SEO Keyword research is the most important step in search engine optimization. It’s not only what you type into Google but also what you’ve typed into your own website or app in the past few months that will determine how well your website ranks for specific searches.
Keyword research is a long-term process, and it’s often considered one of the most important aspects of SEO; however, many business owners don’t focus enough on this until it’s too late.
These SEO keyword research tips will walk through everything from beginning with a keyword database to finding out what advertisers are doing with their ads to evaluating your top pages using Analytic Tools.
Keyword research is the first step toward SEO success
Keyword research is the first step towards SEO success. It helps you to find out what your customers are searching for and how they feel about your product or service.
Keyword research helps you find out what is essential to your customers so that when you write about them in an article or blog post, it will be relevant and valuable. In addition, keyword research allows us to see where our competitors are ranking on Google search results pages (SERPs), which gives us a good sign of where we should focus our efforts as well as whether there is potential for improvement based on current trends in search engine usage data analysis over time periods ranging from 12 months up until three years ahead into future timescales too!
Top Keyword Research Tips Pros Use
Use the right tool
Few people understand that choosing the right tool for your keyword research is so important. There are numerous tools available in the market to help you with your research. However, not all tools are going to be the best option for you. For a beginner, a more straightforward interface will be more helpful, whereas, for an advanced user, a little more than a simple interface is more suitable.
Also See: Best Keyword Research Strategies To Try Out
You don’t want something complicated in your eyes! It will be simpler for you to work on your project if the interface is straightforward.
Do not forget to check out the keyword research process that generated millions in revenue.
Gather long-tail keywords
Long-tail keywords are more specific and targeted. They have a higher search volume and are easier to rank for. Additionally, they are less competitive, making it more straightforward for users to find your content on search engine results pages (SERPs).
Also See: Best Tools To Find Long-Tail Keywords
Long-tail keywords comprise several words that describe exactly what you’re looking for, such as “how do I lose weight fast,” or “how to build muscle fast.” These terms allow you to find high-quality content that’s relevant for most people searching for something related (like losing weight).
When it comes down to it, long tail keywords are easy once you’ve got an idea about which kind of content serves you well.
Find your competition
Now that you know what keywords to target and how to find them, it’s time to look at your competition using keyword research tools.
Also See: Best SEO Competition Analysis Tools
- Analyze the keywords they are ranking for through keyword research tools.
- Try to find out how they are doing it differently than you.
- Find out what keywords they are not ranking for or using at all in their content marketing strategy.
Exclude negative keywords
If you want to avoid wasting your money on searches that don’t produce the results you want, it’s important to add negative keywords. Negative keywords are words or phrases in a search term that Google marks as “excluded” from appearing in its results.
Also See: Best SEO Keyword Research Tools
For example, if someone searches for “maternity clothing” but does not include any of these terms: “baby carriers” or “diaper bags,” their search will return no results because those terms would be considered irrelevant by Google’s algorithm. This can be costly because many people use these keywords in their queries without realizing they’re doing so (and therefore wasting their time).
Find out what advertisers are doing
An important factor while doing your keyword research is finding out what advertisers are doing. You can do this by using Google AdWords or another keyword research tool that provides access to the keywords they use.
Also See: How To Create A Competitive Analysis Plan
Once you know what these advertisers are doing, figure out how they’re accomplishing it next. This will help you understand the best way to approach this process and give insight into whether your own strategy works well enough for what you want.
The next step is understanding why specific sites are ranking higher than others when it comes down to search engine rankings:
- How much traffic each site gets (both organic and paid)
- How many links point back towards those sites
Analyze your website’s top pages
Understand website’s content to analyze the top pages on your site. These are the pages that get the most traffic and have been viewed by numerous people. It’s important to understand what keywords are used on those pages and how they relate to each other.
Also See: How To Find Out Which Keywords Your Website Ranks For?
For example, if you have a blog post titled “How To Make Money Online,” then it makes sense that you would use some variation of “how” or “make money online,” for people looking at this page to find something they want when they click through from Google search results (or just visit). In addition, if several pages rank well within this keyword group—such as inside our example—then it becomes evident that there must be some link between them!
Conclusion
You should now have a pretty good idea of how to do your keyword research. It’s a bit like building your own house, but there are always new SEO keyword research techniques and tricks that can improve your work. There is no need to be afraid of trying new things and seeing if any of them work for you!
