custom keyword research and health audits. With dynamic reporting capabilities, Demandwell allows businesses to glean insights from past performance and adjust strategies accordingly. Their emphasis on SEO automation further aids SaaS businesses in crafting scalable initiatives.
- Headquarters: Indianapolis, IN, USA
- Founded: 2019
- Email Address: help@demandwell.com
- Website: www.demandwell.com
- Phone Number: +1 317-660-5437
- Address: 830 Massachusetts Avenue, Suite 1500, Floor 3, Indianapolis, IN 46204, USA
- Specialization: SEO and Content Strategy for B2B SaaS
- Clients: Lessonly, Ordoro, Crunchbase
7. Fortis Agency
With a primary focus on SaaS startups from the US and EU, Fortis Agency excels in developing data-informed, compelling blog posts aimed at enhancing search engine visibility and organic traffic. Their approach is embedded in a deep understanding of the specific industry and target audience, followed by strategic planning and content development.
Over time, Fortis Agency has honed its operations and production workflows, ensuring they align with client objectives and effectively convert blog visitors into subscribers. Past challenges with scaling prompted a thorough reassessment of their methodologies, leading to refined systems, improved hiring processes, and a revamped link-building and outreach department.
Fortis likes to position itself as more than just an SEO firm — it’s a content marketing agency that leverages SEO to amplify its written content. Embracing lean and agile methodologies, they’ve streamlined their processes and employed the 80/20 principle to identify and act on areas of enhancement for growing SaaS platforms.
- Headquarters: Pula, Croatia
- Founded: 2007
- Email Address: support@fortis.agency
- Website: www.fortis.agency
- Phone Number: N/A
- Address: Vitasovićeva 36, 52100 Pula, Croatia
- Specialization: SEO, Content Marketing
- Clients: Undisclosed
Also read: B2B SaaS Sales Funnel: Complete Guide
8. Kalungi
Kalungi is a comprehensive agency dedicated to servicing the online software industry. Their objective is to aid these SaaS businesses in establishing a lasting marketing function that evolves in tandem with the company’s growth. Their service spectrum is vast, encompassing both strategic marketing leadership and tactical team support.
A hallmark of Kalungi is its integrated advertising model, designed to offer a complete suite of services, negating the need for multiple external agencies. This consolidated approach is especially advantageous for funded software companies poised for expansion. Kalungi also introduces a tailored pay-for-performance model, utilizing quarterly objectives and key results (OKRs) for performance assessment. Emphasizing accountability, they employ dynamic reporting to offer in-depth insights, empowering businesses to reflect on past endeavors and recalibrate their strategies for enhanced outcomes.
- Headquarters: Seattle, WA, USA
- Founded: 2018
- Email Address: contact@kalungi.com
- Website: www.kalungi.com
- Phone Number: N/A
- Address: 1000 2nd Ave, STE 2500, Seattle, WA 98104, USA
- Specialization: B2B SaaS Marketing Services
- Clients: BP Logix, CPGvision, Zippity
9. Minuttia
Minuttia is a renowned agency that offers specialized content marketing and SEO services, primarily catering to B2B SaaS enterprises. Their service offering encompasses detailed content creation, strategic planning, and comprehensive audits. A hallmark of their service is the acquisition of high domain rating backlinks pertinent to the industry of their clientele.
In addition to their core services, Minuttia provides design solutions, ensuring that blogs remain relevant and adaptable for the foreseeable future. This ensures that the foundational design and structure of these blogs remain resilient to obsolescence.
A distinguishing feature of Minuttia is its transparent operational ethos, coupled with a proactive stance toward the ever-evolving SEO environment. Their skill in responding to shifts, especially in relation to Google’s algorithm updates, highlights their commitment to staying ahead in the SEO SaaS industry.
- Headquarters: Tallinn, Estonia
- Founded: 2020
- Email Address: hello@minuttia.com
- Website: www.minuttia.com
- Phone Number: N/A
- Address: Sepapaja tn 6, 15551, Tallinn, Estonia
- Specialization: Content Marketing and SEO for B2B SaaS
- Clients: Respona, LearnWorlds, SwagDrop
Also read: Essential Guide To B2B SaaS Product Strategy
10. Simple Tiger
SimpleTiger positions itself as a robust agency for the SaaS industry. Their service portfolio spans technical SEO, link building, content development, and PPC advertising. To ensure rapid scalability for their clients, SimpleTiger employs a blend of foundational principles, advanced AI technology, and a playbook filled with tried-and-true tactics.
Their team is spread across the US and possesses professionals skilled in SEO, content development, and paid advertising. Clients on their growing list range from startups in their developing stages to established public and enterprise-level companies. Over the years, they have assisted numerous SaaS entities in amplifying their organic visibility, enhancing their monthly recurring revenue, and securing a commanding position in their respective search markets.
- Headquarters: Sarasota, FL, USA
- Founded: 2006
- Email Address: jeremiah@simpletiger.com
- Website: www.simpletiger.com
- Phone Number: +1 941-893-4118
- Address: 677 N Washington Blvd, Sarasota, FL 34236, USA
- Specialization: SEO, PPC, Content Marketing
- Clients: Bidsketch, Jotform, ContractWorks
11. Embarque
Embarque is a specialist in enhancing online visibility, offering services from keyword analysis to comprehensive SEO oversight for SaaS businesses. With collaborations including notable startups like Mailjet and VEED, they utilize tools like Ahrefs and Frase to pinpoint valuable keywords and chart growth trajectories. Beyond SEO, their expertise extends to content marketing, guided by dedicated project managers to ensure precision in strategy.
