When you have an amazing product, you will be doing it a disservice if you lack a decent website. Then again, having a decent website is nothing if it doesn’t deliver the organic traffic you are hoping for.
The industry for SaaS products is continuously growing with thousands of new tech brands in your niche coming to the fore. Maintaining profitability and online relevance will depend on how well your SaaS website draws in organic visitors.
You won’t get any subscriptions without visitors who are already eager to sign up the moment they land on your website. If you want to get a high return on investment from your online presence, aim to generate more organic traffic with the tips discussed in this article.
Also read: Best SaaS Tools For Startups
5 Best Ways To Increase Traffic For SaaS Companies
Here are the top ways to increase traffic to your SaaS website:
1- Perform SaaS Keyword Research
Initiating your SaaS keyword research begins with selecting foundational keywords that directly relate to your software offering. For instance, if your SaaS product specializes in email marketing automation, you might start with seed keywords such as “email marketing software,” “automated email campaigns,” and “email marketing automation tools.”
Next, employ keyword research tools like Google Keyword Planner or specialized SEO platforms. By inputting “email marketing software” into one of these tools, you can uncover related keywords with varying search volumes and competition levels. These might include phrases like “drip email campaigns,” “segmented email marketing,” or “email marketing analytics.”
To further refine your keyword list, it’s beneficial to examine your competitors’ online content. Analyze their websites to identify the keywords they rank for, particularly those that align with your software’s features and benefits. This competitive analysis can unearth additional keyword opportunities specific to your niche.
Once you’ve gathered a comprehensive list of keywords, organize them into thematic clusters and prioritize based on relevance to your SaaS solution and the estimated search volume. For example, if “segmented email marketing” aligns with your software’s core functionality and demonstrates a strong search volume in your target market, it becomes a prime keyword to focus your content and SEO efforts on.
Also read: Top Ways To Drive Traffic To A New Website
2- Focus on Creating Helpful & Original Content
In years past, brands would rather focus on keyword quantity and technical SEO to reach the top of the SERPs. The times have changed and Google is now putting a premium on websites that publish “people-first” content. These are articles, videos, and other types of content that offer valuable information.
By valuable, Google refers to content that educates users with timely and relevant information. When creating content, think about how it answers questions and provides new insights about a trend or issue everyone is talking about. Google will promote your SaaS website to the top of the SERPs and help you generate a healthy influx of potential subscribers.
Also read: 15 Great Blog Post Templates For Better Content Creation
3- Enhance User Experience
Content is only one factor in improving your SaaS website’s ability to draw in more organic visitors. Even with great content, you won’t be hitting your targets if your website isn’t easily navigable and doesn’t have all the right elements in the right places.
You simply have to improve your website’s appearance by ensuring that each asset complements natural reading patterns. Ensuring that your website is also optimized across different viewing formats and orientations is a big plus.
If it doesn’t look good when viewed through your smartphone, fix the layout immediately. A poor mobile experience will cause you to miss out on potential SaaS customers who prefer using their phones.
4- Perform SaaS Link Building
Link-building remains an essential strategy for optimizing organic visits, since links add authority to your website and positions itself as a trusted source of information.
Google loves websites that are present in authority sites like Forbes and Ahrefs, so it won’t be easy to overlook the value that strategies like guest blogging and social bookmarking could bring.
Investing time and money in link-building strategies will help increase your website’s domain authority and, more importantly, its ability to generate high-quality traffic.
Frankly, it’s not as easy as it looks, but by working with SaaS marketing experts, you could develop a strategy that’s bound to raise organic traffic.
You can work with a marketing agency or hire an in-house team, the pros and cons of both hiring a SaaS agency vs having an in-house team is explained very well by Rock The Rankings, SaaS SEO Consultants.
Also read: 7 Proven SaaS Link Building Strategies
5- Have A Responsive Web Design
A mobile-friendly SaaS website design not only enhances your SEO but also provides a better user experience, which can lead to higher visitor retention and engagement.
Here are the guidelines to follow to have a mobile-friendly SaaS website:
- Mobile-First Approach: Prioritize mobile design to ensure that your website looks and functions well on smaller screens. Start with mobile layouts and progressively enhance for larger devices.
- Fluid Typography: Implement fluid typography that adjusts text size and line spacing based on screen width, making text legible and comfortable to read on all devices.
- Mobile Navigation: Use a mobile-friendly navigation menu, such as a collapsible hamburger menu, for small screens. Ensure easy access to essential pages and features.
- Touch-Friendly Elements: Make sure buttons, links, and interactive elements are large enough and spaced adequately to accommodate touch interactions on mobile devices.
- Performance Optimization: Optimize your website’s performance by minimizing the use of large images and heavy scripts. Use lazy loading for images and prioritize content above the fold.
- User-Centric Design: Prioritize user experience by placing the most critical information and actions at the forefront. Ensure that the user journey is smooth and intuitive across all devices.
- Testing Across Devices: Regularly test your website on various devices and browsers to identify and address any responsive design issues. Consider using testing tools like BrowserStack or responsive design checkers.
Also read: 7 Popular Typography Trends in Web Design
Conclusion
With more organic visits come more potential customers. By applying the tips above, you have a greater chance of growing your online presence and more subscriptions to fuel your SaaS brand.
Remember, generating organic SaaS visitors takes time and consistent effort. By implementing these strategies and staying dedicated to providing value to your audience, you can steadily increase organic traffic, build brand authority, and ultimately drive growth for your SaaS business.
