Consider the example below:
The ad on the left side contains 2nd line of ad description while the ad on the right side contains an additional ad extension that is the location extension. In the 2nd ad, the customers are given the opportunity to engage with the business via 3 ways:
- Customers can visit the mobile website
- Customers can instantly place an order with the order online now callout extension
- or customers can get directions to visit the store
What is Important for Advertisers?
For advertisers, it is very important to understand that the first line of ad text is of prime priority. All the potential keywords should be added on the first line of ad text in order to increase quality score and relevancy.
Also, addition of ad extensions can increase user engagement and CTR so it should be used for every campaign. A minimum of 4 ad extensions should be added within every ad group including the newly launched callout extensions that helps to initiate direct user actions. All these might affect the overall ad rank which in turn will improve your ad position in the search results.
Also See:
Adword Quality Score
Seo Vs PPC Comparison
Difference Between Clicks and Visits
Determine a Keyword’s Overall Worth
Custom Variables in Google Analytics
Universal Analytics
Goal Flow in Google Analytics
