A patent granted to Google in March 2013 gives a brief explanation about how Google uses the conjoiner and re-ranker engine in order to diversify the search results presented before the user.
Here is a summary of the patent:-
Full Patent information can be viewed here:-
Merging Search Results
Inventors: | Kumar; Rasika S. (Mountain View, CA), Muller; James R. (Palo Alto, CA), Bavaro; Jacqueline Frances (Palo Alto, CA), Menzel; Jack (Mountain View, CA), Singhal; Amit (Palo Alto, CA), Nudelman; Eugene (Mountain View, CA) | ||||||||||
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Applicant: |
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Assignee: | Google Inc. (Mountain View, CA) | ||||||||||
Family ID: | 47749124 | ||||||||||
Appl. No.: | 12/773,624 | ||||||||||
Filed: | May 4, 2010 |
(Recommended reading:- How Google May Diversify the Search Results by Merging Local and Web Search Results )
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