Their adaptable service packages cater to varying budgets, with a core mission to bolster SaaS firms’ discoverability. Embarque’s endeavors aim to augment subscriber bases and solidify digital positions, allowing businesses to focus on other pivotal tasks.
- Headquarters: Geneva, Switzerland
- Founded: N/A
- Email Address: julian@embarque.io
- Website: www.embarque.io
- Phone Number: 07464 397937
- Address: 13 rue Hoffmann, 1202 Geneva, Switzerland
- Specialization: Content Marketing Services, SEO Services for SaaS Companies
- Clients: ScrumGenius, Upscribe, SignHouse
Also read: How To Develop B2B SaaS Sales Process
12. First Page Sage
First Page Sage has a distinct focus on generating leads through ghostwriting. Catering to a wide range of clients, from industry giants like SalesForce and Microsoft to mid-sized businesses and burgeoning startups, they deliver tailored SEO solutions.
Their approach is rooted in a deep understanding of the client’s business and target audience. By assembling a dedicated team, they craft strategies that address potential customers’ needs through consistent content creation. First Page Sage’s unique model offers an all-encompassing advertising function, making it particularly advantageous for funded B2B software companies poised for growth.
First Page Sage has evolved from a traditional SEO firm to a content marketing powerhouse, emphasizing thought leadership that amalgamates lead generation, industry visibility, and reputation enhancement.
- Headquarters: San Francisco, CA, USA
- Founded: 2009
- Email Address: N/A
- Website: www.firstpagesage.com
- Phone Number: +1 855-888-7243
- Address: 2155 Union St, San Francisco, CA 10023, USA
- Specialization: SEO, Consulting, Web Design
- Clients: Salesforce, Verizon, Logitech
13. Outpace SEO
Outpace SEO is a digital marketing firm that focuses on metrics that truly matter. With a team with an average experience of over 10 years, which includes computer scientists and business experts, they harness their deep understanding of search engine algorithms to deliver results. Unlike many agencies that offer a broad spectrum of services, Outpace SEO’s strength lies in its specialized approach. They emphasize the importance of understanding the intricacies of search engines, which function entirely based on algorithms. This knowledge equips them to run experiments and test variables, ensuring their clients’ websites are always aligned with the latest SEO practices.
Their offerings are diverse, ranging from on-page SEO, audits, and keyword research to conversion optimization. They also delve into analytics and tracking, providing insights into user behavior and UX optimization.
- Headquarters: Oklahoma City, OK, USA
- Founded: 2020
- Email Address: sales@outpaceseo.com
- Website: www.outpaceseo.com
- Phone Number: +1 405-544-0208
- Address: N/A
- Specialization: SEO services for SaaS Companies
- Clients: Undisclosed
Also read: B2B SaaS Content Marketing Strategy Guide
14. RevenueZen
Located in Portland, Oregon, RevenueZen is an SEO agency that prioritizes revenue growth over mere online visibility. Their approach is rooted in generating a steady stream of qualified leads by building trust and stimulating organic demand, sidestepping the need for paid advertising. This aligns with the industry’s inclination towards sustainable growth.
RevenueZen’s methodology is structured into five stages: Analyze, Grow, Expand, Validate, and Refine. This ensures they understand client needs, implement growth strategies, and continuously refine their approach for better results. Their SaaS clients have reported significant growth in organic leads and website traffic, with some experiencing a tenfold increase. This agency’s results have even earned them the title of ‘Top B2B Company of the Year’ by Clutch in 2020. For SaaS businesses seeking a results-driven SEO partner, RevenueZen offers a proven track record worth checking out.
- Headquarters: Portland, OR, USA
- Founded: 2017
- Email Address: info@revenuezen.com
- Website: www.revenuezen.com
- Phone Number: +1 650-409-6294
- Address: 4039 N Mississippi Ave, Ste 308, Portland, OR 97227, USA
- Specialization: SEO, Content Creation
- Clients: Lightyear, LeadsRx, StockIQ
15. 93x
Based in London, 93x is a digital marketing agency with a distinct focus on serving technology, software, and SaaS businesses. Their team, comprising around 35 professionals, is dedicated to generating quality leads, emphasizing real-world impact over mere traffic metrics. Their expertise blends journalist-grade content with on-site SEO and tactical link strategies, all underpinned by a deep understanding of the SaaS buyer journey.
Recognizing the nuances of high-value deals and extended buying cycles, 93x crafts digital strategies that mirror the actual buying process. Their achievements, such as the ‘Best SEO Campaign’ at the Global Agency Awards 2021, attest to their efficacy. Additionally, the agency’s founder, Alex, hosts the FINITE podcast, offering insights into B2B tech marketing trends and challenges.
- Headquarters: London, UK
- Founded: N/A
- Email Address: N/A
- Website: www.93x.agency
- Phone Number: N/A
- Address: 60 Grays Inn Rd, Holborn, London, WC1X 8LU, UK
- Specialization: SEO, PPC
- Clients: Learnosity, Autovista Group, Uniphore
Also read: Best B2B SaaS SEO Tools That Marketers Use Secretly
Final Thoughts
Choosing the right SaaS SEO agency is pivotal in navigating the vast digital ocean. The top 15 agencies highlighted here not only exemplify SEO mastery but also demonstrate a proven knack for elevating SaaS platforms to new online visibility and engagement peaks. Embark on a journey toward digital excellence with an SEO partner that amplifies your platform’s presence, enriches user experience, and propels sustainable growth in the bustling SaaS arena.
