The legal space is a very competitive one, so it’s important you do everything you can to put your firm on the map. Enter legal SEO. Legal SEO is one of the most important aspects of a successful law firm.
By optimizing your website and improving your search engine rankings, you can bring in more potential clients and grow your business.
This article should give you a good foundation of how an SEO strategy can help your law firm.
How to Effectively Optimize Your Law Firm Website
There are many different techniques that you can use to improve your rankings in the SERPs, but some of the most effective ones include:
1- Produce High-Quality Content
Content is still king when it comes to SEO, so make sure you produce lots of valuable content that will interest your potential clients.
Related: How to Write the Best SEO Content
The content should be well written and informative, and it should also include keywords that are relevant to your niche.
2- Invest in Local SEO
If you’re trying to attract clients in a certain geographic area, then a local SEO campaign is extremely important.
You’ll need to set up your Google My Business profile and submit to local citations and directories. This will allow you to show up for searches that are targeted towards your location, and it can help your law firm get found by people in your area. It is also vital that you include local keywords in all of your posts and articles.
Related: Top Local SEO Stats
For example, if you’re a personal injury lawyer then you should include words like “personal injury lawyer” or “New York personal injury lawyer” in all of your articles to improve their discovery rate.
You can get in touch with specialized seo services for lawyers to rank your website in local search results.
3- Acquire Links
You need high-quality backlinks if you want your site to rank highly in the SERPs, so be sure to create a link building plan and stick to it.
Related: How to Get High-Quality Backlinks
Try getting links from guest posts on other authoritative sites, and make sure you’re producing linkable content on your site. These are excellent ways of increasing the number of backlinks pointing towards your website. If you have no experience on this, you can let the experts do link building for lawyers website as they have more experience and they know the do’s and don’ts in this area.
4- Optimize Your Website For Mobile Devices
More and more people are using their smartphones and tablets to search for information online, so you have to make sure that your website is mobile-friendly.
5- Do Proper Keyword Research
Keyword research is essential for any effective SEO strategy. You need to identify the keywords that your target audience is most likely to use when they’re searching for information about your law firm.
Once you know which keywords to target, you can start incorporating them into your content and website design.
6- Maximize Internal linking
Make sure that all of your most important pages link back to one another so that they can pass on their ranking power to each other.
When you produce content, try linking back from the article itself to some of your important subpages so that you can maximize exposure and traffic for those pages
7- Improve Site Load Time
Your website’s load time is a key factor in determining its rank, so you need to make sure that it is as fast as possible. Use a caching plugin and minify your code to speed it up.
Related: Top Ways to Increase Site Speed
8- Create an XML Sitemap
This is a great way to ensure that Google’s spiders are able to see and index all of the pages on your site, so it’s definitely worth doing.
9- Use Schema Markup
Schema markup helps search engines understand what your website pages are about, so it’s definitely something you should use if you want to rank for specific keywords.
10- Monitor your results
It’s important to track your SEO progress so that you can see what’s working and what isn’t. Use tools like Google Analytics to keep track of your website traffic. Other notable tools include Ahrefs and SEMrush, both make it easy to keep an eye on your rankings.
Lawyer SEO Is Important for Your Firm
Truth is, Search Engine Optimization is essential if you want to attract more visitors to your website and gain new clients. Showing up on the first page of Google’s search results pages is crucial if you want your law firm to compete with the big guys, and it’s easy enough to achieve if you use the right legal SEO strategies.
SEO should be a constant process, not something you do once and forget about. You should constantly be producing high-quality content, earning links to your website, optimizing your pages for mobile devices, creating XML sitemaps etc. If you’re serious about dominating first-page rankings in the SERPs then SEO services are definitely worth investing in.
