With digital marketing constantly evolving and offering plenty of new opportunities for businesses both big and small, you definitely shouldn’t let yourself miss out on all the benefits it can have for your business.
Whether you have already invested your funds in an email marketing campaign or have just started thinking about it, there is one thing you need to have – an email list with quite a lot of names.
To grow your email list, you are going to need plenty of wits, as well as some tips and tricks.
Your email list is the foundation of any good marketing campaign. Luckily, there are quite a few methods that will help you grow your email marketing list from scratch, or help you add more users to the existing list.
Here are the five most creative and commonly used methods to grow your email list:
1- Use Instagram To Grow Your Email List
In the 21st century, there probably isn’t a social media platform that has more power and potential than Instagram. The majority of the world’s population is using Instagram on a day-to-day basis, making this platform a powerful tool for your business.
Through your Instagram posts and the content you post on this platform, you can significantly attract more subscribers who will, hopefully, turn into real-time customers.
Unfortunately, you can’t include links in your Instagram posts, but there is a way to bypass this obstacle.
Related: Top Instagram Marketing Stats
You can always include the email signup link in your Instagram bio. You just have to inform your followers that the link is in your bio, which you can do by sharing a notification on your story.
Bear in mind that Instagram, as well as other social media platforms, also lets you sponsor a post. This is a great way to get even more people familiar with your business.
Related: Affiliate Marketing Name Ideas For Instagram
2- Think About Organizing Giveaways
Let’s face it – who of us isn’t a fan of free stuff? Giveaways and contests are a great way to achieve great conversion rates without even having to spend a lot of your money.
The only investment you will have to make is the cost of what you are giving away, which can be a product or a cash prize. And now for some staggering numbers.
Did you know that as much as 95% of people will share a giveaway on their social media platforms as soon as they enter it? That gives you an idea of how many new subscribers you can get through something as simple as a giveaway.
Related: How to Calculate Email Marketing Conversion Rate
We suggest you start by creating a landing page for your giveaway so that you can get some much-needed insights into your marketing efforts. Then, you should use the email signup link that is in your Instagram bio to exponentially grow your email marketing list. Can you see how all of it is connected?
3- Include Referral Programs
Word-of-mouth recommendations still reign supreme, even in this day and age. Once you think about your past customers as an extension of your marketing team, you are going to realize how important it is to include a referral program in your strategy.
Research shows that over 75% of people are going to purchase a product or pay for services once a trusted friend or family member recommends it.
Related: Email Marketing Stats To Kickstart Your Campaign
Of course, you need to give people incentives and make them want to be a part of your program.
You can offer cash rewards to both the referrer and the referred, you can give them coupons or discounts, bonus points, etc. Include a referral program and watch how quickly you’ll manage to grow your email list.
4- Use Exit-Intent Pop-Ups
You might think that exit-intent pop-ups are a thing of the past that no longer works. But that’s where you would be wrong. This is still a great way to boost your conversion rates, and it can also assist you in attracting more subscribers. Of course, just like with every marketing tactic out there, there are best ways to use pop-ups.
Related: Best Email Marketing Examples
For example, you don’t want to keep showing pop-ups to people who are already subscribed to your email list. We suggest you use cookies in order to track new and returning subscribers.
You don’t want to overburden existing subscribers, but you do want to target new ones.
When it comes to email marketing, you want to choose the right solution for your specific needs. Whether that’s through email marketing services or through the use of cookies to keep track of your customers, you shouldn’t hesitate to use everything at your disposal.
5- Don’t Hesitate To Use Short Videos
In the digital era, it’s safe to say that people like videos. In fact, they like them so much that they prefer them over pieces of text. More than 80% of businesses out there have realized their potential, which is why they make them a mandatory part of their email marketing campaigns.
Moreover, with a huge number of people sharing the videos that they like, there’s no telling how viral your video might become.
Related: Video Marketing Guide For Small Business Owners
We suggest you incorporate a short video on your website if you want to grow your email list. Once you place it on your website, you can direct visitors to it, as well as the email signup form. Bear in mind that you can also combine this strategy with your social media platforms.
You can incorporate short videos on your social media platforms, including Tik Tok.
Tik Tok has become one of the most popular platforms among young people. Let’s say you want to target teenagers and young adults. Then Tik Tok is a safe bet.
Related: Video Marketing Trends
The Bottom Line
You shouldn’t be missing out on all the benefits that an email marketing campaign can get you. Of course, the more email subscribers you have, the more successful your campaign will be. That’s why you need to learn how to grow your email list with a few tools that can help you achieve the best results. Mix the five methods you have learned about in here and worry not about a thing.
