Rich snippets refer to a systematic plan that allows the search engine bots or crawlers to understand the content of a page. A rich snippet markup tool is used to code structured data. The derived codes can then be embedded into your web pages. The efficiency of the codes can be tested with the best rich snippet testing tools before they are deployed.
In this article, we will learn about the best rich snippet testing tools, their key features, pricing, and how to use them.
So, let us begin.
Best Rich Snippets Testing Tools
Here are a few rich snippet testing tools that can help you determine and resolve critical issues of the schema markup of the respective website.
1- Google’s Structured Data Testing Tool
The structured data testing tool by Google is simple and straightforward to validate your rich snippets. It allows you to test the public pages to check whether the structured data can generate rich results or not. With the help of the structured data testing tool, you can validate the overall format of your structured data code and check the respective fields of the data code, including URL, name of the company, type, etc.
All it requires from you is to paste the site’s URL or the rich snippet, and it will tell you about any shortcomings of the code and will flag the errors for you. The tool offers support for 12 schema types, visual tagging of elements, and allows you to add schema markup to HTML email. It supports the microdata format.
Pricing of Google’s Structured Data Testing Tool
The structured data testing tool is free to use the product by Google.
2- Schema.org
Schema’s rich snippet testing is highly recommended for marketers with no technical background and understanding but focused on adding structured data to their quality piece of content. If you have a WordPress website, the tool called the all-in-one schema.org rich snippets plugin makes it effortless to add rich snippets to your posts and fuel Search Engine Optimization, click-through rates, and organic results.
The plugin is easy to use as it automatically does everything on its own. It integrates with your WordPress site and optimizes your content for you. It is also used to create, build, and curate general structured data markup in JSON-LD, allowing you to be injected in both headers and footers of your website.
The tool offers support for nine schema types, allows WooCommerce configuration, and offers simple instructions about how it works.
Pricing of Schema
The rich snippet tool by Schema.org is an entirely free-to-use tool.
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3- Yandex Structured Data Validator
Yandex is the number one search engine used in Russia. The structured data validator for Yandex proves efficient in ensuring that the structured code appears correctly on Yandex. It is similar to Google’s structured data testing tool as it also allows you to check the efficiency of your site’s markup. The structured data validator for Yandex inspects all the formats, including RDF, schema.org open graph, and microdata.
Pricing of Yandex Structured Data Validator
The structured data validator for Yandex is entirely free to use.
4- SEO SiteCheckup
SEO SiteChekup is a comprehensive site analysis tool that includes a structured data testing tool and several other tools. The rich snippet testing tool by SEO SiteCheckup checks the compliance of the structured data with HTML microdata specifications. The tool checks your site for SEO-related issues such as URL redirects, page load speed, mobile responsiveness, URL Redirects, and broken links.
All you need is the website’s URL, and you have insights about the errors of your snippets and the ways you can resolve them for the bots to identify your site and rank on the SERPs.
Price of SEO Checkup
The SEO Site Checkup comes in three paid bundles – basic, webmaster, and professional. The basic plan is priced at $29.95 per month. The webmaster version is priced at $49.95 per month. Lastly, the professional bundle is priced at $89.95 per month. You can save 10% if you take annual membership.
5- Schema Markup Tool by Atrock
The schema markup tool by Atrock allows you to create an efficient, rich snippet instead of testing one for its legitimacy and efficiency. You can use the Schema Markup Tool by Atrock to create flawless, crisp, and short structured data code in various formats like JSON-LD or RDFa.
The thing that makes it popular is that you do not need to possess the professional technical knowledge to leverage the tool’s functions. Select the type of structured data of your choice, add your website details, and it will offer you a perfect structured data code for your website.
Price of Schema Markup Tool by Atrock
The Schema Markup Tool by Atrock is a free-to-use tool.
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6- RDF Translator
The RDF Translator is a structured data testing tool for an extensive range of structured data formats. The tool validates limited types of structured data formats. One of the excellent benefits of using this tool is that it effortlessly validates XML, N-triples, and N3 structured data formats that are usually not offered by several structured data validation tools.
It also offers REST API, allowing the developers to include the toll on their site. In order to use the tool, all you need to do is paste the site’s URL or the structured data code so that the tool can validate the efficiency of the code and suggest the necessary ways to improve its effectiveness.
Price For RDF Translator
The RDF Translator is an entirely free-to-use tool.
7- JSON-LD Playground
The JSON-LD Playground is a comprehensive tool to validate the JSON-LD structured data format. All you need to do is enter the URL of the remote document or a code beginning with <script type =’ application/ld=+json’>. The tool will then comprehensively analyze the code and offer a detailed report. It is one of the most impeccable tools when it comes to checking whether the Syntax meets the requirements or not.
The tool offers support for six schema types, offers simple instructions on the homepage, comes with a reset form button, and provides explanations of formats, schema benefits, and much more.
