Before finding out what kind of tools SEO experts use, it is important to know exactly what SEO experts are and what their job entails. In very simple terms an SEO or Search Engine Optimization Expert, as the name suggests, optimises pages on a website to make sure that all kinds of relevant search results are present. They basically aim to reduce network traffic and create a smooth and efficient experience for the user. Hence they come under the marketing aspects of large companies whilst trying to make every user as happy as possible.
The demand for SEO specialists has gone up in recent times, due to a real upturn in online activity over the past few years. Websites have necessary updates to their search interfaces that need to be made and people with experience in the SEO universe are in high demand.
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In order for the SEO specialist to be able to control his team and the tasks that he and the team do, this is important. The best tool is Microsoft Project. Microsoft Project is an interface that allows managers of teams in large companies, assign tasks and follow the progress of said tasks.
Some things that put it above its competitors are its flexibility, accessibility, dependable website, and seamless integration into the user’s workspace. However, it does have some cons to it as well.
Whilst MS Project is a great tool to use, its pricing, tough interface and the fact that it can only be used on a desktop make it seem a little less exciting.
For some alternatives that are MS Project equivalent, read here.
Also read: Best SEO Tools For Beginners
Now, let’s look at some of the tools that are known to be amongst the best. In no particular order.
Google Trends
Google Trends is a somewhat unusual addition to the plethora of SEO tools available to experts. This is explained quickly however, because Trends has solely been made for people who are looking to start something new and need to search for different combatants and ideas that they may or may not need for their website. Experts can refer to Trends in order to quickly determine what they want to add to the website.
Also read: Best SEO Tools For Beginners
Ahrefs
Ahrefs is an SEO tool that is quite progressive and well trusted by experts across the globe. It thoroughly checks the website and generates links and keywords in order for the user to know exactly what he or she wants the website to show. Their site auditing tool, for example, checks the website at the level of its own pages, and then shows the user whatever technical changes can be made for further improvement.
Growth Bar
The Growth Bar comes as an added extension to Chrome and it gives data directly from the search bar that it contains. It has features that tests the originality and difficulty of the keywords that either the user enters or the ones that it generates itself.
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SpyFu
This is an inbuilt SEO, specifically made for Google Ads. It boosts the specialist’s competitive research and he can look at the different kinds of competition from SEO’s and PPC’s i.e pay per clicks on the website. Along with offering keyword generation, like most SEO tools do, SpyFu also lets the user choose to see their competitor’s PPC’s and SEO’s.
SE Ranking
SE Ranking basically combines all different kinds of SEO tools, making it look like some sort of an all in one SEO tool that makes it quite accessible. What that means is it generates keywords and at the same time runs complete checks through websites to check for any possible discrepancies.
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Google Analytics
This Analytics SEO tool is said to work best in partnership with the Google Search Console. It locates all of the website’s data and manages to collect it centrally, making it effective and convenient. One of its premium tools directs negative or fake traffic away from the website. Fake traffic can often make the website sluggish and at times, unapproachable. This tool solves that issue.
Bing Webmaster
A Microsoft product, the Webmaster by Bing has many different website tools which include SEO tools. This offers tools that can create and track backlinks, which are just links from other websites. The product gives you an SEO report like most others, but it also lets the user access backlink profiles to provide a better understanding of domains and anchor links.
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SEMRush
SEMRush markets itself as a site that can help make the marketing process for a website much more streamlined. It achieves this by following the website’s position on Google’s searches, trying to make it as organic as possible. It also gives the user information on PPC’s and ads.
Google Search Console
The aforementioned Google Search Console is a free tool that lets users see how their website is viewed on Google and hence optimising it from there on in. It even improves the user experience on the websites present on mobile phones.
Also read: Which SEO Tools Do You Prefer? Here are My Favorites
BuzzSumo
BuzzSumo is an SEO tool that focuses on slightly different perspectives on online marketing. The website uses social media in order to show the user different trends online. It does what Google Trends does, but in a way that is quite unique.
UberSuggest
UberSuggest, created by Neil Patel, is another tool that generates and searches for keywords along with showing the user the search results that are ranked highly on Google’s view pages. SImilar to the Growth Bar, this comes as an added Chrome extension and is available for free.
Also read: List of Free Seo Tools
Answer The Public
Answer The Public has a number of tools that are all focused on keyword searching and generation. The process it follows is very simple, it just combs through data,collects it and then compiles it. Then it generates keywords relevant to the domain, which can also be stretched into phrases or long sentences.
Mangools
Mangools is a site that caters to all kinds of users, from small businesses to large corporations.
It’s got a bunch of different tools that perform functions like search result reports, keyword searches, backlink reports and rank analysis. It’s also known to be one of the more cost effective SEOs available on the market.
Also read: Top 6 SEO Project Management Tools
SEOQuake
Another tool that comes as a Chrome extension, SEOQuake is a free software that runs fast checks on websites in order to find any technical discrepancies that need to be fixed. It can export data files,audits for SEOs and more.
The trends are changing, but a few major tools are still holding up strong right now. So those were the 15 best SEO tools for SEO specialists in today’s day and age.
