Creator marketing has become a robust customer drawing tool for all sectors, including fintech.
The passion economy is booming, with the global digital creation market size expected to reach $24,160 million by 2027.
Fintech is currently facing cut-throat competition in the market as some mainstream banks have started to offer fintech-inspired services.
Hence, it has become crucial for fintech businesses to leverage the creator economy to make more direct relationships with potential customers.
This article explains how fintech brands can captivate the audience’s attention using the creator economy.
Let’s begin!
What is the Creator Economy?
The creator economy includes businesses driven by online creators who build content in various forms and get monetized through paid partnerships, advertisements, and product and service sales.
The top types of digital creators include:
- Influencers
- Musicians
- Photographers
- Social Media Personalities
- Podcasters
- YouTubers
- Educators
More than 50 million online creators and community builders are part of the creator economy.
With creators becoming founders, they are quickly gaining power in the business ecosystem. Brands approaching them for partnerships can bring in new audiences and scale their profits.
How to Create an Effective Fintech Marketing strategy?
Here are the steps to create a foolproof fintech marketing strategy:
- Identify and study your audience in detail: Create customer personas for your product and services. Build an ideal representation of the customer image for whom you create fintech content. You can also conduct surveys to better understand your target market’s demographics, behaviors, pain points, and buying power.
- Mark your presence on all social media platforms: About 59.3% of the world’s population is on social media platforms. Hence, you should use these platforms to your advantage to reach a large audience and convert them into customers. Keep your social media followers posted with informational and engaging posts and collaborate with top content creators in social channels where your target audiences are present.
- Focus on educating users: The Fintech industry contains complex terminologies and information. Your marketing campaigns and content should clearly depict how your product and services can help audiences with their finances using technology. Offering financial literacy to them can help increase your brand’s credibility.
- Go bold in your branding approach: It is essential to create a brand image that stays in the mind of your target audience. Don’t shy away from experimenting with bold colors and fonts, as they can instantly draw customers’ attention. Branding is one of the early stages of marketing, and you should be confident enough with your logos, mission, and goals as they stick with your brand campaigns and content forever. Make sure your branding stands out from your competitors.
- Try to collaborate with top industry influencers: Influencer campaigning is one of the top customer-driving strategies in the fintech arena. Since influencers have a considerable fan base, you should partner with top influencers in your niche to improve your brand’s credibility and trust among the audience.
- Engage customers with interactive videos: Create interactive and engaging videos to educate customers about your product. You can create product presentations, tutorials, interviews, commercials, and testimonial videos. 90% of marketers have successfully converted leads on social media via videos.
- Create personalized customer experience: An effective content strategy involves adding a personal touch to your creation. To improve your customer engagement rate, you should include images, infographics, and comparative charts to make users better understand your business model.
Types of Creators for Fintech Brands
Here are the types of creators you can collaborate with to improve your brand image:
1- Educators
Educators contribute largely to the creator economy, especially in the technical finance industry, which is still a new concept for many. They explain complex topics in easy-to-digest form using their expertise and experience.
Educators create different types of content: tutorials, how-to guides, long-form content, infographics, lists, and tools.
You can find educators on platforms like Facebook, Twitter, YouTube, LinkedIn, Pinterest, and TikTok.
2- Bloggers
Bloggers create content based on their personal experiences.
As a fintech brand, you can offer your brand’s product and services to these bloggers for trial or invite them to become your valued customer.
Once they join, you can request them to share their experience and reviews featuring your brand name.
Bloggers inspire their audience and can help your fintech business improve branding and generate more leads.
You can find bloggers in your niche on blogging directories like Bloglovin and Blogarama.
3- Influencers
An influencer is a person who has the power to impact the purchasing decision of people.
According to a Qualtrics and Credit Karma study, 51% of Gen Z and Millennials seek financial advice on social platforms from someone they don’t know, proving influencers have a strong hold on this population group.
Collaborating with fintech influencers using a powerful influencer marketing strategy will help your brand reach a wide range of audiences and get new customers.
Depending on the platforms where your target audiences are present, you can find influencers on influencer marketing platforms like Heepsy.
You can also contact an influencer marketing agency to find and collaborate with fintech influencers.
Also See:
- Best Instagram Influencer Marketing Strategies
- How to Become a Facebook Influencer?
- Best Instagram Marketing Tools: Hootsuite, Canva, And Others
4- Podcasters
Podcasters have the power to draw the audiences’ attention with their exceptional vocal delivery of content. Most podcasters host interviews where you can participate and share a word about your business” products and services.
Appearing on a financial podcast and offering valuable insights on a particular topic in your niche will help to direct the podcaster’s listeners and fans toward your brand, thereby improving your customer acquisition rate.
Ensure that the information you deliver through the podcasts is engaging and exciting to keep the listeners involved.
You can find podcasters on Apple Podcasts or Spotify.
Top Fintech Creators
Here are some of the best fintech creators for small and medium-sized businesses:
Simon Taylor
Simon Taylor is a renowned name in the fintech industry. He is the co-founder of 11:FS.
In addition to his contribution and achievements in the field of banking, insurance, and fintech, Simon has been hosting the famous business podcasts: Fintech Insider and Blockchain Insider. His podcasts offer insights on the blockchain, crypto assets, digital strategies, cryptocurrencies, and digital compliance.
Chris Gledhill
Chris Gledhill has been named among the top fintech advisors globally. He is the co-founder and CEO of UK Challenger Bank Secco.
He has been working as an independent fintech advisor, futurist, writer, and speaker.
Chris regularly delivers insightful speeches and writes valuable content on big data, blockchain, cryptocurrencies, virtual reality, wearables, and API.
Alberto Garuccio
Alberto Garuccio is one of the leading fintech influencers with experience of more than 15 years in business innovation and finance.
He has worked with top financial firms, including KPMG, FCA, Sella Bank, and Intesa Sanpaolo. Besides being a reputed member of top-tier international programs, Alberto is a seasoned advisor for digital, fintech, and insurtech startups.
Related: Best Facebook Automation Tools
David Doughty
David Doughty is ranked among the top social influencers in risk, compliance, and regtech.
He has been working as a corporate governance expert and business mentor, assisting company directors in building their boards.
David engages people online by offering content on compliance, corporate governance, and financial risk management topics.
Antonio Grasso
Antonio Grasso is an entrepreneur, technologist, sustainability passionate, and influencer.
Besides consulting and mentoring startups, Antonio has delivered insights into artificial intelligence, cyber security, and blockchain technology.
He has collaborated with top companies, including Siemens, Intel, Cisco, Ericsson, IBM, and Huawei, as a b2b influencer, software innovator, and content advisor.
Conclusion
Financial companies should take advantage of content creator partnerships to reach a substantial following in their industry.
Collaborating with top digital creators can help your fintech brand improve awareness and build credibility among the target market.