Pricing of JSON-LD Playground
The JSON-LD Playground is an entirely free-to-use tool.
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8- Structured Data Linter
The structured data linter is simple and effortless to use. You do not require any kind of special technical knowledge in order to use a structured data linter. You can paste the code, URL, or file to check the structured data, and the tool will return a snippet visualization. It also offers limited vocabulary validations. A minor limitation of the structured data linter is that it does not support microformats. The tool is perfect for verifying structured data contained in web pages and obtaining improved search results.
Pricing of Structured Data Linter
The structured data linter is free to use the tool.
9- Merkel’s Schema Markup Generator
Merkel’s schema markup generator is a schema.org markup for creating content like articles, how-tos, breadcrumbs, events, FAQ pages, and much more. Post fill in the blank characteristics, the schema markup generator by Merkle creates code for a specified category. Local SEO, crawling SERP, rendering, and rankings are some of the many features offered by the tool. The tool will successfully assist you in determining and correcting any sort of issues in the website’s schema.
The schema markup generator by Merkel supports fourteen schema types, offers effortless references and documentation, and supports JSON-LD & microdata formats.
Pricing of Merkel’s Schema Markup Generator
The schema markup generator by Merkel is a free-to-use tool.
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10- Schema APP Editor and Highlighter
The Schema APP editor and highlighter tool offer extensive performance analysis to aid crucial decision-making apart from checking the legitimacy of your schema markup. It offers support for over 20 schema types, automatic deployment on every site type, data feed integration, complete schema implementation, compatibility with caching plugins, Shopify, and Big Commerce, immediate error notifications, dynamic markup content, and much more.
It supports JSON-LD format.
Pricing of Schema APP Editor and Highlighter
The Schema APP Editor and Highlighter are priced at $30.00 per month and $300.00 per annum. It also offers a customizable plan that includes features you want to include and pays for the features you have added.
11- WP Review PRO
The WP Review PRO is easy and fast to set up. It also offers flexible customization and full responsiveness. It supports over 19 schema types, compatible with caching plugins, compatibility with WordPress multisite and WooCommerce, and offers a pros and cons list, comparison table, pre-made templates, and 45+ animation effects. It supports the microdata format.
The primary focus of the tool is to help provide review-type schemas.
Pricing of WP Review Pro
The WP Review PRO is priced at $67.00 per annum for a single product and a single website. For a single product and three sites, it is $87.00 per annum, and for a single product and unlimited sites, it is $97.00 per month. For membership and a single site, it is $99.00 per annum. For membership and three sites, it is $197.00 per annum. For membership and unlimited sites, it is $420.00 per year.
12- Schema & Structured Data for WP & AMP Pro
The Schema & structured data for WP & AMP pro are easy to use. It effortlessly caters to all your digital marketing needs. It includes a knowledge graph, dedicated tech support, and accessible data migration. It offers support for 20+ schema types, global overwriting snippets, full AMP compatibility, a setup wizard, integration with Yoast, Cooked, and WooCommerce, unlimited custom post types, and microdata cleanup, and much more.
It supports JSON-LD format.
Pricing of Schema & Structured Data for WP & AMP PRO
The Schema & structured data for WP & AMP pro come in four paid bundles. The first one is personal and is priced at $99.00 per annum. The webmaster version is priced at $149.00 per annum. The freelancer version is priced at $299.00 per annum, and the agency version is priced at $499.00 per year. It also allows customizing your package.
Benefits of Having Perfectly Optimized Rich Snippets
Here are a few benefits you can attain if your structured data code is perfect, optimized, tested, and efficient.
- Structured data codes derive business results.
- Improvise your business’s findability in the search result.
- Control how your brand name appears in the search results on the search engine.
- Enhances findability on all surfaces like desktop, mobile, and voice search.
- Witness an increase in investment return from courses, events, videos, and articles.
- Attract job applicants when you have vacancies in the office.
- Helps in improving your content strategies.
- Delight and help your customers with answers in search.
- Helps you build a knowledge graph & re-use it within your organizations.
- Derive more significant insights from the detailed reports by the analytics.
Structured Data Testing
Structured data testing is done with the aid of a data testing tool. It is conducted to monitor the health of your page. The best rich snippet testing tools can offer valuable insights about a page as it must be visible to search engines like the format of the structured data, any probable errors, and any other issues with the structured data.
Structured data testing tools allow you to identify and resolve severe issues with a site’s schema markup. These issues probably result from wrong or missing code.
Conclusion
Developers and content marketers cannot overlook the importance of rich snippets or structured data markups. Your structured data can prove beneficial only when you have eliminated all issues using the above-mentioned tools. Compelling structured data plays a crucial role in determining the overall visibility on the SERPs as it fetches quality traffic to your site organically and allows you a chance of maximum ultimate conversions.
