Looking for local SEO stats? Don’t worry, I have researched and compiled the top local SEO stats that you should know as a local SEO expert or a business owner.
Optimizing your business for local searches can lead to more customers and sales. Many organizations choose local SEO as their marketing strategy because they know that local SEO plays a vital role in business growth.
What Is Local SEO?
Local SEO is one such technique through which you can rank your business on a particular location so that your business is the first one to be seen by the people of that area after searching Google.
For example, many times we need information about a specific location like restaurants, hotels, or schools in a location. Here, users use Google Maps or search engines to search for various services, and here you have an opportunity to make your business at the top of the search results.
Here is how a perfect Local search looks like:
Related: Local SEO Ranking Factors Used By Google
Importance of Local SEO Statistics:
Local SEO has many benefits, below are the top benefits of Local SEO:
- Local SEO can help you increase users on your website from specific areas or regions. With this, you can grow your brand reputation in a local audience.
- Local SEO gives your opportunity to rank for local products or service keywords. Also, every user does an online search before purchasing any products, so here you have a huge opportunity to grow your business.
- Local SEO is free. You can make use of top platforms like Google My Business and Bing Places to promote your local business for free, without even investing a single dollar.
- Everyone wants to buy from trusted sources and that’s why users always see online reviews of a company in which they are going to invest their money. With Local SEO, you can encourage more and more people to review your business.
- Most of us use our smartphones to surf the web as compared to desktops. Also, research tells us that around 79% of users use their mobiles to perform local searches. Here, you have a big opportunity to grab this traffic to your business by doing Local SEO.
Related: Best Local SEO Strategies For Dentists
How To Do Local SEO
To perform local SEO, first, you need to create a business listing on Google My Business that is free to use. (For more exposure, you can also list your business on other platforms like Bing Places)
After that, fill in all the important details of your business like name, address, products, services, and business description. Also, to create a trusted listing, you can add images and videos that will encourage customers to purchase from you.
Next, create a website in which you can add more details about your business like blogs, events, and services. You can also add your business to your business listing that will help you generate lots of traffic.
Tip: If you don’t have a website, then Google My Business provides a free website that you can use for your business. Claim your free business website here.
Further, you can manage ratings and reviews of customers. A best practice is to reply to every review you receive either positive or negative. It shows users that the business is alive and responsive to its customers.
In Addition, you can list your business on different platforms like Yelp, Foursquare, and Yellow Pages.
Here Are The Top Local SEO Stats For 2022
- 46% of users searching on google are looking for local information. (HubSpot)
- 93.4% of users read customer reviews on the business listing before purchasing any item, especially from unknown retailers. (Chatmeter)
- It is estimated that around 56% of local businesses have never claimed their Google My Business listing. (WebFX)
- It is estimated that 72% of users who perform a local search visited the store within a few distances. (HubSpot)
- In 93% of searches, Google’s Local 3-pack displays. (Sagapixel)
- On mobile, queries like “near me”, “close buy”, and “where to buy” have seen 900% more growth in the past two years. (HubSpot)
- 91% of users in the range between 18-34 see the positive report to trust any business. (WebFX)
- 60% of consumers contacted a business using the “click to call” option available on Google business listings. (HubSpot)
- To find a local business, 86% of users rely on the internet. (WebFX)
- The query “store open near me” on mobile devices has seen a growth of 250% in the last two years. (HubSpot)
- Every week, 29% of people search for local businesses. (WebFX)
- Around 64% of small businesses have an online presence. (Sagapixel)
- If a business website is mobile-friendly then it is expected that 61% of users will contact the business. (BrightLocal)
- In local sales, mobile devices influence over $1.4 trillion in sales. (HubSpot)
- It is found that after a local search, 18% of users will likely purchase items within a day. (HubSpot)
- In the Google search results in which 92% of queries contain location or city, Yelp appears in the top 5 positions. (Ahrefs)
- 78% of local searches on mobile devices lead to offline purchases. (HubSpot)
- Not only searching but users also visit around 1.5 billion locations physically every month that are related to Google searches. (Safari Digital)
- It is estimated that 28% of local searches become purchases. (HubSpot)
- 92% of users only chose businesses that are on the first page of local search results. (HubSpot)
- On local business results, 24.4% of clicks go to the first result. (Safari Digital)
- 4 in 5 consumers use search engines to find local information. (HubSpot)
- The ranking of local businesses on Google is influenced by 15% by user reviews. (Chatmeter)
- There are 87.1 million queries related to the local searches performed on mobile devices to find products or services. (Sagapixel)
- 71% of customers choose a business that has responded to their previous customer reviews. (Chatmeter)
- To find a local business, voice search is used by over 55% of users. (WebFX)
- Google Maps application is used by 86% of customers to find a local business. (Safari Digital)
- Businesses without review are not trusted by 15% of users. (Chatmeter)
- 97% of users believe that getting knowledge of any company is very important. (HubSpot)
- It is found that to recover a single negative review, it takes 40 positive customer reviews. (Chatmeter)
- 78% of users only consider the most recent customer reviews. (Chatmeter)
- 67% of smartphones and 72% of computer users want to see ads that are customized according to their location or zip code. (HubSpot)
- 60% of customers admitted that negative reviews on business listings make them un-trust the business. (Chatmeter)
- 84% of “near me” searches are made using mobile. (99firms)
- The search query “best place to buy” on a mobile device has seen a growth of over 70% in the past two years. (Chatmeter)
- 88% of people that search for any local business using a mobile device are likely to call or visit the business in under 24 hours. (HubSpot)
- While purchasing any product in-store, 50% of the world’s online shoppers use their smartphones to research the product. (Chatmeter)
- 82% of local businesses on Bing have still not claimed their listing. (99firms)
- Bing has acquired around 30% of all searches in the US (United States). (Statista)
- Via Google My Business, 16% of companies receive over 100 calls a month. (BrightLocal)
- It is expected that US marketers will invest $38.7 billion in mobile location-targeted ads by 2022. (99firms)
- There is a 34% increase in searches related to shopping on Christmas Day. In fact, queries like “store hours” and “where to buy” see growth on 23rd December. (Think with Google)
- 90% of advertisers believe that location-based ads improve business. (99firms)
- 82% of customers won’t choose a business that has less than a 3-star rating. (Chatmeter)
- 68% of users use the “click to call” or “get directions” option available on local ads on mobile. (99firms)
Conclusion
After checking the above stats, we can imagine the importance of local SEO. The Internet is changing every day with new technology and having good knowledge of your industry is very essential for every business. Here, the local SEO stats help businesses as you will get extraordinary insights that will help in business growth.
